Welco m e to t h e w o r ld of Crea t ive Co m m u n ic atio n

Creativity at its Excellence

This proposal contains information that is confidential and proprietary to AdWize and is solely for the use of AdWize personnel. No part of it may be used, circulated, quoted, or reproduced for
distribution outside AdWize. If you are not the intended recipient of this proposal, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be
unlawful.
About Us
AdWize
is a creative communication and branding agency, working in both online
and offline space
Business Verticals

Online Branding
Branding and Corporate
Communication
and Advertising
Marketing

A d W iz e C re a t ive
D ig it a l M a rk et in g
Social Media Marketing
Search Engine Optimization
B ra n d in g
is focused on building and
Reputation building
supporting brands with ideas that
cut through. Successful and lasting
branding solutions
E n h anc e
C o mmu n ica t io n
Communication brings the
elements of an organization to
work together and take it to new
heights
A few clients for Branding and Advertising

Branding
and
Advertising
Brand Creation and Rebranding
Online Brand Creation

Website and Social Media Presence

Corporate Branding
Brand Maintenance

Product Branding
Brand Maintenance

Packaging
Brand Maintenance

Instore Branding
Brand Maintenance

Instore Branding
Brand Propagation

Direct Messaging
Brand Propagation

ATL and BTL

Advertising

Events / Promotions / Offers

Why AdWize?
Why AdWize?
Why AdWize?
A few clients for Digital Marketing

Online
Branding
and
Marketing
Digital Marketing Components

S ea rc h E n g in e O p t imiz a t io n –
Using best practices of On-Page and Off-
Page optimization, link building, content marketing, article posting, social
signals and relevance mapping to get keywords higher up on search ranking in
a sustainable and gradual fashion

S o c ia l M e d ia M a rk et in g –
Harnessing the power of Social Media to reach
out to target audience, build a strong online brand and create a 2 way
communication channel with interested audience and followers.

S E M ( A d s) –
Inorganic marketing through Google AdWords and Facebook or
LinkedIn Ads to help increase sales and enhance recall value of the brand. Our
micro-management model of SEM ensures best optimization of CPC and CPM.

O n lin e PR a n d B ra n d R ep u t at ion M an ag ement –

Submission of online
Press Releases and news articles on various events and organizational
development to increase awareness about the brand, increase the credibility
of the company and add value to the SEO initiatives. Pro active tracking of
user feedback and comments and planning action points and strategies to
increase the reputation online.
Why Digital Marketing

Short Term Benefit

Long Term Benefit

Search Engine Optimization
a) On Page and Off page optimization of website.
b) Best practice and standards for backlinking, article and content marketing, social bookmarking,
generating social signals, and increasing keyword relevance.
c) Regular review of keyword performance with respect to competitors and organic increase of
website visitors to increase Alexa ranking.
e) Enhance presence of website in relevant forums, blogs, Web 2.0 properties, and high traction
portals.

SEO Status Report User & Traffic segment Link Building

Site Placement Report
Keyword Profile
Competition Analysis
Site Architecture Review
SEO Enhancements Proposal
On Page SEO Review
Site Content Review
analysis SE Directory Submissions
Keyword Research Social Bookmarking
Traffic & user segments Inbound Link Building
SEO Phasing Article Submissions
Deep link submissions
Social Media Marketing

S o c ia l M e d ia N et wo rk s –
Includes Social Platforms (Web 2.0) like
Facebook, LinkedIn, Twitter, Youtube, Google Plus, Social Blogs, etc. The
marketing involves updates, content, interaction, outbound marketing

S o c ia l B o o k ma rk ing –
Taking website bookmarking to the social framework.
Includes StumbleUpon, Digg, Reddit, etc. Fast way to reindex new website
content, enables users to share links among close circles and networks.
• Creation of a professional looking creative company pages / product pages in various Social
media networking sites like Facebook, Twitter, LinkedIn etc, updating them with engaging content
to trigger or initiate participation of the fans and followers. Also to ensure that the popularity of
the page is increased on a regular basis through organic growth of fan base, create links and
references, invite more prospects and customers through contests, opinion contests and two way
communication process. Regular update of the creatives to keep the page lively and up to date.

