MINOR PROJECT

 FLIPKART
 DUKES
 INBISCO

SUBMITTED TO:- SUBMITTED BY:-

PROF.ANIL KALRA ABHINAV SHANKHDHAR
PGDM(2019-2021)
SEC-A / ROLL.NO-02
FLIPKART

INTRODUCTION

Flipkart Internet Private Limited is a web-based business organization

situated in Bengaluru, India. Established by Sachin Bansal and Binny
Bansal in 2007, the organization at first cantered around book deals,
before venturing into other item classes, for example, shopper hardware,
design, and way of life items. Flipkart, an e-commerce company, is
registered in Singapore as Flipkart Private Limited (FPL). Founded in
2007, it was registered in Singapore in 2011 as India did not permit 100
percent FDI in the online retail of multi-brand goods and services. This
policy was amended in January 2018. In a move seen as a precursor to
US retail giant Walmart acquiring a majority stake in Flipkart, the Indian
e-commerce player has bought back shares worth $350 million from
investors in its Singapore-based parent to regain private limited status in
the country.
The administration contends principally with Amazon's Indian auxiliary,
and the household rival Snapdeal. as of March 2017, Flipkart held a
39.5% piece of the pie of India's online business industry. Flipkart is
fundamentally prevailing in the clearance of attire (a place that was
supported by its acquisitions of Mynta and Jabong.com), and was
depicted as being "neck and neck" with Amazon in the closeout of
hardware and cell phones. Flipkart additionally claims PhonePe, a
versatile instalments administration dependent on the Unified
instalments Interface (UPI).
In August 2018, U.S.- based retail chain Walmart obtained a 77%
controlling stake in Flipkart for US$16 billion, esteeming it at $20 billion.

