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KUALA

LUMPUR

19-21 D E S I G N
AUGUST
2019

DR NABILAH
HASHIM
T H I N K I N G
PRESENTATION
PRODUCT SKETCHES WITH TECHNICAL SPECIFICATION

PURPOSE

PROBLEM SOLUTION CUSTOMER


SEGMENT
COST STRUCTURE UNIQUE VALUE PROPOSITION
7 elements of DT Presentation
1. Product sketch - technical specifications to explain how the product/
service works
2. Purpose of product – benefit of using the product/ service
3. Problems – state the main problem of current situation
4. Solutions – suggestions to overcome the problems using the
product/service
5. Customer Segments – targeted customers/users
6. Cost Structure – all expenses involved constructing the
product/service
7. Unique Value Propositions (UVP) - the 'x' factors of the product/
service
CASE STUDY: GRAB CAR (SERVICE)
No Element Example

1 Product Sketch Sketching of technical information about Grab App.

2 Purpose of product To offer competitive price/ easier to communicate

3 Problems Time waste in waiting, costly

4 Solutions Fast service, safety, fixed price (certainty/booking confirmation)

5 Customer Segments Passenger, traveler, tourist

6 Cost Structure Platform maintenance, cyber security

7 Unique Value Proposition New car, conducive, hospitality, customer feedback (star rating)
CASE STUDY: DRONE (PRODUCT)
Case Study: Drone (Product)
No Element Example

1 Product Sketch small, light weight, camera, hovering, floating

2 Purpose of product observation, spying, aerial view, security

3 Problems pending data, high cost

4 Solutions live updates, low cost

5 Customer Segments security service, government agencies


(JUPEM, traffic, local authorities)

6 Cost Structure system controller, pilot, data management

7 Unique Value Proposition bird eye view, low cost, remote


CASE STUDY: DRONE (PRODUCT) SKETCH SAMPLE

Source:https://www.researchgate.net
GROUP ACTIVITY FOR PRESENTATION

• In your group, discuss a case study of a product or service using the 7


elements
• (Duration:15 minutes)

• Present your case study


• (Duration: 5 minutes)

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