• Extending social media presence to various blogging, news sites like StumbleUpon, Digg, Tumblr
etc. Youtube account management for video content if required. Creation of company blog and
periodic updation of the same with new posts ( articles to be provided by the client ). Also enhance
visibility by article posting in forums and different blogs relevant to the industry by engaging in
discussions and feedbacks

• Integrate SMM initiatives with marketing goals / strategy. Effectively use Google analytics to
analyse reports of various campaigns, traffic generated etc.
Social Networking Social Bookmarking Blogs and Forums
Profile creation Link Bookmarking Participation in
Profile Management Text bookmarking discussions
Updates Updation of blogs
Building follower base Youtube Marketing Content Promotion
Engaging customers Network expansion
Online PR

Submission of online Press Releases and news articles on various events and organizational
development to increase awareness about the brand which will not only increase the credibility
of the company but will also add value to the SEO initiatives.

Pro active tracking of user feedback and comments and planning action points and strategies to
increase the reputation online. Handle negative reviews, promote positive feedbacks, address
pain points, grudges, negative reviews and ensure enhancement of overall pro-activeness of
brands online.
AdWize 5C model of Engagement
At AdWize we provide a one stop solution for Online
Marketing star ting from Consultancy to the implementation

•B u s i n e s s • Create • Engage
Alignment interaction customers
•M a r k e t i n g Conceptualize platforms Communicate to help
Requirements • Create propagate
•C o m p e t i t o r supporting • Using social the brand,
Landscaping collaterals networking products
& sites, ad
• Strategize for online and
Benchmarking
cadences activities networks and messages
• Design relevant
SMM forums to
Consult Create Collaborate
framework engage with
the target
audience
Case Studies 1 – Ekya Schools
• Challenge:
– No Social Presence
– Poor Search Engine performance
– Fake negative reviews and comments –
poor brand reputation
– New school – Admissions coming up
• AdWize Started working with Ekya Schools, a
part of NPS and CMR for their end-to-end
Digital Marketing.
• Achieved Active Social media presence with
nearly 9500 targeted followers from Bangalore.
Over 4800 views on Ekya School Video. Spread
of Admission information and school
information in the online space.
• Extensive SEO. The best SEO performance for a
school in Bangalore. All primary keywords like
“Schools in Bangalore”, “Schools in ITPL” etc. in
Page 1 of Google search result. Ekya Schools is
the only school website featuring in page 1 for
“Best Schools in Bangalore” & “Top Schools in
Bangalore”.
• Brand Reputation management. Generated
positive and real reviews, feedbacks,
experiences and improved the overall online
reputation.
• Students increased from 122 when we started
to more than 1200 as of now.
Ekya Schools – Facebook
Ekya Schools – SEO

Ekya School on the First page for “Schools

in JP Nagar”

Ekya School on the First page for “Schools

in Bangalore”

Over 65 keywords in Page 1 for Ekya

Schools in 2 years.
Ekya Schools – OBRP
Social Media Presence – Before we took Social Media Presence – After we took
over over
Case Study 2 - Best Western
• Challenge:
– Less than 100,000 fans in Facebook.
– Low engagement of Fans and Followers
– Less number of enquiries through Social
Media
– Social Signals low – less sharing
• AdWize Started working with American Travel
Services Inc. (ehotelcoupons) for getting more
fans/followers and engagement in Social Media
pages for its clients like Best Western, Super 8,
Comfort Inn, etc.
• Got more than 2,00,000 followers for The Best
Western Page in 1 year.
• Engagement level of followers increased by
more than 100% MoM.
• Post Reach increased to almost 85%.
Case Study 3 – PGI
• Challenge:
– No online presence for Presidency
Group of Institutions
– Negative Reviews for the 2 Presidency
Colleges
– Slow admissions for 7 Presidency
Schools
– New University about to be launched.
Admissions and Brand Building needed
– Multiple School sites with poor SEO
performance
– No website for Presidency University
– No Group Website.
• AdWize Started working with Presidency
Group of Institutions from October 2014
• Created integrated Social Media platforms for
all schools
• Created CMS Based Presidency University
Website with advanced admission modules
• Social Media marketing for Presidency
University.
• SEO for all schools and University
• Enhance online brand reputation across all
platforms.
• SEM – Retargetting and targeted ads run across
Google, FB, LinkedIn, and affiliate websites.
• 50% increase in admissions across all schools
• More than 250 admissions in University in 2
months.
• Google Page 1 visibility for all target keywords.
• PAN India reach for getting students for
College and University.
• Group website under development.
Case Study 3 – PGI
• Old Reviews
Case Study 3 – PGI
• Current Status - PGI
Case Study 3 – PGI
• Current Status - PGI
Case Study 3 – PGI
• Current Status - PGI

