Name:- ARPIT TOMAR

Section:- SP-1

Batch:- PGP/SS-2009-11
Phone Number:- 09582017636

Email address:- arpittomar19@gmail.com

Thesis Topic:- “INTRODUCTION OF THE FRUIT JUICES”

Specialization area Marketing

INTRODUCTION:

The term fruit has many different meanings depending on context. In botany, a
fruit is the ripened ovary together with seeds of a flowering plant. In many species,
the fruit incorporates the ripened ovary and the surrounding tissues. Fruits are the
means by which flowering plants disseminate seeds.

In cuisine, when discussing fruit as food, the term usually refers to those plant
fruits that are sweet and fleshy, examples of which include plums, apples and
oranges. However, a great many common vegetables, as well as nuts and grains,
are the fruit of that plant species.

No single terminology really fits the enormous variety that is found among plant
fruits.

The cuisine terminology for fruits is inexact and will remain so. The term false
fruit (pseudo carp, accessory fruit) is sometimes applied to a fruit like the fig (a
multiple-accessory fruit; see below) or to a plant structure that resembles a fruit but
is not derived from a flower or flowers. Some gymnosperms, such as yew, have

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fleshy arils that resemble fruits and some junipers have berry-like, fleshy cones.
The term "fruit" has also been inaccurately applied to the seed-containing female
cones of many conifers.

With most fruits pollination is a vital part of fruit culture, and the lack of
knowledge of pollinators and pollenizers can contribute to poor crops or poor
quality crops. In a few species, the fruit may develop in the absence of
pollination/fertilization, a process known as parthenocarpy.

RESEARCH OBJECTIVE:-

1. To find out the demand for the juices the manufactured by beverage
companies
2. To find out the consumers or interest regarding the products(product
categories)
3. Dealer satisfaction regarding product supply and offerings of the Coca-Cola
Company.
4. To know the sales in different locations and finding or reasons for the same.
5. Competitive product performance of Hindustan Coca-Cola pvt ltd Vis a Vis
competitors.

RESEARCH METHODOLOGY:
DATA COLLECTION

Primary source

 Survey research will be used and all the retail outlets sellers using

different brands and their competitors were contacted and some

advertisement companies for the negative or positive response from the

audience.

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Secondary sources

Secondary data includes the information available with the company. It may be the

findings of research previously done in the field. Secondary data can also be

collected from magazines, newspapers, other surveys conducted by known

research agencies etc..,

 Tool used- Descriptive research

 Sampling method- Random sampling
 Sample size- 150
 Target Audience- Retailers and some advertisement companies.
 Target audience - retail outlets sellers using different brands and their
competitors will be contacted and advertisement companies.

SCOPE OF THE WORK:

Direct selling is a simple concept. It is a means of communicating with, and influencing,

a customer on a one-on-one basis. The inherent features and benefits of direct selling are

focused interaction, word-of-mouth publicity, and individual rewards.

The focus of my thesis will be on the also look at how India became the fastest growing

market for the juice market, and how these companies changed the mind set of Indian

people from regular juice corners to packet juice.

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Justification of choosing the topic:

The study aims to analysis that with the increase in competition in fruit juice companies ,

higher levels of consumer satisfaction with affordable prices and improved quality of

services achieving or not. And what strategies each of these big companies are

approaching for gain the maximum market share.

Details of external guide:

Mr. – Hemant Nagpal (Asst. Manager –finance, Indag Rubber Ltd.)

Email address: - hemant@indagrubber.com

Phone no: - 09213247853

Summer Training Details:-

 Company : Bharti Airtel
 Position : Management trainee
 Period of work : 17th Dec 09 – 13th Feb 10 (8 weeks)
 Project Details : Analyzing strategic approach of Bharti Airtel.
 Job Profile : Marketing

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