total Budget 50,000,000(16% of 50m = 8million) TPC

Instruements & Expenses

Camera
Director
Producer
Talent

Food/beverages
Costumes
crane,lights pulley and generator
Transportation
Location and Permission
Editing
Make up
Numbers of drum
Telescene
Total TVC Cost

Instruments/expense
Studio
Voice over artist
jingles
Editing
TOTAL

Expenses
Pole & Frame
Tax (CDGK)
 FRONT LIGHT
Electricity expense

SKIN

Total yearly cost

Total monthly cost
 TVC COSTING
Description

Digi Beta
B- Tier
B- Tier
Lead Girl ( 22+)
Lead Boy (23+)
Teacher (young 26+)
Extras (University students)

Traditional female suites and smart casual men

private cars for director,producer and talents.

Nabilas
Nil
Nil

RADIO COSTING
Description

NEW SCRIPT FOR RADIO

OOH
Descriptions
60*20ft structure
PKR 2500sq/ft, 60*20=1200sqft,
1200*2500=3,000,000PKR
 25000/LIGHT, we will use 3 lights.
Bill approx 4000 per month,
Yearly cost will be 4000*12=48,000
We will use reflective skin which costs around Rs 80/sqft,

So, 80*1200=96,000

Divided by 12
Digi Beta Cost (PKR)

35,000
3,000,000
2,000,000
200,000
150,000
175,000
75,000
35,000
35,000
30,000
25,000
40,000
500,000
300,000
Nil
Nil
6,600,000

Costs (PKR)
10,000
15,000
30,000
15000
70,000

Costs (PKR)
1,000,000
3,000,000
 75,000
480,000

96,000

4,651,000
387,583
 DURATION :1 MINTUE 6 SECONDS / 66 SECONDS.

TIME TV CHANNELS

9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS

DURATION :1 MINTUE 6 SECONDS / 66 SECONDS.

TIME TV CHANNELS

9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS

DURATION :1 MINTUE 6 SECONDS / 66 SECONDS.

TIME TV CHANNELS

9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS

DURATION :1 MINTUE 6 SECONDS / 66 SECONDS.

TIME TV CHANNELS

9 - 12 /4-7 GEO
10 TO 1 ARY
9-12/4-7 HUM TV
8-12/12-6 NEWS 1
4 TO 7 SAAMA
12 TO 2 URDU 1
9 TO 12 EXPRESS

Duration -9 seconds
TIME RADIO STATION

9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
TOTAL
TIME RADIO STATION

9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
TOTAL

TIME RADIO STATION

9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP

TIME RADIO STATION

9 to 12 FM 101 KHI,LHR,ISL,MUL,LYP
10 to 2 FM 100 KHI,LHR,ISL,MUL,LYP
2 to 5 FM 103 KHI,LHR,ISL,MUL,LYP
4 to 9 FM 105 KHI,LHR,ISL,MUL,LYP
8 to 10 FM 98 KHI,LHR,ISL,MUL,LYP
9 to 11 FM 106 KHI,LHR,ISL,MUL,LYP
4 to 7 FM 89 KHI,LHR,ISL,MUL,LYP
12 to 2 FM 99 KHI,LHR,ISL,MUL,LYP
 MEDIA PLANNING
TVC 21,000,000 (45% OF 42,000,000)
1ST WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

30% 6,300,000 300,000 200,000

20% 4,200,000 250,000 175,000
10% 2,100,000 175,000 125,000
10% 2,100,000 100,000 60,000
15% 3,150,000 200,000 150,000
10% 2,100,000 220,000 170,000
5% 1,050,000 170,000 100,000
100% 21,000,000

2ND WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

30% 6,300,000 300,000 200,000

20% 4,200,000 250,000 175,000
10% 2,100,000 175,000 125,000
10% 2,100,000 100,000 60,000
15% 3,150,000 200,000 150,000
10% 2,100,000 220,000 170,000
5% 1,050,000 170,000 100,000
100% 21,000,000

3RD WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

30% 6,300,000 300,000 200,000

20% 4,200,000 250,000 175,000
 10% 2,100,000 175,000 125,000
10% 2,100,000 100,000 60,000
15% 3,150,000 200,000 150,000
10% 2,100,000 220,000 170,000
5% 1,050,000 170,000 100,000
100% 21,000,000