• Mangalore
Page 1 for almost ALL Mangalore keywords
Schools in Mangalore, Top Schools in Mangalore, Best Schools in
Mangalore, CBSE Schools in Mangalore, Schools in Kelarai, Schools in
Neermarga, etc

• Bangalore
Page 1 for High traffic
keywords like
Schools in Bangalore North /
East / South
All locality based keywords on page 1 now.
Case Study 4 – Movenpick (Blr)
• Facebook Marketing – 11k+ followers. 10K+ tags. More than 385 booking enquiry in a month.
Case Study 4 – Movenpick (Blr)
• Online Brand Reputation – Excellent reviews
RealtyCompass – Online Marketing

Facebook Marketing
RealtyCompass

Extending SMM beyond Facebook

RealtyCompass - OBRM

PR and Postings on Quora / Blogs to improve organic traffic

RP Garg Group – Branding & SMM
RP Garg Group – Branding & SMM

Branding and Designing of all Collateral

Google AdWords Campaign for 2 months

Facebook Ad Campaigns

Retargeting Campaign

Project Sold out in 2 months

RP Garg Group – Branding & SMM
RP Garg Group – Branding & SMM
VijayShanthi builders - SMM
Case Study - Casa Grande – Social Media
• Increased targeted Fan Base to 100,000+ for
Casa Grande in FB
• Engaged in various social networking and
Social bookmarking platforms.
• Higher number of inquiries, leads and
customers MoM
• Enhanced reputation and customer
satisfaction for Casa Grande.
• An easy platform for Casa Grande to quickly
update new projects, upcoming projects, etc
on their FB tabs and reach out to their TG by
the click of a mouse.
• Proactive review management, with less than
5 mins TAT ensures that every spam and
untrue feedbacks or reviews are acted upon
and resolved.
• SEM and Retargetting to get more than 150
Premium inventory sold in 1 month.
Aalayam by Manju Foundation - SMM
AdWize Snapshot

More than 750 Keywords brought to Page 1 of all search

engines for various clients and industries. Some of them
have over 10 million competition.

Managing more than 125 Social Media Pages for various

companies and organizations. Cumulative fan base of
more than 4 million users in those pages.
Access to more than 60,00,000 users from India through
various groups and pages owned by us across various
social media platforms.
One of the few agencies providing comprehensive Digital
Marketing spanning both organic and inorganic marketing.
AdWords Certified Plus, Facebook Partner.
AdWize Snapshot
Inorganic Ads
Why AdWize?
Why AdWize?
A few clients for Corporate Communication

Corporate
Communication
External Communication

Corporate Newsletters
Internal Communication

Employee Engagement Communication

Corporate Event Branding

Business Networking / Employee Meets / Stakeholder Meets

Why Adwize?
Few More Clients (In No Particular Order)

Infosys Adeelite Natural Remedies JustBake Fossil

Wipro RealtyCompass Samarthanam YGen Raymonds
ING Vysya Bank Emids Technologies United Ways GRV Indo MIM
United Spirits Vati Consulting Mangalam Group Syndeohealth VSET
Duroflex Alp Consulting Pizza Corner Yale School Citius Tech
CenturyLink DataCore Tech Times of India Enable India Handiman
Tyco Electronics BlackPepper Tech Movenpick Prakruthi XCC Engineers
American Travel Services Pall India RishiMadhur Levis BlueCoat
Evolvus Rhodes and Scwartz Amrut Distilleries Capillary VSM
Casa Grande JustBooks Say Cheese ZestBittla Shreya Hearing
JustEat Future Group Vizury Hiwi Clinic
Marvel Infrabuild Prestige Group TutorVista Huawei Red Earth
Dexler Viddyarth Sling Media Fiberlink News
Avaluxe EFactory Empower India Mayflower MyLib
Dama Italian Food Maxima Dwealth HDFC India Everyday
DAIMLER Cryo-Save Audio Universe Ekya Schools HighFives
 Thank You

To know more about us and our services,

contact us at

A d W i z e , N o . 1 0 , 1 0 0 f e e t R i n g R o a d , B T M 1 st
Stage, Bangalore - 560068
Creativity at its Excellence
+91 988 664 3047
For more information, visit www.adwize.in
info@adwize.in

This proposal contains information that is confidential and proprietary to AdWize and is solely for the use of AdWize personnel. No part of it may be used, circulated, quoted, or reproduced for
distribution outside AdWize. If you are not the intended recipient of this proposal, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited
and may be unlawful.