CONTACT

PIERRE GUGUEN – FOUNDER

pierre.guguen@lorchestreparfum.com
+33 6 59312797

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PROPERTY OF L’ORCHESTRE PARFUM
 Alexander Scriabin (1872-1915)
Russian Composer & Pianist.
A virtuoso that experienced synesthesia.
While he played music, he could also see colours and feel other physical senses.
He spent his life trying to produce his « Mysterium », a unique performance including music,
scent, dance, and light where every spectator would be also an actor.
An amazing & avant-garde polysensorial experience.
Unfortunately, he passed away before he could realise his « Mysterium »
 100 years later
The most prestigious music instrument makers, perfumers and musicians
have met to interpret his amazing polysensorial vision.
For the first time, music sublimates the most beautiful perfume notes.
New notes. New chords. New harmony.
 « Une nouvelle alchimie » between music instruments’ raw essence (cedar wood of flamenco guitar, copper of a trombone)
and the most beautiful perfume notes (rose, incense, leather…) created by two talented parfumeurs and interpreted in music by five famous virtuosos.
 Our musical fragrances were born in the most prestigious music maker’s ateliers of Paris.

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PROPERTY OF L’ORCHESTRE PARFUM
 THE MUSIC OF FRAGRANCE
Hand-crafted olfactory compositions

Fragrances to smell and listen to

Duo of Perfumers : Anne-Sophie Behaghel & Amélie Bourgeois
Collaboration with musical instrument makers
Perfumes interpreted in music by 5 virtuosos

Handmade & fair fragrances

Fragrances created in Paris, made in Grasse
Bottles manualy lacquered by Carrafont 'Entreprise du Patrimoine Vivant’
100% natural beet alcohol, produced and distilled in France
« Give children a chance to study music » - Sponsorship of Démos project
 THE MUSIC OF FRAGRANCE
Hand-crafted olfactory compositions

Flamenco Néroli
A luminous néroli. Vibrating, citrusy and woody
Thé Darbouka
An imaginary tea. Elusive, sweet and spicy
Rose Trombone
An insolent rose. Sensual, clean and aldehydic
Encens Asakusa
A mystical incense. Bewitching, powdery and woody
Cuir Kora
A mirage leather. Wild, woody and spicy

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PROPERTY OF L’ORCHESTRE PARFUM
 Flamenco Néroli
SEVILLE
Gardens of the Alcazar Palace. Evening walk guided by the subtle arpeggios of a flamenco guitar
A luminous néroli. Vibrating, citrusy and woody
Main notes : Néroli, Bergamot, Bigarade, Ginger, Jasmine, Cedar Virginia, Cedar Atlas

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by MATHIAS BERCHADSKY

Listen to the fragrance on the link below
https://www.youtube.com/watch?v=EtSrg805Pv0
 Thé Darbouka
SAHARA
Desert. Dawn coloured by the nomadic rhythm of a darbouka
An imaginary tea. Elusive, sweet and spicy
Main notes : Bergamot, Caraway, Candied Fruits, Immortal, Oud, Cocoa, Styrax

Composed by perfumer AMELIE BOURGEOIS, interpreted by NICOLAS LEROY

Listen to the fragrance on the link below
https://www.youtube.com/watch?v=pl6JgwuKO7c
 Rose Trombone
HARLEM
Jazz Club. Exchange of magnetic glances during a torrid solo trombone
An insolent rose. Sensual, clean and aldehydic.
Main Notes : Rose, ‘Clean’ notes, Pear, Vanilla, Sandalwood, White Musk, Rum

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by NICOLAS BENEDETTI

Listen to the fragrance on the link below
https://www.youtube.com/watch?v=xSLbU6q0elM&t=8s
 Encens Asakusa
TOKYO
Holy temple. A winter’s prayer answered by the serene notes of a koto
A mystical incense. Bewitching, powdery and woody
Main notes : Olibanum Incense, Pink Berries, Cypress, Iris, Violet, Myrrh, White Musk

