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Whole Foods, on the other hand, always prided itself on its personal touch,
empowering individual stores—even individual employees—to make decisions
about products that emphasize high quality, healthy, and local foods. That
decentralization, however, caused enormous inefficiencies that drove up
prices to the point where critics referred to the store as “Whole Paycheck.
The acquisition was initially met positively by Wall Street, amid hopes that
Amazon’s data-driven mindset might be just the thing to enable Whole Foods
to scale up and add more stores while maintaining its employee-empowered
culture.
The new inventory system was actually something Whole Foods had started
to implement before the Amazon deal, pressured by activist shareholders who
had seen the grocer’s stock and sales margins slipping for two years.
“This is not a story where there is a good guy and a bad guy,” says Campbell.
“It’s a story about what the limits are to scaling this high-empowerment model,
and what are the limits to a model where it’s all about standardization and
data.
The Decision Making process is echoed in the Executive team as well, where they make their key
decisions through consensus. "We discuss and debate ideas and decisions until we can get
agreement and buy-in from the entre E-Team" says CEO John Mackey
Whole Foods Market uses the system of self-directed teams within its regional structure. These teams
are given the power to make their own decisions. Each store and region is allowed to make decisions
based on their own needs and those of their customers. The company recognizes the diversity
between these different regions and communities and has employed the structure of self-directed
teams to best cater for such diversity. This has provided Whole Foods Market with a decision making
model that can be transported not just from state to state, but internationally as well and this has
enabled the company to branch out into Canada and The United Kingdom
The business believes that its stores should make their own decisions in order to fully meet the needs
of their customers, staff and team members.
At the corporate level, there have been changes since the acquisition as
well. The biggest change was the centralization of operations at the Austin,
TX headquarters. While Whole Foods has moved to centralized
procurement, this has not meant cutting ties with small regional suppliers
in favor of national suppliers and larger contracts. Whole Foods Market
added over 7,500 new local items from 1,900 new and existing suppliers in
2018. Actually, efforts to centralize purchasing were underway prior to the
acquisition. Regional buyers and purchasing teams are still part of the mix;
they focus on local and regional suppliers. The global procurement teams
handle larger, national brands.
Amazon has also imposed merchandising fees for suppliers in its stores for
items that are on sale. On a rotating basis, Amazon offers a 10 percent
Prime discount on select products. Whole Foods is now charging that 10
percent discount back to the vendor.
There have also been changes at the store level. As I mentioned last year,
Whole Foods has been facing food shortages at some stores. While many
customers were quick to blame the acquisition on increased foot traffic, it
turned out it was due to a new order-to-shelf inventory management
system. In this system, store associates often skip the stock room and bring
items directly from delivery trucks to the shelves. The positive aspect is that
it has caused less spoilage in stock rooms, reduced costs, and allowed
associates to be more customer facing. However, the result has also been
empty shelves, angry customers, and discouraged employees.