Professional Documents
Culture Documents
Advertising Costing
Advertising Costing
Camera
Director
Producer
Talent
Food/beverages
Costumes
crane,lights pulley and generator
Transportation
Location and Permission
Editing
Make up
Numbers of drum
Telescene
Total TVC Cost
Instruments/expense
Studio
Voice over artist
jingles
Editing
TOTAL
Expenses
Pole & Frame
Tax (CDGK)
FRONT LIGHT
Electricity expense
SKIN
Digi Beta
B- Tier
B- Tier
Lead Girl ( 22+)
Lead Boy (23+)
Teacher (young 26+)
Extras (University students)
Nabilas
Nil
Nil
RADIO COSTING
Description
OOH
Descriptions
60*20ft structure
PKR 2500sq/ft, 60*20=1200sqft,
1200*2500=3,000,000PKR
25000/LIGHT, we will use 3 lights.
Bill approx 4000 per month,
Yearly cost will be 4000*12=48,000
We will use reflective skin which costs around Rs 80/sqft,
So, 80*1200=96,000
Divided by 12
Digi Beta Cost (PKR)
35,000
3,000,000
2,000,000
200,000
150,000
175,000
75,000
35,000
35,000
30,000
25,000
40,000
500,000
300,000
Nil
Nil
6,600,000
Costs (PKR)
10,000
15,000
30,000
15000
70,000
Costs (PKR)
1,000,000
3,000,000
75,000
480,000
96,000
4,651,000
387,583
DURATION :1 MINTUE 6 SECONDS / 66 SECONDS.
TIME TV CHANNELS
9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS
TIME TV CHANNELS
9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS
TIME TV CHANNELS
9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS
TIME TV CHANNELS
9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS
Duration -9 seconds
TIME RADIO STATION
9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
TOTAL
TIME RADIO STATION
9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
TOTAL
9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
MEDIA PLANNING
TVC 21,000,000 (45% OF 42,000,000)
1ST WEEK
2ND WEEK
3RD WEEK
4th WEEK
MEDIA PLAN
RADIO 7% (2,940,000)
1ST WEEK
PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST
3RD WEEK
4TH WEEK
31.5 28.6363636364 4 4 4 5 5 5 5 32
24 21.8181818182 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11
31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11
31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11
31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11
WEEK 2
WEEK 2
1,800,000 1,000,000 3 0 1 0 0 1 0
2,700,000 2,000,000 2 1 0 0 0 1 0
1,600,000 1,200,000 2 0 1 0 0 0 1
750,000 650,000 1 0 0 0 0 0 1
1,985,000 12,000,000 2 0 0 0 1 0 1
700,000 400,000 1 1 0 0 0 0 0
1,500,000 1,000,000 2 0 0 0 0 0 1
1,800,000 1,000,000 3 0 1 0 0 1 0
2,700,000 2,000,000 2 1 0 0 0 1 0
1,600,000 1,200,000 2 0 1 0 0 0 1
750,000 650,000 1 0 0 0 0 0 1
1,985,000 12,000,000 2 0 0 0 1 0 1
700,000 400,000 1 1 0 0 0 0 0
1,500,000 1,000,000 2 0 0 0 0 0 1
S
1
0
0
0
0
0
1
1
0
0
0
0
0
1
OOH
BUDGET 4200,000
730,000 8
1,067,500 5
730,000 8
730,000 5*3 5 15,000
1,067,500 10
730,000 5*3 10 15,000
730,000 5
1,067,500 5*3 5 15,000
TOTAL POLE COST TOTAL OUTDOOR
390,000 3,257,500
300,000 2,097,500
150,000 1,947,500
7,302,500