McDonald

SR # Year Slogan Target Ad success Improvement Link

Audience factor
effectiveness
1 1985 It’s Mac Kids Moon Man Enjoyment https://www.y
Tonight with food outube.com/w
atch?
v=GdZVso29
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2 1988 Good time, Kids, Food for Food for 24 https://www.y
great taste teenagers, everyone hours outube.com/w
businessman's, atch?
old citizens v=dQ1kTRvRi
mE
3 1990 Food, folks Kids Happy Meal Sharing with https://www.y
and fun folks outube.com/w
atch?
v=2JApMoRQ
7yA
4 1991 McDonald’s Teenagers McDonalds Food https://www.y
today everywhere everywhere in outube.com/w
the world atch?
v=NxcFm32Jg
wk
5 1992 There’s Business Big MAC More quantity https://www.y
nothing quite Mans of the food outube.com/w
like a atch?
McDonald’s v=Kesnusb123
0
6 1993 Do you Kids Toy with a Gift with a https://www.
believe in meal meal youtube.com/
magic? watch?
v=OhQHfPl
OTZA
7 1994 Make every Kids Earth Day Toy Gift with a https://www.y
day a with meal meal outube.com/w
McDonald’s atch?
day v=h6eacXSf47
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8 1995 Have you had Kids, Food in hard Eat good and https://www.y
your break teenagers, routine enjoy together outube.com/w
today? businessman's, atch?v=c8V-
old citizens e2xLCGY
9 1997 My Kids Toy with Gift with a https://www.y
McDonald’s happy meal in happy meal outube.com/w
$ 1.99 atch?
v=SImXw9rlU
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10 1998 Only Kids, Food for Good time https://www.y
McDonald’s teenagers, everyone with everyone outube.com/w
businessman's, atch?
old citizens v=hn4RW-
 uQHCs
11 1999 McDonald’s – Kids Toy Story 2 Associated https://www.y
It can happen Fun with the story outube.com/w
atch?
v=TeMKZ23k
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12 2000 We love to Workers Big Xtra in Work and eat https://www.y
see/make you $1.49 more food outube.com/w
smile atch?
v=H12U9uXU
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13 2001 There’s a little Siblings Happy meal Siblings https://www.y
McDonald’s and concern concern for outube.com/w
in everyone for each other each other atch?
v=0HexTumlk
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14 2002 Made you Kids The Book Disney stories https://www.y
smile Pooh for the outube.com/w
children’s atch?
v=1mSI0PaOv
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15 2003 I’m lovin’ it Kids, Relieve the Enjoy and eat https://www.y
teenagers, stress at the food outube.com/w
businessman's, end of the day atch?
old citizens v=_KrhoN4uf
JM
16 2005 Feed your Teenagers Work and eat Fulfilling the https://www.y
inner child good food inner desires outube.com/w
atch?
v=AOard7xVJ
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17 2007 Things that Teenagers New tasty More variety https://www.y
make you go menu of food outube.com/w
‘mmm’ atch?
v=OJS90iqCx-
4
18 2015 The Simpler Fans Focusing the Better together https://www.y
the Better fans and new outube.com/w
followers atch?
v=gNqzUC0O
nW8
19 2017 I’m Lovin’ It Kids and Mick Play Fruits with a https://www.y
Parents Apps meal outube.com/w
atch?
v=MWWMeH
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20 2018 French Fry Teenagers Fries from the Innovation in https://www.y
Burger sidelines to the food outube.com/w
main atch?
hamburger v=LeWUdr3f
T8s