AKYS

Introduction:
A dream turned into reality through a website that won the hearts of many fashionistas in
Pakistan who had the continuous quench to grow themselves to be trendsetters. AKYS.pk is
successfully going to build the bridge miles between different parts of the world to build an
efficient supply chain network we launched (akys.pk). Each day, we not only deliver products to
our valued customers, but in the bigger picture, we deliver excellent customer experience. This
year, we plan on delivering greater value to each customer and Promise to give you a future full
of online shopping, great deals and discounts.
Welcome to the online selection from earth biggest collection of
•T shirts replica of biggest brands of world of high quality
•Room accessories
•Makeup Kits
•Makeup bags
•Shoes
•Men T-shirts & trousers
•Polo shirts
•Girl tops & watches
•Men Watches
•Clutches
•Birthday celebration Packs
Soon this place would be leading online marketplace of this era, empowering thousands of
sellers to connect with someone of their vision. This website provide immediate & easy access to
millions of product with unlimited category.
It’s just a small magic box with everything in it for it’s customer. We will never disappoint you.
Capture the season’s essence with our adorable rhythms of replica. We are giving the finest and
unique quality of all time.
VALUE CHAIN

AKYS Primary Activities

Aky’s Inbound logistics
Generally, Aky’s does not have long-term contracts or arrangements with its vendors to guarantee
the availability of merchandise, particular payment terms, or the extension of credit limits.
Fulfilment by Aky’s (FBA) is the cornerstone of Aky’s inbound logistics for company-owned
retail business. Sellers can also use FBA by stowing their inventory in Aky’s fulfilment centers.
In this case, Aky’s assumes full responsibility for logistics, customer service, and product returns.
If a customer orders an FBA item and an Aky’s owned-inventory item, the company ships both
items to the customer in one box, as a significant gain of efficiency. The use of FBA is an optional
choice for sellers and this choice makes the products of third-party sellers eligible for Aky’s Prime
free two-day shipping, free shipping and other benefits.
Aky’s uses logistics beyond the point to serve Aky’s Marketplace and starting from recently, the
company has been offering logistics services to others. For example, Leopard Courier Services, an
Akys subsidiary registered with the Pak government as an ocean shipping provider. From this point
of view, efficient logistics infrastructure also belongs to the list of Aky’s competitive advantages.
Aky’s Operation
1. Aky’s Web Services (AWS). This segment deals with global sales of computing, storage,
database, and other service offerings for start-ups, enterprises. AWS sales increased 55%
and 43% in 2019.AWS offers vender platform and wholesalers.
 Aky’s Outbound logistics
Generally, Aky’s outbound logistics integrates the following:
1. Fulfilment centers. The e-commerce giant operates 1 fulfilment centers around the Pakistan
and the company uses robotic technology in an extensive manner to manage receipt, stowing,
picking, and shipment of products.
2. Co-sourced and outsourced arrangements

Aky’s Marketing and Sales

Aky’s annual global marketing expenses have been consistently increasing during the past last
year. Therefore, it can be argued that marketing and sales is one of the major sources of value in
Aky’s chain of operations, but this value is generated thanks to excessive marketing investments.

Akys Mission Statement Vision Statement (An Analysis)

Aky’s corporate mission and vision statements are fundamental in developing strategies to support
the company’s competitive advantages against firms like daraz.pk, apparels.pk.

Akys.pk Corporate Mission Statement

Aky’s mission statement is “TRUE STYLE NEVER DIE’S.” This corporate mission promises
attractive e-commerce services to satisfy target customers’ needs. The company focuses on the
variables of price, selection, and convenience. In this regard, the following characteristics are
identifiable in Aky’s corporate mission statement:

1. Lowest prices
2. Best selection
3. Utmost convenience

The “lowest prices” component of the mission statement guides the pricing strategies included
in akys.pk. Low prices are a selling point that makes the company’s e-commerce website and
services attractive. A corresponding strategic objective is to reduce operational costs to enable the
business to minimize prices. AKYS corporate mission statement also points to having the best
selection. For example, the wide array of products on the company’s website is a factor that attracts
customers. Moreover, AKYS corporate mission emphasizes convenience, such as in accessing the
company’s products via the Internet. This characteristic is a response to consumers’ use of
“convenience” as a criterion when evaluating the quality and attractiveness of online retail
services.

AKYS corporate vision is “to be Earth’s most customer-centric company, where customers can
find APPARELS they might want to buy online.” This vision statement underscores the business
organization’s main aim of becoming the best e-commerce company in the world. In this regard,
the following characteristics are identifiable in Akys corporate vision statement:
1. NATIONAL reach
2. Customer-centric approach
3. Widest selection of products

Type of segmentation

Geographic
 Urban and rural
 18 and older
Demographic
Age:
 18 and older

Life-cycle stage:

 Bachelor Stage young, single people not living at home

 Newly Married Couples young, no children
 Full Nest I youngest child under six
 Full Nest II youngest child six or over
 Full Nest III older married couples with dependent children
 Empty Nest I older married couples, no children living with them
 Empty Nest II older married couples, retired, no children living at home
 Solitary Survivor I in labour force
 Solitary Survivor II retired
Behavioural

 Degree of loyalty ‘Hard core loyals’

 ‘Soft core loyals’
 ‘Switchers’
Organization structure:
 AKYS Inc.’s Products (Product Mix)
In this component of the marketing mix,AKYS products or product mix is considered. As the top
player in the online retail industry, the company offers a wide selection of products. the company’s
products now include not just online retail, but also a variety of other products that address market
needs:

1. Retail service
2. Retail goods
3. Consumer electronics
4. Digital content distribution service

Place/Distribution in AKYS Marketing Mix

The venues used to reach target customers are identified in this component of the marketing mix.
AKYS is a mainly online business organization. Nonetheless, the company uses the following
places to reach its e-commerce customers:

1. Official e-commerce websites

AKYS Promotion (Promotional Mix)

This component of the marketing mix involves the strategies and tactics that a company uses to
communicate with its target market. AKYS aims to persuade its customers to visit its websites and
pay for its online services. The following strategies and tactics are used in such promotional mix,
arranged according to importance in the company’s e-commerce business:

1. Advertising (most important)

2. Sales promotions
3. Public relations
4. Direct marketing

AKYS Prices and Pricing Strategies

This component of the marketing mix focuses on the price levels and pricing strategies a firm uses
in selling its products. AKYS uses low prices as a way of attracting customers to its e-commerce
website and product offerings. Nonetheless, given the variety of the company’s products, the
following pricing strategies are used:

1. Market-oriented pricing strategy

2. Price discrimination strategy
3. Value-based pricing strategy
AKYS segmentation, targeting and positioning involves a set of activities aimed at
determining specific groups of people as customers and developing products and services
attractive to this group.
Segmentation involves dividing population into groups according to certain characteristics,
whereas targeting implies choosing specific groups identified as a result of segmentation
to sell products to. Positioning refers to the selection of the marketing mix the most suitable
for the target customer segment.
AKYS mainly uses the following two types of positioning:
Multi-segment positioning. AKYS offers a wide range of products and services,
successfully exploiting more than one segment at the same time. Specifically, the online
retail sells more than 2 thousand products, appealing to the needs and wants of a wide
range of customer segments.

Adaptive positioning. The online retail giant closely monitors changes in external
marketplace and addresses increasing customer expectations by periodically
repositioning of products and services according to changes in the segment.