Grofer’s Commission Revenue Model:

1. Grofers has tie up with various merchants. For merchants to access more consumers via Grofers,
they charge commission of 8% on order between 500-700 and charge 12% to 15% on orders
between 700-1000.

2. Delivery is free of cost for orders more than 250. Else, Rs 49 is charged.

Revenues:

Commission per Service/Sale

Delivery Charges

Subscription fee

Expenses:

Fixed

Office Expenditure

Manpower cost

Technology Cost

Marketing Cost

Customer Acquisition cost

Variable

Operational Cost
Similar Model for Swiggy: