S.P.

Mandali's

Prin.L.N. Welingkar Institute of Management Development and Research

ACADEMIC DELIVERABLES CELL

NOTICE TO STUDENTS: NO: 9 /2019

DATE:23rd December 2019

FOR THE STUDENTS OF MMS 2018-20, SEMESTER IV

SUBJECT: FINAL PROJECT

1. The program curriculum of MMS 2018-20 Semester IV includes a 12 credit (300 marks)
subject titled ‘Final Project’. The final project of 300 marks consists of three projects each
of 100 marks. The students are expected to apply whatever they have learned in the program
so far in the three projects which have focus areas as follows:
a. General Management, 100 marks
b. Functional Specialisation, 100 marks
c. Social Relevance, 100 marks
A detailed explanation about these three projects will follow shortly.

2. Each student is required to complete and submit these three projects to ADC latest by 11th
March, 2020.

3. Specialization wise, a list of faculty, who can be approached, to guide students, along
with their contact details are given in Appendix ‘A’. Students will choose their projects
guide, from amongst them, as per individual specialization. Faculty will guide students, on
a first come first served basis.. The same faculty guide will guide the students in the General
Management and Social Relevance projects (a) and (c) as well.

4. Each student is required to select an independent project.

Students shall first prepare a project synopsis for each of the three project reports in the format
given in appendix ‘C’ below. Students can download the synopsis form online for each
report. Thereafter, students will approach their respective Faculty Guides along with three
copies of each of the three synopses for approval of the projects and the synopses. On
approval and signature on the synopses by the faculty guide, the first copy of the synopses
will be handed over to the faculty guide, the second copy will be retained by the student
and the third copy will be handed over to the Program Coordinator in ADC (Ms. Milan)
latest by closing hours on 5th February 2020.
Each student has to do this project individually. Group project are strictly prohibited.

5. While working on the project, students are required to meet their respective faculty guide
a minimum three times to seek guidance and report progress at various stages of the project.
Students will maintain a date wise record of visits made to the faculty guide and obtain the
guide’s signature at the end of every visit as a proof on the student copy of the synopsis.

6. On completion of the projects, students will obtain a project completion report for each
project from their respective faculty guides on the format given in appendix ‘D’ below.
This certificate will be the first page of the Project Report.
a. Completed project will be hard bound with black rexine cover and details embossed in
golden letters. The outer project cover should clearly indicate the Project Title, Student

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 Name, Roll No, Program, Specialization, Faculty Guide, Year. Specimen of the project
cover page is given in Appendix ‘E’.
b. The soft copy of the project should be checked for plagiarism through LRC &
output report should be attached to the hard copy of the project. Plagiarism
should not exceed 10% as per norms.
c. Completed project reports along with one copy of the synopses will be deposited with
ADC latest by 11th March, 2020. ADC will not under any circumstances accept
projects after 11th March 2020.

7. In addition, the students are also required to submit a soft copy of each of the three
projects in PDF form on a CD (readable and copyable CD) to ADC.