HISTORY

Flipkart was established in October 2007 by Sachin Bansal and Binny Bansal,
who were the two graduated class of the Indian Institute of Technology Delhi
and in the past worked for Amazon. The organization at first centered around
online book deals with nation wide sending. Following its dispatch, Flipkart
gradually developed in unmistakable quality; by 2008, it was getting 100
requests for every day. In 2010, Flipkart gained the Bangalore-based social
book disclosure administration weRead from Lulu.com. In late 2011, Flipkart
made a few acquisitions identifying with advanced dispersion, including
Mime360.com and the computerized substance library of Bollywood entryway
Chakpak.
In February 2012, the organization uncovered its sans drm online music store
Flyte. Be that as it may, the administration was fruitless because of rivalry from
free gushing destinations, and shut down in June 2013. In May 2012, Flipkart
gained Letsbuy, an online gadgets retailer. In May 2014, Flipkart procured
Myntra, an online design retailer, for ₹20 billion (US$290 million). Myntra
keeps on working close by Flipkart as an independent backup; the site centers
around an upscale, "design cognizant" showcase, while Flipkart itself centers
around the standard market and significant worldwide brands.
In February 2014, Flipkart joined forces with Motorola Mobility to be the
selective Indian retailer of its Moto G cell phone. Motorola likewise banded
together with Flipkart on the Moto E—a telephone focused on basically towards
developing markets, for example, India. Extreme interest for the telephone
made the Flipkart site crash following its 12 PM dispatch on 14 May. Flipkart
along these lines held selective Indian dispatches for different cell phones,
incorporating the Xiaomi Mi3 in July 2014 (whose underlying arrival of 10,000
gadgets sold out in around 5 seconds), the Redmi 1S and Redmi Note in late-
2014 (which saw comparably quickened sellouts), and Micromax's YuYunique
2 out of 2017.
On 6 October 2014, to pay tribute to the organization's commemoration and the
Diwali season, Flipkart held a noteworthy deal over the administration that it
advanced as "Large Billion Day". The occasion produced a flood of traffic,
selling US$100 million worth of merchandise in 10 hours. The occasion got
analysis by means of online life over specialized issues the webpage
experienced during the occasion, just as stock deficiencies.
In March 2015, Flipkart blocked access to its site on cell phones, and started
necessitating that clients download the webpage's portable application. The next
month, Myntra went further and suspended its site on all stages, for working
only through its application.
The "application just" model, be that as it may, demonstrated to be fruitless for
Myntra (lessening deals by 10%), and its fundamental site was restored in
February 2016. The investigation with Myntra prompted proposals that Flipkart
itself would play out a comparable move, however this did not happen. In
November 2015, Flipkart propelled another versatile site marked as "Flipkart
Lite", which gives an encounter enlivened by Flipkart's application that keeps
running inside cell phone internet browsers.
In April 2015, Flipkart gained Appiterate, a Delhi-based portable promoting
robotization firm. Flipkart expressed that it would utilize its innovation to
improve its versatile administrations In October 2015, Flipkart repeated its Big
Billion Day occasion, with the exception of as a multi-day occasion that would
be elite to the Flipkart application. Flipkart likewise expressed that it had
reinforced its inventory network and presented greater satisfaction focuses so as
to fulfil client need. Flipkart accomplished a gross product volume of US$300
million during the occasion, with the biggest volumes originating from design
deals, and the biggest worth originating from mobiles.
In December 2015, Flipkart acquired a minority stake in the advanced mapping
supplier MapmyIndia. The organization expressed that it would permit its
information to help improve conveyance coordination’s. In 2016, Flipkart
obtained the online style retailer Jabong.com from Rocket Internet for US$70
million, just as the UPI versatile payments start-up PhonePe. In January 2017,
Flipkart made a US$2 million interest in Tiny step, a child rearing data start-up.
In April 2017, eBay declared that it would sell its Indian auxiliary eBay.in to
Flipkart and make a US$500 million money interest in the organization. eBay
advanced that the organization would in the long run permit Flipkart to get to
eBay's system of worldwide sellers, and the other way around, yet these plans
never really happened as expected. In July 2017, Flipkart made an idea to gain
its fundamental local rival, Snapdeal, for around US$700–800 million. It was
dismissed by the organization, which was looking for at any rate US$1 billion.
Flipkart held a 51% portion of all Indian cell phone shipments in 2017,
overwhelming Amazon India
(33%).Flipkart sold 1.3 million telephones in 20 hours on 21 September alone
for its Big Billion Days advancement, multiplying the number sold on the
principal day of the occasion in 2016 (where it sold a sum of 2.5 million
telephones in five days).
FLIPKART OBJECTIVES: -
 The main objective is not just those who shop online. They want to highlight the
convenience of e-commerce to traditional offline shoppers and thus help grow the
market.
 Their main aim is diversity products portfolio into home appliances, electronics, etc.
 The main target is stronger chain and aggressive acquisition.
 The main target in 2020 is entre global market.

PROMOTING BODY

Kalyan Krishnamurthy Mayur Datar

CEO Chief Data Scientist

Sanjay Baweja Daniel De la Garza

CFO Chief Ethics & Compliance Officer

Anurag Verma
Senior Director HR
FLIPKART AREA OF OPERATION
Flipkart Internet Private Limited is an e-commerce company based in Bengaluru, India.
If talking about it subsidiaries jabong and myntra they also have offices in Delhi, Gurugram,
NOIDA.

