Effective Brand Management

MBA Project Synopsis / Proposal
Project Proposal
On
“Effective Brand Management”
Prepared by Mr. Atanu Maity
Roll No : 000-0000000
XXXX XXXX University
For Project Report of this project email at

info@readymadeproject.com
Provided by http://www.programmer2programmer.net
http://www.readymadeproject.com PAGE 1
Table of Content
Effective Brand Management......................................................................................3

INTRODUCTION:......................................................................................................3
OBJECTIVES:.............................................................................................................4
HYPOTHESIS:............................................................................................................4
METHODOLOGY:.....................................................................................................5
PRIMARY DATA:.......................................................................................................5
SECONDARY DATA:.................................................................................................5
BIBLIOGRAPHY:.......................................................................................................5
Effective Brand Management
INTRODUCTION:
In an increasingly competitive world market, a key component of a healthy

product line is often the brand that accompanies it – the intangible but
unmistakable value of marks such as Cosmopolitan®, Coke® or McDonalds®.
As valuable assets of your business organisation, they realistically demand the
same level of attention as the equipment in a factory or the money placed in
lucrative investments. While branding programmes are industry and product
specific, the basic steps necessary to sustain underlying marks demonstrate
some consistency.
Since brand management is much more than just marketing your brand, it
requires involvement from people at all organizational levels, from your CEO to
the individuals who create the products/services and those that interact with
customers to provide sales, customer service or technical support on those
products/services. This journey, from brand promise creation to delivering the
promise offers many opportunities to influence customer advocacy and create
brand loyalty.
Effective brand management requires more than managing the primary brand
elements of strategy, positioning, and identity. Components of Effective Brand
Management include are: Transparency, Communication, Community,
Engagement, Consistency and Integration.
OBJECTIVES:
1. To know the various branding tools and models, current trends and dynamics
in global branding.
2. To facilitate sharing research based knowledge among academicians and

practitioners on contemporary areas of Brand Management.
HYPOTHESIS:
1. The brand Managers use various tools to manage effectively manage
brands.
METHODOLOGY:
Study is going to be conducted in the district of Mumbai in Maharashtra.
PRIMARY DATA:
A questionnaire survey will be conducted for the purpose of the study. The study
is based on primary as well as secondary data. Primary data will be collected
from a sample of 75 respondents of Mumbai district chosen using non-probability
judgment sampling and using a structured questionnaire.
SECONDARY DATA:
Secondary data is the data, which is already in existence. It will be collected
mainly through internet and some help will also be taken from books and articles.
Secondary sources of data will include publication of Self Help Groups, Journals
and Periodicals.
BIBLIOGRAPHY:
http://www.goodwinprocter.com/~/media/Files/Publications/Attorney
%20Articles/2005/Effective_Brand_Management_Strategies.pdf
http://www.getcustomerexperience.com/index.php?
option=com_content&view=article&id=28:build-customer-loyalty-through-
effective-brand-management&catid=5:general&Itemid=10
http://www.levelfivesolutions.net/resources/levelfiveBrandManagement.pdf

Effective Brand Management

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MBA Project Synopsis / Proposal

“Effective Brand Management”

Prepared by Mr. Atanu Maity

XXXX XXXX University

For Project Report of this project email at

Effective Brand Management......................................................................................3

Effective Brand Management

In an increasingly competitive world market, a key component of a healthy

2. To facilitate sharing research based knowledge among academicians and

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