Assignment

Creative Brief of a Restaurant

Submitted to

Sir Waseem Irshad

Subject

Advertisement and promotion strategy

Submitted By

Tayyaba Amjad L1F16MBAM0221

M.Zain Ali Chishti L1F16MBAM0269
BRAND STATEMENT
To provide good and hygienic food to our customers

PROJECT BACKGROUND
In our restaurant, our menu will consists of different food item including sweet desserts. Our
sales will be all based on cash sales and no credit sales. However on special occasions like
farewell party, annual lunch, birthday treat and many other events, bookings will be done in
advance and immediate payment will be received.

TARGET AUDIENCE
The restaurant will cater all segments including youth, teenagers, and senior experienced
workers. The restaurant will target middle income group as well as upper middle income group
individuals.

ADVERTISING OBJECTIVE
Advertising campaign to increase brand awareness

KEY CONSUMER BENEFITS

Provide good quality food, lifestyle, comfortable environment and variety.

BENEFIT SUPPORT
 Chicken marinated for 24 hours- stimulates a sense that time and care has been invested
into the foods preparation.
 A warm, comfortable and welcoming eating environment
 A place to extend a social experience, spending time with your friends

COMPETITION
Options, Monal, Ziafat, Salt n Pepper, Dera Restaurant
ADVERTISING TONE
Lifestyle, Variety, Quality food
ADVERTISING MEDIUM
Advertisements, Brochures, Banners and Social Network advertisements.

MANDATORY ELEMENTS
Taglines, Value and Benefits, Ambiance, Real image of the restaurant