Organizational Structure of Flipkart

Legitimate Structure of Flipkart, The best feature in the present world is the electronic shopping
market, where the online website holder can get an epic gathering as the people from wherever all
through the world are partner through the web and need the things to be passed on at their home.
Today I will look at about the electronic business beast and the most assumed online shopping
webpage "Flipkart". The structure of the site is all around particularly awesome and ought to be grasp
in an improved structure. Directly you can look down underneath n check more nuances for
"Progressive Structure of Flipkart".
Flipkart is an internet retailing industry and began its activities with the clearance of books. For a long
time, it sold just books through its site as the administration and shipment of books was a lot simpler.
After its development, it began managing items like air coolers, Washing machines, forced air system,
way of life items, stationary supplies, mobile phones, PCs, mini-computers, microwaves, water
purifiers, workstations, cameras, sound players, items identifying with human services, dishwashers
and digital books. Items sold on Flipkart have similar guarantees of the brand whenever sold outside
in a showroom. It has as of late propelled its own item range called "DigiFlip". Under this brand, it
offers items like PC embellishments, camera sacks, earphones and pen drives. In July, Flipkart
presented its own tablet telephones and systems administration switch under its own range "DigiFlip".
On February 5, 2014 out of a unique tie up with Motorola Mobility, Flipkart has given a stage to the
dispatch of 'Moto G'. Online customers went insane with the disclosing of this PDA. This striking
reaction brought about the offers of almost 20,000 mobiles in a couple of hours. Proceeding with their
association,'Moto X', an Android cell phone, was presented on March 19.

On May 13,'Moto E'was propelled at a similar site setting off a similar reaction. Proceeding with this
example of overcoming adversity Flipkart in a tie up with Xiaomi Techintroduced 'Xiaomi Mi3' on its
foundation. In the principal stage on22nd July every one of the telephones were sold in only 39
minutes and in the second stage on 29th July the sold out was finished in just 5 seconds. On fifth
August the deal was finished in only 2 seconds. This astounding reaction and hyper craziness has
helped in giving Flipkart a massive lift up.

Flipkart works totally in India and it has its home office in the Garden City of Bangalore in
Karnataka. It is possessed by a Singapore based organization and is enlisted over yonder. As per
India's international strategy, an outside organization isn't permitted e-retailing here. In this manner, in
India, Flipkart sells the stocks through an Indian organization WS Retail. Flipkart additionally gives
its own foundation to different organizations who are keen on selling their products. The site is simple
and bother free. Perusing, monitoring items, getting surveys, requesting merchandise and installment
strategies are advantageous for the people.
From the outset Flipkart began its tasks on the committal model in which they by and by purchased
the book and couriered it. Later they opened numerous distribution centers where the merchandise
were put away securely. The principal distribution center was opened in Bangalore and later in Delhi,
Mumbai, Chennai, Hyderabad, Pune, Noida and Kolkata. Starting today, in excess of 500 providers
are working for Flipkart. At any rate 80% of the requests put are taken care of and controlled by
means of stockrooms. Delivery organizations and dispatch organizations are the genuine arbiters in
this arrangement. The fast and efficient administration is the motivation behind why the organization
has had the option to put its blemish on the Indian market. Their conveyance system is spread more
than thirty-seven urban communities with conveyance being conceivable in any alcove and corner.

In spite of the fact that Flipkart began its endeavor with a speculation of just INR 400,000, today its
total assets is almost 1billion dollars as its deals are expanding step by step. Regardless it procures
income of half from selling books online.Electronic business has turned into a tremendous hit in light
of Flipkart. Its value strategy is truly adaptable as a result of online exchanges. Sum to be charged is
resolved subsequent to taking a gander at the endless costs like vehicle costs, provider costs, bundling
costs, dispatch charges, shipping cost, office costs, support costs, rebate stipends, deterioration,
charges, ad costs and numerous different costs.
Limits up to 35% are permitted occasionally to lift up the deals and keep up aggressive costs. For
installments, Flipkart permits Mastercard exchanges, money installment after conveyance, exchange
through plastic, by swiping card on conveyance, vouchers accessible as e-blessing and net banking.

Flipkart has changed the idea of multi brand retailing of items through web in India. Its enormous
achievement has demonstrated to be a motivation for different organizations. It works generally
through mouth promoting. The fulfilled clients have been their best advertisers. To have a firm hold
on the online world Flipkart has utilized the administrations of Google Ad-words and SEO. These
showcasing devices have made them commonly recognized names. Downloading the elite application
of Flipkart helps in getting alarms about the present offers, request status, value drops, late dispatches
and different blessing coupons.
Flipkart has additionally taken the assistance of inventive and intriguing notices so a mindfulness and
trust is generatedfor their site among the individuals. Their first battle was appeared on TVC with the
idea that books can be conveyed with only a solitary snap. As of late a promotion has been propelled
to build the social perceivability where the slogan is "No Kidding No Worries". Prepared people are
contracted to satisfy their obligations adequately.The orderly arranging and level of exertion
attempted to arrive at such statures is praiseworthy.

