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Slonganecker Week6parti
Slonganecker Week6parti
Samantha G. Longanecker
Trevecca University
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 2
An instructional design plan has been developed for the purpose of educating elementary
level educators on the integration of the ActivBoard 178 - Interactive Whiteboard. The problem
that created the need for plan development was the present low level of educator proficiency
with ActivBoard integration. This guide consists of four major components of instructional
design.
This guide will address the importance of design team communication, ethical reasoning,
and the nature of respecting and following the legalities of intellectual property in design. The
design team holds the responsibility of documenting communications and making team based
decisions that are in correlation with moral efficacy. The purpose of this guide lies in the
communication of these vital components of copyright and design, as it pertains to the focus of
ActivBoard instruction for elementary level educators. The design team will be able to produce
higher quality and legally sound instruction for this intended purpose, by following the included
information. The design team will work in a cohesive manner, all while maintaining focus on
respecting intellectual property and creating sound instructional modules for learning.
plan be created and implemented. This design plan will focus on improving the knowledge and
classroom integration of the ActivBoard. The design team will deeply consider all intellectual
property laws. They will also proactively approach the use of permissible graphics, logos,
Promethean created digital resources, and Promethean software and hardware licensure. Efforts
will be made to ensure materials used in design are used in a law-abiding manner. The following
areas of intellectual property and design are defined below. The design team must be able to
identify these areas and communicate design needs consistently throughout the design process.
1. Digital Citizenship - Digital citizenship consists of using and modeling the strategies for
accessing digital tools and resources for all students and teachers. Digital citizenship
must be culturally sensitive and diverse in understanding that perspectives can differ, but
communication awareness must always be considered in the digital realm. Citizens of the
digital world must also continue to foster and practice legally sound, safe, and healthy use
of digital information.
2. Intellectual Property - Intellectual property is the creative output that exists for the
creator. The formal intellectual property umbrella is describing the system of principles
and rules that are created by law under federal and state governments. The legal regimes
are classified under copyright, trademark, patent law, trade secrets, and product licensing.
3. Patent - Patents are under the federal law section of the intellectual umbrella, and they are
created to protect the original creator’s ideas, processes, and machines that serve their
designed purpose.
4. Trade Secrets - Trade secrets are granted more commonly at the state government level.
These originate in creation because inventors want to protect their product / process and
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 4
want to make sure the details of this product or process are not leaked. If details of their
product / process were to surface for other companies, it would be at their own detriment
5. Copyright - Copyright serves as the creator’s protection to their original work. Copyright
law covers written and electronic forms of creative work. Copyright law protects the
law grants protection against copying the work of the creator / author. (Cass & Hylton,
2013)
6. Trademark - Trademark law is created to protect those that have identified attributes of a
good or service that is beneficial to the user. These could be goods, services, slogans, or
logos that would be tied to a specific user or process / service / product. Trademark law is
more commonly handled in federal law, but can be governed by state law if needed.
Instructional designers must hold a high importance of valuing ideas and creative
abilities, and giving the creator the rights and acknowledgements for their creative endeavors.
Designers should understand the best practices and laws that govern intellectual properties due to
the underlying connection with digital citizenship, and the role that we play in the multitude of
The design team will need to consider these matters as they plan and incorporate these
media resources during the duration of their design: intellectual property, copyright, and
trademark. Copyright law covers the electronic forms of creative work by Promethean World.
The resources gathered during design will need to be protected (Cass & Hylton, 2013).
Trademark law is created to protect Promethean World's generated resources and ActivBoard
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 5
logos and graphics. It would be critical that the design team reviews the Promethean World Ltd.
Code of Ethics and Standards of Business Conduct document that is easily accessible on their
webpage. This document references intellectual property, patents, copyright, and trademarks that
are specific to Promethean World. It is the instructional designer’s responsibility to ensure that
all members of the design team are respecting the creative endeavors of Promethean World.
During the course of design, it is important that permission is granted to include specific works
that are credited to Promethean World. Promethean has a large bank of created resources that
will serve as useful in educator instruction and implementation of the ActivBoard in the
classroom. The instructional design team will need to do their due diligence to credit
Promethean World and use permissible resources to enrich the training for elementary level
educators.
