BEAUTY ACADEMY 4

ORIFLAME
FRAGRANCES
FRAGRANCES

Introduction
The fabulous world
of fragrances
Oriflame fragrance
philosophy
Creating a new fragrance

Fragrance composition
Oriflame’s fragrance
portfolio
Selling fragrances
Questions & Answers
 Introduction
• A fragrance is the most
sophisticated and glamorous final
touch for both men and women
• A fragrance is related to the
personality, feelings, moods and
expressions of the individual
wearing it
A fra gra nce is a piece of a rt
wa iting to be discovered.
Introduction

Selling fragrances is a very pleasant experience that brings you

lots of personal and financial rewards.
In order to increase your sales of fragrances we recommend
improving the following:

• Knowledge of the Generate trust and Increase your sales

Oriflame fragrances establish a long and your income
• Ability to guide and term relationship
advise your customer

INTRODUCTION
The fabulous world
of fragrances
Fra gra nces
• can be your signature
• portrait your personality
• represent and enhance your
emotions and moods
• speak of your intentions
• embody your essence
• frame your impression
• bring feelings of joy, confidence and
a sense of well being

Wea ring a fra gra nce is a lesson

of intima cy a nd a n invita tion
to discover who you a re.
The fa bulous world of fragrances

Fragrances have a positive psychological impact

• Heighten the scents
• Boost the mood
• Enrich romance
• Lift spirits
• Spark cherished memories
• Provide a feeling of calmness in the midst of a busy day
• Create an unforgettable, personal trademark

Fra gra nces a dd a n invisible colour to everyda y

life a nd specia l occa sions.

THE FABULOUS WORLD OFFRAGRANCES

 The fa bulous world of fragrances

Ancient times 10th century 14th century 16th century 17th century 18th century 19th century 20th century 21th century

Aromatic plants, “The Rose water”The first modern Real rise of the
The guild of gloveperfume industry The first syntheticMarketing and An open-door for
essential oils, the first true perfume “The The art of per-
women and men
resins, incense – perfume extract Hungarian
was made
water”fumery prospered and perfume- at the Royal Court fragrance was advertising create
for thein Renaissance Italy makers was and promote to really express
religious offerings. was created. in France. created.
Hungarian Queen.– used by Royalty. established in the image of themselves.
France. fragrances. Aromacology

Toda y, every a spect of our lives is impa cted by fra gra nces

THE FABULOUS WORLD OFFRAGRANCES

Oriflame fragrance
philosophy
• Our fragrances are inspire
our natural Swedish herita
• Oriflame has a unique olfac
signature
• Oriflame offers a qualitativ
wide fragrance portfolio w
superior performance to e
everyone expresses her/his
in all occasions
Creating
a new fragrance
GETTING THE INSPIRATION
• Societal trends
• Consumer’s insights
• Olfactive preferences analysis
• Inspiration and creation of an exclusive and
relevant concept
• Design of the bottle and the packaging
The design of the bottle

At Oriflame, the fragrance bottles are exclusively

designed to match the concept of the fragrance.
The design, colours, adornments, functionality and
shape enhance the inspiration that originated the
fragrance.

Orifla me fra gra nces a re a lso a plea sure for the eyes.
Orifla me works with designers who a lso colla bora te
with prestigious bra nds like Bulga ri,Yves Sa int
La urent, Dior, Chopa rd, Guerla in, LouisVuitton…

CREATING A NEWFRAGRANCE
Fragrance
composition
Composing a fragrance in Oriflame is
a unique and complex process that
involves many steps and a team of
dedicated professionals and artists.
1. Briefing Oriflame perfumers
2. Harmonizing the composition
and the concept
3. Evaluating and testing
4. Feedback from Customer’s tests
and further enrichment
5. Creating a complementary range
6. Product story and image
7. Launching
The perfumer

• An artist who is capable of conveying abstract

concepts and moods with their fragrance
composition
• Often called “the Nose”, the perfumer has
the unique capacity to memorize scents
• The perfumer harmonizes the composition
and the concept of the fragrance
• The perfumer carefully selects and blends
multiple perfume mixtures that capture
the desired feelings

FRAGRANCE COMPOSITION
 The perfumer

Oriflame works with the best perfumers in the world.

