1.
The originator of the phrase 'press is, the fourth estate' is:
A. North Cliff B. Edmund Burke
C. Lord Macaulay D. Rudyard Kipling
Answer & Explanation
Answer: Option C
Explanation:
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2. What is embargo?
A ban on publication before a specific
A. A ship, which often comes late B.
date
C. A story, which has no end D. None of these
Answer & Explanation
Answer: Option B
Explanation:
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3. Television programmes were started in Pakistan on:
A. 1964 B. 1990
C. 1947 D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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4. What is yellow journalism?
A. Exploitative sensational B. Classified telephone directory
C. A low priced novel D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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5. What is typography?
A choice of type to ensure image
A. Is a system of Government B.
clarity
C. A branch of photography D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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6. What is editorial?
A. Piece of interview B. A point of view of the newspaper
One-sided approach of the
C. D. None of these
Government
Answer & Explanation
Answer: Option B
Explanation:
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7. Press and Publication Ordinance was introduced on:
A. 1961 B. 1962
C. 1963 D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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8. What is lithography?
A. A system of local bodies B. Circulation of newspapers
C. A method of printing D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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9. Agenda setting is the main objective:
A. Is the subject of mass communication B. Of media person
C. Media has no concern one D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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10. PID?
A. Press Information Department B. Public Intelligent Department
C. Pakistan Institution Development D. None of these
Answer & Explanation
Answer: Option A
11. Press and Publication ordinance?
Was implemented in 1963 during the
Was presented by Muhammad Khan
A. B. Field Marshal Muhammad Ayub Khan's
Junejo
Government
C. Was introduced by Liaquat Ali Khan D. None of these
Answer & Explanation
Answer: Option B
Explanation:
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12. Pakistan's per capita income?
A. $800 B. $888
C. $999 D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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13. News is the description of the event by a book writer:
A. TRUE B. FALSE
Answer & Explanation
Answer: Option B
Explanation:
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14. Intra-personal communication involves:
An individual communicating to a large
A. An individdual talking to a group B.
number of people
An individual thinking or talking to An individual talking to another
C. D.
himself individual
Answer & Explanation
Answer: Option C
Explanation:
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15. Any message given by other than the literal interpretation of words is called:
A. Audio Communication B. Visual Communication
C. Verbal Communication D. Non Verbal Communication
E. None of these
Answer & Explanation
Answer: Option E
Explanation:
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16. A person (or group) who has control over what information is disseminated to the audience is
known as:
A. Newscaster B. Reporter
C. Regulator D. Gatekeeper
Answer & Explanation
Answer: Option A
Explanation:
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17. To be considered a daily, a newspaper has to appear at least:
A. Seven times a week B. Eight times a week
C. Nine times a week D. Ten times a week
Answer & Explanation
Answer: Option A
Explanation:
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18. The news of important public events appearing in the front sections of a newspaper, re called:
A. Soft-news B. Hard-news
C. Feature News D. Investigative news
Answer & Explanation
Answer: Option B
Explanation:
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19. The major function of Television is to provide:
A. Information B. Education
C. Entertainment D. All the three
Answer & Explanation
Answer: Option D
Explanation:
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20. The famous communication Model SMCRE was devised by:
A. Schramm B. Roger
C. Lasswell D. Osgood
Answer & Explanation
Answer: Option A
Explanation:
21. APP is the news agency of:
A. Pakistan B. India
C. Iran D. Afghanistan
Answer & Explanation
Answer: Option A
Explanation:
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22. The largest English newspaper of Pakistan is:
A. The Nation B. Daily Times
C. Dawn D. The News
Answer & Explanation
Answer: Option C
Explanation:
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23. The founder of Jang-Group of Newspapers is:
A. Mir Khalil-ur-Rehman B. Mir Shakil-ur-Rehman
C. Hamid Mir D. Zia Shahid
Answer & Explanation
Answer: Option B
Explanation:
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24. The daily Dawn was founded by:
A. Quaid-e-Azam B. Liaqat Ali Khan
C. Ayub Khan D. Mohtarma Fatima Jinnah
Answer & Explanation
Answer: Option A
Explanation:
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25. What is "Lithography"?
