PHARMACEUTICAL INDUSTRY MANAGEMENT 233

MBA 016 INTRODUCTION TO PHARMACEUTICAL BUSINESS ENVIRONMENT 233

MBA 149 PHARMACOLOGY 234
MBA 036 STRATEGIC ISSUES IN PHARMACEUTICAL MARKETING 235
MBA 070 SALES MANAGEMENT 236
MBA 087 CONSUMER BEHAVIOR IN PHARMACEUTICALS 237
MBA 088 BIOCHEMISTRY 238
MBA 089 PHYSIOLOGY AND ANATOMY. 238
MBA 090 NEW PRODUCT LAUNCH, BRAND BUILDING & IN PHARMACEUTICAL239
MBA 091 DISEASE MANAGEMENT 240

MBA 092 ADVERTISING FOR PHARMACEUTICALS & AUDITING

PHARMACEUTICAL MARKETS 241
MBA 140 R&D MANAGEMENT AND QUALITY ASSURANCE 242
MBA 139 MARKETING RESEARCH IN PHARMACEUTICALS 243
MBA 143 LOGISTICS AND SUPPLY CHAIN MANAGEMENT FOR
PHARMACEUTICALS
244
MBA 141 INTERNATIONAL MARKETING IN PHARMACEUTICALS 245
MBA 142 MEDICAL COMMUNICATION, SAMPLING & EVIDENCE BASED
MARKETING IN PHARMACEUTICALS 246

TREASURY AND FOREX MANAGEMENT 194

MBA 155 PRINCIPLE CONCEPT OF LIFE INSURANCE 196

Define life insurance and describe its purpose and principle.

Determine your life insurance needs.
Distinguish between the two types of life insurance policies and analyze various types of life insurance.
Select important provisions in life insurance contracts.
Create a plan to buy life insurance.
Recognize how annuities provide financial security.
Define health insurance and explain its importance in financial planning.

MBA 158 RISK MANAGEMENT & LIFE INSURANCE UNDERSTANDING 198

 Describe each of the following in the context of risk: • Uncertainty • Possibility •

Possibility compared with probability
 Explain how the following classifications of risk apply and how they help in risk
management: • Pure and speculative risk • Subjective and objective risk • Diversifiable
and non-diversifiable risk • Quadrants of risk (hazard, operational, financial, and
strategic)
 Describe the basic purpose and scope of risk management
 Describe the benefits of risk management and how it reduces the financial consequences
of risk for individuals, organizations, and society
 Explain how risk control techniques can be applied to property, liability, personnel, and
net income loss exposures
  Describe business continuity management in terms of its scope, the process used to
implement it, and the contents of a typical business continuity plan.
 Summarize pre-loss and post-loss risk management program goals and the conflicts that
can arise as they are implemented.
 Students will learn the process and Significance of underwriting

MBA 159 LEGAL AND REGULATORY ASPECTS OF BANKING AND INSURANCE

Concepts of Banking, Banker and Customer.

ii. General relationship between banker and a customer.
iii. Debtor Creditor Rationship.
iv. Banker as a Trustee
. v. Obligation of a banker to honour cheques.
vi. Obligation of a banker to maintain secrecy of customer’s account.
vii. Rights of a banker.
viii.Types of bank deposits.
ix. Opening, Operation and Closing of a bank account.
x. Legal aspects of entries in the pass book.
xi. Nomination facilities.
x ii Concepts of Negotiable instrument, Bill of exchange, Cheque, Promissory Note, Demand
Draft, Endorsement and Crossing.
xiii Features of Negotiable instruments.
xiv Types of bills of exchange.
xv Acceptance, Presentment and Dishonour of a Bill of exchange. xvi Features of Cheque, bill
of exchange and promissory note.
xvii Types of Endorsement. xviii Types of Crossing.
xix Holder and Holder in due course.
xx Statutory protection available to the paying banker and collecting banker.
xxi Duties of paying banker and collecting banker. xxii SERFAESI Act – Provisions.
xxiii Problems in implementation of SERFAESI Act.

MBA 160 INTERNATIONAL BANKING AND FINANCE

 Provide students with a basic knowledge of how international financial markets work.
 Provide students with an understanding of exchange rates and why currency values fluctuate.
 Explore methods used to manage risk in the global markets.
 Support student learning through site visits to cultural and financial centers.
Provide an in-depth understanding of the process and techniques used to make international
investment decisions.
Explain relationships between financial system-sciences ,practice and other related sciences.

Recognize the essence of financial system and banking and globalisation processes
Describe how financial markets function as well as the proper development of its structures
Possess skills to apply basic methods and tools in forecasting financial and banking processes
Apply norms and standards in economic analysis practice
MBA 161 SERVICE MARKETING 202
The Gaps Model Of Service Quality
Customer Research Customer Segmentation and Customer Equity
Customer Equity and Life time Value
Service experience and Recovery
Service experience and Recovery
Physical evidence Employees’ role in service delivery
Customer participation and service pricing

MBA 162 RURAL INSURANCE AND MICRO CREDIT 203

QUANTITATIVE METHODS FOR BANKING & FINANCE

To facilitate study of theory and practice of banking and finance

To test and certify attainment of competence in the profession of banking and finance
To collect, analyze and provide information needed by professionals in banking and finance To
promote continuous professional development
To promote and undertake research relating to operations, products, instruments, processes etc.
in banking and finance and to encourage innovation and creativity among finance professionals
so that they could face competition and succeed.
To explain various quantitative methods (concepts and principles) in a very simple manner with
examples from banking in order to highlight their relevance

MBA 187 MERCHANT BANKING AND FINACIAL SERVICES

205
MBA 188 MONEY AND CAPITAL MARKET 206
MBA 189 CUSTOMERS RELATIONSHIP MANAGEMENT IN BANKING AND
INSURANCE 207

Customer relationship management

MBA 190 HRM IN BANKING AND INSURANCE 208
MBA 191 BANKING AND RETAIL FINANCE