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Your restaurant menu card design plays a crucial role in shaping a customer’s
perspective towards your restaurant. In order to make an excellent first impression, you
would want your menu card to be something spectacular.
It’s your job to design the menu in such a way that it makes your customers curious
about various dishes served at your restaurant. An outstanding menu card is your dish’s
one-way ticket to fame.
Menu Engineering is the study of carefully designing food items on the menu based on
their individual prices. High margin dishes are highlighted vividly so as to attract as
much attention it can. This helps in increasing your restaurant’s profits.
There are people who are specifically devoted to making creative restaurant menu card
designs based on certain price metrics and other factors. Global restaurant consultant,
Aaron Allen, did a study which suggested that various colors used to describe dishes on
the menu had a varied effect on customers. According to his research on
the Psychology of Menu Design, he said, green color on menu items meant the food is
fresh and organic, orange stimulates appetite, yellow attracts the reader’s attention
since it’s a happy color, and so on.
So now, it’s only fair that you work towards building a great restaurant menu card
design. Something as minute as colors on the menu could affect the customer’s opinion
about your restaurant. Also, remember, this is not a one-time job. With an influx of new
cultures and trends, it’s important that you update your menu cards to suit these
changes.
There are some things you should keep in mind before designing your restaurant menu
card.
1. Font it well
The text in your menu is your ultimate weapon. Incorporating appealing fonts in your
restaurant menu card and highlighting the necessary words will make a huge
difference. Italicized words have a different charm than the ones in bold.
Old school
If you are a distant cafe say, near a beach, you could highlight the main dishes or
the day’s special on a chalkboard to make it interesting. Chalkboard menus can be
revised any time of the day, chalking out the offers, discounts and more. Freddo’s
ice-cream parlor in Curitiba, Brazil, has a well-executed chalkboard menu concept.
Themed menu
If you’re a themed cafe, build your menu card around that. This gives a complete
experience of what your restaurant is all about. A cafe in Napa, Ninebark, has
leaves attached on each page of their menu.
Cuisine specific
You could design a menu that revolves around the cuisine of your restaurant. For
example, the menu of, Saray, a Middle Eastern Restaurant located in Boston,
showcases the traditional patterns which were prominent in the architecture there.
Illustrated menu
Use captivating illustrations in your restaurant menu card. You’d want to make sure
not to load the menu with too much imagery. Just enough to increase the overall
appeal of it. The Lion’s Share, a restaurant in San Diego, uses distinct illustrations
on each page of the menu. It’s based on various tales that have evolved from the
idiomatic expression, “The Lion’s Share”.
Smartly worded
There’s nothing more engaging than a quirky one line at the beginning of your
menu. Another way of incorporating humor in your restaurant menu card is by
naming your dishes in a witty manner. But make sure that you describe what it is
otherwise your humor would go in vain. The bar menu of The Royal Mail, in
Singapore, has very interesting cocktail names.
15 fascinating restaurant menu card examples from around the
world
1. Andrea’s Kitchen, New Delhi, India
This
soulful restaurant menu card of Andrea’s Kitchen will most definitely inspire you to
pack your bags and go on that long awaited vacation. Their menu is designed in
such a way that each of its dishes is based on the famous food served in major
cities across the world.
2. Niche, Missouri, USA
Focussing heavily on the niche, this restaurant’s menu card knows how to elevate
curiosity in the minds of customers. It has a distinct way of letting customers know
about the ingredients going into the dishes they are about to taste.
3. Mansion Bar and Parlour, London, UK
Their
menu is in the form of various editions of a newspaper. The morning edition has
breakfast, daily edition for the mains and an evening edition for alcoholic drinks and
food. The menu gives a classy vintage appeal attracting quite a few.
4. Westbound, Los Angeles, CA
The
copper embossed letters in royal blue give the menu of Westbound an elegant look.
It contains a lot of white spaces, that’s divided equally between illustrations and text,
making the menu neat.
5. Rococo, Beirut, Lebanon
This
gastro bar in Beirut has a peculiar menu card design. It showcases the 18th Century
Rococo paintings with a very formal font. They have added a touch of humor in their
menu without disturbing the original paintings.