Appendix B gives details of the expected contents & format of a Project

Report

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 APPENDIX ‘A’
PGDM 2018 - 20 Trimester VI: Faculty Guides for Specialization Project
Marketing
Prof. Dr. B. N. Chatterjee 9820942307 biswanath.chatterjee@welingkar.org
Prof. R. Venkatesh 9821054565 venkatesh.r@welingkar.org
Prof. Dr. Swapna Pradhan 9892087010 swapna.pradhan@welingkar.org
Prof. Jyoti Kulkarni 9867346326 jyoti.kulkarni@welingkar.org
Prof. Ravi Vaidee 9820232497 ravi.vaidee@welingkar.org
Prof. Indu Mehta 9819198315 indu.mehta@welingkar.org
Prof. Aditya Bhat 9004031134 aditya.bhat@welingkar.org
Prof. Dr. Namrata Singh 9004255549 namrata.singh@welingkar.org
Prof. Dr. Nilesh Kulkarni 8779844736 nilesh.kulkarni@welingkar.org
Prof. Suhas Prabhu 9820123853 suhas.prabhu@welingkar.org
Prof. Satarupa Nayak 9322514747 satarupa.nayak@welingkar.org
Prof. Dr. Mahima Mathur 9920076208 mahima.mathur@welingkar.org
Prof. Dr. Priti Saxena 9971126151 priti.saxena@welingkar.org
Prof. Rohita Dwivedi 9920155088 rohita.dwivedi@welingkar.org
Prof. Ann Mathew 9773999391 ann.mathew@welingkar.org
Prof. Dr.Aparna Khare 9819970451 aparna.khare@welingkar.org
Prof. Dr.Deepa Rohit 9819086156 deepa.rohit@welingkar.org
Finance
Prof. Kanu Doshi 9821095962 kanu.doshi@welingkar.org
Prof. Dr. S. R. Tendulkar 9820364348 santosh.tendulkar@welingkar.org
Prof. Vanita Patel 9821346451 vanita.patel@welingkar.org
Prof. Smeeta Bhatkal 9820046522 smeeta.bhatkal@welingkar.com
Prof. B. B. Bhattacharya 9820544453 bijoy.bhattacharyya@welingkar.org
Prof. Vandana Sohoni 9819210354 vandana.sohoni@welingkar.org
Prof. Dr. Suyash Bhatt 9920600588 suyash.bhatt@welingkar.org
Prof. Ajay Sharma 9323556543 ajay.sharma@welingkar.org
Prof. Priti Samant 9867855302 priti.samant@welingkar.org
Prof. Dr.Nomita Agrawal 9892040595 nomita.agrawal@welingkar.org
HR
Prof. P. Vijayan 9833477278 vijayan.pankajakshan@welingkar.org
Prof. Dr. Anjali Joshi 9820437851 anjali.joshi@welingkar.org
Prof. Dr. Garima Sharma 9833536798 garima.sharma@welingkar.org
Prof. Dr. Priyanka Sharma 9594973279 priyanka.sharma@welingkar.org
Operations
Prof. Dr. V. H. Iyer 9821616671 vh.iyer@welingkar.org
Prof. Dr. Kavita K 9819978795 kavita.kalyandurgmath@welingkar.org
Prof. Dr. S. Gondhalekar 9821163714 kaizentpm_2000@yahoo.com
Prof. Dr. Swapnil Desai 9833471987 swapnil.desai@welingkar.org
Prof. Dr. Chandravadan Goritiyal 9324304832 chandravadan.goritiyal@welingkar.org
Analytics
Prof. C. Y. Nimkar 9822491220 chandrakant.nimkar@welingkar.org
Prof. P. V. Chandrika 8618173437 chandrika.vijayakumar@welingkar.org
Prof. Dr. Vijayalakshmi 9819016956 vijayalakshmi.r@welingkar.org
Prof. Sareeta Mugdhe 9146390518 sareeta.mugde@welingkar.org
Prof. Dr.Subodh Deolekar 9969958785 subodh.deolekar@welingkarmail.org
Info Tech
Prof. Dr. Pradeep Pendse 9820076259 pradeep.pendse@welingkar.org
Prof. Girish Yadav 9821562647 girish.yadav@welingkar.org
Prof. Minakshi Agrawal 9821428461 minakshi.agrawal@welingkar.org
Prof. Sandeep Kelkar 9820277745 sandeep.kelkar@welingkar.org
Prof. Viplav Kambli 9920044448 viplav76@gmail.com
Prof. Apurva Mankad 9324242802 apurva@webxpress.in
Prof. Dr. Vaishali Patil 9821757231 vaishali.patil@welingkar.org

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 General
Prof. R. R. Sahuraja 24711777 rohinton.sahuraja@welingkar.org
Prof. Dr. Chandrahas Deshpande 9892551170 chandrahas.deshpande@welingkar.org
Prof. N. Sawaikar 9967060585 narasinha.sawaikar@welingkar.org
Prof. Dr. Jitendra Mishra 9686277440 jitendra.mishra@welingkar.org
Prof. Anand James Dev 9004618909 anand.dev@welingkar.org
Prof. Sharada Sunder 9820034937 sharada.sunder@welingkar.org
9811627000,838301736
Prof. Sriram B sriram.balakrishna@welingkar.org
6

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 'Appendix B'
Organization of the Project.
The report shall be presented in a number of chapters, starting with Introduction and ending
with Conclusions. It shall be ensured that all the chapters have a precise title reflecting the
contents of the chapter.