Some of the top Flipkart competitors in the industry include the following;
Digitalization of a few substances has made it workable for customers to shop and make their
buys online effectively. A serious decent number of business substances have built up their
online stages to empower shoppers of various wares to purchase from such stages. They
likewise give the customers a variety of choices henceforth making it simple to gain the
perfect merchandise.
In any case, the challenge is in this industry that we need to discuss. Flipkart is one of the
online stores that offer a wide scope of items for its clients. It was set up in 2007 its central
command are situated in Bangalore, India. It at first began as an online entrance for retailing
books yet later changed to hardware and later on design. It is the biggest internet business
entryway in India and completes roughly 20 deals for every moment. A portion of the top
Flipkart rivals in the business incorporate the accompanying;
1) Amazon.
2) Snapdeal.
3 Alibaba.
4) Paytm.
5) Myntra.
6) Jabong.
7) Shopclues.
8) Focused online stores.

NEWS ANALYSIS:

 Walmart disclosed that Flipkart had $1.2 billion in cash and cash equivalents on its books
as of April 30.
 This is down from the $2.2 billion Flipkart held in August 2018 when the US retail giant
invested $16 billion for a 77% stake.
 Walmart had attributed 77% of Flipkart’s assets to intangibles and goodwill, highlighting
the premium it had paid to get a foothold in India.

\
BREIF OUTLINE OF FLIPKART:

Flipkart is an eminent marketplace and extensive website. Which allows the seller to sell their
diverse product on this well-known marketplace once they have registered. It’s also
promoting small and big sellers to sell their product on a big online shopping plaza.
Everything whatever company does in between after order placed online and delivered in
customer’s hand called fulfilment. Fulfilment means from the enquiry of product to the
delivery of product is customer’s hand on right time Flipkart uses their own admiring logistic
named Ekart. It’s the one who delivers the product to the customer. Pricing and remote
delivery were the vital points which led them to start their own logistic. Using this new
notion they have opened multiple warehouses across the country according to the need for
that particular geography. Ekart is India's largest logistics and supply chain company
delivering shipments across 3800+ pin codes. Ekart is a unique opportunity for the sellers
who are selling their product on Flipkart. Now it has become the backbone of Flipkart.
Flipkart maintains several house brands, including Citron (home appliances) and Digi flip
(formerly for electronics and accessories).In 2017, Flipkart launched additional brands,
including Billion (smartphones), Smartbuy (electronics accessories, effectively replacing Digi
flip), and MarQ (for large appliances, although its launch was faced with a trademark dispute
with an existing company, Marc Enterprises)
DUKES

INTRODUCTION

Dukes biscuits are marketed by Ravi Foods Private Limited. The organization has set up
many plants in Hyderabad that are at par with ISO 9001 requirements. In 1985, this family-
owned company commenced its operations in Hyderabad, Andhra Pradesh, with biscuits, and
then expanded into confectionery & chocolates in 2000. For 30+ years, Ravi Foods Pvt. Ltd.
(RFPL) has been a dominant player in the baked items and confectionary industry with
products ranging from biscuits, cookies, wafers to chocolates, candies and confectionery. It
owns 15 state of the art manufacturing facilities under 3 flagship brands - DUKES, TREFF
and DYNAS. RFPL recently set up a new facility featuring imported machinery to
manufacture chocolates and is poised to establish another unit, with an investment of USD 20
million that will boast of equipment imported from Europe.

HISTORY
The company’s tremendous national presence is further amplified by the fact that it is able to
penetrate the Tier II cities and rural parts of the country thanks to a branded and
commoditised market. RFPL ventured into global exports in 1998 and has since spread its
wings worldwide. Today, not only is it a trusted private label manufacturer to world-
renowned brands but it also specializes in tailor-made products that sync with global market
requirements.

Company Profile
Ravi Foods Pvt. Ltd. was started in modest way in year 1995 in Hyderabad. Today it is
multiproduct company with a turnover in excess of 40 crores. Currently its manufactures
5500 tonnes of biscuits, 900 tonnes of confectionaries, 300 tonnes of cream filled wafers and
tonnes of choco-based products every year.
The company is equipped with the latest sophisticated, imported machinery that minimises
the human handling, thus ensuring quality maintenance of the products at every stage of
production and packaging. One of its kind and most modern cream filled wafers
manufacturing plant has been imported from Germany and has been installed for high quality
production.

Area of Operation
The factory is located on the NH-7 on the Bengaluru route in Hyderabad. The transportation
of raw material and finished goods is very convenient through different modes.
Dukes Exports
After delighting consumer’s taste buds across India, Ravi Foods Private limited, with its
flagship brand – Dukes, has tasted success by curating a diverse range of products which are
tailor made to each specific country’s taste, packaging, labeling standards and price to ensure
a delightful experience to our 250+ international trade partners in over 120 countries like
USA, Canada, United Kingdom, Netherlands, Saudi Arabia, Australia, Korea and many
more.
Having a huge experience in the international markets, we recognize the fast pace at which
markets across the globe are changing and we have been in line with the market trends with
the help of our strong R&D base which enables us to delight our customers by matching the
tastes that are enjoyed by consumers worldwide.
Quality being the cornerstone of our success, we have been the leading exporters from India
and have been recognized as a star export house. Also, we have been registered with the US
FDA AND have also been awarded by APEDA for outstanding performance in exports in the
processed food sector for 5 consecutive years.cializes in tailor-made products that sync with
global market requirements.

ORGANIZATION STRUCTURE

The marketing team of Dukes is strong and complements to the production team. The credit
for the popularity of Dukes even in interior cities goes to the enterprising marketing team of
the company.

The marketing department structure is

 BOARD OF DIRECTORS

 ZONAL SALES MANAGERS

 SENIOR OFFICERS

 SALES REPRESTATIVES

 FIELD OFFICERS
DUKES MISSION

Every idea, innovation and endeavour at Dukes is driven by a mission to achieve excellence
in customer satisfaction. For us, “Customer is King” and the feat of ensuring a royal treat for
each customer's taste buds is sacrosanct. This is achieved through a wide variety of quality
products that promise consistency of taste and flavour. Teamwork forms the cornerstone of
our business, continually steering us towards realising our vision of enhancing growth,
amplifying visibility and improving market presence.

DUKES MARKET LEADER

Dukes has entered the league of the most well-known brands with recognition extending well
beyond national borders. We are thrilled to announce that Dukes India has been bestowed
with the title of “World’s Greatest Brands 2017-18” by PwC. The man behind the brand, our
managing director, Mr. Ravinder Kumar Agarwal, who orchestrated its success, bagged the
award for the “World’s Greatest Leaders”.
Let’s take a trip down the road and know about the backstory of how the brand came into
being 15 years ago and got to where it is today. The biscuits and confectioneries-based
business was the brainchild of Mr. Ravinder Kumar Agarwal, a business visionary at the
time. When he could no longer shake off his dream of reimagining the sweet treats space and
bringing products such as wafers, to an unexplored market, he turned entrepreneur and
embarked on a journey to craft premium products, at a time when it was heavily biscuit-
oriented. He found a void in the market and filled it with a product that consumers would
come to love, forming the backbone of a staggeringly successful wafer – Waffy. It involved a
heavy dose of customer understanding, unconventional strategies, and disruptive brand
positioning. Dukes further made the case for its crumbly goodness by going all in, breaking
down the Indian palate, and catering to its increasingly global appetite with flavors such as
Butter and Cheese. With a whole profile spanning flavors such as Orange and Mango, Vanilla
and Chocolate, the brand was able to provide a distinctively diverse, palate-pleasing
experience. The products are now rounded off with real fruit extracts and premium
ingredients, raising the bar further.
Dukes India ascended rapidly and today its sales are pegged at Rs. 1500 crores with an 80%
shelf space in MTOs pan India and backing from global certification agencies such as the
USFDA – which highlights its commitment to quality. Mr. Agarwal aims to continue its
winning streak by “looking at becoming an Indian multinational with a manufacturing
footprint across the globe by 2020”. Dukes and Waffy are well on its way to becoming
indisputable forces in the sweet treat’s marketplace across the nation, with new, revolutionary
products with presence in more than 50 countries and in markets such as the US, Middle East,
Europe and Africa.
PRODUCT LINE

