Company Profile

 Name
 Established
 Revenue
 Market Share
 Corporate Address
 Company Hierarchy
 Marketing Department Hierarchy
 Mission/Vision
Company History

Product
 Product Lines and Width chart
 Level of Products (Core product, Actual Product and Augmented Product)
 Which one product (Convenience, Shopping, Specialty or Unsought)
 How to maintain quality or free from defects
 Features of products
 How to Label Products (All detail of Labeling)
 Product Support Services
Price
 Pricing detail for all the products including competitors pricing.
 Skimming or Penetrating Pricing
 Which product Line Pricing strategies Used (Product Line, Captive, By product and
optional product pricing)
 Using reference pricing?
 How used Promotional Prices
 How to Manage Geographical Prices
 Company uses dynamic prices
 Company responses towards competitor prices. (if competitor reduce prices, what
company reaction will be?)
 Fighters Brand?
 Does company follow Ethics in Pricing?
 Any Example regarding Deceptive prices in your career?
Place
 How Company Marketing Channel Work?
 Draw Marketing Channel
 How much intermediary involve in Marketing Channel?
 How your products reach to customer?
 How much distributers are in Pakistan (Enlist all Distributers and Warehousing detail)
 Examples regarding Channel members conflicts?
 While choosing distributor, What criteria company adopt/
 How to motivate channel members
 How to physically distribute your products?
 How company manage inventory system?
  Enlist members of supply chain?
Promotion
 What are the means company adopts while Advertisement?
 How companies promote its sales (sales promotion)?
 Does company uses Personal Selling Technique?
 How company build Public relationship including Media, Government and General
public.
 Does company uses Direct Marketing Technique?
 What Error you find in your company advertisement?
 How you manage your sales force
 Sales force structure
 Sales force personality and dressing
 How to train sales force
 Compensation method for sales force
 How to manage Customer Relationship

Others

 What your Segmentation criteria are?

 Your target market characteristics are?
 How much segment to serve
 Have you adopt special marketing activities for Sargodha region? (Local Marketing)
 How you create differentiation and how many difference to promote
 How you read your Competitors strategies?
 Customer is always King?

How you define Marketing?