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  • Meru Cab Strategy Map - v1

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    Bharat Bhushan Bhaskar
    137 views1 page
    Meru Cab's growth strategy focuses on increasing their fleet size, empowering drivers as entrepreneurs, and improving customer experience. They aim to achieve this through operational improvements like standardizing the customer booking process, enhancing cab performance tracking, and providing drivers with routing maps. The strategy also emphasizes safety, availability, and transparency through initiatives like ensuring on-time arrivals, limiting wait charges, and providing receipts.

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    Meru Cab's growth strategy focuses on increasing their fleet size, empowering drivers as entrepreneurs, and improving customer experience. They aim to achieve this through operational improvements like standardizing the customer booking process, enhancing cab performance tracking, and providing drivers with routing maps. The strategy also emphasizes safety, availability, and transparency through initiatives like ensuring on-time arrivals, limiting wait charges, and providing receipts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    137 views1 page

    Meru Cab Strategy Map - v1

    Uploaded by

    Bharat Bhushan Bhaskar
    Meru Cab's growth strategy focuses on increasing their fleet size, empowering drivers as entrepreneurs, and improving customer experience. They aim to achieve this through operational improvements like standardizing the customer booking process, enhancing cab performance tracking, and providing drivers with routing maps. The strategy also emphasizes safety, availability, and transparency through initiatives like ensuring on-time arrivals, limiting wait charges, and providing receipts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Meru Cab Growth Strategy

    Financial
    Long Term share holder value
    Perspective

    Production
    Growth Strategy
    strategy

    Increase in fleets Empowering drivers as


    IVRS / standardising Improve cab operated enterpreneurs
    customer experience performance / MDT

    Customer
    Hazzle free Bill for the No waiting
    Perspective Comfort travel Availibility Safety
    booking Service charges

    Clean On time

    Internal
    Perspective Operational Management Customer Management Regulatory and social
    Innovation process
    process process process
    Driver Selection Route map could be Cieling on the number of
    Booking management provided to Drivers & permit
    Service of the vehicle process Same could be shared
    with Customers Criteria to become Radio
    Cab Delivery Call centre Management Cabs
    Printed Reciepts could be
    Service Delivery mailed and optionally Restriction on Size
    printed
    Oracle ERP Implemented Goverment regulation on
    MDT could be replaced pricing
    Driver life cycle with mobile application
    management from Siebel
    CRM Could leverage the
    owning of cab to the
    Human Resource drivers
    Management

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