Some of them also develop fragrances for Hugo Boss,
Armani, Dior, Lancôme and Lacoste for example.
Intensive alive tests on consumers from all regions are
done to ensure global acceptance.

FRAGRANCE COM POSITION

Components of the fragrance

Na tura l extra cts

Some fragrance materials originating from the
natural extracts of flowers and plants.
Fra gra nce oils
They are among the oldest sources of
fragrances providing the basic building blocks
of fragrances.
Alcohol
Fragrances are usually based on alcohol because
it makes the fragrance emanate from the skin.

FRAGRANCE COM POSITION

Types of fragrance
Quality and long-lastingness of fragrances primarily
depend on the quality of the fragrance oil followed by the
concentration level of the oil.
Pa rfum – Around 20% concentration. Lasts all day long.
Ea u de Pa rfum (EdP) – 15% or more concentration.
Lasts 4 to 5 hours.
Ea u de Toilette (EdT)/Pa rfum de toilette
– up to 14% concentration. Lasts 2 to 4 hours.
Ea u de Cologne (EdC)
– 2 to 3% concentration. Lasts about 2 hours.
As the percentage concentration decreases, so does
the intensity and longevity of the scent.
Orifla me is investing more in the qua lity of the fra gra nce
oils to ensure we rea ch the qua lity level of the most
prestigious bra nds.

FRAGRANCE COM POSITION

Fragrance notes
Fragrances are described like musical pieces, consisting of three
types of notes that create the harmonious chord of the scent.
Top notes: the first impression of the fragrance.
They stays on for about 10 minutes.
Hea rt notes: the real personality of the fragrance.
They fully develop after about 60 minutes.
Dry down notes: the reminiscences of the fragrance.
They are perceived 30 minutes after the application of
the fragrance.

FRAGRANCE COM POSITION

Olfa ctive fra gra nce families for her
Flora l
Floral palette to express all facets of femi

Citrus
Stimulating scents, expressing freshness a
lightness.
Chypre
Traditional accord used to express comp
and enigmatic luxury.
Orienta l
Warmth, sensuality, spirituality, rich opul

FRAGRANCE COM POSITION

Olfa ctive fra gra nce families for him
Woody
Earthy, smoky, forestry or ambary fragran
express power and sophistication.
Orienta l
Warmth, sensuality, spirituality, rich opulent field.

Citrus
Stimulating scents, expressing freshness a
lightness.
Aroma tic
Herbal scents to express traditional masc
and cleanliness.

FRAGRANCE COM POSITION

The complementa ry ra nge
Oriflame fragrances usually have a complementary
range of products around them, designed to enhance
the impression of the fragrance – deodorants, body
creams and sprays, talcs, shower gels and soaps.
1. Start with the bath foam, soap, or shower gel
2. Then apply the body cream, lotion,
talc or spray
3. Follow with the deodorant
4. Finish with the fragrance itself
Using the fra gra nce together with
the ra nge increa ses the fra gra nce’s
long-la stingness.

FRAGRANCE COM POSITION

Oriflame fragrance
portfolio
• Offers a unique and high
performance fragrance portfolio
for women and men
• Works with the best perfumers
in the world
• Ensures that only high quality
raw materials are used in
the making of the fragrance oils
• Is confident that all perfumes
we use are safe and environ-
mentally sound
All perfumes used in Orifla me products
a re fully complia nt with a ll the la test
interna tiona l cosmetic regula tions a nd
the best industry sta nda rds.
Our fema le fra gra nce portfolio
FRAGRANCE CHART FOR HER

FLORAL CITRUS

WATERY AROMATIC
Midsummer Ice Sun Aromabliss Awakening

ORIENTAL
MUGUET
VANILLIC FLORAL
Eclipse Air
FRUITY
Fire Love Potion Felicity Eclat Divine Sensual

FRUITY GREEN
Lucia Embrace Miss O Fashion Eclat Weekend Dancing Lady Precious
Princess Moments AMBER WOODY SPICY
Marcel Amber Elixir Mirage

WOODY

FLORAL SPICY
CEDARWOOD
WOODY Enigma Chiffon

Divine Miss O Sensoria

CHYPRE

WOODY ROSE/VIOLET FRUITY

MUSK
Moon
Volare Embrace Intense Giordani White Gold

ORANGE FLORAL
TUBEROSE
BLOSSOM
Giordani Gold Enigma Dare to Dream Muse Grace Midnight Pearl

ORIFLAME FRAGRANCE PORTFOLIO

Giordani Gold Eau de Parfum

Luminous sun –ripened mandarin blends with divine

Madonna Lily & patchouli

This is pure radiance & splendour for the modern

woman
 Luxurious
Feminine
Sophisticated
Modern
Paradise Eau de Perfume is more than a fragrance. It’s a promise to live your life luxuriously,
a statement of refinement to the world. Ultra-feminine and aesthetically gorgeous, Paradise
bottle is of high quality, made of chic heavy weight glass while the impressive cap is delicately
ornamented with superposed golden plates. Exceptional product quality and feel of niche
perfumery. A refined perfume with distinct creativity and unexpected contrasts.
Embrace a life extraordinary with the eclectic allure of Paradise Eau de Parfum.
The delicate beauty of peony mingles with jasmine petals and spicy rosé pepper

before evolving into a trail of sensual cedar and musks as soft and airy as silk.

Ingredient Story-
Floral Woody Musk
A modern elegant sparkling fragrance in the
top with freshly picked freesia blended with the spicy black and p
ink pepper. The heart reveals a beautiful bouquet of delicate
jasmine petals and enchanted flowers as lily of the valley and
peony. In the dry down, and extreme sensual blend of several
different musks & mysterious, timeless woods (cashmeran

cedar wood) create richness and depth in this fragrance.

Product Story
LOVELY GARDEN
Elegant
WOMAN

Feminine

Delicate

Refined

Unique
A uniquely feminine bottle
Oriental Woody Fragrance
Pomegranate
Rhubarb
Green Notes

Red Peony
Hot Milk Accord
Heliotrope

Musk
Vanilla Orchid
Sandalwood
PRODUCT STORY

A truly unique feminine fragrance

The top notes are very sparkling and fizzy, thanks to a fruity pomegranate mixed to a
slightly acid rhubarb with a touch of green notes.
Then, the floral heart is built as a Baroque whirlwind, where an original hot milk
accord is enhanced by a red peony and heliotrope.
The drydown is very sensual thanks to the musk, vanilla orchid and creamy
sandalwood.
A surprising blend of green fruity notes boosted by explosive woods and softened by a
creamy vanilla.
FEMALE FRAGRANCE

Product Story

A female fragrance inspired by the

power of alchemy and magic.
Fragrance as a magical potion that
transforms woman into a sensual
seductress.

ORIFLAME FRAGRANCE PORTFOLIO

FEMALE FRAGRANCE

Fragrance Description

Olfactive Family: Oriental Vanillic Fruity

This sensual oriental vanillic fruity fragrance
opens with top notes of tangerine, spicy ginger
and rum before embracing a sexy heart of
cocoa flower, white lily and vanilla.
It then settles into a luscious dry down of
chocolate, tonka bean and sandalwood.

ORIFLAME FRAGRANCE PORTFOLIO

FEMALE FRAGRANCE

Packaging Description

Bottle: A curved drop-like shape

symbolizes a drop of a magical potion
that has the power of transformation –
as its colour changes from black (cap)
to deep red (bottle). It’s shiny finish
and intense colours are adding to the
mystery of this magical elixir of love.

ORIFLAME FRAGRANCE PORTFOLIO

 MUSE Product Story
The concept of Muse EdT builds on the growing
trend of fantasy inspired fragrance (and not only)
launches.

World of magic, imagination, surrealism, dream is

becoming an aspirational feminine universe rather
than childish and girlie.

There are two main directions in fantasy trend:

dark magic and tender/white magic.

Muse EdT is inspired by the world of tender

fantasy and extends the fantasy territory to the
fantasy nature.

