POOJA AGRAWAL (Email Marketing)

Email-id: 7pagrawal@gmail.com Contact No.: +91-9910700921 Total Exp: 6 Years

HIGHLIGHTS AND SKILLS

 Email Marketing  LIVE Events

 Lead Nurturing  AB Testing
 Lead Scoring  Lead Generation
 Online Webinar  Third party integrations
 Interactive Marketing  International Marketing
 Salesforce CRM  Marketo API
 Subscription Management  Marketing Analytics

WORK EXPOSURE
Current Employer: CVENT India Pvt. Ltd., Gurgaon. From Sept’13 till Present (4 Years, 6 Months)
Job Title: Assistant Team Lead (Project Management & Reporting) (Jan 2017 – Till date)
a) Analysis of current email marketing campaigns and making recommendations for improvement.
b) Tracking and reporting on email campaigns in order to guide improvements.
c) Identifying process improvements and automation opportunities; propose enhancements to Product
Marketing stakeholders. Oversee execution of approved process improvements.
d) Marketing and Product Marketing stakeholders. Overseeing execution of approved process
improvements.
e) Producing continuous documentation and deliver end - user training for Digital Marketing platforms,
systems, and processes.
f) Supporting the delivery of ROI - based insights to optimize marketing resource allocation.
g) Managing team to clear set of objectives, supporting their planning and execution of tasks and
initiatives in line with clear expectations around delivery timelines and quality.
h) Recommendations – Providing suggestions to Project Stakeholders to run campaigns effectively.
i) Developing marketing strategy in collaboration with other channel owners, building and executing
campaigns on our marketing automation platforms, and measuring success through rigorous data
analysis.
j) Redesigning and optimizing lead nurturing and scoring programs for B2B.
k) MSI Implementation and adoption for sales enablement.
l) Integration with various third party tools to support Interactive Marketing, Content management
generate new business.
m) Helping product marketing teams for designing better email and nurturing campaigns targeting B2B
and B2C customers/prospects based on data analysis, predictions and provided recommendation on
what's working and what's not working resulting in more engagement and better lead flow.
n) Designing operational and administrative Marketo programs e.g. Data Cleansing, Subscription
Management and data standardization with high optimization considering the system impact and
load.
o) Lifecycle of LIVE Events - Developing creative ideas and concepts, creatively use design skills
without any boundaries or restrictions to wow our prospects.
p) Data Analysis and created reporting benchmarks for all product lines and created and automated new
set of reporting for product marketing as well as senior management.
q) Setup the progression status for programs to show the funnel stage and design data driven nurturing
campaigns on data analysis.
r) Conduct training for cross function and new hires.
Job Title: Senior Associate – Marketing, Campaigns (Campaign Maintenance) (Jan 2015 – Jan 2017)
a) Planning - Preparing a documented plan with an objective & defined purpose with different Product
Marketing teams for both US & International regions.
b) QA– Ensuring the launching of campaigns within deadlines, quality check fulfilling the
requirements for the system.
c) Coordination - Within different marketing teams viz. Content, Product Marketing, DB, Web, SEO,
and Analytics about campaigns preparation/approvals/launch.
d) SFDC Management – Tracking & running dashboard for Campaign performance based on CIDs.
e) Campaign Analysis – AB Testing & other reports to define success.
f) Enhancing- Email campaign, Reporting overall performance in terms of creation, structure.
g) Mentoring - Providing assistance for optimizing new email templates, tracking templates, process
related queries.
h) Training - Providing proper process training to new joiners.
i) Task Assignment - Allocating regular/ad-hoc projects within the team.
j) Process optimization - In terms of Campaigns Reports, Global Holiday Calendar, marketing
calendars, trafficking assets and the complete approval process.
k) Documentation – New processes & plan, creating presentation for various campaign performances

Job Title: Associate – Marketing, Campaigns (Campaign Set up & Execution) (Sept 2013 - Jan 2015)
a) Learning- Creating web pages (in FileZilla), Online Registration Site; HTML emails through
Cvent’s own software.
b) Creation- Create, manage, and support marketing campaigns (Tradeshows, Webinars, and Seminars)
that drive sales leads
c) Implementation – Creating campaign ensuring things to be in proper place in terms of email design
& layout, CTA & hyperlinks, landing pages, follow up tasks.
d) Reporting - Creating reporting dashboard to analyze campaign overall performance.

Projects Undertaken:
a) Subscription Management – Working end to end in creating mechanism for unique ‘Preference
Center’.
b) Pre/Post Event Feedback Survey- Aligning the various surveys into proper format for domestic vs
international region.
c) Account Load Reduce – Verifying invalid contacts & mass deleting them with help of external
teams.
d) Salesforce Dashboards - Creating & understanding email performance dashboards.
e) AB Testing – Testing of new approaches to email communication, conceiving and implementing AB
tests. Maintaining extensive sheet about various types of testing done. Encouraging Team as well.

Previous Employer: Grey Head Media, New Delhi.

Work Experience: From Jan’12 till Aug’13 (1 Year, 7 months).
Job Title: HTML Developer / Technical Support
a) Designing HTML-Email Templates using HTML & CSS for Emailing Campaigns viz. Newsletter
(also called EDM’s) and then sending these through Mass Mailing tool (Octane, Netcore).
b) Involved in PSD to HTML conversion using tables or div based HTML coding.
c) Managing the email production process from end-to-end from brief through design, HTML
production and campaign deployment to reporting.
d) Day-to-day management of the email schedule, including key KPIs (open rates, click through rates,
conversions, unsubscribes, etc.)
e) Working with Online (Octane, Netcore) regarding subscription, troubleshooting.