A. A system of local bodies B. Circulation of newspapers
C. A method of printing D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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26. What is "Dummy"?
A. Make-up of newspaper B. Dead body of an animal
C. Front Page of Newspaper D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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27. What is byline?
A. Reporter's name printed with story B. A railway track
C. Text written on lines D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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28. Intra-Personal Communication is:
A. With Public B. With self
C. Communication with personal friend D. With family
Answer & Explanation
Answer: Option B
Explanation:
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29. Wat is ABC?
A. Audit Bureau of Circulation B. American Business Circle
C. American Business Corporation D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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30. Who was the first Editor of daily "Nawa-e-Waqt"?
A. Hameed Nizami B. Majeed Nizami
C. Zia Shahid D. None of these
Answer & Explanation
Answer: Option A
Explanation:
31. When Television Transmission was started in Pakistan?
A. 1963 B. 1964
C. 1965 D. 1966
Answer & Explanation
Answer: Option B
Explanation:
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32. The Subject allotted to a newspaper reporter is called:
A. Embargo B. Feature
C. Creed D. Beat
Answer & Explanation
Answer: Option D
Explanation:
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33. A journalist who is not attached with any newspaper is called:
A. Free Lancer B. Retainer
C. Correspondent D. Stinger
Answer & Explanation
Answer: Option A
Explanation:
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34. Identification Mark written on the top of news story page is called:
A. Embargo B. Tip
C. Credit Line D. Slug Line
Answer & Explanation
Answer: Option C
Explanation:
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35. The communication based on purchased time or space is called:
A. Propaganda B. Publicity
C. Advertising D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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36. UPI is the abbreviation of:
A. United Press of India B. United Press of Indonesia
C. United Press International D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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37. The news that appears two or three days before an event is called:
A. Follow up B. Lead story
C. Curtain raiser D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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38. Press and Publication Ordinance was introduced in:
A. 1963 B. 1964
C. 1965 D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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39. Communication without words:
A. Mass communication B. Visual Communication
C. Non-Verbal communication D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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40 Tabloid newspaper is of small size with:
.
A. 3 columns B. 4 columns
C. 5 columns D. None of these
Answer & Explanation
Answer: Option B
Explanation:
41. The reading of the script to check the errors is called:
A. Composing B. Editing
C. Proof-reading D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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42. A brief introduction of a photograph is called:
A. Embargo B. Credit line
C. Caption D. None of these
Answer & Explanation
Answer: Option C
Explanation:
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43. OB stands for:
A. Outside Broadcast B. Outdoor Broadcast
C. Official Beat D. None of these
Answer & Explanation
Answer: Option A
Explanation:
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44. Calcutta General advertiser is popularly known as:
A. Calcutta Courier B. Voice of Bengal
C. Bengal Jopumal D. Hicky's Gazette
Answer & Explanation
Answer: Option D
Explanation:
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45. The first printed Urdu paper in the Sub-continent was:
A. Jam-e-Jahan Numa B. Koh-i-Noor
C. Delhi urdu Akhbar D. Sadiq-ul-Akhbar
Answer & Explanation
Answer: Option A
Explanation:
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46. The Pakistan Times was founded by:
A. Hamid Nizami B. Mian Iftikhar-ud-din
C. Liaqat Ali Khan D. Zia Shahid
Answer & Explanation
Answer: Option D
Explanation:
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47. SMCR model of communication process was produced by:
A. David K. Berlo B. C.H. Gerber
C. M.McLean D. E.M.Roger
Answer & Explanation
Answer: Option A
Explanation:
The Nawa-e-Waqt started its publication in:
A. 1944 B. 1945
C. 1946 D. None of these
Answer & Explanation
Answer: Option B
Explanation:
Which official is called the pilot of the newspaper?