It is about daydreaming while being embraced by

the wonders of ethereal spring nature, flowers in
pastel colours, butterflies, being in a positive
cheerful mood.
OLFACTIVE NOTE
 Product Description

Tall and elegant bottle is

decorated with an ’Art-Deco’
inspired pattern that lends it a
unique individuality.

Refined yet contemporay for

the woman who likes to stand
out in the crowd.
Product Story
A fragrance created for a very spontaneous and optimistic woman.

A very sparkling, energetic and unexpected top with

a beautiful natural blend of juicy pink grapefruit, bright mandarin, and
pink pepper.

In the heart of this fragrance, the exceptional quality

of the orange flower is blended with the delicate peony, evoking a
feeling of generosity and natural grace.

Amber, vetiver and musks in the drydown enriche the sensuality in this
fragrance and provide the very powerful and long-lasting character of
this creation.
Floral Orange Blossom Family
Pink Grapefruit

Pink Pepper

Mandarin

Peony

Orange Blossom

Amber

Vetiver

Musks
FEMALE FRAGRANCE

Product Story

Creative collaboration between the perfumer Marie

Salamagne and one of the best pastry chefs of the
world Christophe Michalak very known in the world
of food luxury industries.

The scent developed is based on one of his famous

dessert recipe, the name of the dessert is Power
Flower.

This dessert is composed by:

An almond cake
Red fruits nappage
An airy mousse of red fruits
which has the design of petals

ORIFLAME FRAGRANCE PORTFOLIO

FEMALE FRAGRANCE

Fragrance &
Packaging Description

Olfactive Family: Floral Fruity

Unique and exquisite, this floral fruity fragrance is truly for
the woman who loves to succumb to sweet temptation.
Succulent notes of Calabrian mandarin, pink pepper and
Poire William mingle with juicy raspberries, rose water,
heliotrope and ripe strawberries to capture Delicacy’s
feminine sparkle.
A masterful marriage of vanilla bourbon and pralines with
cedarwood and musk give Delicacy its chic and decidedly
modern twist.
Bottle: A very stunning bottle representing a rose in bloom
and the shape of the dessert which inspired the concept story.

ORIFLAME FRAGRANCE PORTFOLIO ORIFLAME FRAGRANCE

FEM ALE FRAGRANCE

Product Story

Bathed in pale white light, the

prima ballerina takes centre
stage
Her tutu flutters as she goes
en pointe and continues into
a graceful arabesque.
Her lithe body expresses
emotions evoking an
ephemeral moment of pure
perfection.

ORIFLAME FRAGRANCE PORTFOLIO

FEM ALE FRAGRANCE

Fra gra nce &

Packaging Description

Olfactive Family: Floral Woody Musk

A celebration of grace an femininity! Bursting
with pink pepper and golden mandarin, the
ballerina appears on stage. Passionate, she fills
the air with grace and talent, everyone vibrates
with her.

Her fragrance, bright and fleshly, fills the stage

with warm heliotrope Blossoms & star jasmine
laced with skin-like apricot notes - all wrapped
in a veil of vaporous musk and shining powder
for a ravishing finish.
An exclusive and elegant feminine bottle. Pretty
Swan’s delicate bottle was fashioned to
resemble a dancer’s tutu.

ORIFLAME FRAGRANCE PORTFOLIO

FEM ALE FRAGRANCE

Product Story

Make the sparkling moment last forever.

Precious Moments Eau de Parfum dazzles with its
exquisitely faceted bottle, detachable ring, real
diamond powder and glorious scent. It blossoms
with succulent apple and wild berry notes married
to a white floral heart. Warm precious woods
soften the delicious dry down. A gentle shake of
the bottle activates the subtle shimmer that
lingers on the skin.
Celebrate a life together filled with laughter and
love. Revel in each moment as if for the first time
and cherish the joy.

ORIFLAME FRAGRANCE PORTFOLIO

FEM ALE FRAGRANCE

Fra gra nce &

Packaging Description

Olfactive Family: Floral fruity Green

Succulent notes of apple and wild berries entwine
with a white floral bouquet and warm precious
woods capture you in an unforgettable embrace.
A subtle shimmer lingers on your skin. A loving
bouquet of immaculate white magnolia and
sambac jasmine blossoms, colored with crunchy
red apple and wild berries and warm precious
woods.
Bottle: Luxurious heavy glass bottle cut like
diamond with transparent shimmering bulk that
contains real diamond dust and real adjustable
one-size-fits-all ring with clear stone around
transparent cap.

