Project 1: HPE

Market Opportunity Analysis

Segmenting, Positioning and Branding
Answer 1

1. B2B - Small & Medium Size organization and Large Corporates

2. Geographical segmentation for matured and upcoming markets
3. Decision making Individuals of large corporates and firms on personal and professional capacity
Answer 2

HPE hybrid cloud, professional services, strategic planning and operational services is complemented with risk free
and secure IT services. HPE help customers use technology to cut down the time required to turn ideas into value for
the company. With lot of emphasis on dig data analytics, cloud computing, Edge computing and IoT HPE offers
integration of public cloud to their IT infrastructure to reduce data risk and hacking.
Answer 3
“For ever evolving technology requirement, HPE has made simple, reliable and customised solutions in software,
hardware, strategic planning and operational services complemented with risk free and secure IT services for
upcoming, small, medium and large established firms through out the globe ”
Answer 4
Branding Level Branding Efforts from HPE Type of Branding Reason

Corporate 1. ‘The Living Progress’ Rational & Product attribute -Talks about, ,cost efficient,
emotional world leading, 1st of its kind most secure along
Emotion lead - social investment, human genome,
agriculture output and research, downtime and
money involved

2. ‘Say Yes’ Cultural Legacy technology hindrance and how HPE can
change the situation

Decision-maker 1. Partnership with Bloomberg - Joe De Sana, Tony Cultural Addressed and motivated the issues people in
Fernandes similar line face

2. Partnership with SkySports Emotional Providing insights of managers, team leaders

and performers who has worked wonders

Sector 1. Case Study: Technical University of Denmark accelerated Emotional and rational Disease analysis in life science and how HPE
its biological sequence analysis through HPE Apollo 6000 Apollo 6000 reduced time required
Answer 5

A. Corporate branding -
With infusion of big data analytics how travel, investments, medical, health, manufacturing, telecommunications, entertainment
and various other industries have been able to improve the process, efficiency etc and there by benefitting the end user with
reduced pain points offering high satisfaction and better results.

B. Decision-maker branding -
A Family enjoying various benefits in travel, investment, medical, health, entertainment etc which has come to them as a result
of big data interpretation by industry experts developing new and improved product or service providing them a elevated
satisfaction when compared to the non HPE era.