Presentation on

Questionnaire Design
 Introduction
• Information, everyone uses information to
make decisions about the future.
• If our information is accurate, we have a
probability of making a good decision.
• If it is incorrect, our ability to make a correct
decision is diminished.
 “BETTER INFORMATION USUALLY
LEADS TO BETTER DECISIONS “

• Therefore a crucial parts of good research is

concerned with making sure that the
QUESTIONNAIRE design addresses the needs of
research..
 Meaning of QUESTIONNAIRE

A set of printed or written questions

with a choice of answers, devised for the
purposes of a survey or statistical study.

Example: Question sheet, set of questions,

survey form, form.
 Meaning of Questionnaire Design
• Designing a QUESTIONNAIR is not as simple
and easy as at first sight.

• A marketing research, intending to collect

primary data, is required to be extremely
careful in deciding the following quarries:
–What type of information is to collected?
–What types of questions are to be
formulated?
–What should be the wording of each
question?
–What should be their sequence?
–What should be the layout of the
questionnaire?
–How to undertake pretesting of the
questionnaire?
–How to finalize the QUESTIONNAIRE?
• All these aspects require considerable time
and effort of the marketing researcher.

• If he is able to develop a questionnaire

suitable for his purpose, he will find that his
efforts of designing a questionnaire would be
fruitful.
 Designing a Questionnaire:
(i.e. steps involved in questionnaire)
Decide the information required
Define the target respondent.
Choose the methods(s) of
reaching your target respondent.
Develop the question wording.
Put question into a meaningful order and
Format.
Check the length of the questionnaire
Pre-test the questionnaire.
Develop the final survey form.

Decide the que

Any Questions