Furthermore, the ActivBoard created instructional plan would be best suited for an online
instructional platform. Due to the fact that “technology of digital information has vastly
increased the ability of individuals to copy, produce, and distribute information” it will be
important to make sure the intellectual property used in design is secured in an online format
(Committee, O.I.P.R.I. 2000 p.123). In order to ensure that the permissible Promethean media
and resources are secured, the design team must make the online instructional platform in a
password protected configuration. Educators will need to use specific determined login
credentials to securely access the information. I also think that it would be beneficial to create a
login acceptance acknowledgment protection that informs learners that the material in the
training is considered the property of Promethean World, and it should not be redistributed
important to acknowledge media literacy and intellectual property in this setting. “Media
literacy education vitally depends on the ability of educators to be able to use and manipulate
copyrighted materials from digital media, mass media, and popular culture” (Hobbs, R. 2010
p.3). The media and resources used in the instructional design will enhance the learning for
educators, regarding the implementation of the ActivBoard in their lessons, and in turn enrich
their generated lessons for student learning by incorporating this technology into their standards
driven instruction. By creating ActivBoard instructional design modules for educators, the
community will likely reap the benefits of creating citizens that are media literate and respectful
Preamble
“The educator, believing in the worth and dignity of each human being, recognizes the
supreme importance of the pursuit of truth, devotion to excellence, and the nurture of the
technology into their daily lessons, it is very important that this belief is put to practice when
using the intellectual property of others in design. The setting is a design team that is comprised
of new and seasoned elementary educators. These educators are currently integrating the
Promethean ActivBoard 178- Interactive Whiteboard into standards and data driven lessons.
They will use their knowledge of ActivBoard integration to create instruction for elementary
level educators of varying experience. All will act with integrity and honesty, as they plan the
instructional design based on ActivBoard integration for elementary level educators. Any ethical
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 7
based concerns that involve members of the design team, should be directly communicated to
Acts of confidentiality, integrity, and honesty will be followed during and after the design
process.
Requirements.
1. The design team will collaborate and be truthful when working with others and
2. All members will keep collaborative design components confidential during and after the
design process. This will ensure in maintaining our competitive advantage in this field.
3. Dutifully, each member of the team will uphold learner data as confidential and ensure
4. The members of the team will serve as positive societal influencers that will promote
5. Owners of all intellectual property deserve the utmost respect. The team will deeply
value these creative products and collaborate with owners to ensure appropriate use in
design.
6. Terms of fair use and the scope of the copyright will be evaluated and appropriate
measures taken to ensure law abiding practices are in place during design. It is our
organization’s effort to ensure that all team members are educated on these guidelines,
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 8
but individuals on the team are personally required to act upon and maintain their
Organizational Impact
The intellectual property that is used in design must be vetted and used legally. When
delivering instructional content to elementary level educators, it is important that the design team
act in lawful ways. Instruction will be delivered to members of the general public, and we must
maintain our positive reputation in our community as we design. When selecting and integrating
intellectual property in design, the members of the design team will continually contribute all
intellectual property to the original creator with permissible rights of use. “The effective use of
copyrighted materials enhances the teaching and learning process” ( Hobbs, R. 2010 p.5).
Design work generated from the team will ensure these practices are put into place and the end
As the instructional design team collaborates to ensure effective learning modules are
developed, it is imperative that all design team members respect and follow the laws of copyright
and intellectual property in design. Instructional modules will be developed for elementary level
educators and will focus on the integration and functioning of the Promethean ActivBoard in the
classroom setting. The instructional modules will be formatted on an e-learning platform. The
design group will cooperate with all involved when using copyrighted material and content.
Valiant effort will be given and due diligence shown when verifying and receiving permissive
use rights to all graphics, audio, and various components of design. A code of best practices will
serve as the foundation for ensuring copyright law is respected and followed during design.
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 9
1. All members of the design team should follow all applicable laws, regulations, and
2. The design team is committed to ensuring the privacy and confidentiality of design
elements and learner information is held in confidence and only shared with appropriate
parties involved.
3. Members must report all instances of non-compliance and concern for the actions of
4. Individuals must ensure that they are acting without conflict of interest during the
instructional design process. This is to ensure that all members are able to fully fulfill
this conflict, to report the incident and explain the rationale behind reporting.
6. Licensed material obtained for instructional design will be respected and laws followed
7. Copyright material obtained for instructional design will be respected and laws followed
8. Software and other critical downloads for ActivBoard functioning is not permissible
unless valid licensure is in effect for the download. Designers must ensure the
instructional modules follow this component of download when learners have access to
9. Members of the design team will maintain confidentiality of intellectual property, trade
secrets, and other copyrighted material during the design process. All designers and
design.
