Michael L.

Teves
aria Lea Carmen I. Salonga
Benedicto R. Cabrera

THE ARTISTS AND THE

ARTISANS AND THE
PEOPLE BEHIND THE
ARTS INDUSTRY
Juan N. Luna
 THE ARTIST
• An Artist is generally
defined as an art
practitioner such as a
painter, sculptor,
choreographer, dancer,
writer, poet, musician, etc.,
who produces or creates
indirectly-functional Arts.
Tony Mabesa
 THE ARTISAN
• An Artisan is someone
who produces or creates
directly-functional Arts
such as an architect,
carpenter, carver,
plumber, blacksmith,
weaver, embroiderer,
seamstress/tailor, etc.
Monique Lhuillier
GOLDEN GLOBES 2020

Presidential Medal of Merit (2006)

WHY DO WE NEED THE ARTISTS
AND THE ARTISANS?
• Artists and Artisans are the
pillars of human society.
Being an Artist and an
Artisan both require skills
and competence. We need
them because they are a
way for the preservation of
our culture’s dynamism and
their works are a way for our
society’s culture to be
passed on to the next Noel Cabangon
generations.
 WHY DO WE NEED THE ARTISTS AND THE ARTISANS?

Bamboo Mañalac
• Artists “touch the hearts and souls of the people… an artist takes
something out of his heart and soul and places it on the page,
canvas, song, or whatever.” (Burton). Artists make us feel human
and complete.
 WHY DO WE NEED THE
ARTISTS AND THE ARTISANS?
• A great part of our
survival depends
greatly on the works
that Artisans produce.
The utilitarian function
of artisans’ works give
us convenience, ease,
and happiness in our
every day lives.
Ar. Leandro V. Locsin
 THE OTHER PEOPLE IN THE FIELD OF
ARTS

• The Arts Manager is responsible for the day-to-day running

of an art department. This could be for an advertising
agency, an actual art gallery, or a website (among others).
THE OTHER PEOPLE IN THE FIELD OF
ARTS

• Museums and galleries typically employ numbers of

Curators whose role is to acquire, care for and develop
a collection. They will also arrange displays of collection
and loaned works and interpret the collection in order to
inform, educate and inspire the public.
DAY AT WORK OF AN ART
CURATOR
 THE OTHER PEOPLE IN THE FIELD OF
ARTS

The Last Supper (1495-1498)

Leonardo da Vinci
• Art Buyers find and purchase artwork to suit the distinguished
taste of their clients. If you are an Art Buyer, you are well versed in
all types of art, techniques and development processes, keep up to
date on art theory and criticism, and use this knowledge to evaluate
the quality and worth of a piece of art within an economic
framework
THE OTHER PEOPLE IN THE FIELD OF
ARTS

• Art Collectors

• Art Dealers

The Son of Man

(1946)
 THE PRODUCTION PROCESS
• The production process refers to
the phases required to complete
a certain production, from the
idea to the final master. The
process may be applied to any
type of production including film,
theatre, video, television, and
audio recording. The stages in
each medium vary; for example,
there is obviously no storyboard
in an audio recording. However
the same general concepts work
Forrest Gump (1994)
for any medium. Robert Zemeckis
THE PRODUCTION PROCESS

• Preproduction

• Production

• Post Production

Interstellar (2014)
Christopher Nolan
 THE PRODUCTION PROCESS
• Preproduction

• Pre-production is a
fairly loose term which
refers to the tasks
undertaken before
production begins.
Exactly what is
included in this stage
depends on the
Back to the Future
medium and situation. (1985)
 THE PRODUCTION PROCESS
• Preproduction

• Screenplay
• Storyboard
• Crew
• Location Scouting
• Budget
• Red Tape
• Cast Back to the Future
(1985)
 THE PRODUCTION PROCESS
• Preproduction

Christopher Nolan giving a Masterclass

Stanley Kubrick

The Cast of “Modern Family” during a table read

A TABLE READING
 THE PRODUCTION PROCESS
• Preproduction
 THE PRODUCTION PROCESS
• Production (a.k.a. The Point of
No Return)

• In music and theatre, production

usually refers to the creative
direction of a project.

• In film and video, production

refers to the part of the process in
which footage is recorded. This is
what most people imagine when
they think of a film being made —
actors on sets, cameras rolling, Back to the Future 2
(1989)
etc. Robert Zemeckis
 THE PRODUCTION PROCESS
• Production

Dir. Steven Spielberg

Dir. Martin Scorsese

BTS: The Greatest Showman

 THE PRODUCTION PROCESS
• Production
 THE PRODUCTION PROCESS
• Post Production

• Is the third and final major

phase of the production
process.

• This may include: final editing

and reshoots (for videos and
films), Plotting of effects such
as lighting design and sound
engineering, marketing,
documentation, copyrighting,
Back to the Future 3 (1985)
distribution. Robert Zemeckis
 THE PRODUCTION PROCESS
• Post Production
 THE PRODUCTION PROCESS
• Post Production
 THE MEDIUMS AND
TECHNIQUE
“Medium” is
originally a Latin
word, which
means “a middle
ground.”

A medium is a
way on how an
artist
communicates Oil Tubes and Brushes
(2015)
his/her idea. Karen Werner
THE MEDIUMS AND TECHNIQUE
• In accordance to medium, the Arts are primarily
classified as Visual…
Visual Arts
are those
whose
mediums
can be seen
and which
occupy
space. Statue of Liberty (1886)
Frédéric Auguste Bartholdi
THE MEDIUMS AND TECHNIQUE
• …and Auditory.

• Auditory Arts
are those
whose
mediums
heard and
which are
expressed in
time.
 THE MEDIUMS AND TECHNIQUE
• Combined Arts

• - are those whose mediums can be both seen and

heard and which exist in both space and time.
 THE MEDIUMS AND TECHNIQUE
• Technique

• Is the manner in
which the artist
controls his/her
medium to achieve
the desired effect.

• Artists differ from one

another in technique
“BubbleStand” S1 of SpongeBob Squarepants
even if they use the Stephen Hillenburg

same medium.
 THE MEDIUMS AND TECHNIQUE
For example, a
musician’s
technique is
his/her ability to
make music sound
the way he/she
wants it, and two
artists may sound
different even if
they play the same
instrument or play
the same musical
composition.