WNY HOLDINGS

LLC SHARES TEN

BENEFITS OF
CUSTOMER
SURVEYS FOR THE
SMALL BUSINESS
OWNER
ORIGINALLY PUBLISHED ON BITREBELS.COM
 From how your brand is
In order to be successful, perceived to which products
small business owners must
are most popular to what
be attuned to the needs of
you could be doing better, a
their customers. As a small
carefully conducted survey
business owner, the
could uncover valuable
profitability of your company, information – data that will
and indeed your very
improve your business and
survival, hinges on customer
boost your profits. In this
behavior. It is not always easy
article, the CEO of WNY
to tell what those customers Holdings shares 10 benefits
are thinking, but surveys can
of customer surveys for
be a big help.
small businesses.
#1

They give you insight into

customer behavior. The behavior of
your customers has a direct impact
on your business, and surveys give
you a unique view of what they are
thinking.
#2

Survey data can uncover deficiencies in your

business model. From issues with quality to
problems with customer service, small pitfalls
can doom your business. Survey data can help
you find those issues, so you can address them
before it is too late.
#3
The data you collect
will help you build a
mailing list. Surveys
give you an easy and
unobtrusive way to
collect email
addresses and contact
information, so you
can build a solid and
reliable mailing list.
#4

Surveys demonstrate active

listening. Paying attention to your
customers is essential, and nothing
demonstrates you are listening like
a survey.
#5

A good survey can help you build your brand.

Brand identity and awareness are critical parts
of the business world, and surveys are valuable
tools in that regard.
#6
They are powerful
tools for gauging your
progress. Once you
have identified areas
for improvement,
surveys can help you
tell how you are
doing.
#7

Surveys are tools for customer retention. It costs far less to keep an
existing customer happy than it does to find a new one. Surveys are
excellent tools for retaining customers, so you can build your
business and your profits.
#8

They make it easier to set priorities. As a small

business owner, you only have so many
resources, and that means setting priorities. By
identifying what customers want, surveys can
help you set those priorities more effectively.
#9

Survey data could uncover hidden trends. The

best businesses do more than give customers
what they want – they uncover needs buyers
did not know they had. Careful analysis of
survey data could identify emerging trends,
giving business owners a competitive advantage.
#10

Surveys are easily adaptable. The

business world is always changing,
but surveys can change with the
times. Changing your surveys is as
easy as typing in a new question,
and you can adapt your
questionnaires as new needs
emerge.
If you want to tell what customers are thinking, the best thing to do is ask
them. But how you ask matters a great deal, and good survey design could
make a world of difference. The best surveys are short, simple and well-
constructed. Now that you know the benefits of customer surveys, you can
work on creating the perfect one.
 WNY Holdings LLC was started in 2018 to
provide industry-leading marketing services for
small businesses. The founders are a husband and
ABOUT WNY wife team, Ben and Melissa, who left their
corporate jobs to specialize in helping restaurants,
HOLDINGS coffee shops, and retailers utilize tailored digital
marketing strategies to attract visitors and turn
them into loyal customers.
LLC WNY Holdings offers services such as content
marketing, web design, graphic design, media
creation, SEO, and Facebook advertising. They
focus on creating an excellent user experience
that keeps customers coming back for more.
Throughout the process, ongoing data analysis and
custom reporting help clients track and
understand how their digital marketing efforts are
helping their businesses thrive.