Ashraf Project

An Organizational Study at BOMBAY RAYON FASHIONS LIMITED
CONTENTS
SL NO. CHAPTERS PAGE NO
1. INTRODUCTION
2. INDUSTRY PROFILE
3. COMPANY PROFILE
4. DEPARTMENTAL STUDY
5. SWOT ANALYSIS
6. FINDINGS, RECOMMENDATION & CONCLUSION
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Presidency College, Kempapura, Bangalore
INTRODUCTION TO ORGANIZATIONAL STUDY
Organization
An organization is an entity comprising multiple people, such as an institution or an

association, which has a collective goal and is linked to an external environment. The word
organization is derived from the Greek word organon, which means “instrument, tool, and
organ”.
Organization Study
Definition
Organizational study is "the examination of how individuals construct organizational

structures, processes, and practices and how these, in turn, shape social relations and create
institutions that ultimately influence people", organizational study comprises of different areas
that deal with the different aspects of the organizations, many of the approaches
are functionalist but critical research also provide alternative frame for understanding in the field.
Organization study aims to promote the understanding of organizations, organizing and

the organized, and the social relevance of that understanding. It encourages the interplay between
theorizing and empirical research, in the belief that they should be mutually informative. It is the
multidisciplinary journal which is open to contribution of high quality, from any perspective
relevant to the field and from any country.
Introduction of BRFL
BOMBAY RAYON FASHIONS LTD is a registered company under Company’s Act

having office at D-1st floor, Oberoi Garden Estate, Chandivalli Farms Road, Chandivalli,
Andheri (East) Mumbai 400072. The company has been promoted by Mr Janardhan Agarwal,
who is the Chairman of the company Mr Aman Agarwal is the Vice Chairman of the company &
Mr Prashanth Agarwal is the Managing Director of the company.
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Over two decades BOMBAY RAYON FASHIONS LTD is amongst India’s most
dynamic and professionally managed and fast growing textile group, which has excelled with a
drivers range of high fashion fabrics.
Bombay Rayon achieves its outstanding production performance through continued

investment in every aspect of the manufacturing processes. BRFL offers the finest in the textile
industry. Based in Mumbai, Maharashtra Bombay
Objectives of the study
1. To understand the organizational structure of Bombay Rayon Fashions Limited.

2. To get the knowledge about financial and managerial aspects of Bombay Rayon Fashions
Limited.
3. To know about the structure and functioning of various departments within Bombay
Rayon Fashions Limited.
4. To study how the management controls various departments for the attainment of the
organization objectives.
Title of the study
This study is titled as “An Organizational Study at Bombay Rayon Fashions Limited”
Methodology
Primary Data
It is collected through the interviewing departmental heads and other staff for understanding the
activities of each department, structure and their roles played each of understanding them.
Secondary Data
 Internet
 Office records
This study is done by personally visiting the office of Bombay Rayon Fashions Limited. All the
primary data have been collected by direct interview with general manager and managers of
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various departments and other personnel including supervisors, workers etc. of the company.
Information about manufacturing process has been collected by observing the functioning of
machines and equipments in the plant. The quality manual, publications of the government of
India, ministry of textile, magazines, periodicals relating to the textile industry, internet etc, were
a useful source of the secondary data.
Limitations of the study
1. The study was conducted within a period of stipulated time.

