Unlocking

Execution Capacity
Executive Readout

XX.XX.XXXX
Driving Value across [Customer] [LOGO]

Sourcing Lead-to-Order
DIO OTIF Ratio
Purchase-to-Pay Order-to-Cash
Inventory Turnover Order Cycle Time
Product Allocation Trade Promotions
Material / Labor Availability Conversion Rate
Supply Chain Mgmt Claims Mgmt
Out-of-Stock Rate Automation
Inventory Management Account Mgmt
% Managed Spend Customer Satisfaction
Warehouse Operations Customer Service Mgmt
Spend/Revenue Resolution Times

Supplier Metrics Pallet Lifecycle Incident Mgmt # Replies per Request

Lead Times Other Other Resolution Rates

Product Development
[Customer] Accounts Payable
Warranty Costs Working Capital
Make-to-Stock Accounts Receivable
R&D Productivity Operating Cash Flow
Quality Mgmt Treasury Mgmt
R&D Expenses AP/AR Turnover

%Scrap/Rejects Change Management Financial Reporting DPO & DSO

Throughput Production Planning Record-to-Report Employee Satisfaction

Machine Downtime Production HR Resolution Time

On-Time Production Maintenance and Repair IT Service Mgmt Multi-Hop Incidents

ESG Rating Other Other Compliance

Processes in scope of Value Assessment

Execution Excellence in Purchase-to-Pay
Success Story
Happy Highlights
Path Purchase Create Purchase Send PO Goods Receipt Invoice Receipt Payment
Request Order (PO) to Vendor

$77M savings in P2P

Business Working Capital Labor Compliance & generated
Spend Reduction Supply Reliability
Objectives Optimization Productivity Sustainability

Key Spend under Days Payable Cost per PO OTIF Rate Spend Compliance
Metrics Management Outstanding
First-Time Right Lead Time Adherence Internal Control Failure
Total Discounts Taken >$7M in working capital
saved
Carbon Footprint

Improvement Cash Discounts Payment Behavior PO Accuracy Delivery Performance Maverick Buying Perfect PO increased from
Opportunities 73% to 96%
Contract Usage Payment Terms Automation Lead Times Segregation of Duties

Duplicate Payments Early Deliveries 3-Way Match Returns Approval Compliance

Price Stability Early Invoices Free-Text Orders Delivery Date Changes Fraud Detection

Supplier Consolidation Payment Methods Master Data Mgmt. Improved Supplier OTD
from 61% to 81% in 4
months
Business Case Summary: Procurement [LOGO]

Selected Opportunities within Purchase to Pay

Profit and Loss (P&L) Impact Annual Benefit
Increased Preferred Supplier and Contract Usage $1.9M

Purchase Requisition Adjustments $1.63M

Manual Rework Reduction $2.05M

Profit Opportunity Automated Purchase Order Generation $1.17M

Reduce Incomplete PO Processing $1.29M

Drive Compliant Spend $2.43M

Total P&L Impact $XXM

Free Cash Flow (FCF) Impact One-time Benefit

Postponement of invoice processing $27.9M

Working Capital
Improvement Inventory buffer reduction, Requesting Goods Issue Date Confirmation $16.6M

Total FCF Impact $XXM

 [LOGO]

Strategic focus: 444% Efficiency increase within 7 weeks

Keurig Dr. Pepper Keeps Their

Supplier Deliveries Flowing 30% $96M $11M
During COVID-19
Increase of Supplier Improvement of in procurement
OTD from 61% to 79% materials delivered savings achieved in
on time 6 weeks
“Throughout 2020, Celonis enabled KDP to
quadruple process efficiency by removing order Celonis Impact & Actions
blocks, improve supplier on-time delivery by ● With Celonis, KDP identified which materials were most at risk for late delivery.
30%, and save over $1M in material
● Within 4 months, KPD increased OTD (and early delivery) from 61% to 81% for material
movements.”
category “labels,” which has a positive impact across product lines.
● To meet increased demand during COVID-19, KDP created a price block analysis to identify
blocked invoices and prioritize payment based on invoice value, vendor, and materials.
Jaime Garcia
VP ● Within 7 weeks, KDP increased the volume and efficiency of price block removals by 444%
Strategic Sourcing allowing KDP to make good on delivery guarantees to major retailers.
 [LOGO]

Strategic focus: 75% Reduction in Maverick Buying

With Celonis, Zalando runs its

business on data, not 50% 2x
spreadsheets
Higher electronic Purchasing
invoicing catalog utilization
with Action Engine

“We love data, and we collect a lot of it.

Celonis fills in the gap of what we can
actually do with that data."
Laura Henkel,
Process Mining Lead, Zalando
Celonis Impact & Actions
● Zalando leverages Celonis centrally to drive daily business execution across the whole
company (Zalando is a diverse company, operating across 17 European countries)
● Celonis enables Zalando’s teams to achieve value creation rather than completing
operational tasks
● Zalando as a digital native company is transitioning to becoming data-driven organization
● With the help of Celonis, Zalando identified inefficiencies, accelerated digitization, and
adopted automation to drive operational excellence
● Leveraging Celonis Zalando was improve cash flow conversion by utilizing optimal payment
terms
Key Messages [LOGO]

The Celonis Execution Management System acts as the perfect Digital Enabler
01 to support [Customer]’s transformation roadmap

The Celonis Value Assessment identified an annual P&L benefit of $XXM and a
02 one-time free cash flow benefit of $XXM in Purchase-to-Pay

The tailored Celonis Operating Model and roll-out plan ensure quick and sustainable
03 value realization
Driving Value at [Customer] [LOGO]

Sourcing Lead-to-Order
DIO OTIF Ratio
Purchase-to-Pay Order-to-Cash
Inventory Turnover Order Cycle Time
Product Allocation Trade Promotions
Material / Labor Availability Conversion Rate
Supply Chain Mgmt Claims Mgmt
Out-of-Stock Rate Automation
Inventory Management Account Mgmt
% Managed Spend Customer Satisfaction
Warehouse Operations Customer Service Mgmt
Spend/Revenue Resolution Times

Supplier Metrics Pallet Lifecycle Incident Mgmt # Replies per Request

Lead Times Other Other Resolution Rates

Product Development
[Customer] Accounts Payable
Warranty Costs Working Capital
Make-to-Stock Accounts Receivable
R&D Productivity Operating Cash Flow
Quality Mgmt Treasury Mgmt
R&D Expenses AP/AR Turnover

%Scrap/Rejects Change Management Financial Reporting DPO & DSO

Throughput Production Planning Record-to-Report Employee Satisfaction

Machine Downtime Production HR Resolution Time

On-Time Production Maintenance and Repair IT Service Mgmt Multi-Hop Incidents

ESG Rating Other Other Compliance

Processes in scope of Value Assessment Processes in scope of implementation

Joint [Customer] and Celonis executive oversight will drive [LOGO]
program success and value realization target

Program [Customer] Celonis

Workstreams profiles professional support
Report
System Expert/Data Engineer Implementation Partners
• Providing relevant data • End-to-end implementation
Technology roll-
A out
• Initial value realization

Quarterly Reviews
Steering
Analyst E Business Value Architect
• Process Expert •
•
Continuous value realization
Action plans and enhancements
Committee
B Value Realization Business user
Program Oversight
• Operational end-user receiving
proactive insights

Executive Customer Success Manager

• Sponsor • Success planning
Program • Organisational fit Steer &
C Enablement
• Overseeing (high level) process
performance • Enablement & adoption strategy Support