Süreli yayın tasarımı için

temel sayfa düzeni bilgisi

ÖMER DURMAZ
Dokuz Eylül Üniversitesi, Güzel Sanatlar Fakültesi, Grafik Bölümü Öğretim Görevlisi

Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 1 B 13
 ni savunmufltur. Rönesans sonras›nda bilimsel yönleri de olan sanatc›lar saye-
sinde sanat›n oransall›kla iliflkili bu yönü önem kazanm›flt›r. Leonardo Da Vin-
ci “alt›n oran” ad› alt›nda an›lan oransal iliflkiyi incelemifl bu oransal yap›y›
Tarihselinsan›n anatomik yap›s› içinde aram›flt›r. Do¤ada da pekçok canl› ve organiz-
Gelişimi
mada buna benzer oransal iliflkiler oldu¤u baz› matematikciler taraf›ndan da
ortaya at›lm›flt›r. Fraktal geometri olarak an›lan matemati¤in bir dal›, bu konu-
daki örnekleri inceler.

fiekil 3.2
Kültürün de¤iflmez
malzemelerinden biri
lan kitap, bilim, t›p,
anat ve din gibi pek çok
onuda insanl›¤›n kal›c›
erileri olarak önemini
orumaktad›r.

Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 2 B 13
 Sayfa tasar›m›, dergi, gazete, kitap gibi konularda bilginin aktar›lmas›nda önem-
li bir rol oynar. Sayfa tasar›m› olarak bahsetti¤imiz konu asl›nda ka¤›t üzerinde
flekillenen bilginin oluflmufl halini anlat›yorsa da günümüzde elektronik ortam-
daki belgeler, web sayfalar› ve etkileflimli grafiklerin temelinde de sayfa tasar›-
Tarihsel Gelişim İçinde Yerleşim
m›nda kulland›¤›m›z Oranları Asl›nda bu temel ilkeler, yüzeysel tasa-
ilkeler mevcuttur.
r›m›n temel ilkeleri ile çok yak›ndan örtüflür ve ilk ünitede gördü¤ümüz gestalt
ilkeleri ile birlikte bir bütün teflkil eder.
fi
Yanda gotik dönemde s›kl›
3 n›lan bir grid örne¤i görme
Bu grid sisteminde yaz› a
sekli¤i sayfa geniflli¤ine e
tap gridi olarak tasarlana
temde sayfa kenar› bofll
a 3 2 oransal ölçüsü 2, 3, 4, ve
taki örnekte ise yüzlerce y›
da de¤ifltirilmeden kullan›
kenar boflluklar›na sahip g
mifltir. Genifl kenar boflluk
sinde kitap yaz›lar›, kitap
6 da saklanabiliyor, zamana
yabiliyordu. Ayn› zamand
ve sayfa kenar boflluklar›
oransal yap›ya sahipti. B
a yap› geometrik bir formül
turulmufltu.

