JHAKAASS…..

MUH MEIN CHATPAT JHATPAT

Presented By:
Akanksha Babal
Anant Vijay Singh
Aman Vashist
Pranav Mangla
 FLAVORS

 Xtreme Masala
 Roasted Chicken
 Pudina Tadka
 Salt & Vinegar
 ADVERTISING TECHNIQUES

1. Newspaper supplements ( 3001 sq cm daily for 15 weeks)

HT City - 99750
Delhi Times - 99750
Total Amount 199500 i.e ~ 2 Lacs
2. Radio Stations

Station Name Time Slot Frequency Cost Duration Total

Cost
Radio Mirchi 98.3 7am to 12pm 1000/sec 2 months 1,95,000
12pm to 5pm Twice(5 sec) 325/sec
5pm to 10pm 625/sec
10pm to 12am 325/sec
Radio City 91.1 7am to 12pm 1000/sec 2 months 1,95,000
12pm to 5pm 325/sec
5pm to 10pm 625/sec
10pm to 12am Twice(5 sec) 325/sec

Total Cost = 3,90,000

3. Banners and Hoardings

 Shops
 Open Trucks
 Road Sides

Contribution - 2.50 lacs

4. Extra margin to retailers for shelf space

Contribution – 1 Lac

Miscellaneous Expenses – 60,000