SCOPE OF THE STUDY

 The study was an attempt to fine out the customer awareness of Asian Paints India

Limited.

 It helps the organization to understand the customer awareness and preference if

interior and exterior paints.

 It analyses the requirements of the customers from the paint company.

 The study was conducted with 65 customers of Asian Paints.

 “A STUDY ON CUSTOMER AWARENESS TOWARDS ASIAN PAINTS INDIA
LIMITED”

QUESTIONNAIRE

Name:
Address:
Phone No:

1. Who are the major customers of Asian Paints?

a) Builders b) Contractors c) Engineer d) Others
2. Do you have any experienced in painting process?
a) Yes b) No
3. What is your approximate budget of painting?
a) Below 50,000 b) 50,000 – 75,000
c) 75,000 – 1, 00,000 d) Above 1, 00,000
4. What is your major required interior paint type?
a) Enamel b) Distemper c) Polish d) Emulsion
5. Which exterior products are used more?
a) Cement Paint b) Textured c) Emulsion
d) Permanent Finish e) SnowCem
6. What is your expecting the life of interior paint?
a) 6 months b) 1 year c) 2 years d) 5 years
7. What is your expecting the life of exterior paint?
a) 6 months b) 1 year c) 2 years d) 5 years
8. Which type of finish required for exterior paints by customers?
a) Smooth b) Textured c) Permanent d) Others
9. Which type of finish required for interior paints by customers?
a) Distemper b) Emulsion
10. Which wood finish product the customers preferred more?
a) Enamel(glassy) b) Enamel(satin)
c) Melamine d) Poly Utherene (OPAL)
11. Do you have aware with Asian Paints products?
a) Yes b) No
12. Do you have aware with ‘Colour World Concept’ of Asian Paints products?
a) Yes b) No
13. Which company interior paints are mostly preferred by the customers?
a) Asian b) Berger c) Nerolac d) Others
14. Which company exterior paints are mostly preferred by the customers?
a) Asian b) Berger c) Nerolac d) Others
15. Which type of guidance is expected from company by the Customers?
a) Provide details on recent development & products
b) Educate on product features
c) Appraise on product suitability
d) Knowledge of sales Discount
e) Budgeting while painting
16. Suggestions
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