A PAPER ON

PRESENNTED BY

SURESH KUMAR
ASST.PROFESSOR
INTRODUCTION

 Marketing innovation is the

breakthrough in the marketing
mix aimed at addressing an
identified consumer hurdle.
 Provides insights to develop
big ideas.
 Creates highly satisfied
consumers.
IMPORTANCE
 Develops global economy.

 Improves traditional trading.

 Introduces new technologies.

 It gives better results to meet

new necessities , incoherent

needs, existing marketing

requirements etc..
STEPS TO INNOVATE
THE BUSINESS
 Digital marketing

 New product development

 Advertisement campaign

 Motivation as a marketing

strategy
 AN EXAMPLE TO MARKETING
INNOVATION…
Apple’s Innovation
Marketing Strategies
 Apple revolutionalised the
globe with its marketing
strategies
 Apple is the magic of
Steve Jobs who implanted
innovation in marketing
 It is the most profitable
retailer in the entire United
States
MARKETING KEYS OF APPLE

 Its ability to

understand another

person

 To connect at core

 Summed up in one

word : Empathy
SUCCESS OF APPLE i-Phone
MARKETING STRATEGY
 Since its launch in 2007 and

till the end of 2013 apple sold

500 million i Phones

 In 2012 sold 120 million i

Phones

 In 2013 sold 160 million i

Phones
APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
 Launched in 2007

 Sold 500 million units in 6 years

 June,2007-first generation i Phones

launched only in US

 Nov 2007 launched in

Germany, UK, France

 July 2008 second generation i

Phones, the

 i Phones 3G launched in 21
APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
 June 2009 the third generation i Phones
, the i Phones 3GS was launched
 June 2010 fourth generation i Phones , i
Phones 4 was launched
 2011- i Phones 4S was launched
 Sep 2012 i Phones 5 was launched
 2013 i Phones 5C and 5S was launched
 MARKETING STRATEGY –
i-Phone

 Each I phone
generation had more
features than the
previous generation.
 Planned obsolescence
has been a conscious
marketing strategy by
apple.
 CONCLUSION
 The intensity of technological change is shaping
organizational innovation. Successful innovation
needs a strong marketing effort in order for this
innovation to have an impact in the society, it needs
to be known and desired by consumers. As a
result, innovation is increasingly pursued by a
community of highly specialized organizations like
apple united their desire to serve specific customers
and continuing their success stories…
 THANK U
Have a nice day