I.

SWOT ANALYSIS

2. Starbucks is one of the best known coffeehouse chains in the world. Each store sells a
variety of innovative products to complement the array of coffee choices available.
However, 75% of current stores are located in the United States and the expensive nature of
the coffee leaves Starbucks vulnerable to changes in consumer spending behavior (such as
recessions). Recently, Starbucks has begun initiatives to sell its specialty coffee beans for
home use, presenting a chance for a large increase in revenue and diversification. However,
Starbucks faces fierce competition seeking a piece of its lucrative market share and the
threat of consumer behavior changes, given its reputation rides on a singular product.
Perform a SWOT analysis for Starbucks.

II. MISSION STATEMENT EVALUATION

1. Megaworld

Megaworld aims to ensure your utmost satisfaction through high quality products
conceived in the spirit of innovation and born out of continuous research and
development. It gives priority to the continuous upgrading of skills and expertise of its
key people so that they can provide you with service of the highest quality.

2. Procter & Gamble

Procter and Gamble will provide branded products and services of superior quality and
value that improve the lives of the world’s consumers. As a result, consumers will
reward us with industry leadership in sales, profit, and value creation, allowing our
people, our shareholders, and the communities in which we live and work to prosper.

Requirement:

1. Evaluate Mission Statements of above companies using the Nine Essential

Components.
1. Give at least two examples of functional level strategy and discuss its Advantages and
Disadvantages:
a. Finance
b. Human Resource
c. Productions/Operations
d. Marketing

2. Give at least two examples of Corporate level strategy under the following circumstances and
discuss its advantages and disadvantages:
a. Integration strategy
b. Intensive strategy
c. Diversification strategy
d. Defensive strategy

3. Give at least five example of hostile takeover defensive strategy and discuss its advantages and
disadvantages.

4. Discuss the following strategic planning tools and techniques:

a. Five Forces Model (Michael Porter)

b. SWOT Analysis
c. PESTEL Analysis
d. Boston Consulting Group (BCG) Matrix