Zaman zaman görsel okuma olarak adland›rd›¤›m›z alg› biçimi ›fl›¤›nda say-
fa tasar›m› incelendi¤inde yüzey üzerindeki elemanlar›n organizasyonu hak-
k›nda karar verebilmek aflamas›nda dört temel bafllang›ç noktas›ndan bahsede-
biliriz. Bunlar; büyüklük, flekil, alan, renk veya tondur. Sayfa üzerinde bu dört
etkenin görsel olarak derecelendirilmesi (görsel hiyerarfli) sonucu bir düzen el-
de edilir. Yüzey üzerindeki bu iliflkiler kendi içinde baflka iliflkiler oluflturur ve
gittikce karmafl›klaflan süreç sonunda, bilgiyi ya da mesaj› görsel bir yap›da
sunma ifllevini yüklenir.
Ömer Durmaz / Süreli Say›s›z
Yayın Tasarımı için Temel
faydalar› yan›s›ra Sayfa Düzeni
grid tasar›mc›n›n Bilgisi
sayfa / 2004
üzerindeki dinamikleri olufl- 3 B 13
turmada verdi¤i temel kararlar› sa¤l›kl› uygulama imkan› verir. Haz›rlad›¤› gör-
sel yap›y› farkl› sayfalarda sürdüren tasar›mc› ayn› zamanda görsel bir kimlik
 yabiliyordu. Ayn› zamanda bu grid
emel bafllang›ç noktas›ndan
ve sayfa kenar boflluklar›bahsede-
güçlü bir
veya tondur. Sayfa
oransal üzerinde
yap›ya sahipti. Bubu dört
oransal
yap› geometrik
görsel hiyerarfli)
Tarihsel sonucu
Gelişim bir bir
formül
İçinde ile olufl-
düzen
Yerleşim el- 41
Oranları
turulmufltu.
ndi içinde baflka iliflkiler oluflturur ve
lgiyi ya da mesaj› görsel bir yap›da
da say- BLACK
320 C
nu hak-
n›n sayfa üzerindeki dinamikleri olufl-
ahsede-
gulama
bu dört imkan› verir. Haz›rlad›¤› gör-
›mc› ayn›
üzen el- zamanda görsel bir kimlik
nin elinden ç›km›fl, belirli bir kimli¤e
urur ve
fik yap›n›n oluflturulmas›nda veya ta-
yap›da

eri olufl- görsel bir tarz› oldu¤una

ay›nlardan SIRA S‹ZDE
›¤› gör- sebepleri nelerdir?
lman›z›n
kimlik
aca¤› sonsuz iliflkiler zinciri bu konu-
kimli¤e
sayfa tasar›m› yaratabilen tasar›mc›y›
veya ta-
Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004
arkl› enstrumanlar› iyi tan›r, bir uyum
4 B 13

r ve bir düzen içinde sesizlik denen

 Rehber Çizgiler, Grid, Sütun-Satır Yapısı
42 Halkla ‹liflkilerde Uygulama Teknikleri

A B

A-Sayfa üzerinde sadece kenar boflluklar› (marjin) belirlenmifl. Yüzey üzerinde B-Birbirinden farkl› genifllikte iki sütün tasarlanm›fl olmas› farkl› tür veya
herhangi bir öncelik sistemi (hiyeyarfli) oluflturulmam›fl. önceli¤e sahip bilgilerin ve görüntülerin düzenlenmesine olanak verecektir. ‹ki
sütünun birbirinden farkl› ende olmalar› hiyeyarflik aç›dan kolayl›k sa¤lasa da
kullan›lan yaz› karakteri, boyu gibi etkenlerle bu yap› güçlendirilebilir.

C D

42

BLACK
Ömer
320 C
Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 5 B 13
 Rehber Çizgiler, Grid, Sütun-Satır Yapısı
A-Sayfa üzerinde sadece kenar boflluklar› (marjin) belirlenmifl. Yüzey üzerinde
herhangi bir öncelik sistemi (hiyeyarfli) oluflturulmam›fl.
B-Birbirinden farkl› genifllikte iki sütün tasarlanm›fl olmas› farkl› tür veya
önceli¤e sahip bilgilerin ve görüntülerin düzenlenmesine olanak verecektir. ‹ki
sütünun birbirinden farkl› ende olmalar› hiyeyarflik aç›dan kolayl›k sa¤lasa da
kullan›lan yaz› karakteri, boyu gibi etkenlerle bu yap› güçlendirilebilir.

C D

42

BLACK
320 C

C- Kullan›lacak metnin gri de¤erleri düzenlenmifl, ancak yatayda tasarlanacak D-Bafll›klar›n yerlefltirilmesi, dikey ve yatay boflluklar›n düzenlenmesi
boflluklar ve derecelendirmeler takibi daha da kolaylaflt›racakt›r. Örne¤in herhangi bir resim kullan›lmasa dahi sayfa üzerinde bir görsel ak›fla ve
bafll›k tipografisinin ve paragraf boflluklar›n›n düzenlenmesi faydal› olabilir. izlemeye imkan verebilir. Bu aflamadan sonra gerçek sayfa üzerinde tipografik
düzenlemeler için ince ayar›n yap›lmas› gerekir.