10. Design team members are expected to understand and follow the guidelines for fair use
in instructional design. Fair use protects the design team in the creation of new
design.
11. When using unlicensed materials in design, members of the design team will reflect and
a. Did the unlicensed use transform the material taken from the licensed work?
b. Did the unlicensed use repeat the original intent of the licensed work?
c. Was the amount of unlicensed materials used in design appropriate to the purpose
of the use?
d. Will the use of the unlicensed materials caused financial or economic harm or
profit?
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 11
12. When determining fair use in design, members will refer to the PANE gauge for fair use
analysis before implementing unlicensed components in design. This gauge can serve as
13. If the unlicensed use of the copyrighted material could cause financial or economic harm
to the license holder, it should not be used in design without consent from the license
holder.
14. If the unlicensed use of the copyright material could cause financial gain to those that are
implementing the use in design, it should not be used in design without consent from the
license holder.
15. Documentation of all communication and reasoning must take place by all members
during the design and communication process, as it refers to intellectual property and
copyright. Rationale of use must be validated and discussed in full transparency with the
design team, and all members must be in agreement of the appropriate nature of the use.
16. During design, members will use Creative Commons as a resources to source appropriate
media and content in design with appropriate and valid licensure for use. Members of the
licensed, then it is permissible for design use if the design team is in agreement of
(https://search.usa.gov/search/images?affiliate=usagov&query=)
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 12
design.
17. All must understand that citing a work in design does not grant permissible use in design.
Instructional designers and all members of the design team, must make a continued daily
effort to engage in professional collaboration with copyright holders and the members of the
design team. It is of high expectation that all members respect the rights of intellectual property
in design. This code of best practice will help protect the copyright holder and the elements of
design when creating e-learning instructional modules for the Promethean ActivBoard for
The information shared in this design plan is a component of the instructional design of
the ActivBoard 178 - Interactive Whiteboard. This instruction was developed to solve the
problem of low level ActivBoard integration in the elementary educational setting. This plan
will provide an outline of the instruction generated for elementary level educators. The tables
that are embedded in this design plan will focus on the hardware component identification
(objective A) and the hardware to computer source connectivity (objective B). For a full picture
of the objective sequence for this course, please see the sequence of objectives in their entirety
below.
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 13
Objective Sequence
B. The learner will identify the hardware components needed for computer source
connectivity.
C. The learner will select the correct hardware components and achieve ActivBoard
D. The learner will apply hardware component knowledge to successfully connect the
E. The learner will apply components of the ActivInspire software by using the stylus for
G. The learner will assess and adapt instructional content for the ActivBoard by cognitively
H. The learner will apply the integration of ActivInspire software flipcharts by selecting and
I. The learner will assess and utilize self-paced training resources, as needs arise, with the
For this instructional design delivery, it is very crucial that the design team collaborate
and communicate with Promethean World, Ltd. Communication efforts will be made to ensure
that the use of graphics and images related to the hardware and functioning of the Interactive
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 14
Whiteboard ActivBoard 178 is permissible in the training modules before delivering to learners.
This design plan will require Promethean specific images, resources for educators, and other
visual information that should be used in design, to be most effective in showing mastery of
learning. Copyright will be respected and documentation and use of all intellectual property
belonging to Promethean World will be carefully collected during the design process. Section
508, in which relates to accessibility of instructional content, will be respected and a high
volume automated test will be performed on the online instructional components to prove ADA
compliance in design before delivery. The audio text pronunciation will be of open text format
in design for the objectives. When focusing on the aspect of graphic design, colors chosen in
design will be well thought out and language will be accessible in a translatable format for a
design modules. Font sizing will also be in an adaptable format for learners to access in all
learning modules. This accommodation will allow for learners to choose to increase font size for
learning if needed. The design team will use the alt attribute formatting for all used images in
design. This formatting option will allow for information, in alternate text format, to be
displayed, if for various reasons, the image is unable to be displayed during module delivery.
The design team will reach out to the Department of Justice for any questions about ADA
compliance. This will ensure that the design will be following ADA compliance guidelines and
the design team will document all communications to keep a record of those communications in
design. All of these accessibility features will allow for learners to experience a learning
platform, which meets the needs of diverse learners and ultimately results in mastery of learning
objectives.