ORIFLAME FRAGRANCE PORTFOLIO

Seductive Musk & Power Musk
Seductive Musk EDT for Women

Product Story
• A right mix of feminine rose, sexy musk, &
soft cashmeran
mingle beautifully for an unforgettable scent

• It is a long lasting fragrance which comes at

an affordable
price which shall keep turning the heads
with its sensual
appeal

• Low price point fragrance for masses

Copyright ©2013 by Oriflame Cosmetics SA 46

Power Musk EDT for Men

Product Story
• A modern, instinctive, powerful & intense fragrance
from the woody spicy family with a right mix of sexy
musk, oud wood & nutmeg

• The base note – Musk is a modern masculine note

which is a reflection of sensual & self confident men

• Long lasting fragrance even under humid conditions

• Keeps you fresh & feel confident day long

Copyright ©2013 by Oriflame Cosmetics SA 47

Product Story
Our ma le fra gra nce portfolio

FRAGRANCE CHART FOR HIM

AROMATIC WOODY
TONIC SPICY AROMATIC
FRUITY FRESH

Midsummer True Instinct Glacier Architect Free Attitude Platinum Volume Voyager Soul Flamboyant

FRUITY WATERY

WOODY WATERY
S8 Excite by Orifflame Glacier Ice Glacier Athlectic Fuse Signature Ascendant Pure Infinite Rush Eclat Sport

FOUGERE FLORAL

Free Motion Deep Impact Giordani Man Dolce Vita

SPICY Giordani Man
DeMarco Ascendant

ORIENTAL
WOODY SPICY

Eclat S8 Night Eikon

ORIFLAME FRAGRANCE PORTFOLIO

M ALE FRAGRANCE

Product Story

Laid-back elegance is your

preferred style. You’re vibrant,
assertive and you have a taste
for the finer things in life.

Self-confident, sexy and full of

charisma – you’re the new
face of modern sophistication.

ORIFLAME FRAGRANCE PORTFOLIO

M ALE FRAGRANCE

Product Story

Olfactive Family: Woody Floral Spicy

With its refreshing, luxurious notes of

Italian neroli and bergamot blended with
black pepper and marine accords,
Giordani Man’s delivers the ultimate in
modern male elegance and sophistication.
Warm sandalwood and musk give it
a distinctively amber character.

Bottle: A striking cube form with an

exclusive “G” monogram.

ORIFLAME FRAGRANCE PORTFOLIO

For the successful, self-
made man who sets his
goals high and lives life to
the fullest.
Self Assured
Handsome
Confident
Charismatic
Leader
TYCOON OLFACTIVE DESCRIPTION
Woody Aromatic
 Top Notes: Pacific Airy Ocean Shore, Bitter Orange, Lemon, Russian Clary Sage

Heart: Sun Breeze, Orange Blossoms, American Cedarwood, Atlast Cedarwood

Dry down: Black Amber, Vetyver, Leather

Tycoon’s minimalistic bottle reflects the
attitude of the iconic leader. With its sleek, TYCOON
refined blue glass bottle and heavy silver
cap, Tycoon captures the essence of the ROD 50 ml.
successful man of the world, his strength
and his self-assuredness.

TYCOON
EDT 75 ml.
 Signature Heritage

Let yourself indulge in pure refinement

while travelling at you own pace
 Classic Sage, Geranium and Tonka
Bean combine with

exciting facets of
Paprika, Black Coffee
and Incense Curls
EDT 75 ml.
M ALE FRAGRANCE

Product Story

You can tell from the look in his eye

that he’s a Flamboyant Man.

He’s the sort of man who’s comfortable

in his own skin and his self-confidence is
a beacon. He doesn’t hide behind a wall
of false modesty – he celebrates your
successes without resorting to bragging
about his own greatness. From the
clothes he wears, you can tell he
hashis own sense of style and like
taking a risk or two. He’s a man
who enjoys a little luxury and isn’t
afraid to admit it.