I. Identify the area that you want to pursue the project in / How does one choose a
project?
A retail specialization project may be identified in one of the following ways:
a. The student is placed in the organization, identifies a problem through independent
data analysis and/or consultation with a field organization and presents it to the guide for
approval as a project synopsis.
b. The student aspires to be a part of the company/ industry and hence takes up the
organization for better understanding by developing a project synopsis.
c. Student chooses a topic that is of interest to him or her.

II. Meet the Faculty under whose guidance you wish to do the project. Discuss the
synopsis and brief methodology. Seek his / her approval for the same. Submit the approved
Synopsis (as mentioned in point 4 , page 1 ) to ADC.

III. Undertake a Literature Review and formulate basic research questions. A minimum of
20 relevant research papers / articles/ book chapters need to be referred to. This needs to form
a part of the Literature Review section of the report.

IV. Formulate your Research Design – the basis on which the Hypothesis is based, the
hypothesis to be tested, Sample size, Methodology to be adopted and the method in which
you will evaluate the research findings – both qualitative and quantitative. The research
design, whether qualitative or quantitative or both, should be appropriate to the question(s)
being asked.

V. Undertake the Data Collection

VI. Analyse the data collected

VII. Write the report and seek approval from your Faculty guide.

VIII. Submit the approved project to ADC.

IX. Face the viva voce

Details of project report contents :

1. Table of Contents:
The contents page should list the different chapters and/or headings together with the page
numbers.

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2. Report on Plagiarism check :
The soft copy of the project will be checked by the student for plagiarism through the
Learning Resource Centre and the output report should be attached to the hard copy of the
project. This will have to be done before the submission to ADC.

3. Introduction:
The title of Chapter 1 shall be Introduction. The introduction sets the scene for the main body
of the report and should provide a clear statement of the problem posed by the project, and
why the problem is of interest. The aims and objectives of the report should be explained in
detail. Any problems or limitations in the scope of the report should be identified, and a
description of research methods, the parameters of the research and any necessary
background history should be included

4. Review of Literature:
This shall normally form Chapter 2 and shall present a critical appraisal of the previous work
published in the literature pertaining to the topic of the investigation. Appropriate
referencing for data and literature quoted needs to be done.

5. Methodology:
In this chapter the approach followed to reach the project's objectives should be described.
Information under this heading may include: explanations of procedures followed; relevant
information on materials used, including sources of materials and details of any necessary
preparation; reference to any problems encountered and subsequent changes in procedure.

6. Results:
This section should include a summary of the results of the investigation or experiment
together with any necessary diagrams, graphs or tables of gathered data that support your
results. The Results section is dedicated to presenting the actual results (i.e. measured and
calculated quantities), not to discussing their meaning or interpretation. Present your results
in a logical order without comment. Every Figure and Table should have a legend that
describes concisely what is contained or shown. Figure legends go below the figure, table
legends above the table. Throughout the report, but especially in this section, pay attention to
reporting numbers with an appropriate number of significant figures.

7. Discussion:
The main body of the report is where you discuss the data that has been found which includes
the facts and evidence you have gathered. This should be analysed and discussed with
specific reference to the problem or issue. The Discussion interprets the results in light of the
project's objectives so that the reader is informed of the insight or answers that the results
provide. If your discussion section is lengthy you might divide it into section headings. Your
points should be grouped and arranged in an order that is logical and easy to follow. Use
headings and subheadings to create a clear structure for your material. Use bullet points to
present a series of points in an easy-to-follow list.

8. Conclusion:
The Conclusion should summarize the central points made in the Discussion section,
reinforcing for the reader the value and implications of the work. If the results were not
definitive, specific future work that may be needed can be (briefly) described. Therefore, any
conclusions should be based on observations and data already discussed. You may want to
remind the reader of the most important points that have been made in the report or highlight
what you consider to be the most central issues or findings. However, no new material should
be introduced in the conclusion.
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9. Appendices:
Under this heading you should include all the supporting information you have used that is
not published. This might include tables, graphs, questionnaires, surveys or transcripts. Refer
to the appendices in the body of your report.

10. Bibliography/ References:

The References section should contain complete citations following standard form. The form
of the citation depends on the type of source being referenced, and is different for whole
books, chapters in books, and articles published in a journal. The references should be
numbered and listed in the order they were cited in the body of the report. In the text of the
report, a particular reference can be cited by using a numerical superscript that corresponds to
its number in the reference list.References must be numbered in the order that they are cited.

