BRIGHT IDEAS

S11E05 “Investagrams”
Airing: Dec 26, 2019

VO:
RETIRING YOUNG IS A MARVELOUS DREAM THAT MOST PROFESSIONALS FANTASIZE
ABOUT EVERY SINGLE DAY.

BUT WITHOUT A SIDE HUSTLE RAKING IN SOME PASSIVE INCOME... RETIRING BEFORE
YOU’RE 40-- WILL MOST LIKELY REMAIN A DREAM.

NOW, WE ALL KNOW IT’S POSSIBLE TO MAKE MONEY INVESTING OR TRADING

STOCKS. JUST THAT-- IT’S EASIER SAID THAN DONE.

INTRO:
LUCKILY, ONE LOCAL COMPANY HAS POOLED VIRTUALLY ALL THE TOOLS YOU NEED
TO GET STARTED IN THE STOCK MARKET!

THE END PRODUCT? A ONE-STOP SHOP TO FINANCIAL FREEDOM.

I’M RJ LEDESMA AND OUR BRIGHT IDEA IS… INVESTAGRAMS!

BODY 1

VO:
A SIMPLE ANSWER TO A SIMPLE QUESTION: YES, YOU CAN DEFINITELY MAKE MONEY
THROUGH THE STOCK MARKET.

BUT THIS IS WHAT COMPLICATES THINGS: YOU CAN EASILY LOSE YOUR HARD-
EARNED MONEY IN IT, TOO.

INVESTAGRAMS CEO JC BISNAR TELLS US HOW HIS APP HELPS PREVENT THAT
FROM HAPPENING.

Questions:

1. What is the mission of Investagrams?

2. How did you come up with the idea of a one-stop-shop for the stock market?
3. There are already hundreds of blogs, tutorial videos, and books discussing the same
thing. Why the need for Investagrams?
4. Let’s back up a little. You’re a big fan of video games and apparently, that’s what steered
you to business and entrepreneurship. Tell us how this unlikely scenario unfolded.
5. How did you meet your co-founders, then?
6. Investagrams operate on a “freemium” business model, with basic services provided for
free while value-added services require a subscription fee. Tell us first about this virtual
trading platform that you’re offering for free.
7. Another interesting thing your users can do is to collaborate and strategize with fellow
traders through forums and chatting? How important is this?
8. What other services are available for non-paying users?
9. Now tell us about your premium services.
 BODY 2

SPIEL W/ GFX:
THE PHILIPPINES HAS A TOTAL POPULATION OF OVER A HUNDRED MILLION PEOPLE.

BUT ONLY ABOUT A MILLION ARE IN THE STOCK MARKET!

THAT’S LESS THAN 1%.

A MEASLY NUMBER COMPARED TO MALAYSIA’S 10% AND SINGAPORE’S 30% BOURSE

PARTICIPATION.

Questions:
1. Why do you think such a small percentage of the population participate in the stock
market?
2. Your goal is to grow the number of Ph investors to 10 million in 10 years. Is this doable?
How?
3. What challenges are you looking at in the pursuit of this target?
4. We learned that in college, you would sometimes cut classes to focus on your trading.
What was going on in your mind back then?
5. Just to encourage our viewers to maybe try out their hand in investing, you did earn your
first million in less than a year of trading, is that correct?
6. How were you able to do it? Is there some special formula to mastering the stock
market?
7. Would you encourage fresh graduates to do trading full-time?
8. What’s the first thing I need to do if I want to start trading now?
9. There are hundreds of stockbrokers and analysts out there. Why should I learn to read
charts and trade on my own? What’s the advantage of knowing all that if someone can
do it for me?

BODY 3

SPIEL W/ GFX:
FROM JUST 10,000 USERS IN 2015, INVESTAGRAMS HAS SEEN AN EXPLOSION IN ITS
USER BASE—TO OVER 200 THOUSAND IN 2018.

CEO JC BISNAR IS TAKING THIS AS A CUE—THAT FILIPINOS ARE EAGER TO ENTER

THE STOCK MARKET— AS LONG AS THEY HAVE THE RIGHT TOOLS IN THEIR
ARSENAL.

Questions:
1. I have to ask—what’s in it for you? Yes, Investagrams is a business venture but it seems
you have this personal advocacy to get more people into trading stocks. Why is that?
2. What challenges have you faced in developing Investagrams and working with its client
base?
3. It seems your user base is growing naturally. But how do you plan to boost this growth?
 4. Are there any new services you’ll be rolling out in the app?
5. Let’s talk about competition. Paint us a picture of the kind of competition Investagrams
gets.
6. As a trader, you got your first million in 6 months. What about Investagrams? How is
your bottomline?
7. You’re 27, 28 and already wildly successful. What’s next for JC Bisnar?

EXTRO:
WITH MORE AND MORE FILIPINOS EAGER TO MAKE THEIR MONEY WORK FOR THEM…
INVESTAGRAMS IS SLOWLY BECOMING THE MUST-HAVE APP FOR THE FINANCIALLY
LITERATE.

I’M RJ LEDESMA, JOIN ME AGAIN NEXT TIME FOR ANOTHER BRIGHT IDEA