FORMAT FOR COURSE CURRICULU

Course Title: FASHION MARKETING AND MERCHANDISING –III Credit Units: 02 L T P/ SW/ TOTAL
S FW CREDI
T
UNITS
Course Level: UG Course Code: FASH343
2 0 - 2

Course Objectives: The aim of this course is to enable students to appreciate the unique aspects and concepts of
merchandising-both in the domestic as well as international scenarios. It focuses attention on fashion & textiles
business giving a basic knowledge of merchandising.
Pre-requisites:
Knowledge of fashion marketing and merchandising - II.

Course Contents/Syllabus:
Weightage (%)
Module I 20%
MERCHANDISING PRINCIPLES AND PLANNING
Definition, meaning, process

Module II 20%
MERCHANDISING IN VARIOUS RETAIL FORMATS
Independent stores, Chain stores, Department store, specialty store, discount store
Module III 20%
MERCHANDISE PLANNING
Steps in merchandise planning, Model stock planning, assortment planning, types of
merchandise.
Module IV 20%
INTERNATIONAL RETAILING
Entry strategies, International Brand & retailers

Module V 20%
RANGE DEVELOPMENT FOR A RETAIL STORE/ BUYER
Developing the range for a particular fashion line

Student Learning Outcomes:

. By the end of this course, the students will be able to:
 Conceptualize and Discuss the principles and planning of merchandising and international retailing.
 Categorize and interpret the elements of merchandising in various retail formats.

Pedagogy for Course Delivery:

 Pedagogical techniques include, lecture, Case studies and Power point presentations.

Lab/ Practicals details, if applicable:NA

List of Experiments:

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Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%) End Term Examination

100%
Theory
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment End Term
Examination
Components CT P A
(Drop down) EE

Weightage (%) 15 10 5
70

Lab/ Practical/ Studio Assessment:

Continuous Assessment/Internal Assessment End Term

Examination
Components
(Drop down
NA
Weightage (%)

Text:
 Clodfelter Ricahrd; Retail Buying from basics to fashion
 Levy & Weitz, Retailing Management
 Alexander Nicholas; International Retailing
 Kotler Philip; Marketing Management
References:
 Apparel Fortnightly, M/s AEPC
 Apparel Online, Contact Communications, New Delhi
 Images-Retail, M/s Images Multimedia
 Journal of Fashion Marketing & Management, M/s EBSCO

Additional Reading:

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Any other Study Material:

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