ORIFLAME FRAGRANCE PORTFOLIO

M ALE FRAGRANCE

Product Story

Olfactive Family: Woody Aromatic

This woody citrus fragrance speaks to

the urban globetrotter with its
effervescent citrus fruit opening.
A potent heart of elemi, black pepper
and bay leaves gives Flamboyant a sexy
edge as it descends into a base of noble
woods and musk. Urbane sophistication
is the lasting impression.

ORIFLAME FRAGRANCE PORTFOLIO

Successful Rival EDT - 75ml
Charismatic
Competitive
Powerful
Sexy

Winner takes all

RIVAL EDT – Product Story

 Powerful & strong notes for a dynamic contrast of

the driven champion and sexy sophisticate

 A woody watery fragrance which is very masculine

& lasts long
Rival Eau de Toilette speaks to the man with the drive of a
modern gladiator and the heart of a champion.

Vu-huong accord, Italian winter lemons and tangerine zest

give the scent an invigorating opening. Violet leaves,
geranium and star anise add a layer of elegance before
descending into a warm drydown of black coffee, patchouli
leaves and amber.
 Fresh & Nature Cardamom & Vertiver EDC:

Let nature captivate you with this all new Eau de cologne for men inspired from natural
ingredients to give a masculine fragrance.

Two main ingredients Cardamom & vetiver which provides spicy freshness throughout
thex day.

Cardamom: Creates a elegant & masculine scent with spicy & fresh notes, it brings
strength & character to fragrance.
Vetiver: Creates a sensation of freshness, it brings warmth & sensuality.
Benefits/Key Selling Points:

A very elegant & modern fragrance which is an expression of contemporary

sophistication with a delicate touch of freshness.
OLFACTIVE NOTE
MALE FRAGRANCE

Product Story

Kalahari Dessert Namibia. Explore

the depths of the wild
Forget about civilisation. Let your
adventurous spirit guide you.
A modern Voyager, Passionate
about challenges.

ORIFLAME FRAGRANCE PORTFOLIO

MALE FRAGRANCE

Product Story

Its dynamic and muscular shape for the

courageous Voyager, lead to an organic
flacon
The fragrance opens with a citrusy
infusion of Bergamot and Tangerine.
The heart blends Cardamom, Tea and
Namibian Myrrh. At its base Woody -
Ambery notes capture the wild
adventure of the Voyager.

ORIFLAME FRAGRANCE PORTFOLIO

MALE FRAGRANCE

Product Story

Do you have the creativity to construct

something unique?
Then step into the role of a successful
creative leader Architect
The Architect respecting the past,
focussing on the future

ORIFLAME FRAGRANCE PORTFOLIO

MALE FRAGRANCE

Product Story

Tradition meets modernity three off

centered cubes with contrasting stripes add
to an aesthetic design
The fragrance opens with a citrusy infusion
of Bergamot and Tangerine. The heart
blends Cardamom, Tea and Namibian
Myrrh. At its base Woody - Ambery notes
capture the wild adventure
of the Voyager.

ORIFLAME FRAGRANCE PORTFOLIO

M ALE FRAGRANCE

Product Story

Citrus Tonic:
From a collection of fragrances inspired by signature
ingredients:

Citrus Tonic expresses each day´s promise:

It´s uplifiting, bright and zesty!

Greet each day with confidence and freshness. Citrus

Tonic EdT emphasises the invigorating signature note
of bow wood - an energetic scent that opens the
fragrance with an unforgettable citrus lift.

ORIFLAME FRAGRANCE PORTFOLIO

M ALE FRAGRANCE

Fra gra nce &

Packaging Description

Olfactive Family: Woody Watery Floral

Inspired by the “Bow Wood” whose fresh fusing

grapefruit & dry woody notes remind of a vibrating
bow releasing an arrow, the opening unveils bright
citrus notes, followed by a watery rosemary. Lying
on a woody backbone of Vetiver, Guaic &
Patchouli, the fragrance is sensually wrapped in a
cluster of soft musks.