E
Üst Kenar Bofllu¤u (Marjin) Sütün Aras› Boflluk

Grid Çizgileri Genifl Sütün

Ömer Durmaz / Süreli

‹ç Kenar Bofllu¤u Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004
(Marjin) 6 B 13
D›fl Kenar Bofllu¤u (Marjin)
 Rehber Çizgiler, Grid, Sütun-Satır Yapısı
C- Kullan›lacak metnin gri de¤erleri düzenlenmifl, ancak yatayda tasarlanacak
boflluklar ve derecelendirmeler takibi daha da kolaylaflt›racakt›r. Örne¤in
bafll›k tipografisinin ve paragraf boflluklar›n›n düzenlenmesi faydal› olabilir.
D-Bafll›klar›n yerlefltirilmesi, dikey ve yatay boflluklar›n düzenlenmesi
herhangi bir resim kullan›lmasa dahi sayfa üzerinde bir görsel ak›fla ve
izlemeye imkan verebilir. Bu aflamadan sonra gerçek sayfa üzerinde tipografik
düzenlemeler için ince ayar›n yap›lmas› gerekir.

E
Üst Kenar Bofllu¤u (Marjin) Sütün Aras› Boflluk

Grid Çizgileri Genifl Sütün

‹ç Kenar Bofllu¤u (Marjin)

D›fl Kenar Bofllu¤u (Marjin)

Dar Sütün Alt Kenar Bofllu¤u (Marjin)

E-Grid tasar›m› genellikle çift sayfa üzerniden yap›l›r. Bu sayede sayfa kenar›
boflluklar› ve aç›lm›fl kitab›n genel görüntüsü üzerinden tasar›m yap›labilir.

Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 7 B 13
gelmektedir?..
fiekil 3.4
ek için do¤a kanunlar› ve fizik kurallar›n› an›m-
Do¤ada ar› petekleri,
nya üzerindeki tüm nesnelerin etkisi alt›nda kal-
Görsel Denge, Görsel Düzen, Görsel Hiyerarşi
güçlü, ifllevsel bir yap›ya
k›lan nesneler yerin merkezine do¤ru dikey bir sahip birimsel ve alt›gen
ra insan›n fizyolojik yap›s›, ufuk çizgisinin üzeri- fleklindedir.
alg› boyutumuz, hep bu iki do¤rultuda hareket
l›klar düzen olufltu-
hatlar› kullanma ey-
43
enin en pratik yolu-
i tar›mda bir meyve BLACK
320 C
emesinde, mimaride
n konumland›rma-
e ortaya konur. Do-
› yerlerde karfl›m›za
erini birimsel bir ya-
eometrik bir tasar›m
formdaki çeperleri do¤al bir dayan›kl›l›k olufltu-
me özelli¤ine sahiptir. Ortaya ç›kan hücresel ya-
bu sayede çerçeve içindeki bal pete¤i hücreleri
olur.
Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 8
lerimiz Ömer
›fl›¤›nda inceleyelim, kolon ve kirifllerin d›fl SIRA S‹ZDE
B 13

id sistemi içinde tasarland›¤›n› söyleyebilir miyiz?