2. The workers were busy with their work and had little time available for an interview.
3. The area of concentration is only five units of Bombay Rayon Fashions Limited.
4. Manager’s time availability for discussion was limited and frequently interrupted due
to official commitments.
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Industry Profile
Introduction
The Textile industry in India traditionally, after agriculture, is the only industry that has
generated huge employment for both skilled and unskilled labor in textiles. The textile industry
continues to be the second largest employment generating sector in India. It offers direct
employment to over 35 million in the country. The share of textiles in total exports was 11.04%
during April–July 2010, as per the Ministry of Textiles. During 2009-2010, Indian textiles
industry was pegged at US$55 billion, 64% of which serves domestic demand. In 2010, there
were 2,500 textile weaving factories and 4,135 textile finishing factories in all of
India. According to AT Kearney’s ‘Retail Apparel Index’, India is ranked as the fourth most
promising market for apparel retailers in 2009.
India Textile Industry is one of the leading textile industries in the world. Though, it was
a predominantly unorganized industry even a few years back, but the scenario started changing
after the economic liberalization of Indian economy in 1991. The opening up of economy gave
the much-needed thrust to the Indian textile industry, which has now successfully become one of
the largest in the world.
India textile industry largely depends upon the textile manufacturing and export. It also
plays a major role in the economy of the country. India earns about 27% of its total foreign
exchange through textile exports. Further, the textile industry of India also contributes nearly
14% of the total industrial production of the country. It also contributes around 3% to the GDP of
the country. India textile industry is also the largest in the country in terms of employment
generation. It not only generates jobs in its own industry, but also opens up scopes for the other
ancillary sectors. India textile industry currently generates employment to more than 35 million
people. It is also estimated that, the industry will generate 12 million new jobs by the year 2010.
India is the second largest producer of textiles and garments in the world. The Indian
textiles and apparel industry is expected to grow to a size of US$ 223 billion by 2021, according
to a report by Technopak Advisors. This industry accounts for almost 24% of the world’s spindle
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capacity and 8% of global rotor capacity. Abundant availability of raw materials such as cotton,
wool, silk and jute as well as skilled workforce have made the country a sourcing hub.
The textiles industry has made a major contribution to the national economy in terms of
direct and indirect employment generation and net foreign exchange earnings. The sector
contributes about 14 per cent to industrial production, 4 per cent to the gross domestic product
(GDP), and 27 per cent to the country's foreign exchange inflows. It provides direct employment
to over 45 million people. The textiles sector is the second largest provider of employment after
agriculture. Thus, growth and all round development of this industry has a direct bearing on the
improvement of the India’s economy.
Growth
The Indian textile industry is set for strong growth, buoyed by strong domestic
consumption as well as export demand. The most significant change in the Indian textiles
industry has been the advent of man-made fibers (MMF). India has successfully placed its
innovative range of MMF textiles in almost all the countries across the globe. MMF production
recorded an increase of 10 per cent and filament yarn production grew by 6 per cent in the month
of February 2014. MMF production increased by about 4 per cent during the period April 2013–
February 2014.
Cotton yarn production increased by about 10 percent during February 2014 and by about
10 percent during April 2013–February 2014. Blended and 100 percent non-cotton yarn
production increased by 6 percent during February 2014 and by 8 percent during the period April
2013–February 2014. Cloth production by mill sector registered a growth of 9 percent in the
month of February 2014 and of 6 percent during April 2013–February 2014. Cloth production by
power loom and hosiery increased by 2 percent and 9 percent, respectively, during February
2014. The total cloth production grew by 4 percent during February 2014 and by 3 percent
during the period April 2013–February 2014.
Textiles exports stood at US$ 28.53 billion during April 2013–January 2014 as compared
to US$ 24.90 billion during the corresponding period of the previous year, registering a growth
of 14.58 per cent. Garment exports from India is expected to touch US$ 60 billion over the next
three years, with the help of government support, said Dr A Sakthivel, Chairman, Apparel Export
Promotion Council (AEPC).
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The textiles sector has witnessed a spurt in investment during the last five years. The
industry (including dyed and printed) attracted foreign direct investment (FDI) worth Rs
6,710.94crore (US$ 1.11 billion) during April 2000 to February 2014.
Market Size
The Indian textiles industry, currently estimated at around US $108 billion, is expected to
reach US $ 141 billion by 2021. The industry is the second largest employer after agriculture,
providing direct employment to over 45 million and 60 million people indirectly. The Indian
Textile Industry contributes approximately 5 percent to GDP, and 14 percent to overall Index of
Industrial Production (IIP).
The Indian textile industry has the potential to grow five-fold over the next ten years to
touch US$ 500 billion mark on the back of growing demand for polyester fabric, according to a
study by Wazir Advisors and PCI Xylenes and Polyester. The US$ 500 billion market figure
consists of domestic sales of US$ 315 billion and exports of US$ 185 billion. The current
industry size comprises domestic market of US$ 68 billion and exports of US$ 40 billion,
according to Mr Prashat Agarwal, Managing Director, and Wazir Advisors. Apparel exports
from India have registered a growth of 17.6 percent in the period April—September 2014 over