ORIFLAME FRAGRANCE PORTFOLIO

Selling
fragrances

THE FRAGRANCE
PERSONALITY CHART
• An easy to use guide to
advise the fragrances that
best suit your customers
• A great sales tool that you
should always carry with you
FRAGRANCES
PERSONALITY
CHART
FOR HER & HIM

To a dvice the most suitable

fragrance to your customer,
Oriflame has developed this
easy-to-use guide for easy
finding of the right perfume.
How to use the fragrance persona lity cha rt

1. Analyse your customer’s style and appearance

2. Ask her/him which impression she/he would like to give others
3. Find the description that best suits your customers in the chart
4. Identify the matching fragrance in the chart
5. Enchant your customer about it. Make her/him try it by
using your samples kit.
6. Let her/him know about the delicate composition of the
notes, its fragrance story and its exclusive packaging
7. Introduce your client to the complete range of products
for the perfume, designed to enhance the impression
– deodorants, body creams and talcs
8. Fill in the order form

SELLING FRAGRANCES
The fragrance wa rdrobe

Individuals are not one-dimensional

and therefore we need a fragrance
to represent their impression and
style at different times (during the
day or night, working hours, leisure
time, special events, etc).
Your customers might need
a round 3 different fra gra nces
to ma tch their key moments.
Help them to crea te their
fra gra nce wa rdrobe.

SELLING FRAGRANCES
Selling tips

• Get familiar with our fragrance portfolio

• Learn the product story of your favourite fragrances and share it with
your customers
• Impress your customers with suggestions on new fragrances
• Feel confident and proud of our extensive range of fragrances and
cosmetic products
• Buy the fragrance samples kit and the paper testers and invite your
customer to try their favourite
• Note down your customer’s key celebrations and follow up
on them. Contact her/him in advance. An exclusive fragrance
is always a great gift!
• Share the success of our unique fragrances offer with
your customers
• Generate trust and establish a long-term relationship

SELLING FRAGRANCES
Selling Oriflame
fragrances

Oriflame fragrances are good

value for money.
They are great for you, for your
customers and their friends.
Fragrances are the daily touch
no one can miss and one of the
preferred gifts to offer.

SELLING FRAGRANCES
Selling Oriflame fragrances

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Th Vib nt • oce us
Elated • Pure

ARO
N T I C / S P I R I T UA L M

Fra gra nce Sa mples a nd Ca ta logue Order form

persona lity cha rt pa per testers

= SATISFIED CUSTOM ERS AND GREATER SALES

SELLING FRAGRANCES
How to try
on a fragrance

• Apply it directly on the skin,

ideally on your wrist
• Wait for 10 minutes to fully
develop the impression
• Sniff and try to find the right
harmony between the scent
and your inner preferences
• A second and a third scent
can be tested on the second
wrist and on the inside bend
of the elbow
• Never try more than
3 scents at one time

SELLING FRAGRANCES
How to wea r a fragrance

Fra gra nces should be a pplied in the

proper wa y onto the skin.
Apply it on warm pulse points starting at the
lower part of your body working your way up
to the top (behind ankles and knees, onto wrists,
navel, collarbone and behind the ears).

SELLING FRAGRANCES
HOWTO WEAR A FRAGRANCE
Applica tion tips
DO:
• When applying on your wrist, put it in
contact with the other wrist but don’t
rub against each other.
• Spray a little bit of fragrance into the
air and walk straight into it.
• Reapply throughout the day to
increase feelings of well being
• Adapt your fragrance according to the
seasons: a light one in the summer
and a stronger one in the winter
DO NOT:
• Don’t choose a fragrance because
you like it on someone else
• Don’t spray directly onto jewelry
as it could dull the material
• Don’t spray on fragile fabrics or light
colours as it could damage them
• Don’t wear 2 fragrances at the same
time unless they have been created
to work together
• Don’t apply fragrances to skin before
or during sun exposure
SELLING FRAGRANCES
How to best preserve a fragrance

• Keep fragrances in a dry, cool and shady

place.
• Make sure to always close the bottle
firmly
• Place it in its original box or case.
• Once the fragrance is open, use it
within the space of 1 year

SELLING FRAGRANCES
Questions
& Answers