 Görsel Denge, Görsel Düzen, Görsel Hiyerarşi

Ünite 3- Sayfa Tasar›m› 45

türülerek, bu oranlar›n insan figurü- fiekil 3.7

nün oranlar› ile birlefltirmek yatmak- Le Corbusier’in insan vücüdu üze-
rinden ç›kard›¤› modüler sistem ve
tad›r. Le Corbusier insan için yap›la- do¤ada da yer alan Fibunacci e¤ri-
cak tasar›mlar›n oransal iliflkilerinin insan üzerinden oluflturulmufl bir geomet- si. Fibuacci a¤risinin oransal büyü-
rik düzen ile saptanmas› gerekti¤ini, ancak bu flekilde tasar›m ve mimari yap›- mesi ayn› zamanda alt›n oran’›n
katlar›n› verir. Bu oran›n say›sal
lar›n insan ile organik ve uyumlu bir bütünlük sa¤layabilece¤ini savunmufltur. de¤eri 1:1,618 dir.
Le Corbusier “Modular” ad›n› verdi¤i çal›flmas› hakk›nda Albert Einstein’a fikir-
lerini sordu¤unda, ünlü bilimadam›ndan “kötüyü zorlaflt›ran ve iyiyi kolaylaflt›-
ran boyutlar dizisi” yorumunu alm›flt›r.

Gündelik Yaflamda Oransall›k

‹nsan gözünün ve alg›lama biçiminin oransall›k ile iliflkisi yads›namaz. Gözü- 45
müz biçimlerin birbiri ile iliflkilerinde bir düzeni ve oransal iliflkiyi arar. Günde-
lik hayat›m›zda kullan›lan A4 (210x297 mm) ka¤›d›n›n boyu böyle bir çal›flma- BLACK

Ömer Durmaz
n›n / Süreli Yayın
sonuçudur. Tasarımı
√2 dikdörtgeni Temel Sayfa
içinadland›r›lan
olarak bu ölçüDüzeni
katlanarakBilgisi /
büyür ve 2004 9 B 13
320 C

fiekil 3.8
küçülür. Tam boy olarak artaya ç›kan tabaka ka¤›t boyu A0 (841x1189 mm) ay-
n› zamanda 1 m2 lik alana eflittir, bu tabakan›n a¤›rl›¤› ka¤›d›n gramaj›n› belir- Gündelik hayatta kulland›¤›m›z pek
çok ölçü rastgele bir flekilde karar
ler. Avrupa standartlar› içinde tüm ka¤›t ölçüleri bu oransall›k ile iliflkili olmak verilmek yerine geçmiflinde önemli
 44 Halkla ‹liflkilerde Uygulama Teknikleri

Di¤er Sanat -Tasar›m Dallar›nda Oransall›k ve Grid

Yunan, Ege ve Akdeniz uygarl›klar›n›n eserleri üzerinde kapsaml› çal›flmalar›n
ortaya ç›kmas›yla birlikte gerek mimari, gerekse di¤er sanatsal eserlerde grid
Görsel Denge, Görsel Düzen, Görsel Hiyerarşi
kullan›m› ve oransall›¤›n sanat tarihindeki kökleri su yüzüne ç›km›flt›r. ‹sa’dan
önce 5. yüzy›lda Yunanl› mimarlar›n eserlerinde, oran ve orant› iliflkilerinin
kapsaml› flekilde vurguland›¤› bilinmektedir. Do¤ada yapraklar, çicekler, kar
taneleri ve birçok oganizmada, mikrokozmoz düzeyinde alt›n oran›n izlerine

fiekil 3.5
Antik ça¤daki pek çok
mimari eserde güçlü bir
oransal iliflkiyi görmek
mümkündür.
Bunlardan en tipik
olan› ise Parthenon
tap›na¤›d›r.

