Event Management

Time Period 0 1 2 3
Attendee/Sales Forecast

# of Goods/Services sold/year 1000 1100 1210

Price per Good/Service $5,000.00 $5,500.00 $6,050.00

Revenue

Revenue $5,000,000 $6,050,000 $7,320,500

Cost Savings $250,000 $250,000 $250,000

Cost Avoidance $0 $0 $0

Total Revenue $5,250,000 $6,300,000 $7,570,500

Cost/Expenses
Capital $0 $0 $0 $0

Peripherals (monitors, docking statio $0 $20,000 $20,000 $0

Operational $0 $0 $0 $0
Software and maintenance $0 $10,000 $10,000 $10,000
Software as a Service $130,000 $0 $0 $0

CapEx Depreciation $0 $26,000 $26,000 $26,000

Training $0 $0 $0 $0

Total Cost $130,000 $56,000 $56,000 $36,000

Total Revenue - Total Cost/Expenses $5,194,000 $6,244,000 $7,534,500

Tax Expense $0.0 $311,640.0 $374,640.0 $452,070.0
Net Operating Income after Tax $4,882,360.0 $5,869,360.0 $7,082,430.0

Cash Flow -$130,000.00 $4,908,360.00 $5,895,360.00 $7,108,430.00

Cumulative Future Cash Flow $4,908,360.00 $10,803,720.00 $17,912,150.00
Payback Period

IRR 3796%

Discount Rate 0.35

Discount Factor 1 0.7407407407 0.548696845 0.4064421074
Discounted Cash Flow -$130,000 $3,635,822 $3,234,765 $2,889,165
Present Value of Future Cash Flow $14,632,430
Net Present Value $14,502,430

Assumptions
Tax Rate 0.06 Change this cell to adjust tax rate in your model.
Discount Rate 0.35 Change this cell to adjust discount rate in your model.
 4 5 Assumptions

Assuming a conservative
1.0% Conversion Rate Year 1
based on current event
attendees of 100,000 guests
annually. Assuming avergage
event attendee growth rate of
1331 1464 10% Y1-Y5.

This numnber reflects

average value per
guest/attendee. Value
meaning potential client
$6,655.00 $7,320.50 biliing.

Assuming a conservative
1.0% Conversion Rate Year 1
based on current event
attendees of 100,000 guests
annually. Assuming avergage
event attendee growth rate of
$8,857,805 $10,717,944 10% Y1-Y5.

Eliminating risk of double

booking key internal staff and
attendees. Each double
booking costs at minimal
$10,000 per staff member or
attendee. Average number of
$250,000 $250,000 double bookings is 10 a year.
$0 $0

$9,107,805 $10,967,944

$0 $0
Includes iDevices such as
$0 $0 iPads, iPods, and iPhones.
$0 $0
$10,000 $10,000
$0 $0
Assumes straight-line 5 Year
$26,000 $26,000 depreciation.
$0 $0 Training from vendor is free.

$36,000 $36,000

$9,071,805 $10,931,944
 $544,308.3 $655,916.6
$8,527,496.7 $10,276,027.4

$8,553,496.70 $10,302,027.41
$26,465,646.70 $36,767,674.11

0.3010682277 0.223013502
$2,575,186 $2,297,491

e in your model.
Baseline 100,000 attendees NPV IRR
Assumption 1 .5% increase in attendees 5846558.00 16.14
Assumption 2 1% increase in attendees 11245492.00 29.63
Assumption 3 2% increase in attendees 21654502.00 56.57

Baseline 100,000 attendees NPV IRR

Assumption 1 .5% decrease in double bookings 1101446.53 165.18
Assumption 2 1% increase in double bookings 1106981.44 165.47
Assumption 3 2% increase in double bookings 221396.29 166.04

Baseline Implementation Costs NPV IRR

Assumption 1 .8% decrease in implementation 127608.58 195.93
Assumption 2 .4% decrease in double bookings 128047.40 198.93
Assumption 3 .6% increase in double bookings 127866.77 200.40