11. Acknowledgements:
Where appropriate you may wish to acknowledge the assistance of particular organizations or
individuals who provided information, advice or help.

Project Report Format

1.1: Paper:
The report shall be printed / xeroxed on white bond paper, whiteness 95% or above, weight
70 gram or more per square meter. The size of the paper shall be standard A4; height 297
mm, width 210 mm.

1.2:Type - Setting, Text Processing and Printing:

The text shall be printed on single side of a page (BE report on both side of a page)
employing laser jet or Inkjet printer, the text having been processed using a standard text
processor. The standard font shall be Times New Roman of 12 pts with 1.5 line spacing.

1.3:Page Format:
The Printed Sheets shall have the following written area and margins:
Top Margin : 15 mm
Head Height : 3 mm
Head Separation: 12 mm
Bottom Margin: 22 mm
Footer : 3 mm
Foot Separation: 10 mm
Left Margin : 30 mm
Right Margin : 20 mm
Text Height : 245 mm
Text Width : 160 mm
When header is not used the top margin shall be 30 mm.

1.4:Pagination:
Page numbering in the text of the report shall be Hindu- Arabic numerals at the center of the
footer. Page number “1” for the first page of the Introduction chapter shall not appear in
print; only the second page will bear the number “2”. The subsequent chapters shall begin on
a fresh page. Pagination for pages before the Introduction chapter shall be in lower case
Roman numerals, e.g., “iv”

1.5 Header:
When the header style is chosen, the header can have the Chapter number and Section
number
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(e.g., Chapter 2, Section 3) on even numbered page headers and Chapter title or Section title
on the odd numbered page header.

1.6: Paragraph format:

Vertical space between paragraphs shall be about 2.5 line spacing. A paragraph should
normally comprise more than one line. A single line of a paragraph shall not be left at the top
or bottom of a page. The word at the right end of the first line of a page or paragraph should,
as far as possible, not be hyphenated.

1.7: Chapter Format:

Each chapter shall begin on a fresh page with an additional top margin of about 75mm.
Chapter number (in Hindu - Arabic) and title shall be printed at the center of the line in
6mm font size (18pt) in bold face using both upper and lower case (all capitals or small
capitals shall not be used). A vertical gap of about 12 mm (spacing after font size 36 with
single line spacing) shall be left between the Chapter number and Chapter title lines and
betweenchapter title line and the first paragraph .

1.7.1 Table / Figure Format:

Tables and figures should be presented in portrait style as far as possible. Small size table and
figures (less than half of writing area of a page) should be incorporated within the text, while
larger ones may be presented on separate pages. Table and figures shall be numbered chapter
-wise. For example, the fourth figure in chapter 5 will bear the numberFigure 5.4 or Fig
5.4.Table number and title will be placed above the table while the figure number and caption
will be located below the figure. Reference for Table and Figures reproduced from elsewhere
shall be cited in the last and separate line in the table and figure caption.

2.0 Auxiliary Format

2.1 Binding:
The final copy of the report needs to be hardbound in black colour.

2.2 Front Cover:

The front cover shall contain the following details:
a. Full title of project in 6 mm 22 point's size font properly centered and positioned at
thetop.
b. Full name of the student in 4.5 mm 15 point's size font properly centered at the middle
of the page.
c. The name of the Institute and the year of submission, each in a separate line and
properly centered and located at the bottom of page.

2.2.1 Lettering:
All lettering shall be embossed in gold.

3.2.2 Bound back:

The degree, the name of the candidate and the year of submission shall also be embossed on
the bound (side) in gold.

3.3 Blank Sheets:

In addition to the white sheets (binding requirement) two white sheets shall be put at the
beginning and the end of the thesis.
.

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 APPENDIX ‘C’ Faculty Copy

SYNOPSIS
(a) General Management / (b) Functional Specialisation / (c) Social Relevance
Tick the relevant project type above
(Copy No 1:To be handed over to Faculty Guide after completion of synopsis and obtaining Faculty
Guide’ssignature)

1. Name of the Student: _______________________________________________________

2. Program & Year: ___________________________________________________________
3. Area of Project Research: ____________________________________________________
4. Name of the Faculty Guide: __________________________________________________
5. Title of the Project: _________________________________________________________
6. Project Details

(A) Objective of study: ________________________________________________________

: ________________________________________________________

: ________________________________________________________

(B) Research Methodology: (With bibliography, if available) may be as follows:

