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FINAL Project of Stock Market Ankit
FINAL Project of Stock Market Ankit
This corporate world is now becoming more and more competitive. Regarding this
competition business houses need more professionalized people for their managerial work.
Highly professionalized people come from business school. Business school offers training for
all business aspects. So from this angle our Ganpat University has granted B.B.A. program.
Theoretical knowledge is not enough. After study student has to go practical world.
At that time they have difficulty in practical works. This B.B.A. program provides an
opportunity for this type of practical knowledge.
The rationale behind visiting the company and preparing the Project Report is to study
the INVESTOR INVESTMENT BEHAVIOR IN STOCK MARKET&SUGGESTING GOOD
INVESTMENT STRATEGY
The successful completion of a project requires active participation of many people from
the time of inception of an idea to its implementation, many brain works together and
that only provides fruitful results.
I am highly indebted to PROF HARESH OZA for bestowing me his kind and gracious
facilitation during the research period. Without his prudent guidance and
encouragement the project would not have been possible.
I would also like to express my sincere thanks to other people at GEOJIT FINANCIAL
SERVICES LIMITED, MEHSANA, for their invaluable contribution and guidance in
making this Project Report. I would also like to thank all the respondents who fill up the
questionnaire without their response it is not possible for me to complete the research.
I also like to thank all those people who have knowingly and unknowingly contributed in
one way or other in making this Project a more completely one with their valuable tips
and suggestion.
The project report starts with the research objectives, basic information regarding
the research approach, the sample size for my research is 60 and
I have used simple random sampling method for my research and the sources for
data collection is both primary sources and secondary sources., after this I have
shown the data analysis of each question and for analysis I have used percentile
method and at last I have written findings and some of the limitations which I have
faced during my research work.
I hope that the information incorporated in this project report would be appreciated
as I have put in may be efforts in leaving no stone unturned as I consider it to be
true, fair and relevant in its content and context to the best of my knowledge and
ability.
6 Research Methodology 14
7 Data analysis 15
8 Findings 30
9 Limitations 31
10 Conclusion 32
11 Bibliography 33
12 Annexure 34
Mr. C.J. George and Mr. Ranajit Kanjilal founded Geojit as a partnership firm in the year 1987.
In 1993, Mr. Ranajit Kanjilal retired from the firm and Geojit became a proprietary concern of
Mr. C .J. George. In 1994, it became a Public Limited Company by the name Geojit Securities
Ltd. The Kerala State Industrial Development Corporation Ltd. (KSIDC), in 1995, became a co-
promoter of Geojit by acquiring 24% stake in the company, the only instance in India of a
government entity participating in the equity of a stock broking company. Geojit listed at The
Stock Exchange, Mumbai (BSE) in the year 2000. In 2003, the Company was renamed as Geojit
Financial Services Ltd. (GFSL). The board of the company consists of professional directors;
including a Kerala government nominee with 2/3rd of the board members being Independent
Directors. With effect from July 2005, the company is also listed at The National Stock
Exchange (NSE). Geojit is a charter member of the Financial Planning Standards Board of India
and is one of the largest DP brokers in the country.
CORPORATE OFFICE
Ph : 0484 2405501/2
Fax : 2405618
email : mailus@geojit.com
www.geojit.com
Board of directors
Mr. A. P. Kurian Non - Executive & Independent Chairman
Mr. C. J. George Managing Director & Chief Promoter
Mr. P.H.Kurian Non - Executive Director
Mr. Mahesh Vyas Non - Executive & Independent Director
Mr. Rakesh Jhunjhunwala Non - Executive Director
Mr. Ramanathan Bupathy Non - Executive & Independent Director
Mr. Punnoose George Non - Executive Director
1994
1995
1996
1997
1999
2000
2001
2002
1st In India To Launch An Integrated Internet Trading System For Cash &
Derivatives Segments
2003
2005
NSE Listing
Geojit Credits, A Subsidiary, Registers With RBI As A Non-Banking
Financial Company (NBFC)
2007
BNP Paribas Takes A Stake In The Equity Of Geojit , Making It The Largest
Share-Holder
OTHER OBJECTIVES
To analyze from total saving how much portion of amount people invest in
stock market
To know that for how much period people invest in stock market
RESEARCH METHODOLOGY
V.M.PATEL COLLEGE OF MANAGEMENT STUDIES 13
RESEARCH APPROACH
To achieve this objective I have conducted a survey and then collected data and analyzed
it and lastly find out the needed results
SAMPLING METHOD
SAMPLE SIZE
PERCENTILE METHOD
AREA OF STUDY
As per my research about 50 % persons would like to invest up to 2 lack while 30 % persons
would like to invest 2 to 4 lack and about 15 % persons would like to invest 4 to 6 lack while
only 5 % persons would like to invest more than 6 lack. So company should focus on those
customers who would like to invest more in stock market.
