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التحليل الرباعى SWOT Analysis PDF
التحليل الرباعى SWOT Analysis PDF
اﻟﺘﺤﻠﻴﻞ اﻟﺮﺑﺎﻋﻰ
SWOT Analysis
ﺟﺎﻣﻌﺔ اﻟﻤﻨﺼﻮرة
اﻟﻤﻨﺼﻮرة ﺟﺎﻣﻌﺔ
5
ﺘﺤﻘﻴﻕ ﺍﻟﺫﺍﺕ
ﺘﻨﻤﻴﺔ ﻭﺍﺜﺒﺎﺕ ﺍﻟﺫﺍﺕ
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ﻣﻌﺎﻳﻴﺮ اﻟﻘﺪرة اﻟﻤﺆﺳﺴﻴﺔ
ﻣﻌﺎﻳﻴﺮ اﻟﻔﺎﻋﻠﻴﺔ اﻟﺘﻌﻠﻴﻤﻴﺔ
()
::
ﻟﻠﻤﺆﺳﺴﺔاﻟﺘﻌﻠﻴﻤﻴﺔ
اﻟﺘﻌﻠﻴﻤﻴﺔ اﻟﻤﺆﺳﺴﻴﺔﻟﻠﻤﺆﺳﺴﺔ
اﻟﻘﺪرةاﻟﻤﺆﺳﺴﻴﺔ
ﺗﻄﻮﻳﺮاﻟﻘﺪرة
ﺗﻄﻮﻳﺮ
::
::
?..
?
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١٦
اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ
ﻳﻘﺼﺪ ﺑﺎﻟﺒﻴﺌﺔ
.
Analysis
Analysis of
of Environment
Environment
( )
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( )
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اﻟﺘﺤﻠﻴﻞ اﻟﺒﻴﺌﻰ
SWOT Analysis
threatened.”
SWOT آﻴﻒ ﻧﺸﺄت
..................... و ﻣﻦ ﺛﻢ آﺎﻧﺖ
SWOT
........
. ...........
?
?
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اﻟﺴﻠﺒﻲﻋﻋﻠﻰﻠﻰﻧﻤﻮ
ﻧﻤﻮ اﻟﺘﺄﺛﻴﺮاﻟﺴﻠﺒﻲ
وذاتاﻟﺘﺄﺛﻴﺮ
وذات،،اﻟﻤﺸﺎﺑﻬﺔ
اﻟﻤﺸﻜﻼتاﻟﻤﺸﺎﺑﻬﺔ
اﻟﺠﻮاﻧﺐأوأواﻟﻤﺸﻜﻼت
ﻣﻦاﻟﺠﻮاﻧﺐ
ذﻟﻚﻣﻦ
وﻏﻴﺮذﻟﻚ
وﻏﻴﺮ
.اﻟﺘﻌﻠﻴﻤﻴﺔوﺳﻤﻌﺘﻬﺎ
.وﺳﻤﻌﺘﻬﺎ اﻟﻤﺆﺳﺴﺔاﻟﺘﻌﻠﻴﻤﻴﺔ
اﻟﻤﺆﺳﺴﺔ
آﻴﻒ ﻳﺘﻢ ﺗﺤﺪﻳﺪ ﻧﻘﺎط اﻟﻀﻌﻒ
?improve
What should you
?avoid
:
: -
.. . -
..
: -
:
.. .
What obstacles
do you face?
What is your ﻣﺎ هﻰ اﻟﻤﺨﺎﻃﺮ و اﻟﻤﻌﻮﻗﺎت اﻟﺘﻰ ﺗﻮاﺟﻬﻚ؟
competition
doing? ﻣﺎ هﻮ ﻣﺮدود اﻟﺘﻨﺎﻓﺲ؟
Is changing
technology هﻞ اﻟﺘﻐﻴﺮات اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ ذات ﺗﺄﺛﻴﺮ ﺳﻠﺒﻰ؟
threatening your
position? هﻞ هﻨﺎك ﻣﺸﺎآﻞ ﻣﺎﻟﻴﺔ؟
Do you have bad
debt or cash- هﻞ اى ﻣﻦ اوﺟﺔ اﻟﻀﻌﻒ ﻋﻨﺪك ﺗﻬﺪد ﻣﺆﺳﺴﺘﻚ؟
flow problems?
Could any of
your weaknesses
seriously
threaten your
business?
:أﻣﺜﻠﺔ اﻟﺘﻬﺪﻳﺪات ﻟﻤﺆﺳﺴﺎت اﻟﺘﻌﻠﻴﻢ اﻟﻌﺎﻟﻲ
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آﻴﻔﻴﺔ إﺟﺮاء ﺗﺤﻠﻴﻞ SWOT
Opportunities Strengths
Weaknesses
Opportunities Threats
P
Opportunities Threats Opportunities
Opportunities Threats Threats
Opportunities Threats
Threats
Opportunities
Threats
اﻟﻔﺮص
اﻟﺘﻬﺪﻳﺪات أي ﻋﺎﻣﻞ ﻣﻦ ﺧﺎرج اﻟﻤﻨﻈﻮﻣﺔ ﻳﺆﺛﺮ
أي ﻋﺎﻣﻞ ﻣﻦ ﺧﺎرج اﻟﻤﻨﻈﻮﻣﺔ ﻓﻴﻬﺎ ﺑﺸﻜﻞ إﻳﺠﺎﺑﻲ وﻳﻤﻜﻦ
وﻳﺆﺛﺮ ﻓﻴﻬﺎ ﺑﺸﻜﻞ ﺳﻠﺒﻲ . اﺳﺘﺨﺪاﻣﻪ ﻓﻲ ﺗﺤﻘﻴﻖ أهﺪاف اﻟﺨﻄﺔ.
SWOT ﻣﺼﻔﻮﻓﺔ
Minimize//avoid
Minimize avoid
Internal Analysis
ﻧﻘﺎط اﻟﻘﻮة ﻧﻘﺎط اﻟﻀﻌﻒ
match
match
External Analysis
اﻟﻔﺮص اﻟﺘﻬﺪﻳﺪات
Minimize//avoid
Minimize avoid
TOWS ﻣﺼﻔﻮﻓﺔ
STRENGTHS WEAKNESSES
List strengths List weaknesses
OPPORTUNITIES SO STARTEGY WO STRATEGY
List opportunities Use S to take Overcome W by taking
advantage of O advantage of O
THREATS ST STARTEGY WT STRATEGY
List threats Use S to avoid T (turnover strategy)
Minimize W & avoid T
SWOT strategies
S-O strategies:
ﺗﺴﺘﺨﺪم اﻟﻔﺮص اﻟﻤﺘﺎﺣﺔ ﻟﺰﻳﺎدة اﻟﻘﻮى ﻟﺪى ﻟﻠﻤﺆﺳﺴﺔ
S-T strategies:
ﺗﺴﺘﺨﺪم اﻟﻨﺠﺎح ﻟﻠﺤﺪ ﻣﻦ اﻟﺘﻬﺪﻳﺪات
W-O strategies:
ﺗﺴﺘﺨﺪم اﻟﻔﺮص اﻟﻤﺘﺎﺣﺔ ﻓﻰ ﻣﻌﺎﻟﺠﺔ ﻧﻘﺎط اﻟﻀﻌﻒ
W-T strategies:
ﺗﺤﺪ ﻣﻦ ﻧﻘﺎط اﻟﻀﻌﻒ وﺗﺘﺠﻨﺐ ا ﻟﺘﻬﺪﻳﺪات
TOWS
وﺟﻮد ﻋﺪد ) (٤٠ﻣﻦ اﻋﻀﺎء هﻴﺌﺔ ﺿﻌﻒ ﻣﺴﺘﻮى ﻋﺪد ) (٢٠ﻣﻦ اﻋﻀﺎء
اﻟﺘﺪرﻳﺲ اﻟﻤﺪرﺑﻴﻦ ﻋﻠﻰ ﺑﺮاﻣﺞ اﻟﻌﺮض هﻴﺌﺔ اﻟﺘﺪرﻳﺲ ﻓﻲ اﺳﺘﺨﺪام اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ
اﻟﺤﺪﻳﺜﺔ اﻟﺤﺪﻳﺜﺔ ﻓﻲ اﻟﺘﺪرﻳﺲ
• اﻟﺠﺰء اﻷول:
اﻟﺮؤﻳﺔ واﻟﺮﺳﺎﻟﺔ واﻷهﺪاف اﻹﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ. •
اﻟﺘﺤﻠﻴﻞ اﻟﺒﻴﺌﻲ ﺑﺎﺳﺘﺨﺪام أﺳﻠﻮب )(SWOT •
اﻷداء اﻟﻤﻄﻠﻮب أﺻﻐﺮ اﻷداء اﻟﻤﻄﻠﻮب أآﺒﺮ ﻣﻦ ﻋﺪم وﺟﻮد ﻓﺠﻮة
اﻷداء اﻟﺤﺎﻟﻲ
ﻣﻦ اﻷداء اﻟﺤﺎﻟﻲ
اﺳﺘﺮاﺗﻴﺠﻴﺔ اﻟﺘﺮآﻴﺰ
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ﻠﺜ ﻣ أ. 9
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ﺔ ﻠﺜ ﻣ
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