IBS Hyderabad

MBA 2020-2022

Course Handout
Course Name: Business Communication Course Code: SLGM501 Semester: 1

Faculty Name : Dr. G. Ashok Kumar

Room No: D-206
Consultation Hours: 9.10 – 9.40 AM
Mobile No: 9490794869
Email: ashok.kumar@ibsindia.org

Course Objective

The module bestows on students opportunities to learn and practice business writing skills and
prepare them for making effective presentations. The module is exercise –driven & hands-on and
covers the following areas
 Effective Presentation Skills
 Types of business correspondence - Memos, letters, claims & responses
 Resume and Cover Letter
 Business Proposals
 Business Reports
 Business Meetings
 Crisis Communication

Learning Outcome

The module will help students to

1. Prepare for making effective presentations

2. Demonstrate effective writing skills - Letters, memos, reports, business proposals, resume,
cover letter

3. Conduct or participate in meetings and record the Minutes systematically

4. Communicate effectively during crises

Recommended Text Book: Business Communication-Connecting at Work-Hory Shankar Mukerjee-

Oxford University Press-2013

Suggested Reference books:

1. BCOM: Lehman, Dufrene, Sinha - Cengage Learning
2. Business Communication-Meenakshi Raman & Prakash Singh-Oxford University Press
3. Effective Business Communication - Krizan, Merrier, Logan & Williams-Cengage Learning
4. Business Communication Today-Courtland L.Bovee, John V.Thill and Abha Chatterjee-Pearson
Education Asia

1
5. Effective Business Communication-Herta A Murphy, Herbewrt W Hildebrandt & Jane P
Thomas

Course Outline

S.No Session Case

Chapter
No Topic/Area Covered Case Details
Reading

1 1-2 Effective Presentation Skills

Discussion 12,13
(input Sessions)

2 3 Body Language Discussion 5

That’s the way Department
3 4-5 Principles of Business writing 2,6
Case
4 6-7 Discussion with
Resume and Cover letter 16
Sample Resumes

5 8-12 Effective Presentation Skills

Student
Current Corporate Analysis 12,13
Presentations
(CCA)

6 13 Discussion –Sample
Memos 7,8
Memos
Department
7 14-17 Business Letters-Claims &
Write right 7,8
Responses, Negative messages Case
Department
8 18-20 Case, Role Play &
Agenda & MOM Case 10
Exercise

Discussion &
9 21-22
Business Proposals Analysis of sample 9
proposal
Discussion &
10 23-26 Report Writing (including SIP
Analysis of sample 9
report)
report
11 27-31 Effective Presentation Skills- Student
Presentations 12,13
Book or Movie Review

12 32 Note Making, Blogs, Podcasts,

Discussion 7, 8,18
Tweets
Department
13 33
Crisis Communication Crisis All The Way 7,8
Case

2
Expectations from Students

a. Students must report to the respective sessions well before the announced time. Late-comers will not
be permitted to join the class after the scheduled time. If late, the attendance for that session will be
marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the
chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and
group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in
the section below. Absence from these evaluations will mean non awarding of marks in that particular
component
e. Wherever applicable, group assignments require each student to contribute to the group effort. This
enhances group effectiveness and leads to greater appreciation of working in groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in
chappals / shorts / informal t shirts
g. Students are expected to show high regard and appreciation for in class discipline and desist from
using mobile phones. This disturbs the class ambience and unnecessarily diverts attention of other
students as well as the faculty member.
h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and
clarify doubts if any, seek explanations and get mentored if needed.
i. Attendance is compulsory in all sessions. However, refer to guidelines in your academic handbook for
exceptions.

Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following schedules have been drawn. Students
are expected to go through the dates / sessions mentioned and prepare accordingly.

Component
Component Weightage
Name

Class Participation Class Participation 10

Resume & Cover

Non Class Participation 10
Letter
Presentation -1-
Non Class Participation 10
CCA
Business Letters-
Claims &
Responses,
Non Class Participation 10
Negative
messages( Group
Assignment)
Non class participation Report Writing 10
Presentation – 2
Non Class Participation Book or Movie 10
Review
3
 End Term Exam 40
Total 100

Performance till Midterm will be announced by end of session No. 16 in each course which means
each student will know his / her performance in one CP and two NCPs. The final result will be
declared according to the timelines mentioned above and students will not be given another
opportunity except in rare circumstances of extreme illness or hospitalization.

Brief profile of the Faculty Member

Dr. G. Ashok Kumar has started his career as a banker in the year 1984 and served
Andhra Bank for 27 years in various capacities mostly heading the Branches. After
taking VRS from Andhra Bank, he worked in Indian School of Business (ISB) as
Senior Researcher for 2 years and as Principal of Lakshmi Vilas Bank Staff
Training College for 2 years. He is presently working as Associate Professor in
IBS Hyderabad for the last 3 years.

As far as his educational qualifications are concerned, he is M.Com, MBA, CAIIB

and Ph.D. in Management.