44

BLACK
320 C

rastlamak mümkündür. Bugün Atina’da bulunan Parthenon tap›na¤› belki de

fiekil 3.6
sanat tarihinde en çok araflt›r›lm›fl tarihi yap›lardand›r. Bu yap›n›n geometrik
Albert Dürer’in Alt›n oran
tüm iliflkileri alt›n oran sistemi içinde tasarlanm›flt›r. Antik devrin Yunan sana-
iliflkilerinden yola ç›karak
tasarlad›¤› yaz› karak- t›nda, oransal iliflkinin tanr›sal uzant›lar› oldu¤u ve tanr› için yap›lacak bir tap›-
terinin taslaklar› na¤›n ancak bu sayede ona yarafl›r olabilece¤i sav› kuvvetliydi.
Alman as›ll› Ressam Albert Dürer 15. yüzy›ldaki tipografi analizlerinde alt›n
oran iliflkilerini çal›flm›fl, bu yolla mükemmmel formlara ulaflmay› hedeflemifl-
Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 10 B 13
tir. Rönesans döneminde de grid ve oransall›k sanatc›lar taraf›ndan çal›fl›lan ko-
nular olmufltur. Leonardo Da Vinci’nin asistan› Fra Luca Pacioli yaz› tasar›m› ile
ilgilenmifl, bu çal›flmalar›nda ustas› Leonardo’nun insan anatomisi üzerinde
oluflturdu¤u çizimlerden faydalanm›flt›r. Ressam Mondrain eserlerinde sade ve
 n› zamanda 1 m2 lik alana eflittir, bu tabakan›n a¤›rl›¤› ka¤›d›n gramaj›n› belir- Gündelik hayatta kulland›¤›m›z pek
çok ölçü rastgele bir flekilde karar
ler. Avrupa standartlar› içinde tüm ka¤›t ölçüleri bu oransall›k ile iliflkili olmak verilmek yerine geçmiflinde önemli
durumundad›r. Do¤al olarak bask› sitemleri masaüstü yaz›c›lar›n ölçüleri de bu bir temeli olan geometrik ve oran-
oransal sisteme göre flekillenmifltir. sal bir yap›da tasarlanm›flt›r. Bun-
lardan verilecek en önemli örnekler-
Görsel Denge, Görsel Düzen, Görsel Hiyerarşi
Oransall›k ile ilgili bu iliflki üretilen tasar›mlarda gözönüne al›nm›flt›r. Gün- den baz›lar›, standart ka¤›t boyu
olan A4 (210 x 297 mm.) ve kredi
delik hayat›m›zda kulland›¤›m›z ancak bunun belki de fark›nda olmad›¤›m›z
kartlar›n›n ölçüsüdür. A4 ka¤›t öl-
baz› nesnelerin tasar›mlar›nda bu geometrik iliflkilerden yararlan›lm›flt›r. Örne- çüsündeki alt›n oran dikdörgeni ve
¤in çebimizdeki kredi kartlar› ve banka kartlar›n›n ölçüsü bir alt›n oran dikdört- oransal yap› bu ölçünün tüm katla-
r›nda (A3, A2, A1, A0) ayn›d›r.
genidir.

A0: 841 x 1189 mm

A1: 594 x 841 mm
A2: 420 x 594 mm
A3: 297 x 420 mm
A4: 210 x 297 mm
A5: 148 x 210 mm

√2 Dikdörtgeni

Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 11 B 13
 Görsel Denge, Görsel Düzen, Görsel Hiyerarşi

N
o one would have be-
lieved in the last years
of the nineteenth cen-
tury that this world was
being watched keenly and closely
by intelligences greater than man's
and yet as mortal as his own; that
as men busied themselves about
their various concerns they were
scrutinised and studied, perhaps
almost as narrowly as a man with
a microscope might scrutinise the
transient creatures that swarm and
multiply in a drop of water. With in-
finite complacency men went to and
fro over this globe about their little
affairs, serene in their assurance of
their empire over matter. It is pos-
sible that the infusoria under the mi-
croscope do the same. No one gave
a thought to the older worlds of
space as sources of human danger,
or thought of them only to dismiss