Composed by perfumer AMÉLIE BOURGEOIS, interpreted by FUMIE HIHARA

Listen to the fragrance on the link below
https://www.youtube.com/watch?v=PvPqDignqjU&t=31s
 Cuir Kora
CASAMANCE
Peaceful Savannah. Beginning of ceremony lulled by the magical harmony of a kora
A mirage leather. Wild, woody and spicy
Main notes : Mango, Cardamom, Elémi, Leather, Labdanum, Pallisander wood, Benjoin

Composed by perfumer ANNE-SOPHIE BEHAGHEL, interpreted by CHEIKH DIALLO

Listen to the fragrance on the link below
https://www.youtube.com/watch?v=CCTg9drlK4k&t=63s
 « Un vrai Orchestre polysensoriel »
Discover an extract of the first polysensory performance of L’ORCHESTRE PARFUM ‘Concert parfumé et dessiné’
https://www.youtube.com/watch?v=6g63HXn3qoY&feature=youtu.be
Live in Paris, Atelier Malty, November 9th 2017
Nicolas Benedetti, Mathias Berchadsky, Cheikh Diallo, Nicolas Leroy.
 Tribute to artesany
Bottles manualy lacquered by Carrafont 'Entreprise du Patrimoine Vivant’
A musical bottle
The shape and color are inspired from the inkwell, the source of every artistic creation.
The cap, just like the finest guitars, is made of solid ash wood. The copper ring celebrates unforgettable trombone and saxophone’s melodies.
 A POSITIVE IMPACT

Minimize CO2 print Enhance french artesany Giving back

100% natural beet alcohol, Made In France Bottle, display Sponsor « Démos » La Philarmonie Paris
http://demos.philharmoniedeparis.fr
 COMMUNICATION
Tribute to the « music maker’s atelier » universe

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PROPERTY OF L’ORCHESTRE PARFUM
 COMMUNICATION

We placed Digital at the heart of our Communication strategy proposing luxurious lifestyle and institutional contain on Instagram and Facebook.
 COMMUNICATION

Our objective is to propose high quality & innovative contain.

Here for example, Instagram & Facebook Stories ‘La quête de l’OUD’ in the Dubaï old Souks.
 COMMUNICATION

As a result, a beautiful community of influencers was born, sharing their love for music & parfum.
This great energy creates excitment among niche perfume clients & willigness to discover the brand via e-sampling & in-store.
 COMMUNICATION

We had the honnor to appear in some of the most prestigious perfume blogs and press titles since launch.

https://www.fragrantica.com/news/L-Orchestre-Parfum-The-Music-in-Fragrances-10480.html
Traduced in 3 languages

http://www.lemonde.fr/m-styles/article/2018/01/03/les-parfums-
se-mettent-au-diapason_5237231_4497319.html
Press & online article in M Le Monde
December 2017
http://scentandflavor.com/2018/02/15/lorchestre-parfum/

http://parfumista.net/2018/02/parfums-et-musique/

http://shadybird.fr/lorchestre-parfum/
 L’ORCHESTRE PARFUM WEBSITE

The brand universe and musics are also available on our official Website & E-Boutique
http://www.lorchestreparfum.com/
 POINT OF SALE
Create the luxurious « music maker’s atelier » in all Parfumeries

CONFIDENTIAL PRESENTATION
PROPERTY OF L’ORCHESTRE PARFUM
 LUXURIOUS POINT OF SALE BRAND ANIMATION

« Valentine’s day windows animation » at Jovoy Paris from february 5th until february 19th 2018
 Point of sale Glorifier made with raw atelier wood and luxurious laquered wood. Logo engraved in gold by the hand of a french artesan©

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PROPERTY OF L’ORCHESTRE PARFUM
 100ML BOTTLE
RRP

RRP FRANCE : 140€

RRP UK : £129
RRP RUSSIA : 12.000 RUB
RRP DUBAI : 722 AED

CONFIDENTIAL PRESENTATION
PROPERTY OF L’ORCHESTRE PARFUM
 « La Répétition » SAMPLE KIT
Try all our musical fragrances (5 x 2ml)

LA REPETITION 5 x 2ml
RRP FRANCE : 18€
 CONTACT

PIERRE GUGUEN – FOUNDER

pierre.guguen@lorchestreparfum.com
+33 6 59312797

CONFIDENTIAL PRESENTATION
PROPERTY OF L’ORCHESTRE PARFUM