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 15
Initial Presentation. First, present the learner with the image of the ActivBoard 178-Interactive
Whiteboard. The learner will also have audio instructions during this phase that will state the
objective and learning target. Second, present the learner with all images of the ActivBoard
hardware components, labeled. Third, consecutively present the learner with hardware
components and labels for each individual component. The labels will have text to audio
components for learners to hear the pronunciation of the given component during this phase.
Fourth, present the learner with all hardware component images with labels and audio
pronunciations. Finally, present the learner with an opportunity to match labels to hardware
components.
Generative Strategy. Recall is the strategy used for this objective. Repetition will be used to
facilitate the learning of this objective throughout instruction. The initial presentation will
expose learners to repetition of images and labels of hardware components. This repetition will
allow for learners to visually identify the hardware. The audio text pronunciation will also give
the learner an opportunity to connect the learning to auditory senses. Learners will also have an
Objective A
The learner will identify the hardware components needed for computer source connectivity.
Initial Presentation. First, present the learner with the image of the ActivBoard 178-Interactive
Whiteboard. The learner will also have audio instructions during this phase that will state the
objective and learning target. Second, present the learner with an image of the computer source.
Third, present the learner with the image of the computer source docking station, labeled. The
labels will have text to audio components for learners to hear the pronunciation and purpose of
the given component during this phase. Fourth, present the learner with an image of the USB
cable used for ActivBoard to computer connection. Fifth, present the learner with an opportunity
to match the correct hardware component to the images provided. Finally, present learners with
Generative Strategy. Recall is the strategy used for the objective relating to identifying the
computer source connectivity hardware components. Repetition will be used to aid in the learner
experience in instruction of this objective. The repetitive nature of the presentation will give
learners an opportunity to identify the hardware components needed for computer source
connectivity. The matching of hardware connectivity purpose, at the end of presentation, will
allow for learners to relate the facts of hardware identification to the purpose of the connectivity.
This learning will help in the development of ActivBoard use and future troubleshooting if
Objective B
The learner will identify the hardware components needed for computer source connectivity.
module
Hints and links will connectivity.
be provided to
support learning in
this phase.
The instructional design plan for the ActivBoard Interactive Whiteboard is created for
elementary educators in a public school setting, in which ActivBoards are not fully being
integrated. Once the instructional design plan is implemented and learning is taking place,
educator implementation will increase. This increase in implementation will lead to an increase
in student learning and educator proficiency with this technology. When educators are more
comfortable and competent with ActivBoard integration, it will be directly beneficial to their
career and collaboration with colleagues and students. Educators serve as leaders in the
community and when they have mastered the learning objectives of the ActivBoard, they will be
able to improve the instruction in their school community and ultimately increase their
effectiveness as an educator.
Running head: ID GUIDE - ACTIVBOARD - LEGALITIES & ETHICS 25
development of team comprehension of copyright and design. It is of high importance that the
team communicate and collaborate to ensure to meet the parameters of copyright law and design.
The team shall keep in mind the purpose of design and follow design practice that is not only
ethically sound but also instructionally appropriate. Design team members are expected to
research and stay updated on intellectual property laws and the common ethical practices of
instructional design. The following links will serve as useful resources when considering
https://www.copyright.gov/docs/regstat52599.html
https://www.copyright.gov/international-issues/
Property - https://www.aiga.org/intellectual-property
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References
https://www.section508.gov/test/web-software.
Cass, R. A., & Hylton, K. N. (2013). Laws of creation : Property rights in the world of ideas.
Center for Media and Social Impact (2013, May 2). Fair use & online videos - remix culture -
https://www.youtube.com/watch?v=alKh7IMEAoE.
CMSI - Center for Media and Social Impact. (2005). Documentary Filmmakers’ Statement of
etrieved from
Best Practices in Fair Use. R
https://cmsimpact.org/code/documentary-filmmakers-statement-of-best-practices-in-fair-
use/.
Committee, O.I.P.R.I. (2000). The digital dilemma : Intellectual property in the information age.
https://www.instructionaldesign.org/theories/conditions-learning/.
Hobbs, R. (2010). Copyright clarity : How fair use supports digital learning. Retrieved from
https://ebookcentral.proquest.com
Information and Technical Assistance on the Americans with Disabilities Act - ADA. Retrieved
from https://www.ada.gov/2010ADAstandards_index.htm.
Morrison, G.R., Ross, S.M., Morrison, J.R., & Kalman, H.K. (2013). Designing Effective
http://www.nea.org/home/30442.htm.
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https://www.trivantis.com/what-does-section-508-compliance-mean-for-your-e-learning-
course/.