 WAFERS - Masti chocolates, Masti orange, Masti chaco mix

 CHOCOLATES- Big bite, Meltz, Sweet heart

 BISCUITS- Merry milk, Marie break, Nice, Saltx, Bourbon

 CONFECTIONARY- Merry milk, Coffee gold, Chaco Bar, Mera lacto

MARKET POSITIONING
Marketers need to position their brands clearly in target customers’ minds. They can position
brands at any of 3 levels. At the lowest level they can position the brand and product
attributes. A brand can be better positioned by associating its name with a desirable benefit.
When positioning a brand, the market should establish a mission for the brand and a vision of
what the brand must be and do. A brand is the company’s promise to deliver a specific set of
features, benefits, services and experience consistently to the buyers.

Dukes Competitors
Dukes is the brand name of the biscuits manufactured by Ravi Foods Pvt. Ltd. that has its
headquarters in Hyderabad. The company has state of the art laboratories to help maintain
quality of their products and factories at multiple locations in India. These are some of its
competitors in Indian market-

 Britannia
 Parle
 Priya Gold
 Unibic
 Bisk Farm
 Cadbury
 Anmol
 Sunfeast
NEWS ANALYSIS

Ravi Foods to invest ₹250 crore in expansion. (2018)

Ravi Foods, a manufacturer of biscuits, wafers and confectionery under the Dukes brand, has
sewn up plans to invest about ₹250 crore in expansion and setting up of a mega food park
near here.
The company brand Dukes was recently named amongst the world's 100 Greatest Brands
2017-18 Asia and GCC, organised by AsiaOne magazine, where PwC was the process
reviewer.

Brief outline of Dukes India

Ravi foods pvt.Ltd is the Hyderabad based company whit the turnover of 35 crore through
itsa a new company started in 1995. It was created a sensation in the market in the segment of
Biscuit, chocolates, wafers and Confectionary with the brand name DUKES.

As it is a building company compare to Britannia, ITC, and Joints. It is starving hard in

gaining the customers through its brand name. The brand DUKES have a good image in the
minds of customers and there is a need to penetrate into the rural market segment and make it
available in as many as retails outlets. (It got ISO 9001 certificate for its quality and got 66th
place in the world in 2014)
INBISCO INDIA PRIVATE LIMITED

INTRODUCTION

Inbisco India Private Limited is a Private incorporated on 01 May 2008. It is classified as

Non-govt company and is registered at Registrar of Companies, Ahmedabad. Its authorized
share capital is Rs. 1,000,000,000 and its paid up capital is Rs. 756,306,560. It is inolved in
Manufacture of other food products.

HISTORY

Established in 2008, INBISCO India is one of the fastest growing FMCG companies in India.
Supported by a strong and wide distribution network, the products manufactured and
distributed by INBISCO India have reached millions of outlets in India. INBISCO India has
become the most consumer delighting and customer preferred organization in the food
FMCG sector

INBISCO INDIA PRIVATE LIMITED DETAILS

CIN U15412TG2008PTC088936

STATUS ACTIVE

COMPANY CATEGORY COMPANY LIMITED BY SHARES

INDIAN NON-GOVERNMENT
COMPANY SUB-CATEGORY
COMPANY

COMPANY CLASS PRIVATE

BUSINESS ACTIVITY MANUFACTURING (FOOD STUFFS)

AUTHORIZED CAPITAL 2500.0 LAKHS

PAID-UP CAPITAL 2099.8 LAKHS

PAID-UP CAPITAL % 83.99206

REGISTRAR OFFICE CITY HYDERABAD

REGISTERED STATE TELANGANA

REGISTRATION DATE 01 MAY, 2008

“We strongly believe to provide consumers with high quality

products that are nutritious and delicious.”

Inbisco India Private Limited is an unlisted private company. The company is a manufacturer
of sandwich biscuits, toffees and other food products
Products & Services: Toffee, Biscuit, Butter Cookies, Chocolate Paste
Category: Manufacturer
Inbisco India Private Limited was incorporated on 01 May, 2008. The company has 3
directors and 1 reported key management personnel. The registered office of the company is
at Plot No. SM-9/5, Sanand-II, GIDC Industrial Estate, Sanand, Ahmedabad, Ahmedabad,
Gujarat.
The total paid-up capital is INR 75.63 cr. The last reported AGM (Annual General Meeting)
of the company, per our records, was held on 18 September, 2018. Also, as per our records,
its last balance sheet was prepared for the period ending on 31 March, 2018.

PROMOTING BODIES
Inbisco, an arm of Indonesian food giant Mayora Group, had earlier signed a
MoU with Industrial Extension Bureau (iNDEXTb) for the Rs 1,000 crore
project in Sanand. Company officials told ET that the manufacturing is likely
to start in January 2014.

INBISCO India was incorporated in the year 2008 as a subsidiary of global

food & beverage giant Mayora. The parent company is a family business
which evolved out of a home kitchen in 1948. Established in 1977, Mayora is
headquartered at Jakarta, Indonesia. The company offers products in 8
different categories via biscuits, candy, wafer, chocolate, coffee, instant food,
beverage and cereal. We are proud of the 65 years of legacy that our parent
company Mayora carries, with its presence in over 90 countries and a 30,000
strong global workforce.
AREA OF OPERATION

INBISCO India was incorporated in the year 2008 as a subsidiary of global food & beverage
giant Mayora. The parent company is a family business which evolved out of a home kitchen
in 1948. Established in 1977, Mayora is headquartered at Jakarta, Indonesia. The company
offers products in 8 different categories via biscuits, candy, wafer, chocolate, coffee, instant
food, beverage and cereal. We are proud of the 65 years of legacy that our parent company
Mayora carries, with its presence in over 90 countries and a 30,000 strong global workforce.
Headquartered in Bengaluru, INBISCO India is one of the rapidly growing food FMCG
Company in the country. Our product KOPIKO is world’s largest selling coffee candy is one
of the top confectionary brands in India. Choki-Choki, the rich chocolate paste introduced the
first ever live game card in India through augmented reality. Our purpose of “Serving
Goodness and Happiness” to the consumers across India is accomplished through our
determination to provide quality products with great value. To deliver on our purpose, we
stand strong with two state-of-the-art manufacturing units in Ahmedabad & Hyderabad,
equipped with cutting edge technology and monitored to the most effective & stringent
quality standards. Our operations are supported by regional offices located in Delhi,
Ghaziabad, Kolkata, Mumbai and Chennai.

ORGANIZATIONAL STRUCTURE-
As on date,2 Directors and 1 Signatories are associated with the
company.
ACHYUY KASIREDDY, DIRECTOR-INBISCO INDIA

Wharton School, University of Pennsylvania

A seasoned professional in the fast moving consumer goods industry who
has handled Marketing, Sales and General Management roles across
different countries and challenges. Passion for people and brands has
enabled a strong track record of performance, credibility and trust as a
leader. I consider myself as an institution Builder.
TOMAS WILLIAMS, DIRECTOR-INBISCO INDIA

An extraordinary visionary leader with a down to earth demeanor .He is an

inspiration for young corporate leaders. Our association started when we
were appointed as a logistics and warehousing partner for inbisco. Mr.
Tomas played the leaders role exceptionally well. Our operations as vendors
risen from 1000 sqft to about 50,000 sqft in a span of 4 years.

