MM 324 BUSINESS Analytics - II

The objective of the course is to make the students familiar with inferential statistics and
application of testing of hypothesis. At the end of the course the student should be familiar with
the use of statistics for inferring about the population. The course assumes prior knowledge of
statistics.

Class
Sl. Topic Area Hours

Sampling Distribution

Introduction to sampling distribution, Central limit theorem, sampling error,

1 relationship between sample size and sample error, finite population multiplier 3

Estimation

Point estimate and interval estimate, interval estimates and confidence

intervals, calculating interval estimates of the mean from large samples,
2 calculating interval estimates of the proportion, 4

Testing hypothesis: one sample tests

Basic concepts to testing hypothesis-testing procedure, hypothesis testing of

means when population standard deviation is known, measuring the power of
a hypothesis test, hypothesis testing when population standard deviation is not
known, hypothesis testing of proportion with large samples, Introduction of
3 SPSS and using SPSS for one sample test and interpretation of results 6

Testing hypothesis: two sample tests

Hypothesis testing for the differences between mean and proportion, Tests of
differences between means with small samples, Tests of differences between
means with large samples, Tests of differences between means with small
samples, Tests of differences between means with dependent samples, Tests of
differences between proportions with large sample sizes, Using SPSS for two
4 sample test and interpretation of result. 6

Chi-square and analysis of variance

Chi-Square as attest of independence, Chi-Square as a test of goodness of fit,

Analysis of variance, inferences about a population variance, inferences about
two population variances, one way and two way variance, using SPSS for chi
5 square and analysis of variance 5

6 Testing Hypothesis-Non-Parametric Test 5

 Parametric vs non-parametric test, Non-parametric techniques-Mann-Whitney
U test, Kruskal Wallis H test, sign test for small sample, sign test for large
sample, Wilcoxon Rank sum T test, Wald Wolfowitz Run test, Run test for
randomness, advantages and disadvantages of non-parametric test, Using
SPSS for non-parametric test and interpretation of result

Total Class Hours 29

Text Book

I. Levin Richard, S. Rubin David, H. Siddiqui Masood ,and Rastogi Sanjay(2017).Statistics

for Management (8th ed).New Delhi :Pearson Education

2. Larson Ron and Farber Betsy(2012): Elementary Statistics: Picturing the World (5th
edition),New Delh: Prentice Hall

(E-book is available)

Reference Book

Spiegel, Murray R & Stephens, Larry J (2008). Schaum's outline of theory and problems of
statistics (3rd ed). McGraw-Hill Contemporary Learning ; New Delhi : McGraw-Hill

Lind, D. A., Marchal, W. G., & Wathen, S. A. (2008). Statistical techniques in business &
economics(13th ed).New Delhi: Tata McGraw Hill

Malhotra, N. K. (2001). Marketing Research - An Applied Orientation (3rd ed.), New Delhi :
Pearson Education Asia