A STUDY ON

“ANALYSIS OF INVESTMENT DECISIONS”

With reference to
“ZERODA”, VIZAG.

A project Report submitted Jawaharlal Nehru Technology University, Kakinada, in

Partial Fulfillment for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

D. VENKATRAO
Regd. No. 17JDIE0013

Under the Guidance of

Mr. A. SIVAJI,
MBA, M.Com, M. Phil.
HEAD OF THE DEPARTMENT, MBA

DEPARTMENT OF BUSINESS ADMINISTRATION

ELURU COLLEGE OF ENGINEERING & TECHNOLOGY – ELURU
(Affiliated to JNTU, Kakinada and Approved by AICET)
Duggirala (V), Pedavegi (M), ELURU-534004.
2017-2019
 DECLARATION

I hereby declare that the Project Report entitled “ANALYSIS OF

INVESTMENT DECISIONS” with reference to “ZERODA”, VIZAG
submitted by me under the guidance of Mr. A. SIVAJI, Associate Professor and
Head of the department of MBA, ECET, ELURU, Affiliated to JNTU, Kakinada,
is my original Work and it has not been submitted to any University or Institute
for the award of any Degree.

Place: ELURU D. VENKATRAO

Date: (17JDI E0013)
 ELURU COLLEGE OF ENGINEERING & TECHNOLOGY

(Affiliated to JNTU, Kakinada and Approved by AICTE)

Duggirala (V), Pedavegi ( M) ELURU-534004.

CERTIFICATE

This is to certify that the project Report is “ANALYSIS OF

INVESTMENT DECISIONS” with reference to “ZERODA”, VIZAG is a
bonafide work done by D. VENKATRAO, (Reg No. 17JD1E0013) a part of
M.B.A., IV semester curricular activity of Jawaharlal Nehru Technological
University Kakinada, under my supervision. The data has been collected by the
candidate from authentic sources and the analysis results will be used for
academic purpose only.

Mr. A. SIVAJI, MBA, M.Com, M.Phil Mr. A. SIVAJI

Project Guide. Head of the Department, MBA.

EXAMINER
 ACKNOWLEDGEMENT

It is inevitable that thoughts and ideas of other people drift into the
subconscious when one feels to acknowledge the help derived from other.
I am D.Venkata rao grateful to Dr. P. BALAKRISHNA PRASAD,
B.Tech (CSE), M.Tech (CST), Ph.D., Honorable Principal of Eluru College
of Engineering & Technology, Eluru. Mr. A. SIVAJI, Associate Professor
and Head of the Department for Management Studies, for their blessings and
encouragement throughout my course of study.
I express my sincere gratitude and thanks to Mr. A. SIVAJI, MBA,
M.Com, M.Phil, Associate Professor and project guide in Department of
Management Studies, ELURU COLLEGE OF ENGINEERING &
TECHNOLOGY, ELURU, for their
encouragement, continuous support and timely suggestions.
I take this opportunity to convey my sincere thanks to Sri. Mr. Bhaskar
G. Branch Manager of “ZERODA”, VIZAG for giving me an opportunity in their
Organization.
I express my thanks to my parents for giving me moral support and
encouragement throughout my studies. I deeply appreciated one and all whose
guidance has been given at every step and without whom this work would not be
completed.

Place: ELURU D. VENKATRAO

Date: (17JD1E0013)
 CONTENTS
PAGE NO
CHAPTER – I 1-7
Introduction

Need of the Study

Scope of the Study

Objectives of the Study

Methodology of the Study

Limitations of the Study

CHAPTER -II
Industry Profile 8-11

 

CHAPTER -III
Company Profile 12-18


CHAPTER -IV
Theoretical Framework 19-48


CHAPTER -V
Data Analysis and Interpretation 49-58


CHAPTER -VI 59-64

Findings

Suggestions

Conclusions
Bibliography
 List of Tables

Fig. No Name Page. No

5.1 Equity returns Sensex 48

5.2 Equity returns BSE100 49

5.3 Equity returns BSE 200 50

5.4 Equity returns BSE 500 51

5.5 Gold returns 52

5.6 Mutual Funds returns – Equity Tax savings 53

5.7 Mutual Funds return – Equity Balanced 54

 List of Figures

Fig. No Name Page. No

5.1 Equity returns Sensex 48

5.2 Equity returns BSE100 49

5.3 Equity returns BSE 200 50

5.4 Equity returns BSE 500 51

5.5 Gold returns 52

5.6 Mutual Funds returns – Equity Tax savings 53

5.7 Mutual Funds return – Equity Balanced 54

 CHAPTER - I
INTRODUCTION
 CHAPTER – II
INDUSTRY PROFILE
 CHAPTER – III
COMPANY PROFILE
CHAPTER – IV
THERORITICAL
FRAME WORK
 CHAPTER – V
DATA ANALYSIS AND

INTREPRETATION
CHAPTER – VI
FINDINGS
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY