CHAPTER: 1

INTRODUCTION
1.INTRODUCTION

An internship is a period of work experience molested by an organization for a limited period

of time. Interns are usually undergraduate or students and most internship are last for any
length of time between one week and 12 months .internship study helps a researcher to
understand the working and policy making activities of a company as a whole .it provide a
researcher a practical knowledge about the functioning and condition of the activities of the
department in the organization and develop practical knowledge about the working of the
organization. It provides both theoretical and practical knowledge regarding various aspects
of management and implication which would condition and gear the prospective manager to
face challenges lying ahead.

This report is a short description of the internship program carried out at Aiswarya TVS
Pathanamthitta. TVS motor company is a multinational motorcycle company headquartered
at Chennai, India. It is the third largest motorcycle company in India with revenue of over
20000 crore in 2018-19.TVS motor company is also the 2nd largest exporter in India with
exports to over 60 countries. TVS was established by Thirukkurungudi Sundaram Iyengar. It
was founded in the year 1978.it has various product such as motorcycles, scooters, three
wheeler, and spare parts TVS motor company Ltd a member of the group in terms of size and
turnover. It was the first Indian company to deploy a catalytic converter in a 100 cc
motorcycle and the first to indigenously produce a four stroke 150 cc motorcycle. The
effective implementation of Total productivity maintenance practices gave TVS motor the
TPM Excellence Award given by Japan Institute of Plant Maintenance in 2008.

It also gives a general idea of the industry and helps to understand the organizational
structure, functions duties and responsibilities of the various function departments. More than
a plain account of tasks assigned and the report reflects upon the experiences collected during
the internship from the perspective of an MBA student
(a) DUTIES AND RESPONSIBILITIES ASSIGNED

• Preparation of monthly report.

• Assist in various paper works

• Taking calls and clearing the enquires of potential customers.

• Checking background information of potential customers who are opting for loan
scheme.

(b) DURATION
The time allotted for doing internship from college is 45 day(started from 1.07.2019 to 14
.07.2019)

(c) DEPARTMENT ALLOTTED AND DETAILS OF REPORTING MANAGER

Marketing is the department that is assigned for the interns. And reported directly to the
marketing head. Mrs.kavitha . Functions and activities regarding internship were assigned by
the marketing manager and if any doubts arise, she will clarify it and gives feedback.

(d) BRIEF DESCRIPTION ABOUT THE WHOLE INTERNSHIP

The internship was quite useful as the interns got to thoroughly understand the fundamentals
and mechanisms how a showroom operates. Each department plays an important role in the
functioning of the showroom as each department contributes their fare share valuable outputs
for the showroom. The main objective is to sale as many as units to the customers and also
providing a good quality customer Satisfaction they deserve.
1.1 OBJECTIVE OF THE STUDY

• To have a thorough knowledge about the working of the organization.

• To acquire necessary skills to be used in the day to day activities.
• To help in the development of good communication with customers.
• To assess the customers needs and wants and act accordingly
• To help the organization to achieve it’s optimum goals.

1.2 INDUSTRY ANALYSIS

ABOUT THE INDUSTRY:

Automobile industry comprises that manufacture motorcycle. Motorcycle is two wheeler
vehicles used for transportation. Motorcycles are equipped with engines that run on fuels such
as petrol diesel and LPG. Motorcycles primarily require petrol to run. Motorcycles
manufactures across the world have evolved from manufacturing bicycle to fully functioning
high quality, fast engine equipped motorcycles. Companies that manufactures motor cycles are
comprises of functions of designing, manufacturing, testing, and maintenance of motorcycles.
Apart from producing the product companies also offer service in maintenance and repair.
Motor cycle manufactures across the world are spanned into different regions different
countries and have setup cost stores for expansion of their brand. Companies that manufacture
motorcycles are competitive and innovative in nature. Their growth is determined upon their
innovative and efficient production of motorcycles that sustains rough and harsh condition and
that offer longevity

HISTORY
In 1894 Hildebrand & Wolfmuller became the first series production motorcycle and first to
be called a motorcycle Excelsior Motor Company originally a bicycle manufacturing
company began production of their first motorcycle models in 1856. At the turn of the 20th
century the first major mass production firm emerged. In 1901 the Indian Motorcycle
Manufacturing Company introduced motorcycles named singles in India
MOTORCYCLE INDUSTRY CURRENT TREND

Motorcycles are the convenient mode of transportation. Being a creative field motorcycle
industry offer new opportunity for growth and innovation. There is a culture of motorcyclist
increasing in number and forming groups in various parts of the world; to celebrate and to bring
together the same brand motorbike owners and enthusiast to single platforms. In global
environment awareness campaigns , the major concern such as carbons emission are taken into
serious considerations .for that there are new entrant of electric powered scooters run on
batteries and can clock a good distances with full recharge. Motorcycle being a lot heavier and
need extreme power for running use engines that help to cover long distances. Motorcycle
industry along with the help of NGO and government incorporate changes that are an additional
beneficial factors

MAJOR MOTORCYCLE INDUSTRY PLAYERS

Major motor cycle industry players across the world are Harley-Davidson, Triumph, Ducati,
Suzuki, Royal Enfield, Bajaj, Honda and TVS .
 CHAPTER 2
ORGANIZATIONAL ANALYSIS
ORGANIZATIONAL ANALYSIS

TVS Motor Company is part of the TVS Group and was founded in 1978. The TVS Group
was originally formed in 1911 by T V Sundaram Iyengar. TVS Motor Company introduced
their first two-wheeler, the TVS 50 moped, in 1980 and entered into domestic racing with it
in 1984. In 1987, TVS Racing division was born. In 2015, TVS Motor became the first Indian
company to enter into Dakar Rally with the French motorcycle manufacturer Sherco.
Currently, the company produces following vehicles in India – Scooty Pep+, Scooty Zest
110, Jupiter, Wega 110, XL 100 moped, XL 100 Comfort, XL Super, XL Super Heavy Duty,
Sport, Phoenix 125, Star City+, Victor, RTR 160, RTR 180 and RTR 200 4V.
Aiswarya TVS is a dealer in pathanamthitta offered various TVS vehicles in pathanamthitta
district and nearby areas. Aiswarya TVS have 6 authorized dealers in pathanamthitta they are
situated at
 Ranni
 Mallapally
 Konni
 Adoor
 Kozhencherry
 enath

Aiswarya TVS is the only service center in the pathanamthitta district for the TVS vehicles.
They offered quality product and service and maintain customer satisfaction
ORGANISATIONAL STRUCTURE

MD

GM

FINANCE HR MARKETING SERVICE SPARE

MANAGER MANAGER MANAGER MANAGER DEPARTMENT

ACCOUNT- SALES SERVICE

STAFF
ANT EXECUTIVE ASSISTANTS

SALES STAFF
CLERK WORKERS
MAN

WORKERS
FUNCTIONAL AREAS
The process of grouping of activities into unit for the purpose of administration is called
departmentation. It can be defined as the process by which activities or functions of the
enterprise are grouped. Every organization has various departments according to their nature
of product or service. In Aiswarya TVS following are the major departments:

 FINANCE DEPARTMENT
 HUMAN RESOURCE DEPARTMENT
 MARKETING DEPARTMENT
 SERVICE DEPARTMENT
 SPARE DEPARTMENT

FINANCE DEPARTMENT
The finance department of a company is the function responsible for acquiring funds for the
firm, managing funds within the firm and planning for the expenditure of funds on various
assets. The management of finance is essential for the success of the business.
The fiancé department of Aiswarya TVS is responsible for all the financial aspect of the
company. The finance department really has two fairly dissimilar jobs to perform in most
companies managing the company’s financial sources and recording and reporting all its
financial transactions. The finance department of Aiswarya TVS promote the business ,
acquire fixed assets , make investigations such as market surveys etc. Finance department
ensures that there is money for day to day operations and oversee investment strategies for
future growth . Finance department provides information to assist the managers in making
strategic decisions. The finance department is responsible for the management of the
organizations cash flow and ensuring there are enough funds to meet the day to day expense.
The finance department works with the managers to prepare the organizations budgets and to
report back on the progress against these throughout the year. Senior manager accounts are
the head of the finance department. She looks after budget, audit, finance, store, accounting,
costing and other traditional accounting aspects.
The following are the important functions:
1) Maintenance of vouchers , bills , receipts etc…
2) Checking payment notes , bills and supporting vouchers
3) Maintenance of cash book and bank book
4) Preparation of journal and ledger
5) Preparation of bank reconciliation statement
6) Tax filing procedures
7) Registration procedures

STRUCTURE OF FINANCE DEPARTMENT

FINANCE MANAGER

ACCOUNTANTS

CLERK

Functions performed by finance department

1. Preparation of journals and ledgers

Major functions of Finance department is preparations of various journals and ledgers of all
departments it includes the following ;
 Purchase journals
 Sales journals
 Pay rolls
 Service journals

2. Tax procedures
Finance department handles various procedures of both vehicles and spares. Various one time
tax rate of vehicles are as follows
Motor cycle having purchase value up to 1 8%
lakh
Motor cycle having purchase value between 10%
1 and 2 lakh
Motor cycle having purchase value above 2 20%
lakh

3. Other functions
 Collection of accounts from different sections
 Preparation of trial balance and final accounts
 Coordination with auditors
  Help statutory auditors
 Invoice generation
 Collection
 Debtors ledger
 Payment to establishment
 Wages
 Salary
 Payment to suppliers
 Letters of credit
 Advance
 Cash management
 Registration procedures

Sources of finance
 Share capital
 Deposits from dealers
 Loans
 Cash credit
 State government loans

HUMAN RESOURCE DEPARTMENT

The personnel management is the management of human resource in an organization and

is concerned with the creation of harmonious working relationship among the employees and
customers and brings about their almost individual development . The important task of human
resource management deals with effective control and care of manpower as distinguished from
other source of power .
Human resource department has a crucial role in the organization. The sales
process and other important functions are done through only with the help of human resources
. The employee in the organization is always ready to dedicate their caliber to the effective
working of the organization. The company always maintains employer employee relationship.
Structure of human resource department

HR MANAGER

STAFFS

WORKERS

 Recruitment and training of employees

Recruitment and selection
Recruitment is mainly through interview and other sources as Internal and external sources
 Training
The company provides on the job training by the company for the selected candidate before
placing them in the job position . In certain occasions off job training methods such as seminars
and conferences are also provided to the candidates. Instruction is given to the new employees
by the HR department. They are giving a detailed knowledge about the company and his
responsibilities. Technical training is usually on the job training .
Advantages of Training
 Improves the efficiency of the employees
 Reduces the wastage of time
 Improves the confidence of the employees
 Get knowledge about the company and his responsibility

 Performance Appraisal
It is the system of evaluation and recording the abilities and personal features of an
employee . It is the evaluation or appraisal of the relative work to the company of main service
on his job. In Aiswarya TVS the performance appraisal is done by conducting meeting by
managers and evaluates the employees performance and appreciates them.
 Wages and salary administration
Human resource department is responsible for the wage and salary administration. The
salary is given to the employee according to the job that he /she perform. The wages are given
to the casual workers on daily basis
  Leaves
The leaves allotted to the employees based on the previously submitted application forms.
There is three earned leave in a month. The application for the prescribed format will be
submitted to HR department. The HR department allots a leave with the sanction of the
managers.
 Attendance
It is one of the major rules in the Aiswarya TVS. Attendance is different from permanent
employee they will have put their attendance on the punching machine. In case of a temporary
employee managers record the attendance in the register.

MARKETING DEPARTMENT

Marketing is the most dynamic field with in the management sector . the main
responsibilities of the marketing department in an organization analyses the market , find the
opportunities and develop the marketing strategies.

The American marketing association ( AMA ) defines marketing as “ the performance

of the business activities that direct the flow of goods and services from the producer to the
user “ . The head of the marketing functions of Aiswarya TVS is handled by the marketing
manager. Sales executives and salesman comes under the marketing managers. The company
moves its vehicles through direct selling and authorized dealers (AD).company provides
direct marketing and in other areas the distributor will supply the vehicles. The distributors
collect details regarding the preference opinion, expectations, etc... From customers and pass
the same to the head office. The company has several schemes and plans for distributors. The
top management fixes targets for the marketing department and that varies according to
seasons. The modern market is consumer oriented market and it deals with customers. A
satisfied customer is a good advertiser of product so “ customer satisfaction “ is very
important , this is because the role of a marketing manager can very significantly based on a
business ‘s size , corporate culture and industry context .
Structure of marketing department

MARKETING MANAGER

SALES EXCUTIEVES

SALES MAN

The company has good market share in India and other countries. The marketing departments
organize various promotional activities to increase sales the company gives special attention to
its promotional activities. The company is spending more on promotional activities like
advertisement and sales promotion. The promotion activities include giving incentives to
company sales people, middle man and their sales force.
The company adopts various schemes like discounts, gifts offers and coupons. The
company undertakes various sales promotional schemes with various objectives
The powers and duties of marketing manager are evolve strategies for effective
marketing of products, prepare sales targets, customer feedback, etc..Marketing manager role
is very complicated on in the organization, the marketing manager should aware of function of
different departments such as finance, service. Management is tardiness discipline which is
focused on practical application of marketing techniques and the management of a firm‘s
marketing resources and application. Marketing management functions and activities include
the following.

FUNCTIONS OF MARKETING DEPARTMENT

Market analysis is a process including evaluation of the existing market condition in

order to find out the nature, trends and needs and wants of the market. Market analysis is the
best way to find the customers ‘s tastes and preference. It will help firm in order to launch the
product in a very conductive environment and it is very important for the survival of the
company.

The various distribution strategy followed by the company are :

m the showroom
The company can maintain a good relationship with the dealers
The company can get the consumer feedback through the retailers
Promotional activities include;

SERVICE DEPARTMENT
Service department employees ensure the industry that existing customers and also new
customers keep coming back to the dealership for all the repairs and maintenance of their
vehicle. Service technicians are the employees who must have good knowledge in vehicle
mechanics and in electronics.
In present fast paced automotive world, professional technicians should always be
updated and must maintain their efficient skill to stay on the top of changes in the world .
Aiswarya motors provide good service to the customers it will also helps in retain the customers
and maintain a good image in the organization

FUNCTIONS OF SERVICE DEPARTMENT

 Provide various free services
 Provide timely services
 Call the customers to remind the service

SPARE DEPARTMENT
Spare department offers various accessories and spare that needed by the customers. They
provide original spares for the customers at reasonable rate. They also provide accessories to
all of the authorized dealers. It is the important department of every automobile industry.
Mission & vision

Mission

“ To offer product specifically designed for the ‘heart of India’ environment and
provide easy, cost effective support. We ensure operational reliability while containing costs
protecting your investments.”

Vision

“Our vision is to be the first choice as a transactional product company by providing

end to end solution in the in the point of sales and transaction domain focusing on customer-
centricity as the key defferntiator.”

PRODUCT OFFERED BY THE COMPANY

The major product offered by the company is following
 JUPITER
TVS Jupiter is a variomatic scooter launched in September 2013 by India’s TVS Motor
Company. The launch of the scooter marked the company's entry into the part of the market
that mainly targets males. It is powered by a single cylinder, four stroke, 110 cc engine .The
TVS Jupiter is powered by a 109.7 cc air-cooled engine which produces of power. It has a fuel
tank of 5 L and a claimed mileage of 62 Kmph. The TVS Jupiter starts at Rs 52,945 and goes
up to Rs 59,950 (ex-showroom, Delhi). It is available in four variants
 NTORQ
TVS Ntorq 125 is a motor scooter manufactured by TVS Motor Company in India. It is
powered by a single cylinder, four stroke, 125 cc engine and delivers 6.9 kW at 7500 rpm. The
scooter delivers a pick-up of 0 to 60 kmph in 9 seconds
 TVS Apache
The TVS Apache is a brand of motorcycle made by TVS Motors since 2006. In 2008 the
company claimed that more than 2.5 million Apaches were on the road. Currently the company
sells five variants of the TVS Apache. The differences between each variant being the engine
displacement the options on offer and performance characteristics. The abbreviation 'RTR' in
the names of the motorcycles refer to 'Racing Throttle Response'.
 TVS WEGO
TVS Wego is a motor scooter manufactured by TVS Motor Company It is a unisex, dual usage
scooter and was introduced in 2010. After the releasing several variants of TVS Scooty, the
company entered in the higher end segment of the scooterette market by introducing Wego.
The TVS Wego is the only scooter with body balance technology in India. Body Balance
Technology works on combining an ergonomic design with an engine placement that ensures
an optimum center of gravity. This in turn improves maneuverability and stability, enabling
the user to handle any kind of road conditions

SWOT ANALYSIS

SWOT analysis is an exercise that identifies and analyses both internal and external
environment. There are certain objectives and open assessment of strength, weaknesses,
opportunity and threats which will bring company on the platform of victory it also warrants a
clear out choice and implementation of strategies that firm exploits its competitiveness and
strengths and weaknesses avoiding competition in weak areas.

SWOT Analysis of Kerala Agro fruit products ;

 S – Strength
 Efficient workers
 Efficient service
 Strong financial performance
 Strong R&D capabilities
 Reasonable price
 Innovations
 Variety of vehicles

 W - Weakness
 Poor infrastructure facility
 Lack of innovation in the area of production
 Inefficient marketing
 Low level modernization
 Poor technology in some products

 O- Opportunity
 Growing international and domestic market
 Product diversification
 Experienced manpower
 Introduction of innovative products
 New innovation
 T- Threats
 Increased competition
 Non availability of raw materials
 Frequent change in government policies
MARKET SHARE OF TVS FOR THE YEAR 2018 AND 2019

The share of below-125 cc bikes fell to 13 per cent in the first quarter of the current fiscal from
16 per cent a year ago in the same quarter, and moped share dropped 200 basis points to 22 per
cent in the same period. The pricing war in the entry-level motorcycle segment initiated by
Bajaj Auto could make TVS Motor most vulnerable.
According to CLSA, most of Bajaj Auto’s market share gain in the entry level bike segment
in the past five years came from TVS. Hence, rising competitive intensity in the entry-level
bike segment will hurt TVS Motor the most. The market share in low priced bike segment of
TVS dropped to 10 per cent in FY19 from 18 per cent in FY14..
The company has guided for 8-10 per cent domestic two-wheeler industry growth in the
current fiscal. However, growth in the first quarter has not been very encouraging as it lagged
the industry growth. Domestic volume growth in the first quarter for TVS stood at 9.1 per
cent YoY, while the industry grew 15.9 per cent in the same period.
 CHAPTER 3
POSITIONING OF THE INTERN & HIS / HER ROLE
POSITION OF THE INTERN IN THE ORGANIZATION
I allotted to work with the Marketing department of the Aiswarya TVS.

STRUCTURE OF MARKETING DEPARTMENT

MARKETING MANAGER

SALES EXCUTIEVES

SALES MAN

Duties and responsibilities assigned

 Preparation of monthly report.

 support the marketing team.
 Taking calls and clearing the enquires of potential customers.
 Checking background information of potential customers who are opting for loan
scheme.
 Setting the marketing display to attract customers

Department allotted and reporting to;

Marketing is the department that is assigned for the interns. And reported directly to the
marketing head. Mrs.kavitha she is the head of marketing department was the one who assigned
to the marketing department of the showroom.
Brief description about the whole internship:
The internship was quite useful as the interns got to thoroughly understand the fundamentals
and mechanisms how a showroom operates. Each department plays an important role in the
functioning of the showroom as each department contributes their fare share valuable outputs
for the showroom. The main objective is to sale as many as units to the customers and also
providing a good quality customer Satisfaction they deserve.
 CHAPTER 4

DETAILS ABOUT INTERNSHIP

DETAILS OF INTERNSHIP

When I Joined the Aiswarya TVS, I was assigned the duty of getting a detailed idea about the
functioning of the organisation , for that I meet with various department managers and its
employees to study functioning of each department in TVS , with this I gained brief information
about the Marketing department . I was required with the essential details of the organization.
I was able to assist the Marketing department employees and managers of TVS and I was
successful in assisting them. I was asked to the customers of the TVS regards the vehicles and
the service provided by them
Contribution of the intern to the organization :-
When I opted to join Aiswarya TVS I was stated to learn the function of the organization and
how it is run. So in order to do that I was tasked in various departments and learn the critical
aspects and how they maintain the proper functioning of the organization. I also gained further
knowledge regarding customer satisfaction and how to deal with them and maintain customers
satisfaction.

New ideas and concepts;

 Provided customer satisfaction.
 Sorted the essential parts to it’s respective slots.
 Alphabetically ordered the registration books according to correct dates and time for
easy acess

Involved in major assignments;

❖ Prepared the financial statements for customers.

❖ Called respective buyers to let them know about the arrival of new bikes.

❖ Carefully explained the various loan schemes that are available for purchase of new bikes.
Knowledge gained from internship;
After successfully completed the internship I got a general understanding of the various
departments and other functions that takes to run the company. Learned about new ways and
ideology that are used in the functioning of the organization. Another thing is that every
individual has a role in the working of the organization and no one is left behind. I gained
further knowledge in marketing, dealer with customers, sorting parts and recording the
necessary details in the register books. The company mainly focuses on customer satisfaction
and how to deal with them.
Achievement V/S objective;

▪ To learn the proper way of dealing with customers.

▪ To learn about various financial schemes available for customer.
▪ Learned to sort various parts and accessories to their respective slots.
▪ Learned to alphabetically arrange the register books according to dates and delivery times.
 4.3 WEEKLY ACTIVITY REPORT

WEEK 1
DATE FROM: 1/7/2019 DATE TO: 6/7/2019
Day and Time Task assigned Task completed observations
Date
1. Assigned to 1. Got clear understanding 1. To identify the
1/7 9-5:30 understanding about about the various performance of
companies and their activities performed in the company and
products the showroom and their understanding
products the basic features
of the products
2. Prepare a hierarchy of 2. Based on the records of
organization structure the HR departments the 2. Able to
organization structure is understand that
prepared how many
employees are
employed in the
showroom and
their position in
the showroom
2/7 9-5:30 1. Assigned to visit the 1. Go to konni authorized 1. To get a clear
authorized dealers dealer of the understanding
(AD) of the organization with about
organization marketing executive performance and
the sales of the
AD
3/7 9-5:30 1. Assigned to visit the 1. Go to mallappalli 1. To get a clear
authorized dealers authorized dealer of the understanding
(AD) of the organization with about
organization marketing executive performance and
the sales of the
2. Go to bank for cash 2. Go to SBI bank for AD
deposit depositing cash received 2. Understanding
from various AD the various
details regarding
the bank
procedures

4/7 9-5:30 1. Assigned to set the 1. Joining the marketing 1. To identify

marketing display team for setting the which place is
marketing display choose for
marketing
display and how
it is set
5/7 9-5:30 1. Deal the customers 2. Manage the customer 3. It helps to
who came for purchase understanding to
customers taste
and preference
and how to
manage
customers

WEEK 2
DATE FROM: 8/7/2019 DATE TO: 12/7/2019
Day & date Time Task assigned Task completed observations
8/7/2019 9-5:30 1. Assign the 1. Collect the 1. Get an
task to feedback with understanding
collect the help of about the customer
feedback enquiry feedback and
from the register preference
customer 2. Understand various
2. Go to bank 2. Go to bank bank transaction
for cheque
clearance
9/7/2019 9-5:30 1. Go to the 1. Collect 1. Get an
godown for NTORQ and understanding
collect the Jupiter about the stock in
vehicle the godown
10/7/2019 9-5:30 1. Updating of 1. Update 1. Get to know about
webpage of various the various offers
AISWARYA seasonal and discounts
TVS offers 2. Understand various
2. Go to bank bank transactions

2. Go to bank
for deposit
the cash
11/7/2019 9-5:30 1. Attend the 1. Attend the 1. Get more aware
training for training about the TVS
marketing conducted by product, and prices
department Chennai and learn how to
headquarters handle the
customers.
12/7/2019 9-5:30 1. Set the 1. Set the 1. How to attract the
display display inside customers through
the showroom setting the display.
to attract the 2. Get more aware
customers about the TVS
2. Attend the 2. Attend the product, and prices
training for training and learn how to
marketing conducted by handle the
department Chennai customers
headquarters

WEEK 3
DATE FROM: 15/7/2019 DATE TO:19/7/2019
Day & date Time Task assigned Task completed observations
15/7/2019 9-5:30 3. Assigned a task 3. Set the display 3. How to attract the
to Set the inside the customers through
display in the showroom to setting the display
showroom attract the
customers
4. Task 4. Got a clear
successfully understanding about
4. Assigned to completed the customers taste and
attend the with the help preference and learn
customers of marketing how to handle the
enquiry team customers

17/7/2019 9-5:30 2. Stock 2. Go to the 2. Observed how many

verification company scooters and their
godown for models are available in
stock the godown
verification of
scooty pept
18/7/2019 9-5:30 3. Assigned a task 3. Set the display 3. How to attract the
to Set the inside the customers through
display in the showroom to setting display
showroom attract the
customers
4. Collect the 4. Got a understand about
scooty pept the stock in the
4. Go to the and Jupiter godown
godown for from the
collecting the godown
vehicle
 19/7/2019 9-5:30 2. Given a task to 2. Successfully 2. Got to understand that
record the record new every bikes or new
serial numbers bikes in to bikes had to be
of the newly register registered on the
bikes in showroom records for
register, that easy access and gaining
had arrived in further details about the
the showroom product.

WEEK 4
DATE FROM: 22/7/2019 DATE TO:26/7/2019
Day & Time Task assigned Task completed observations
date
22/7/2019 9-5:30 5. To attend the 5. Attend the meeting 5. Fix the time and venue for
meeting conducted for the the training class and
conducted by purpose of taking prepare necessary
GM decision regarding arrangement for the
the training training. And observed how
conducted by the to prepare how to prepare
6. Assigned a task headquarters agenda for the meeting
to manage the 6. Task successfully
customers, those completed with the
who visit the help of marketing 6. Got to clear understanding
organization team about the customers taste
and preference and learn
how to handle the
customers
23/7/2019 9-5:30 5. Assigned a task 5. Set the display 5. How to attract the
to Set the display inside the customers through setting
in the showroom showroom to attract display
the customers
6. Given a task to 6. Successfully
deals the completed the task 6. Got a clear understand
customers in the with the help of the about the accessories in the
spare department staff in the spare spare department, and each
department accessories are unique and
cannot be fitted for other
bikes
24/7/2019 9-5:30 3. Given a task to 3. Successfully listed 3. Got to clear understood
prepare the list out the price and about each accessories are
of accessories various accessories unique and genuine and it is
for the scooter, available for the also less price compare to
and their price scooter the other scooter
each of them accessories in the market

25/7/2019 9-5:30 1. Given tasks to 1. Successfully 1. Learned that by calling the

call the buyers to completed the task, customer’s we are ensuring
inform about the called respective that new stocks are
bikes that have buyers to let them available and able to buy
arrived in which know about the them and also listing them
they are willing arrival of new bikes about various accessories
to pay for. that are available for
purchase for their bikes.
By doing so we are
building a good relationship
between them.