Step I: Collection of primary data (using questionnaire, personal visits & surveys) and
secondarydata (through library study publications, Journals etc.)
Step II: Tabulation and presentation of data collected.
Step III: Analysis of above tabulated data, using statistical & financial tools.
Step IV: Drawing conclusions and giving suggestions

(C) Expected Results of the study (hypothesis):

Faculty Guide: Student:

Name: ________________________________ Name: _________________________

Contact No: _____________________

Signature: _____________________________ Signature: ______________________

Date: _________________________________ Date: __________________________

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 APPENDIX ‘C’ Student Copy
SYNOPSIS
(a) General Management / (b) Functional Specialisation / (c) Social Relevance
Tick the relevant project type above
(Copy No 2: To be retained by student after filling the of synopsis and obtaining Faculty Guides Signature)

1. Name of the Student: _______________________________________________________

2. Program &Year:___________________________________________________________
3. Area of Project Research: ____________________________________________________
4. Name of the Faculty Guide: __________________________________________________
5. Title of the Project: _________________________________________________________
6. Project Details

(A) Objective of study: ________________________________________________________

: ________________________________________________________

: ________________________________________________________

(B) Research Methodology: (With bibliography, if available) may be as follows:

Step I: Collection of primary data (using questionnaire, personal visits & surveys) and
secondary data (through library study publications, Journals etc.)
Step II: Tabulation and presentation of data collected.
Step III:Analysis of above tabulated data, using statistical & financial tools.
Step IV: Drawing conclusions and giving suggestions

(C) Expected Results of the study (hypothesis):

Faculty Guide: Student:

Name: ________________________________ Name: _________________________

Contact No: ______________________

Signature: _____________________________ Signature: _______________________

Date: _________________________________ Date: __________________________

Record of interactive sessions with Faculty Guide during preparation of Specialization

Project
(Minimum three sessions with Faculty Guide are compulsory)

Interactive Session No.Date Signature of Faculty Guide

1. ______________ _______________________

2. ______________ _______________________

3. ______________ _______________________

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 APPENDIX ‘C’ ADC Copy

SYNOPSIS
(a) General Management / (b) Functional Specialisation / (c) Social Relevance
Tick the relevant project type above
(Copy No 3: To be handed over to ADC after completion of synopsis and obtaining Faculty Guide’ssignature)

1. Name of the Student: ________________________________________________________

2. Program & Year: ___________________________________________________________
3. Area of Project Research: ____________________________________________________
4. Name of the Faculty Guide: __________________________________________________
5. Title of the Project: _________________________________________________________
6. Project Details

(A) Objective of study: ________________________________________________________

: ________________________________________________________

: ________________________________________________________

(B) Research Methodology:(With bibliography, if available) may be as follows:

Step I: Collection of primary data (using questionnaire, personal visits & surveys) and
secondary data (through library study publications, Journals etc.)
Step II: Tabulation and presentation of data collected.
Step III: Analysis of above tabulated data, using statistical & financial tools.
Step IV: Drawing conclusions and giving suggestions

(C) Expected Results of the study (hypothesis):

Faculty Guide: Student:

Name: ________________________________ Name: _________________________

Contact No: ____________________

Signature: _____________________________ Signature: ______________________

Date: _________________________________ Date: __________________________

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 APPENDIX' D'

PROJECT COMPLETION CERTIFICATE

This is to certify that this project titled: _________________________________________

_____________________________________________is successfully done by Mr. / Ms.
___________________________________________ during the fourth semester in partial
fulfillment of the Master's Degree in Management Studies recognized by the University of
Mumbai through S.P. Mandali’s Prin. L. N. Welingkar Institute of Management Development
& Research, Matunga, Mumbai.

This project in general is done under my guidance.

___________________________
(Signature of Faculty Guide)

Name: ______________________

Date: _______________________

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 APPENDIX ‘E’

FORMAT FOR PROJECT COVER PAGE

S.P. Mandali’s

WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT& RESEARCH

SPECIALISATION PROJECT

ON

TAX INCENTIVES RELATING TO NON RESIDENTS & OTHER IMPORTANT

ISSUES

BY

BANKAR DARSHAN SANDEEP

MMS 2018 – 20 (MARKETING SPECIALISATION)

ROLL NO:- 1

PROJECT FACULTY GUIDE

PROF. __________________________

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