the same period in the previous financial year.
Various Categories
Indian textile industry can be divided into several segments, some of which can be listed
as below:
 Cotton Textiles
 Silk Textiles
 Woolen Textiles
 Readymade Garments
 Hand-crafted Textiles
 Jute and Coir
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Indian textile industry is one of the leading in the world. Currently it is estimated to be
around US$ 52 billion and is also projected to be around US$ 115 billion by the year 2012. The
current domestic market of textile in India is expected to be increased to US$ 60 billion by 2012
from the current US$ 34.6 billion. The textile export of the country was around US$ 19.14
billion in 2006-07, which saw a stiff rise to reach US$ 22.13 in 2007-08. The share of exports is
also expected to increase from 4% to 7% within 2012. Following are area, production and
productivity of cotton in India during the last six decades.
Year Area in lakh Production in lakh bales of 170 Yield kgs per
hectares kgs hectare
1950-51 56.48 30.62 92
1960-61 76.78 56.41 124
1970-71 76.05 47.63 106
1980-81 78.24 78.60 170
1990-91 74.39 117.00 267
2000-01 85.76 140.00 278
2001-02 87.30 158.00 308
2002-03 76.67 136.00 302
2003-04 76.30 179.00 399
2004-05 87.86 243.00 470
2005-06 86.77 244.00 478
2006-07 91.44 280.00 521
2007-08 94.39 315.00 567
2008-09 93.73 290.00 526
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Though during the year 2008-09, the industry had to face adverse agro-climatic
conditions, it succeeded in producing 290 lakh bales of cotton comparing to 315 lakh bales last
year, yet managed to retain its position as world's second highest cotton producer.
Investments
The textiles sector has witnessed a spurt in investment during the last five years. The
industry (including dyed and printed) attracted foreign direct investment (FDI) worth US$
1,522.51 million during April 2000 to December 2014.
Some of the major investments in the Indian textiles industry are as follows:
1. Reliance Industries Ltd (RIL) plans to enter into a joint venture (JV) with China-
based Shandong Ruyi Science and Technology Group Co. The JV will leverage RIL's
existing textile business and distribution network in India and Ruyi's state-of-the-art
technology and its global reach.
2. Giving Indian sarees a ‘green’ touch, Dupont has joined hands with RIL and Vipul
Sarees for use of its renewable fibre product Sorona to make an ‘environment-
friendly’ version of this ethnic ladies wear.
3. Raymond has launched ‘Regio Italia’, a luxurious, elite and finest Italian fabric for its
customers. Regio Italia is a fine collection of fabrics from Italy with the latest designs
that is carefully woven and specially handpicked assortment of the best designs in
formal and occasion menswear suiting fabrics.
4. Snapdeal has partnered with India Post to jointly work on bringing thousands of
weavers and artisans from Varanasi through its website. “This is an endeavour by
Snapdeal and India Post to empower local artisans, small and medium entrepreneurs
to sustain their livelihood by providing a platform to popularize their indigenous
products,” said Mr Kunal Bahl, CEO and Co-Founder, Snapdeal.
5. Welspun India Ltd (WIL), part of the Welspun Group has unveiled its new spinning
facility at Anjar, Gujarat - the largest less than one roof in India. The expansion
project reflects the ethos of the Government of Gujarat’s recent ‘Farm-Factory-
Fabric-Fashion-Foreign’ Textile Policy, which is aimed at strengthening the entire
textile value-chain.
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Government Initiatives
The Indian government has come up with a number of export promotion policies for the
textiles sector. It has also allowed 100 per cent FDI in the Indian textiles sector under the
automatic route.
Some of initiatives taken by the government to further promote the industry are as under:
1. Duty free entitlement to garment exporters for import of trimmings, embellishments and
other specified items increased from 3 per cent to 5 per cent. This initiative is expected to
generate an additional RMG exports estimated at Rs 10,000 crore (US$ 1.61 billion).
2. The government has also proposed to extend 24/7 customs clearance facility at 13
airports and 14 sea ports resulting in faster clearance of import and export cargo.
3. The proposal for imposing duty on branded items was dropped providing relief to the
entire value chain.
4. The Ministry of Textiles has approved a 'Scheme for promoting usage of geotechnical
textiles in North East Region (NER)' in order to capitalize on the benefits of geotechnical
textiles. The scheme has been approved with a financial outlay of Rs 427 crore (US$
69.12 million) for five years from 2014-15.
5. The Ministry of Textiles, Government of India plans to enter into an agreement with
Flipkart to provide an online platform to handloom weavers to sell their products.
6. The foundation stone of the Trade Facilitation Centre and Craft Museum was laid by Mr
Narendra Modi, Prime Minister of India at Varanasi.
7. Detailed arrangement for purchase of cotton from the farmers by the Cotton Corporation
of India Ltd (CCI) under the Minimum Support Price Operation was monitored. 343
purchase centers were finalized in consultation with the State Governments after
meetings with officers of CCI and the cotton producing states, resulting in streamlining of
operations.
Ministry of textiles and organizations
Government of India passed the National Textile Policy in 2000. The major functions of
the ministry of textile are formulating policy and coordination of man-made fiber, cotton, jute,
silk, wool industries, decentralization of power loom sector, promotion of exports, planning &
economic analysis, finance and promoting use of information technology. The advisory boards
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for the ministry include All India Handlooms Board, All India Handicrafts Board, All India
Power looms Board, Advisory Committee under Handlooms Reservation of Articles for
Production and Co-ordination Council of Textiles Research Association. There are several public
sector units and textile research associations across the country.
India's textile market size
The size of India's textile market is expected to expand at a CAGR of 10.1 per cent over 2009-
21.
India's textile and apparel sector

