COURSE PLAN

Humanities and Management

Department :

Marketing Management & HUM 4013

Course Name & code :

7th & ALL BRANCHES

Semester & branch :

Mr. Giridhar Kamath, Dr. K.V. Sriram, Dr. Sumukh Hungund

Name of the faculty :
L T P C
No of contact hours/week:
2 1 0 3

ASSESSMENT PLAN

Course Outcomes (COs)

No. of
At the end of this course, the student should be able to: Contact Marks
Hours
CO1: Understand key marketing concepts, theories and the importance of customer 09 25
satisfaction and rention

CO2: Analyze the factors influencing buying behaviour, competitive environment and 08 25
strategies

CO3: Identify and understand Market Segments and Poistioning, Product Life Cycle and 9 25
New Product Development

CO4: Understand the mechanisms of Pricing and Marketing Channels 4 10

CO5: Design Integrated Marketing Communication for a Product/Service 6 15

Total 36 100

(Page 1 of 5) MIT/GEN/F-01/R1
 End Semester/
Components Quizzes Sessional Tests
Make-up Examination
Duration 20 to 30 minutes 60 minutes 180 minutes
Weightage 20 % (4 X 5 marks) 30 % (2 X 15 Marks) 50 % (1 X 50 Marks)
Knowledge/ Recall; Understanding/
Understanding/ Comprehension;
Typology of Understanding/ Comprehension;
Application; Analysis; Synthesis;
Questions Comprehension; Application; Analysis;
Evaluation
Application Synthesis; Evaluation
Answer one randomly selected MCQ: 10 questions Answer all 5 full
question from the problem sheet (0.5 marks) questions of 10 marks
Pattern (Students can refer their class Short Answers: 5 each. Each question
notes) questions (2 marks) may have 2 to 3 parts
of 3/4/5/6/7 marks
4, 7, 10, and 13th week of
Schedule Calendared activity Calendared activity
academic calendar
Quiz 1 (L 1-9 & T 1,2 ) (CO1) Test 1 Comprehensive
(L 1-19 & T b1-b2 ) examination covering
Topics Quiz 2 (L 10-19 & T 3,4 ) (CO2,3) (CO1,2,3) full syllabus. Students
Covered Quiz 3 (L 20-28 & T 5-7 ) (CO3,4) Test 2 are expected to answer
(L 20-32 & T b3-b4 ) all questions (CO1-5)
Quiz 4 (L 29-36 & T 8 ) (CO4,5)
(CO3,4,5)

Course Plan
Course
L. No./
Topics Outcome
T. No.
Addressed
L0 Introduction and Evaluation Criteria of the Course
CO1

L1 Defining Marketing and its Scope

CO1
L2 Marketing Concepts
CO1
L3 Marketing Concepts- Production, Product, Selling and Marketing
C01
L4,T1 Drivers of New Economy and Business Practices
C01
L5 Customer Value, Satisfaction, and Rention
CO1
L6 Customer Profitability and Company Profitability
CO1
L7 Strategic Planning
CO1
L8,T2 Marketing Information System and Database Marketing
CO1
L9 Micro Environment and Forces
C01
L10 Consumer Buying Behavior
CO2
L11 Buying Decision Process
CO2
L12,T3 Buying situations and Influences on Buying Decisions
CO2
L13 Buying sitations and Influences on Buying Decision
CO2
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 L14 Designing Competitive Marketing Strategies
CO2
L15 Designing Competitive Marketing Strategies
CO2
L16,T4 Designing Competitive Marketing Strategies
CO2
L17 Balancing Customer and competitor Orientation
CO2
L18 Segmentation, Target Markets and Positioning
CO3
L19 Segmentation, Target Markets and Positioning
CO3
L20,T5 Product Life Cycle-Positioning and Differentiating Market Offerings
CO3
L21 Product Life Cycle- Developing and Communicating a position strategy
CO3
L22 Product Life Cycle- Stages in Market Evolution
CO3
L23 Developing New Market Offering: Categories, Challenges, Organising
CO3
L24,T6 Managing New Product Development
CO3
L25 Designing and Managing Service Categories
CO3
L26 Designing and Managing Service Categories
CO3
L27 Different types of Market Pricing
CO4
L28,T7 Competitive pricing strategies
CO4
L29 Marketing Channels- Consumer
CO4
L30 Marketing Channels- Industrial
CO4
L31 Major Modes of Communication
CO5
L32,T8 Developing Effective Communication
CO5
L33 Deciding of Marketing Communication Mix
CO5
L34 Deciding of Marketing Communication Mix
CO5
L35 Types and strategies of Advertising communication
CO5
L36,T9 Latest trends in advertising – Digital marketing
CO5

References:

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1. Philip Kotler, Kevil Keller, Abraham Koshy & Mithileshwar Jha,(2012) “Marketing Management – A South
Asian Perspective”, Pearson Education Inc, New Delhi.
2. Arun Kumar & N Meenakshi,(2011) “Marketing Management”, Vikas Publishing House Pvt Ltd, New Delhi.

3. Varshney R L and Gupta S L, (2004) “Marketing Management”, Sultan Chand & Sons, New Delhi.

4. Adrian Palmer, (2000), “Principles of Marketing”, Oxford University Press, New York.

5. Click or tap here to enter text.

6. Click or tap here to enter text.

7. Click or tap here to enter text.

Submitted by: Dr.Sriram K V

(Signature of the faculty)

Date: 25-07-2018

Approved by: Dr. Lewlyn L R Rodrigues

(Signature of HOD)

Date: 25-07-2018

FACULTY MEMBERS TEACHING THE COURSE (IF MULTIPLE SECTIONS EXIST):

FACULTY SECTION FACULTY SECTION
Dr.Sriram K V CSE,EEE,BioMed
ECE,Aero,Auto,PME

Dr. Sumukh Hungund MECH, IP, Bio Tech,

CHEM

Mr. Giridhar Kamath IT,CCE,CIE,MT

(Page 4 of 5) MIT/GEN/F-01/R1