4th WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

30% 6,300,000 300,000 200,000

20% 4,200,000 250,000 175,000
10% 2,100,000 175,000 125,000
10% 2,100,000 100,000 60,000
15% 3,150,000 200,000 150,000
10% 2,100,000 220,000 170,000
5% 1,050,000 170,000 100,000
100% 21,000,000

MEDIA PLAN
RADIO 7% (2,940,000)

1ST WEEK
PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

15% 441,000 5,000 4,000

15% 441,000 5,000 4,500
15% 441,000 4,500 3,500
15% 441,000 5,000 4,500
10% 294,000 4,000 3,000
15% 441,000 4,000 4,400
10% 294,000 5,000 4,800
5% 147,000 4000 3,000
100% 2,940,000
 2ND WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

15% 441,000 5,000 4,000

15% 441,000 5,000 4,500
15% 441,000 4,500 3,500
15% 441,000 5,000 4,500
10% 294,000 4,000 3,000
15% 441,000 4,000 4,400
10% 294,000 5,000 4,800
5% 147,000 4000 3,000
100% 2,940,000

3RD WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

15% 441,000 5,000 4,000

15% 441,000 5,000 4,500
15% 441,000 4,500 3,500
15% 441,000 5,000 4,500
10% 294,000 4,000 3,000
15% 441,000 4,000 4,400
10% 294,000 5,000 4,800
5% 147,000 4000 3,000

4TH WEEK

PRCENTAGE % AMOUNT ACTUAL COST NEGOTIATED COST

15% 441,000 5,000 4,000

15% 441,000 5,000 4,500
15% 441,000 4,500 3,500
15% 441,000 5,000 4,500
10% 294,000 4,000 3,000
15% 441,000 4,000 4,400
10% 294,000 5,000 4,800
5% 147,000 4000 3,000
TOTAL TIME TOTAL SLOTS M T W T F S S TOTAL

31.5 28.6363636364 4 4 4 5 5 5 5 32
24 21.8181818182 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11

TOTAL TIME TOTAL SLOTS M T W T F S S TOTAL

31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11

TOTAL TIME TOTAL SLOTS M T W T F S S TOTAL

31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
 16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11

TOTAL TIME TOTAL SLOTS M T W T F S S TOTAL

31.5 4 4 4 5 5 5 5 32
24 4 4 4 4 4 2 2 24
16.8 2 2 2 2 2 3 3 16
35 5 5 5 5 5 5 5 35
21 3 3 3 3 3 3 3 21
13 1 2 2 1 1 2 2 11
11 2 2 1 1 1 2 2 11

TOTAL CAT SPOTS M T W T F S S TOTAL

110.25 735 30 20 25 30 20 30 30 185

98 653 20 20 20 20 20 30 30 160
126 840 30 30 30 25 25 35 35 210
98 653 20 20 20 20 20 30 30 160
98 653 20 20 20 20 20 30 30 160
100.2272727273 666 20 25 20 20 20 30 30 165
61.25 406 15 10 15 15 15 15 15 100
49 326 10 10 10 10 10 15 15 80
TOTAL CAT SPOTS M T W T F S S TOTAL

110.25 735 30 20 25 30 20 30 30 185

98 653 20 20 20 20 20 30 30 160
126 840 30 30 30 25 25 35 35 210
98 653 20 20 20 20 20 30 30 160
98 653 20 20 20 20 20 30 30 160
100.2272727273 666 20 25 20 20 20 30 30 165
61.25 406 15 10 15 15 15 15 15 100
49 326 10 10 10 10 10 15 15 80

TOTAL CAT SPOTS M T W T F S S TOTAL

110.25 735 30 20 25 30 20 30 30 185

98 653 20 20 20 20 20 30 30 160
126 840 30 30 30 25 25 35 35 210
98 653 20 20 20 20 20 30 30 160
98 653 20 20 20 20 20 30 30 160
100.2272727273 666 20 25 20 20 20 30 30 165
61.25 406 15 10 15 15 15 15 15 100
49 326 10 10 10 10 10 15 15 80

TOTAL CAT SPOTS M T W T F S S TOTAL

110.25 735 30 20 25 30 20 30 30 185

98 653 20 20 20 20 20 30 30 160
126 840 30 30 30 25 25 35 35 210
 98 653 20 20 20 20 20 30 30 160
98 653 20 20 20 20 20 30 30 160
100.2272727273 666 20 25 20 20 20 30 30 165
61.25 406 15 10 15 15 15 15 15 100
49 326 10 10 10 10 10 15 15 80
NEWSPAPER STATION CIRCULATION REACH

