Smart Pen

Marketing Project Report

Smart Pen

Group Members
Anila khalil
Ayesha Akram
Shagofa

Submitted To
Ms.Nayyab Tanveer
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Certificate
This is certified that Anila khalil,Ayesha Akram,Shagofa composed this project title as
Smart Pen. We have have reviewed this project and agree that this report is sufficient standard
to warrant its acceptance

SIGNATURE
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DEDICATION
This Project is deducated to our Parents,Teachers and all those friends who helped us a lot to
make it happened without their sincere efforts it was difficult to achieve.Their support is a big
inspiration for us.

ACKNOWLEDGEMENT
First off all I would like to thank ALMIGHTY ALLAH for blessing us courage to create this
milestone. secondly We are really thankful and obliged to our respected Teacher Ms.Nayyav
Tanveer for her intellectual guidelines in completion of this project.Her critical thinking and
directional pathway to completion is highly regarded.
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CONTENTS

CHAPTER 1: INTRODUCTION
Introduction and Features of product
CHAPTER 2: LAUNCH
2.1-Marketing Mix
2.2-Marketing Plan
2.3-Reason to buy the product
CHAPTER 3: STRATIGIES
3.1-Marketing strategies
3.2-Market segmentation
3.3-Market intelligence
3.4-Market Position
3.5-Pricing strategies
3.6-Market logistics
3.7-Competative strategies
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CHAPTER 1: INTRODUCTION

INTRODUCTION OF PRODUCT

The name of our project is smart pen. Smart pen is a paper based computer, it
works like pen but it is a computer in small pen. It has ability to record everything
that you listen and write.it capture the hand writing of a user and convert the
handwritten analog information using pen and paper. What you will write on your
notebook or page will also got type on computer by just connecting

FEATURES OF PRODUCT

(1)Micro USB Conector

It is micro USB conector based smart pen,it can transform notes and audio to your computer.this
small pen is charged using small cable connector.

(2)Microphone

The most important feature of this pen is it can capture your lectures in clear sound.

(3)Built in Speakers

It produce full and rich sound and play back recorded audio.

(4) Soft rubber Grip

It has soft rubber grip which provide comfort while writing

(5) Audio jack

Standerd 3.5mm jack fits your own earphones or eco 3.0 recording primum headset to enable
binaural recording

(6) OLED Display

Through OLED display it is easier to navigate smart apps.

(7)Memoray Status

Its has a good memory status it can hold 400 or 800 hours of recorded apps
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(8)Replaceable ink Tips

Can easily remove ink cartridge with fingers and can easily insert new one.
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