Role of Email Marketing in Trade Shows and Events

What is email marketing everyone knows about it. Still here is short definition for it.
Luring a client or a customer to you, even he not seen your product but still he still
wants it. This is the power of Email Marketing in this digital world and also getting in
touch with existing customers regularly after sales will retain the customers. Still not
understand please have a look on our website here
www.pointtobusinessservices.com

Email Marketing helps you to grow your sales, maximize your ROI and succeed in
online marketing. When organising a event and trade show the event manager has a big
burden on his head. So he will obviously look for a fast, cheap, easy but at the mean
time effective way to promote his upcoming event. SO Email Marketing is the only
solution for it. In this digital world how many of us seeing what you need in magazine,
or directly go look in a shoppers stop. Most of them will say no, I will look in my mobile
or got to an event so I can visit “N” number of stalls for a single product.
Let’s talk about a trade show you are planning to conduct. It’s very important to a
company to display their products it has to reach their customers, business parties and
spread across eventually. According to study 64% people prefer rich text emails which
are important and easy to keep in mind. For example if there is an upcoming event
when will you start to send the mails? It has to begun at least before 3 months as far my
knowledge. And then there should be reminder on the last month. At any cause don’t
forget to mention links in the email signature.

Here Are Some Tips to Boost Up your Email Campaigns

1. Target your audience to whom you need to send
2. Customize your email templates.
3. More importantly subject lines should be more attractive,
4. The body of your email. It should have some serious curves like content, When
to send,
5. If your event is ready for registration, provide a clear and obvious call-to-action,
6. We are humans of course human errors will occur so please read a few times before
sending mails once sent it can’t be changed keep that in mind,
7. Keep a track record of the mail you sent to the customer it will be useful in feature
and at the mean time it will also help for you to learn what mistake you did while
sending email to your customers. And don’t forget to give a unsubscribe option at the
end of your mail.
Now let’s have a look on the devil side “The Don’ts” of email marketing in event and
trade shows
 1. Please at any cause don’t use too many Signs, Marks and Caps Lock,
2. Don’t overdo it, like adding so many images and links in one email,
3. Size of your files it should be small to be downloaded easily,
That’s all I know. I am not saying email marketing is the only way while it’s a launch
event we have to work on the social media platform also. Let me tell you a example on
14 May 2019 OnePlus launched its 3 new Mobile in India I know about that very well.
Did they only email market it no they did more and more like on social media platform,
Email marketing through seller, magazines, they created curiosity about their product
before a month like blinded image of their phone, a teaser video etc.,
So before you start doing a event organization, trade shows or launch a product in
event etc., just start building hype for your product it will surely help to you. But is
holding an event as easy as writing about it? Absolutely not! In fact it is hard to imagine
what you see in an event and think about it. It’s all in the event management
executive’s hand and brain and the co-ordination with his fellow workers.
That’s I know about it. I will not say it’s the end it’s a digital world I will learn more
about this topic and write more about it. Let’s meet up again on a new topic.
Have a great day.

DHINESH KUMAR |CHIEF EXECUTIVE OFFICER

POINT TO BUSINESS SERVICES
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Web: www.pointtobusinessservices.com | Email:dhinesh@pointtobusinessservice.com