the idea of life upon them as impos-
sible or improbable. It is curious to
recall some of the mental habits of
those departed days. At most ter-
restrial men fancied there might be
other men upon Mars, perhaps infe-
rior to themselves and ready to wel-
come a missionary enterprise. Yet
across the gulf of space, minds that
are to our minds as ours are to those
of the beasts that perish, intellects
vast and cool and unsympathetic,
regarded this earth with envious
eyes, and slowly and surely drew
their plans against us. And early in
the twentieth century came the great
disillusionment.
The planet Mars, I scarcely
need remind the reader, revolves
about the sun at a mean distance
of 140,000,000 miles, and the light
and heat it receives from the sun is
barely half of that received by this
world. It must be, if the nebular
hypothesis has any truth, older than
our world; and long before this earth
ceased to be molten, life upon its
surface must have begun its course.
The fact that it is scarcely one
seventh of the volume of the earth
must have accelerated its cooling to
the temperature at which life could
begin. It has air and water and all
that is necessary for the support of
animated existence.
Yet so vain is man, and so blinded by
his vanity, that no writer, up to the
very end of the No one would have
believed in the last years of the nine-
teenth century that this world was
being watched keenly and closely
by intelligences greater than man’s
and yet as mortal as his own; that
as men busied themselves about
their various concerns they were
scrutinised and studied, perhaps
almost as narrowly as a man with
a microscope might scrutinise the
transient creatures that swarm and
multiply in a drop of water. With in-
finite complacency men went to and
fro over this globe about their little
affairs, serene in their assurance of
their empire over matter. It is pos-
sible that the infusoria under the mi-
croscope do the same. No one gave
a thought to the older worlds of
space as sources of human danger,
or thought of them only to dismiss
the idea of life upon them as impos-
sible or improbable. It is curious to
recall some of the mental habits of
those departed days. At most ter-
restrial men fancied there might be
other men upon Mars, perhaps infe-
rior to themselves and ready to wel-
come a missionary enterprise. Yet
across the gulf of space, minds that
are to our minds as ours are to those
of the beasts that perish, intellects
vast and cool and unsympathetic,
regarded this earth with envious.
N N
o one would have believed in the
last years of the nineteenth century
that this world was being watched
keenly and closely by intelligenc-
es greater than man's and yet as mortal as his
own; that as men busied themselves about
Nineteenth century,
expressed any idea their various concerns they were scrutinised
that intelligent life and studied, perhaps almost as narrowly as a
might have devel- man with a microscope might scrutinise the
oped there far, or
transient creatures that swarm and multiply
indeed at all,
in a drop of water. With infinite complacency
men went to and fro over this globe about
their little affairs, serene in their assurance of
their empire over matter. It is possible that the
infusoria under the microscope do the same.
No one gave a thought to the older worlds of
space as sources of human danger, or thought
of them only to dismiss the idea of life upon
them as impossible or improbable. It is cu-
rious to recall some of the mental habits of
those departed days. At most terrestrial men
fancied there might be other men upon Mars,
perhaps inferior to themselves and ready to
welcome a missionary enterprise. Yet across
the gulf of space, minds that are to our minds
as ours are to those of the beasts that perish,
intellects vast and cool and unsympathetic,
regarded this earth with envious eyes, and
slowly and surely drew their plans against us.
And early in the twentieth century came the
great disillusionment.
The planet Mars, I scarcely need remind
the reader, revolves about the sun at a mean
distance of 140,000,000 miles, and the light
and heat it receives from the sun is barely half
of that received by this world. It must be, if
the nebular hypothesis has any truth, older
than our world; and long before this earth
ceased to be molten, life upon its surface
must have begun its course. The fact that it
is scarcely one seventh of the volume of the
earth must have accelerated its cooling to the
temperature at which life could begin. It has
air and water and all that is necessary for the
support of animated existence.
Yet so vain is man, and so blinded by his van-
o one would have believed in the last years of the nineteenth century that this world
was being watched keenly and closely by intelligences greater than man's and yet
as mortal as his own; that as men busied themselves about their various concerns
they were scrutinised and studied, perhaps almost as narrowly as a man with a mi-
croscope might scrutinise the transient creatures that swarm and multiply in a drop of water.
With infinite complacency men went to and fro over this globe about their little affairs, serene
in their assurance of their empire over matter. It is possible that the infusoria under the micro-
scope do the same. No one gave a thought to the older worlds of space as sources of human
danger, or thought of them only to dismiss the idea of life upon them as impossible or improb-
able. It is curious to recall some of the mental habits of those departed days. At most terrestrial
men fancied there might be other men upon Mars, perhaps inferior to themselves and ready to
welcome a missionary enterprise. Yet across the gulf of space, minds that are to our minds as
ours are to those of the beasts that perish, intellects vast and cool and unsympathetic, regarded
this earth with envious eyes, and slowly and surely drew their plans against us. And early in
the twentieth century came the great disillusionment.
The planet Mars, I scarcely need remind the reader, revolves about the sun at a mean
distance of 140,000,000 miles, and the light and heat it receives from the sun is barely half of
that received by this world. It must be, if the nebular hypothesis has any truth, older than our
world; and long before this earth ceased to be molten, life upon its surface must have begun its
course. The fact that it is scarcely one seventh of the volume of the earth must have accelerated
its cooling to the temperature at which life could begin. It has air and water and all that is
necessary for the support of animated existence.
Yet so vain is man, and so blinded by his vanity, that no writer, up to the very end of the

N
o one would have be-
lieved in the last years
of the nineteenth cen-
tury that this world
was being watched keenly and
closely by intelligences greater
than man's and yet as mortal
as his own; that as men busied
themselves about their various
concerns they were scrutinised
and studied, perhaps almost as
narrowly as a man with a micro-
scope might scrutinise the tran-
sient creatures that swarm and
multiply in a drop of water. With
infinite complacency men went
to and fro over this globe about
their little affairs, serene in their
assurance of their empire over
matter. It is possible that the in-
fusoria under the microscope do
the same. No one gave a thought
to the older worlds of space as

N N
o one would have be-
lieved in the last years
of the nineteenth cen-
tury that this world was
being watched keenly and closely
by intelligences greater than man's
Nineteenth century, and yet as mortal as his own; that
expressed any idea as men busied themselves about
that intelligent life
their various concerns they were
might have devel-
scrutinised and studied, perhaps
oped there far, or
indeed at all, almost as narrowly as a man with
a microscope might scrutinise the
transient creatures that swarm and
multiply in a drop of water. With in-
finite complacency men went to and
fro over this globe about their little
affairs, serene in their assurance of
their empire over matter. It is pos-
sible that the infusoria under the mi-
croscope do the same. No one gave
a thought to the older worlds of
space as sources of human danger,
or thought of them only to dismiss
the idea of life upon them as impos-
sible or improbable. It is curious to
recall some of the mental habits of
those departed days. At most ter-
restrial men fancied there might be
other men upon Mars, perhaps infe-
rior to themselves and ready to wel-
come a missionary enterprise. Yet
across the gulf of space, minds that
are to our minds as ours are to those
of the beasts that perish, intellects
vast and cool and unsympathetic,
regarded this earth with envious
eyes, and slowly and surely drew
their plans against us. And early in
the twentieth century came the great
disillusionment.
The planet Mars, I scarcely
need remind the reader, revolves
about the sun at a mean distance
of 140,000,000 miles, and the light
and heat it receives from the sun is
barely half of that received by this
world. It must be, if the nebular
hypothesis has any truth.
o one would have be-
lieved in the last years
of the nineteenth cen-
tury that this world was
being watched keenly and closely
by intelligences greater than man's
and yet as mortal as his own; that
as men busied themselves about
their various concerns they were
scrutinised and studied, perhaps
almost as narrowly as a man with
a microscope might scrutinise the
transient creatures that swarm and
multiply in a drop of water. With in-
finite complacency men went to and
fro over this globe about their little
affairs, serene in their assurance of
their empire over matter. It is pos-
sible that the infusoria under the mi-
croscope do the same. No one gave
a thought to the older worlds of
space as sources of human danger,
or thought of them only to dismiss
the idea of life upon them as impos-
sible or improbable. It is curious to
recall some of the mental habits of
those departed days. At most ter-
restrial men fancied there might be
other men upon Mars, perhaps infe-
rior to themselves and ready to wel-
come a missionary enterprise. Yet
across the gulf of space, minds that
are to our minds as ours are to those
of the beasts that perish, intellects
vast and cool and unsympathetic,
regarded this earth with envious
eyes, and slowly and surely drew
their plans against us. And early in
the twentieth century came the great
disillusionment.
The planet Mars, I scarcely
need remind the reader, revolves
about the sun at a mean distance
of 140,000,000 miles, and the light
and heat it receives from the sun is
barely half of that received by this
world. It must be, if the nebular
hypothesis has any truth, older than
sources of human danger, or
our world; and long before this earth
thought of them only to dismiss the idea of life upon Yet so vain is man, and so blinded by his vanity, that
ceased to be molten, life upon its
them as impossible or improbable. It is curious to recall no writer, up to the very end of the No one would have
surface must have begun its course.
some of the mental habits of those departed days. At believed in the last years of the nineteenth century that
The fact that it is scarcely one
most terrestrial men fancied there might be other men this world was being watched keenly and closely by
seventh of the volume of the earth
upon Mars, perhaps inferior to themselves and ready to intelligences greater than man’s and yet as mortal as his
must have accelerated its cooling to
welcome a missionary enterprise. Yet across the gulf of own; that as men busied themselves about their various
the temperature at which life could
space, minds that are to our minds as ours are to those concerns they were scrutinised and studied, perhaps al-
begin. It has air and water and all
of the beasts that perish, intellects vast and cool and most as narrowly as a man with a microscope might
that is necessary for the support of
unsympathetic, regarded this earth with envious eyes, scrutinise the transient creatures that swarm and multi-
animated existence.
and slowly and surely drew their plans against us. And ply in a drop of water. With infinite complacency men
Yet so vain is man, and so blinded
early in the twentieth century came the great disillu- went to and fro over this globe about their little affairs,
by his vanity, that no writer, up to
sionment. serene in their assurance of their empire over matter. It
the very end of the No one would
The planet Mars, I scarcely need remind the reader, is possible that the infusoria under the microscope do
have believed in the last years of
revolves about the sun at a mean distance of 140,000,000 the same. No one gave a thought to the older worlds of
the nineteenth century that this
miles, and the light and heat it receives from the sun is space as sources of human danger, or thought of them
world was being watched keenly
barely half of that received by this world. It must be, only to dismiss the idea of life upon them as impossible
and closely by intelligences greater
if the nebular hypothesis has any truth, older than our or improbable. It is curious to recall some of the mental
than man’s and yet as mortal as his
world; and long before this earth ceased to be molten, habits of those departed days. At most terrestrial men
own; that as men busied themselves
life upon its surface must have begun its course. The fact fancied there might be other men upon Mars, perhaps
about their various concerns they
that it is scarcely one seventh of the volume of the earth inferior to themselves and ready to welcome a mission-
were scrutinised and studied, per-
must have accelerated its cooling to the temperature at ary enterprise. Yet across the gulf of space, minds that
haps almost as narrowly as a man
which life could begin. It has air and water and all that are to our minds as ours are to those of the beasts that
with a microscope might scrutinise
is necessary for the support of animated existence. perish, intellects vast and cool and unsympathetic.
the transient creatures that swarm.

Figure 1.4 Here are several examples of how a multi-column page can add design flexibility to your layout.

Fractional
Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Pages Bilgisi / 2004
Düzeni 12 B 13

I
n my job as a trainer and consultant I often run across magazines with 10
to 20 master pages. While it’s important to have enough masters, don’t feel
obligated to have a master for every conceivable design possibility. Instead,
 Teşekkürler

Kaynak:

“ G ö r s e l İ l e t i ş i m v e G r a f i k Ta s a r ı m ”, Te v f i k F i k r e t U ç a r,

İnk ılap Yay ıne v i, A nkar a, 200 4.

Ömer Durmaz / Süreli Yayın Tasarımı için Temel Sayfa Düzeni Bilgisi / 2004 13 B 13