A. The news editor B. The reporter
C. The editor D. None of these
Answer & Explanation
Answer: Option A
Explanation:
Communication is a:
A. Strategy B. Theory
C. Process D. None of these
Answer & Explanation
Answer: Option B
PTV started its transmission in the regime of:
A. Ayub Khan B. Yahya Khan
C. Zia-ul-Haq D. None of these
Answer & Explanation
Answer: Option A
Which is the largest circulated newspaper of Pakistan?
A. The Jang B. The Nawa-e-Waqt
C. The dawn D. None of these
Answer & Explanation
Answer: Option A
65 The structure of newspaper is determined by:
.
A. Circulation B. Frequency of publication
C. Size(d) D. None of these
Answer & Explanation
Answer: Option A
71. A large size headline across the entire page is called:
A. Lead B. None of these
C. Deck D. Banner
Answer & Explanation
Answer: Option D
. CPNE is the representative body of:
A. Newspaper owners B. Working journalists
C. Editors D. None of these
Answer & Explanation
Answer: Option C
Explanation:
A story appearing with the name of the writer is called:
A. Print line B. None of these
C. credit line D. By line
Answer & Explanation
Answer: Option D
The largest mass medium in Pakistan is:
A. Television B. None of these
C. The Press D. Radio
Answer & Explanation
Answer: Option A
A sheet containing facts and detailed information on any issue is known as:
A. Summary B. Write up
C. Backgrounder D. None of these
Answer & Explanation
Answer: Option A
Daily DAWN was started in:
A. 1942 B. 1943
C. 1944 D. None of these
Answer & Explanation
Answer: Option A
The number of radio stations which Pakistan got in 1947 was:
A. 2 B. 3
C. 4 D. None of these
Answer & Explanation
Answer: Option A
90 Radio Pakistan was converted into Pakistan Broadcasting Corporation in:
.
A. 1964 B. 1965
C. 1966 D. None of these
Answer & Explanation
Answer: Option A
Pakistan Electronic Media Regulartory Authority (PEMRA) was established in March, 2000:
A. Correct B. Incorrect
Answer & Explanation
Answer: Option A
When a first small and weak radio transmitter was installed in Y.M.CA building, Lahore?
A. 1926 B. 1927
C. 1928 D. 1929
Answer & Explanation
Answer: Option C
Which company of Japan, started two pilot TV stations in Pakistan?
A. Nippon Electronic Company B. Mitsubishi Electric Company
C. Sony Electric Company D. None of these
Answer & Explanation
Answer: Option A
Pakistan's first TV station went on air in Lahore on:
A. 23 November. 1965 B. 24 November. 1966
C. 25 November. 1967 D. 26 November. 1964
Answer & Explanation
Answer: Option D
When Radio Pakistan started FM transmission?
A. July. 1988 B. August. 1998
C. September. 1998 D. October. 1998
Answer & Explanation
Answer: Option D
Which organization regulates electronic media in Pakistan?
Pakistan Electric Media Regulatory Pakistan Electronic Media Regulatory
A. B.
Authority Association
Pakistan Electronic Media Regulatory
C. D. None of these
Authority
Answer & Explanation
Answer: Option C
The news which has significance for relatively large numbers of readers, listeners, or viewers in called:
A. Soft news B. Hard news
C. Important news D. Plain news
Answer & Explanation
Answer: Option B
12 The first weekly magazine in the Subcontinent was:
8.
A. Jam-e-Jejan Numa B. Al-Hilal
C. Jago D. Calcutta Reviews
Answer & Explanation
Answer: Option A
Jam-e-Jehan Numa appeared on the horizon in Calcutta, under the editorship of Munshi Sada
Sukh, in:
A. 1822 B. 1823
C. 1824 D. 1825
Answer & Explanation
Answer: Option A
To control journalism, British introduced its first law on journalism in:
A. 1798 B. 1799
C. 1800 D. 1801
Answer & Explanation
Answer: Option B
Explanation:
Dawn began its publication from Delhi in:
A. 1941 B. 1942
C. 1943 D. 1944
Answer & Explanation
Answer: Option B