DAWN KHI,LHR,ISB 600,000 1,200,000

JUNG KHI,LHR,ISB 850,000 1,700,000
EXPRESS TRIBUNE KHI,LHR,ISB 350,000 700,000
UMMAT KHI,LHR,ISB 30,000 90,000
KHABRAIN KHI,LHR,ISB 390,000 780,000
SUNDAY TIMES KHI,LHR,ISB 65,000 130,000
AKHBAR-E-JAHAN KHI,LHR,ISB 335,000 670,000

WEEK 2

NEWSPAPER STATION CIRCULATION REACH

DAWN KHI,LHR,ISB 600,000 1,200,000

JUNG KHI,LHR,ISB 850,000 1,700,000
EXPRESS TRIBUNE KHI,LHR,ISB 350,000 700,000
UMMAT KHI,LHR,ISB 30,000 90,000
KHABRAIN KHI,LHR,ISB 390,000 780,000
SUNDAY TIMES KHI,LHR,ISB 65,000 130,000
AKHBAR-E-JAHAN KHI,LHR,ISB 335,000 670,000
 PRINT MEDIA
BUDGET - 33% 13,860,000
WEEK 1

PERCENTAGE AMOUNT SIZE COLOUR/BW PREFFERED POSITION

20% 2,772,000 HP BW BACK PAGE

25% 3,465,000 HP COLOUR 3RD PAGE
15% 2,079,000 HP BW BACK PAGE
5% 693,000 HP COLOUR BACK PAGE
15% 2,079,000 HP COLOUR 3RD PAGE
5% 693,000 FP BW BACK PAGE
15% 2,079,000 HP COLOUR BACK PAGE
100% 13,860,000

WEEK 2

PERCENTAGE AMOUNT SIZE COLOUR/BW PREFFERED POSITION

20% 2,772,000 HP BW BACK PAGE

25% 3,465,000 HP COLOUR 3RD PAGE
15% 2,079,000 HP BW BACK PAGE
5% 693,000 HP COLOUR BACK PAGE
15% 2,079,000 HP COLOUR 3RD PAGE
5% 693,000 FP BW BACK PAGE
15% 2,079,000 HP COLOUR BACK PAGE
100% 13,860,000
ACTUAL RATE NEGOTIABLE RATE NO.OF INSERTATIONS M T W T F S

1,800,000 1,000,000 3 0 1 0 0 1 0
2,700,000 2,000,000 2 1 0 0 0 1 0
1,600,000 1,200,000 2 0 1 0 0 0 1
750,000 650,000 1 0 0 0 0 0 1
1,985,000 12,000,000 2 0 0 0 1 0 1
700,000 400,000 1 1 0 0 0 0 0
1,500,000 1,000,000 2 0 0 0 0 0 1

ACTUAL RATE NEGOTIABLE RATE NO.OF INSERTATIONS M T W T F S

1,800,000 1,000,000 3 0 1 0 0 1 0
2,700,000 2,000,000 2 1 0 0 0 1 0
1,600,000 1,200,000 2 0 1 0 0 0 1
750,000 650,000 1 0 0 0 0 0 1
1,985,000 12,000,000 2 0 0 0 1 0 1
700,000 400,000 1 1 0 0 0 0 0
1,500,000 1,000,000 2 0 0 0 0 0 1
S

1
0
0
0
0
0
1

1
0
0
0
0
0
1
 OOH
BUDGET 4200,000

CITIES AREAS BILLBOARD SIZEBILLBOARD RENTBILLBOARD PRIN

KARACHI KARSAZ 60*20 700,000 30,000

SHAHRAH-E-FAISAL 90*30 1,000,000 67,500
PUNJAB CHORANGI 60*20 700,000 30,000
SADDAR 60*20 700,000 30,000
LAHORE MODEL TOWN 90*30 1,000,000 67,500
MALL ROAD 60*20 700,000 30,000
90*30
ISLAMABAD Pir Sohawa Road 60*20 700,000 30,000
cant 90*30 1,000,000 67,500
ET 4200,000

TOTAL COST POLE SIZE NO OF POLES COST/POLE

730,000 8
1,067,500 5
730,000 8
730,000 5*3 5 15,000
1,067,500 10
730,000 5*3 10 15,000

730,000 5
1,067,500 5*3 5 15,000
TOTAL POLE COST TOTAL OUTDOOR

390,000 3,257,500

300,000 2,097,500

150,000 1,947,500
7,302,500