Define Fashion

Fashion: the prevailing type of clothing that is favored by a large segment of the
public at any given time
Style come and go, fashion is always here in some form.
Define Trickle- Down- Theory

• Based on the traditional process of copying and adapting trendsetting fashion from, Paris,
London, New York designers.
• Couture designer fashion is expensive and it is affordable by only a few people.
• Those designs are copied again and again at lower prices until they have been seen often by the
conservative buyers.
• It starts from to high fashion to the common people.

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 HIGHER CLASS

MIDDLE CLASS

LOWER CLASS

Define Style?

Style: a particular design, shape, or type of apparel item

• defined by the distinct features that create its overall appearance
• Example: a-line skirts, Bermuda shorts, or Western shirts

Define Fast fashion

Fast fashion is an approach to the design, creation, and marketing of

clothing fashions that emphasizes making fashion trends quickly and
cheaply available to consumers
What is high fashion?

The phrase "high fashion" refers to the most luxurious, elegant and expensive clothing and
accessories from top fashion designers. This American term comes from a common French expression,
"haute couture," which has the same meaning. High-fashion clothing is typically custom-made women's
clothing.

Define Trickle-across-theory?

• Modern communications bring fashion from around the world into our
homes instantly.
• Many separate markets have developed to various age range, life
style, tastes.
 • Various designer and manufacturer labels appeal to various market
segments at different price points.
• Mass production means that many different styles can be accepted at
a same time.

HIGHER CLASS

MIDDLE CLASS

LOWER CLASS

What is Pret-a-Porte?

Ready-to-wear or prêt-à-porter often abbreviated RTW is the term for factory-made clothing, sold in
finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing
tailored to a particular person's frame.

Describe custom made ?

What is moderate fashion?
Define Classics.
Define FAD
What is understood by Avante-garde.
What is meant by a Boutique.
Define Trickle- up- Theory
What is meant by Haute-couture.
Define Knock off.
What is understood by a Trunk Show.
What is trend cycle?
What is meant by a Flapper?
What is meant by Couturier?