As per above chart about 70 % persons would like to invest in stock market as per opinion of
their friends and relatives while 20 % persons would like to invest as per newspaper and
magazines and persons do not like to invest through advertising and about 10 % persons would
like to invest as per mega public issue. So it can be conclude that most of the people invest as per
opinion of their friends and relatives.
As per my research 60 % persons prefer investment while 30 % persons prefer trading and only
10 % persons prefer both investment & trading. So we can conclude that majority of the people
prefer to invest rather than trading in the stock market.
As per above chart 10% persons have Very little knowledge & experience while about 70 %
persons have Some investment knowledge & understanding and about 20% persons have Very
huge experience &good knowledge of investment. From above information it is clear that the
majority of people who invest in stock market have average knowledge of investment.
As per my research about 40 % persons would like to invest weekly in stock market while 30%
persons would like to invest monthly in stock market and about 13.33% persons would like to
invest quarterly in stock market while about 16.67% persons would like to invest half yearly in
stock market.
60-80% 80-100%
As per above chart about 16.66% persons invest 10 to 20% of their saving while about 40%
persons invest 20 to 40% of their saving and about 30% persons invest 40 to 60% of their saving
and about 6.67% persons invest 60 to 80% of their saving while about 6.67% persons invest 80
to 100% of their saving.
Up to 5 5-10
10-15 15-20
As per my research about 33.34% persons invest up to 5000 Rs. At a time and about 33.345
persons invest 5000 to 10000 Rs. At a time while about 16.66% persons invest 10000 to 15000
Rs. At a time and about 3.33% persons invest 15000 to 20000 Rs. At a time while another 3.33%
persons would like to invest 20000 to 25000 Rs. At a time and about 10% persons invest more
than 25000 Rs. At a time.
Above chart shows that about 6.67% persons invest for 8 to 10 days while about 40% persons
invest for 1 month to 3 month and about 10% persons invest for 3 month to 6 month while 30%
persons invest for 6 month to 12 month and about 13.33% persons invest for more than one year.
8-12% 12-16%
As per my research 30% persons expect 8 to 12% return while 18.33% persons expect 12 to 16%
return and about 26.67% expect 16 to 20% return while 25% persons expect more than 2
Above chart shown the various factors and its impact on investment and how investor consider
such factors while investing. The chart suggest that people much like to invest according to their
own study of stock market.
FMCG Telecom
Sector No. of persons
Banking & Construction 8
Energy & Power 12
Reality (real estate) 5
Engineering 4
Metal 4
Information technology 7
Capital Goods 5
Financial Services 6
FMCG 6
Telecom 3
Above chart shows the price range preferred by various persons. From the above chart it can be
conclude that majority of people prefer the price of share from 50 to 100.
15. In your opinion what are the mistakes made by common investors?
16. What are your views for making money in stock market?
World recession
Forth coming political elections
Excessive rise of equities market in recent time
Global financial crisis
American subprime issue
Lowest consumers and industrial demand
Historical recession in world market
Stock loss their trust in public
Change in normal investor’s thinking regarding stock
Inflation
Foreign investor
Most of the people do not want to invest in stock market more than 2 lack.
Many people take decision to invest in stock market as per opinion of their friends and
relatives.
People who invest in stock market have some investment knowledge & understanding
regarding stock market.
People would like to invest about 40% of their saving in stock market.
Most of the people would like to invest for 1 to 3 months in stock market.
Most of the people invest on the basis of their own study, broker’s advice & market
situation.
Most of the people prefer to invest in energy & power sector and banking & construction
sector.
Most of the people prefer price of share about 50 to 100 rs.
Invest in company which give good return to shareholder & have good performance.
Intention (market) environment based selection of sector and in that sector invest in
powerful companies
Long term investment in powerful companies in recession time
Study the companies, make your own policies for investment and do not fall victim of
fear and greed
www.geojit.com
ANNEXURE
Questionnaire
Weekly Monthly
60-80% 80-100%
Up to 5 5-10
10-15 15-20
8-12% 12-16%
Broker’s advise
Market situation
Own study
12. At current level which sector do you prefer more for investment?
FMCG Telecom
13. From below mentioned share price range which range do you prefer for
Buying share?
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15. In your opinion what are the mistakes made by common investors?
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16. What are your views for making money in stock market?
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NAME: ---------------------------------------------------------------------
ADDRESS: -------------------------------------------------------------
AGE: ------------ YEARS
PROFESSION:
A) BUSINESS B) SERVICE C) PROFESSION D) OTHER
ANNUAL INCOME:
A) LESS THAN 50,000 B) 50,000 TO 1,00,000
C) 1, 00,001 TO 3, 00,000 D) 3, 00,001 TO 5, 00,000
E) MORE THAN 5, 00,000