6. Grey Tiger, Toronto, Canada
This
menu is nothing short of magic. The owners of this restaurant have put in a lot of
thought and effort into creating it. Each page gives out their house drink with almost
majestic illustrations and a spell defining that drink.
7. Hiding in Plain Sight, Amsterdam, Netherlands
The
leather-bound menu of Hiding in Plain Sight perfectly resonates the 20th-century.
Following major themes of that era, the illustrations, and language used are in total
agreement with the restaurant’s concept.
8. 13 wives, Singapore
The
menu of this bar in Singapore is rather one of a kind. It’s a black book that contains
hand-written fictional stories related to each of the drinks served there.
9. Demoiselle by Galvin, Dubai, UAE
Beautifully illustrated with gold foil on the outside and simplified floral design on the
inside surely makes this French restaurant’s menu card aesthetically appealing.
10. Alamo, Zaragoza, Spain
The menu of this Spanish restaurant is engraved on circular wooden blocks with
their logo on top, giving it a very sturdy appearance.
11. Chez Panisse, Berkeley, CA
Opened in 1971, this place has a separate Cafe and Restaurant. Their menu
changes every day and new menus are designed on special days.
12. Oregano’s, Arizona
It’s true that music and food is a heavenly combination. The menu here is placed
inside classic record covers. How cool is that!
13. Picasso Cafe, Oklahoma
Each section of their menu is beautifully hand painted with vibrant colors.
14. The Tokyo City, Kuala Lumpur, Malaysia
This menu defines simplicity. It’s one of those ‘oddly satisfying’ menus that make
you feel good just by looking at it. It does not have any illustrations yet the neatly
proportionate text makes it stand out.
15. Grandmama’s Cafe, Mumbai, India
from classy Victorian-era interiors, this restaurant’s menu card makes everyone go
down the memory lane. Each section of their menu has witty quotes and graphical
images sketched on it.
Leading sites for creating distinct menu card designs
1. Spark Adobe – https://spark.adobe.com/
A part of Spark Adobe’s design suite is the restaurant menu card design creator. You
can start by logging into your Adobe account if you have one. Alternatively, you could
create a new account from scratch. It is priced according to the purpose. Spark Adobe
also has a “Starter Plan” that provides free templates and you can build your menu from
scratch. You don’t necessarily need to have a design background because there are
plenty of professionally designed menu themes available on their site.
2. Canva – https://www.canva.com/
Canva is another platform where you can create and design your restaurant menu card.
It has hundreds of free templates that you can choose from depending on the kind of
restaurant you’re running. It has a wide collection of stock images and templates which
aids in designing the menu. Canva comes with an app that can be simply downloaded
on iPads and iPhones, giving you the ease of making your restaurant menu card on the
go.
3. PosterMyWall – https://www.postermywall.com/
This is another design site that provides various templates for your restaurant menu
design. You can customize your menu and download the template for free. However,
there will be a tiny watermark on the bottom left corner of your menu card. You can
choose to get it removed by paying a certain amount. The tools are straightforward and
extremely easy to use.
4. Visme – https://www.visme.co/menu-maker/
Multiple templates, easy customization. It’s good if you are looking to put your menu on
Social Media or emailing it to someone. To download a high-resolution image, PDF or
more, you’d have to upgrade to a newer pack.
5. Design Wizard – https://app.designwizard.com/#/dashboard/home
Their dashboard consists of different types of restaurant menu card designs from which
you can select the one that resonates best with your restaurant. You are required to
sign-up and verify your email address and you’ll be good to go.
Signing-up and verifying your email address is a prerequisite when it comes to using the
sites mentioned above. After you’ve done that, you can browse from the plethora of
menu card designs and choose the one that speaks out your brand. It’s always better to
use high-quality images from your own kitchen which gives it an authentic touch.
It is imperative that you invest a sufficient amount of money and time in planning your
restaurant menu card. If constructed well, a restaurant’s menu reverberates. Today,
people check out the menu of a restaurant before visiting it.
With the changing trends and food prices, it becomes important to update the already
existing menu of your restaurant. Constantly updating your menu card is going to help
you perform better in this challenging food sector.
Given that most restaurants also have an online presence, you might also want to focus
on creating digital menus for your restaurant, which shouldn’t be very different from the
printed ones. That also can be the deciding factor for your restaurant sales.
Cheers!