[Year]

Demand Generation Consulting

CONTACT
Engagement Proposal
PROFILING

The very focused and Dedicated Demand generation services to get the pre
validated leads and create the predictive sales funnel for the sales teams.
DEMAND Achieve definite sales closer with lower sales overheads.
GENERATION

CONTENT
SYNDICATION

ACCOUNT
MANAGMENT

Created By :
Prachi Deshpande

Original: Document Version:

DGCRP14112019

Revised: Document Version:

DGCRP14112019

Submitted Date:
14 November 2019

10Consulitng
Contents
Campaign Focus Area – Solution Promotion ................................................................................................ 4
Scope of Work ............................................................................................................................................... 4
Regions .......................................................................................................................................................... 5
Travel ............................................................................................................................................................ 5
Engagement Duration ................................................................................................................................... 6
Lead Acceptance Criteria .............................................................................................................................. 6
Service Fee .................................................................................................................................................... 7
 Demand Generation Consulting Engagement Proposal

To, 14th November 2019

Mr. Rakesh

Director

Dear Sir,

In reference to our discussion Dated 13th November 2019, we pleased to share the commercial proposal
for your review. Following are the main points we have consider in the proposal

1. Service fees.
2. Included lead verification and acceptance criteria
3. Payment milestones T&C

We are very keen for this assignment and would assure you best of our services as your extended Lead
Generation Team!

Thanks,

Regards

Prachi Deshpande
Campaign Focus Area – Solution Promotion
10Consluting will mainly focus on promoting following services & Products from Company with
respective priorities

1. Software solution for Pharmaceutical companies

Scope of Work
1. Demand Generation
2. Prospect Contact & Profiling
3. Discovery Discussion
4. Appointment setting

STANDARD SCOPE OF WORK

PROCESS ACTIVITIES INPUT – 10CONSULTING ACITIVITIES OUTPUT

DEMAND GENERATION LEAD GENERATION

1 Target the Right Industry

2 Indentify the Right Party Contact [RPC]
3 Identify the Budget or scale of project
4 Engage Right Party Contact
5 Understand the Business Requirement PRE QAULIFIED LEADS
6 GAP Analysis
7 Approach with the Right Value Preposition
8 Get RPC on Common Discussion Ground
9 Facilitate the Interlocks
10 Set up the Timelines

MARKETING PROCESS LEAD GENERATION

1 Stimulating and capturing interest in a

product or service for the purpose of
developing sales pipeline.
2 Content distribution through emails to Pre-
MARKETING QUALIFIED LEADS
approved prospect list from Inspirria.
3 Pass on responses from prospect data
toCompany sales team.
4 Chart the Syndication Strategy
 PROSPECT CONTACT &
LEAD GENERATION
PROFILING

1 Focus of targeted marketing programs to

drive awareness and interest in a company's
products and/or services.
2 Sourcing the Right Data
3 Profiling & Cleansing Prospect Data SALES QUALIFIED LEADS
4 Chart the Approach Strategy
5 Telecalling & Qualifying
6 Qualifying the Prospect
7 Prospect Engagement

DISCOVERY DISCUSSION LEAD ENGAGEMENT

1 Requirement understanding
PROPOSAL QUALIFIED LEADS
2 Identify the key delivery points
3 Revalidate the Lead

APPOINTMENT SETTING LEAD NUTURING

1 We will schedule an appointment for you or

your sales team with a qualified decision
SALES FUNNEL
maker who is educated and interested in
your product or service.

Regions
As discussed we will not keep the region specific approach as of now. We will target the global territory
to get the leads.

1. International territory [ME, USA,UK]

Travel
Overseas travel at Prospect and customer location whenever required for Lead Generation |
Account Management | Project Management or any other specific work is considered in the
scope of the engagement. The necessity and the purpose of travelling should be verified and
approved by Company team.
Company, will make necessary travel & accommodation arrangements and pay the per dime
expenses as per Company overseas travel policy. Should there be a need to travel to the
customer location outside Pune in India, Company will make travel arrangements and pay
applicable allowances as per domestic travel policy.

Engagement Duration
The Demand Generation Consulting Engagement Duration will be at least of 6 months which
could be further extended by having a mutual discussion. Both the parties, have right to
discontinue the engagement by giving a notice period of 2 weeks.

Lead Acceptance Criteria

10Consulting will invest best efforts to promote Company product and services. We will
approach defined territories and identify the prospect showing interest in Company product
and service.

All leads should be verified on any of the following parameter such as prospect showing
indication to buy the solution, having budget and need, nearby plan to procure the solution.

Firmly, adhere to our quality policy; if we receive response from Prospect confirming his
interest in understanding the product or any of services offered by Company; Company team
should give us the Go ahead for the further discussion by accepting the lead.
Service Fee
Version 1.0
NUMBER OF
FIXED SERVICE CHARGES PER
SR.NO. REGIONS SERVICES DESCRIPTION LEADS PER
MONTHS
MONTH
Global Demand Generation
1 $ 180 2
Territory services
*$1 = INR 70

With the amount of efforts, product and services, size of market, we will generate minimum of
2 leads with fixed monthly retention cost mentioned above, for the Company sales team. We
will act as an extended team of Company team and put all our best efforts to drive sales
process for Company team.

We will not work in isolation and keep daily activities updated to all concern leaders so that
both Company and 10Consulting will get desired success!

Key Requests: T & C

1. 50% Advance along with the PO.
2. Remaining 50% on delivery of Leads.
3. Leads will be from any of the Regions & Countries mentioned above. We will mainly focus on
the known business cities from the regions.
4. We have assumed the contract period of 6 months to generate the above mentioned leads.
5. Presales activity if required which includes the joint efforts along with the Company team will be
charged separately on hourly basis. The standard rate for the presales consultant will be $90 /
hour.
6. Single Point of Contact (SPoC) from Company to manage and steer overall program and
engagement
7. Counterparts for our Agent training to impart knowledge about product
8. Agreed / defined process flow and general communication & escalation paths
9. Regular meetings to jointly review program progress, collaboration and outcomes aligned to
business objective
10. Access to relevant tools / software / process / training material
11. Set-up team on your tools / emails /Linkedin account.
Mr. Rakesh Ms. Prachi Deshpande

Director owner
Company 10Consulting
Date: Date: 14th November 2019
Place: Pune Place: Pune