WEEK 5
DATE FROM: 29/7/2019 DATE TO: 2/8/2019
Day& date Time Task assigned Task completed Observations
29/7/2019 9-5:30 1. To attend 1. Attend the 1. Got clear
the meeting meeting understanding about
conducted conducted for how to increase sales
by GM the purpose and how to treat
2. Assigned to increasing customers
attend the sales 2. Got a clear
customer 2. Task understanding about
enquiry completed customers taste and
with the help preferences
of marketing
team
30/7/2019 9-5:30 1. Canvasing 1. Found out 1. By helping the
potential potential customers we were
customers customers able to sell our product
with the help and also provide
of enquiry satisfaction to the
register customer
31/7/2019 9-5:30 1. Asked me 1. Collect all the 1. Got an
to collect all serial numbers understanding
the serial and recorded about different
numbers of in the register serial numbers and
the bikes corresponding
that have bikes that needs it
arrived
recently
2/8/2019 9-5:30 1. Assigned a 1. Successfully 1. Got a clear
task to completed the understanding
manage the task with the customer needs and
customers help of wants
those who marketing
visit the team
organisation
 WEEK 6
DATE FROM :5/8/2019 DATE TO :9/8/2019

Day& date Time Task assigned Task completed Observations

5/8/2019 9-5:30 1. Got a task to 1. Completed the 1. Learned to
organize the registration organize the
delivery book book and books and
according to arranged them also
the specific accordingly necessary
that respective data entries
deliveries had that needed
made to be made
on the book

8/8/2019 9-5:30 1. Assign a task 1. Collect the 1. Get an

to collect the feedback with understandin
feedback from the help of g about the
the customer enquiry customer
register feedback

9/8/2019 9-5:30 1. Deal the 1. Manage the 1. It helps to

customers customer who understandin
came for g to
purchase customers
taste and
preference
and how to
manage
customers
 WEEK 7
DATE FROM :12/8/2019 DATE TO :15/8/2019

Day&date Time Task assigned Task completed Observation

12/8/2019 9-5:30 2. Asked to 1. Done the 1. Got to learn

collect collection of about
financial financial data’s necessary
data’s from of potential loan
the system and customers facilities
writes them and
down for loan schemes
application that are
available
for
customers
how we are
able
provide for
them

13/8/2019 9-5:30 1. Stock 1. Go to the 1. Observed

verification company how many
godown for stock scooters
verification of and their
Jupiter models are
available in
the godown
14/7/2019 9-5:30 1. Given a task to 1. Successfully 1. Got a clear
deal the completed the understandi
customers in task with the ng about
spare help of staff in the
department the spare accessories
department in the spare
department,
and each
accessories
are unique
 CHAPTER 5
CONCLUSIONS AND RECOMMENDATIONS
5. CONCLUSIONS
I had an internship opportunity with Aiswarya TVS. It was a great experience for me. I had
an opportunity to work with Marketing department and understand about the organization.
The internship was very helpful to me because I learnt new concepts and new way of
working. If there was anything I could change if I had the power to make my internship more
valuable.
It was a great experience that it helped me to learn many things from the organization.
Internship worked as a platform, where i could apply, with experience , knowledge and skills
acquired during the internship will be better prepared to face the working world, the study
conducted in Aiswarya TVS helped me to understand the real life situation in an organization
. It made me understand the various activities in the organization . It also helped in
developing my personal skill and management, which will be of great use for me up my
carrier.

5.1RECOMMANDATION

 Provide Cc TV in service and spare

 Install the inverter to avoid the power break
 Provide punching system for the service department also
 Provide snacks for employees in tea break
 Provide cooler
 New ideas for setting the display of vehicles on the showroom
 Maintained separate book for maintain the vouchers of all distributers
 Prepare employee profile of each employee working in Aiswarya TVS
REFERENCES
 www.wikipedia.org
 www.economictimes.com
 www.investopedia.com
 www.Aiswaryatvs.com
 www.tvsmotorcompany.com