BARANIDHARAN SIVAPRAKASsAM, MARKETING HEAD-INBISCO INDIA

From Bharathidasan Institute of Management Tiruchirapalli , Marketing and

Sales leader with a demonstrated history of successfully conceptualizing and
launching new brands in the FMCG industry. Highly Analytical yet creative
approach helps me to tide over the challenges. Result oriented leader who is
passionate about brands and people. A multitasker who thrives on fast paced
environment and ability to apply learning in heterogeneous situations.

ANKIT DAS, COMPANY SECRETARY & LEGAL-INBISCO INDIA

Having approx 9 years of experience in handling Secretarial and Corporate

matters related to Company Law, SEBI, RBI etc. and liasoning with Registrar
of Companies, Registrar and Transfer Agent, Merchant Bankers, Bankers,
National Stock Exchange and Bombay Stock Exchange. Hands on experience
in handling Intial Public Offer, Takeovers, ECB Compliances, NBFC and Listing
Agreement.

COMPANY NETWORK
Products / Services
 CHOKI-CHOKI
 DANISA BISCUITS
 JUIZY MILK
 JOYMEE
LIST OF COMPETITORS-

The consumers today are endowed with a wide range of options to make
their pick in FMCG products. There is a lot of competition in the FMCG sector
as a number of factors are to be considered while selling the products. This
precisely denotes that only the innovators can survive this tough competition.
The investors must be very proactive to the market needs and also build
strong and powerful distribution channels.
Competition in the FMCG Sector in India-

India's huge population has always been a significant factor for the growth of
FMCG sector in the country. Between 1950 and 1980, the consumption of
FMCG products were relatively low due to the low per capita income. The
post-liberalization era in India has witnessed a massive growth in the selling
of products in the domestic market. The Indian market also imported loads
of products from overseas markets which made increased the competition
between the organized and the unorganized sector.
The large-scale companies such as

1. HUL
2. GODREJ CONSUMER,
3. MARICO,
4. HENKEL
5. RECKITT BENCKISER

They targeted the rural consumers and have also expanded their retail chain
in the mid-sized towns and villages. On the contrary to this, Nestle has
always targeted the market of urban India and focuses largely upon the
value added products for the elite class or upper middle class population.
  BRIEF OUTLINE OF INDUSTRY:
Fast Moving Consumer Goods (FMCG) Industry in India is one of the fastest
developing sectors in the Indian economy. At present the FMCG Industry is
worth US$ 13.1 billion and it is the 4th largest in the Indian Economy. These
products have very fast turnaround rate, i.e. the time from production to the
revenue from the sell of the product is very less. In the present economic
scenario, time is regarded as money, so the FMCG companies have to be
very fast in manufacturing and supplying these goods.

Fast Moving Consumer Goods (FMCG) Industry in India - Facts

The Fast Moving Consumer Goods (FMCG) Industry in India include
segments like cosmetics, toiletries, glassware, batteries, bulbs,
pharmaceuticals, packaged food products, white goods, house care
products, plastic goods, consumer non durables, etc. The FMCG market is
highly concentrated in the urban areas as the rise in the income of the
middle-income group is one of the major factors for the growth of the Indian
FMCG market.
The penetration in the rural areas in India is not high as yet and the
opportunity of growth in these areas is huge by means of enhanced
penetration in to the rural market and conducting awareness programs in
these areas. The scopes for the growth of the FMCG industry are high as the
per capita consumption of the FMCG products in India is low in comparison
to the other developed countries. The manufacturing of the FMCG goods is
concentrated in the western and southern belt of the country. There are
other pockets of FMCG manufacturing hubs.