1st Stage Guidebook

Advancing a Breakthrough in Sustainable Fast-Moving Consumer Goods

Petrogas Days 2016
Universitas Indonesia

Background
Nowadays, in this era, people are living with increasing pace, and undoubtedly they need
more innovative products to accommodate their busy lifestyle. This condition leads to the
growing global market and expanding new opportunities. The products are not limited to
technology, but even in the fast-moving consumer goods (FMCG) industries, which are the
necessity of people to be able to live.

Nevertheless, we must also consider the condition of the world. We couldn’t escape the fact
that environmental and health issues are very important to increase the standard of living.
Eco-friendly and natural products will be the ideal images of market characteristic in the
future. In 2050, 9 billion people in this world need better options and it is our goal today to
help our world’s future. As a nation, we could undergo two conditions: increasing the income
and expand, or only worsen the current economic situation. This second condition could be
escaped by seeking for opportunities and trying to develop new ideas.

To sum up, through this CPDC event, we want to see new and brilliant ideas of
undergraduates to create fast-moving consumer goods (FMCG), and how to turn it into a
commercialized product as a global solution towards sustainable future.
Activity
8th Chemical Product Design Competition or CPDC is an annual competition
participated by students from various departments and majors, which
focuses on designing an applicable chemical product. CPDC is an
international scope of competition. The designed product must relate to the
theme of “Advancing a Breakthrough in Sustainable Fast-Moving Consumer
Goods”, with the following brief description regarding the theme as follows.

Brief Description
 Breakthrough
The term “breakthrough” refers to an innovative discovery which is original and creative
yet feasible to be realized.

 Sustainable
The term “sustainable” refers to a product which is made from raw materials which are
not harmful for the environment, or any recyclable materials through a safe
manufacturing process.

 Fast-Moving Consumer Goods

The term “fast-moving consumer goods (FMCG)” refers to products which are used in
everyday life, sold quickly, and at relatively low cost. FMCG tends to have a short shelf
life due to the high consumer demand or because the product deteriorates quickly.
Examples of FMCG are soft drinks, toiletries, over-the counter drugs, toys, processed
foods, and many other consumables product.
 Technical Aspect of the Competition

Registration and
Selected Concepts Full Paper Finalists
Application Form
Announcement Submission Announcement
Submission

Winner Grand Final on Video Submission

Announcement PGD 2016

1. Registration and Application Form Submission : October 18th, 2015 - December 5th, 2015
2. Selected Concepts Announcement : December 26th, 2015
3. Full Paper Submission: December : 26th, 2015 – January 16th, 2016
4. Finalists Announcement : February 7th, 2016
6. Video Submission : February 14th, 2016 – March 4th, 2016
7. Grand Final (Exhibition and Presentation) : March 3rd - 5th, 2016
8. Announcement of CPDC Winners : March 5th, 2016

Selection Stages
1st Stage: Concept Selection
The first stage is concept selection. During this stage, participants should fill a form that contains
several questions related to their proposed product (refer to Appendix 1). The questions will
include trend and market opportunities of the product, concept description of the proposed
product, and state of motivation. Before filling the form, participants have to sign up and register
at www.petrogasdays-ui.com and meet the requirements made by the committee. The form can
be downloaded from and uploaded to www.petrogasdays-ui.com. The application is valid if the
participants have fulfilled the requirements for registration and uploaded all required documents.
The period of application form submission is started from October 18th, 2015 - December 5th,
2015. At this stage, 25 teams will proceed to the next stage. The list of proceeding teams will be
announced through PGD website and each team leader will be notified through an email. The
selected concept will be announced on December 26th, 2015.

2nd Stage: Paper Selection

Guidebook for full paper submission will be provided later, after the selected concept
announcement. During the 2nd stage, participants have to write a paper containing the details of
the proposed product. The final paper must contain all of the product design aspects including
concept generation, details of manufacturing process, market analysis, and etc. Papers should be
submitted through PGD website. The period of full paper submission is started from December
26th, 2015 – January 16th, 2016. From this stage, 8 teams will advance to the final stage. The list
of proceeding finalists will be announced on February 7th, 2016.

Grand Final
The final stage consists of 3 parts: video competition, exhibition, and final presentation.
 Video Competition
Video competition is a part of the Grand Final stage that will be followed by all of the 8 teams
that have advanced to the final stage. Each team will create an advertisement video that can
be used to promote the product to attract consumers. The duration of the video is 2 minutes
(excluding PGD UI teaser video). The video must be uploaded to YouTube by participants.
After uploading the video, participants must also tag PetroGas Days UI YouTube channel. The
video must include the teaser of PetroGas Days UI 2016 (will be provided by committee).
Assessment of the video will be done based on the number of video’s “likes” and the content
of the video. The period of video submission is started from February 14th, 2016 – March 4th,
2016 and voting will end on March 4th, 2016.
 Exhibition
Exhibition is the main activity of 8th CPDC, where each team will create a booth to publish and
introduce the designed product. During this event, participant can show the prototype of their
products and also demonstrate how to use the product. Exhibition will be held at Universitas
Indonesia. The preparation time for each booth is one hour. Assessment is based on the
booth design and number of booth’s visitors. The assessment’s result will be used to
determine the winner in “Best Exhibition” category and also used as scoring component for
the final winner of CPDC. Exhibition will be held on March 3rd, 2016.
 Final Presentation
During this stage, each finalist will present their product through a (maximum) 15 minutes
presentation. The presentation will be followed by a 15 minutes questions and answers
period. All of the presentation (including the PowerPoint file) will be delivered in English.

Participants Requirements
Requirements that must be fulfilled by the participants are listed below.
1. The participants of CPDC must be actively enrolled as university students, currently
pursuing bachelor degree or S-1, and haven’t graduated by the time of 8th CPDC
registration period;
2. Each team must consist of 3-5 members. The members could come from different majors,
but must be from the same university;
3. One participant can only participate in one team;
4. Products must have never been commercialized or have won a similar competition
before. Violation of this rule leads to immediate disqualification;
5. Products proposed by the participants must be related to the theme of 8th CPDC;

Registration
Registration period for 8th CPDC will be started from October 18th, 2015 to December 5th, 2015. The
steps of registration are as follow.
 Sign up for your team’s account at Petrogas Days Universitas Indonesia 2016’s website:
www.petrogasdays-ui.com
 After logging in to your account, you can fill the information for the team members and
download the Chemical Product Design Competition (CPDC) Guidebook along with the
Application form.
 Please note that this form is directly fillable and editable. Fill this form through any PDF
reader and save it under the name of: TEAM NAME_UNIVERSITY NAME
 Upload your application form (.pdf) together with the scan of student’s cards (.jpg) in .rar
format to www.petrogasdays-ui.com with the subject: REGISTRATIONCPDC_TEAM
NAME_UNIVERSITY before December 5th, 2015.
  The selected concepts will be announced on December 26th 2015.
 This 1st stage of concept selection is free of charge. However, the proceeding teams (top
25 product concepts) will have to pay the registration fee by transferring to the
committee’s bank account:

Nurul Azizah
Account number: 039-758-4458 (BNI)

The fee for each participant is IDR 200.000,00 or USD 30 (for international participants).
 Any information related to this competition will be posted on our website:
www.petrogasdays-ui.com.

Winner’s Prizes
 First winner of 8th CPDC will get a cash prize of (IDR 17.500.000,00)
 Second winner of 8th CPDC will get a cash prize of (IDR 12.500.000,00)
 Third winner of 8th CPDC will get a cash prize of (IDR 7.500.000,00)
 Best Video winner will get a cash prize of (IDR 1.500.000,00)
 Best Exhibition winner will get a cash prize (IDR 1.500.000,00)
 Each grand finalist will get a certificate.

Rules and Punishment

Rules
1. The participants must meet all of the participant’s requirements.
2. The submission of application forms should not passed the specified deadline.
3. Total words of application form should not pass the specified limits.
Punishments (according to the rules number)
1. Participants will be disqualified from the competition
2. Overdue application form submission will get point reduction as much as 15% of
total points per 6 hours at the concept selection (1st stage)
3. The content of application form will be cut according to the specified total number
of words.

Thank you for your participation! Enjoy!

Further information will be given throughout our website and social media
accounts which you can follow.

Contact Person:
Angela (+6285200807518)
Vanessa (+6285282209221)
 APPENDIX 1
APPLICATION FORM GUIDELINE

 Application form is written in English.

 The content of application form consists of:
1. Team Identity
2. Project Idea
A. Needs and Specification
- Consumer Needs Analysis
 Analysis of consumer’s behavior and needs based on survey
 Brief explanation about statistical report on consumers’ needs
- Generated product specifications based on consumers’ needs
B. Product’s Concept
- The best product concept among others
 Concept is defined as a brief description of the desired product
- The feasibility of making the product:
 Sources of raw material identification
 General product manufacturing
- Environmental impact of the proposed product
C. General Supply Chain
- General Supply Chain Diagram that shows the distribution system starting from raw
materials supply to consumers.
Example from Coca-Cola

D. Brief Description of Supply Chain Diagram above

3. Team Motivation
 APPENDIX 2
ABSTRACT ASSESMENT CRITERIA

WEIGHT
CONTENT
FACTOR
A. Needs and Specification
Consumer Needs Analysis 15.0%
Generated product specifications based on consumers’
needs 15.0%
B. Product Concept
The best product concept among others 15.0%
The feasibility of making the product: 15.0%
Environmental impact of the proposed product 15.0%
C. General Supply Chain
Supply chain diagram 15.0%
Supply chain description 10.0%
TOTAL 100.0%