In 2012, apparel had a share of 69 percent of the overall market; textiles contributed the
remaining 31 percent.
Strengths
1. Vast textile production capacity.
2. Large pool of skilled and cheap work force.
3. Entrepreneurial skills.
4. Efficient multi-fiber raw material manufacturing capacity.
5. Large domestic market.
6. Enormous export potential.
7. Very low import content.
8. Flexible textile manufacturing systems.
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Weaknesses
1. Increased global competition in the post 2005 trade regime under WTO.
2. Imports of cheap textiles from other Asian neighbors.
3. Use of outdated manufacturing technology.
4. Poor supply chain management.
5. Huge unorganized and decentralized sector.
6. High production cost with respect to other Asian competitors.
Current Facts on India Textile Industry

1. India retained its position as world’s second highest cotton producer.
2. Acreage under cotton reduced about 1% during 2008-09.
3. The productivity of cotton which was growing up over the years has decreased in 2008-
09.
4. Substantial increase of Minimum Support Prices (MSPs).
5. Cotton exports couldn't pick up owing to disparity in domestic and international cotton
prices.
6. Imports of cotton were limited to shortage in supply of Extra Long staple cottons.
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Company Profile
BOMBAY RAYON FASHIONS LIMITED is a company registered under Company’s

Act having registered office at Apparel Park, Near Railway Station, Doddaballapur, Bangalore-
561203. BRFL is a vertically integrated textile company, engaged in the manufacture of a wide
range of fabrics and garments from state of the art production facilities. Apart from being the
largest shirt manufacturer in India, BRFL is successfully evolved into a multi-fiber
manufacturing company producing fabrics such as Cotton, Polyester, Tencel, Modal, Lycra,
Wool and various blends. Our yarn dyed fabric, printing techniques, finishing, processing,
weaving, stitching are a mark of excellence making every piece of fabric perfect. With fabric
manufacturing facilities of 100 million meters per annum, garment manufacturing facilities of 60
million pieces per annum, being expanded to 90 million pieces per annum and a string employee
base of around 38,000; BRFL is one of the most sought after brands in the Indian as well as
International fashion markets.
Clothing is one of the strongest human desires. A desire to be different. A desire to look
beautiful. A desire to be comfortable. A desire to make a statement. A desire that is fulfilled by
that perfect piece of fabric called ‘BRFL’. Woven with passion, our fabrics speak a story of
novelty. BRFL has grown phenomenally and the reason has been our customers. Inspired
towards betterment, BRFL now possess the entire knowhow and technology for yarn dyeing,
fabric weaving, processing and garment manufacturing. BRFL is one of India’s most dynamic
and professionally managed textile groups. No wonder, BRFL is well renowned in the fashion
export industry worldwide. With over 200 million meters per annum of fabric manufacturing
facilities and over 45 million pieces per annum of garment manufacturing facilities, BRFL is a
rapidly growing textile company with over 32,000 employees.
Mission
At BRFL, we aim to become exclusive and efficient with the newest designs and consistent
fabric quality. Our goal is to provide the shortest turn-around time in production and supply. We
strive towards better employee work culture, 100% customer satisfaction and stronger supplier
and stakeholder relations.
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Vision
Our vision is to become an all-inclusive Global Fashion Apparel Brand, catering to the ever-
changing fashion industry of direct retail customers and create long term associations with
transparent business offerings.
Milestones
Established in 1986, BRFL is on the verge of completing 25 glorious years in the Industry. The
journey of our organization has been dynamic.
Year
1986 Mr. Janardhan Agrawal establishes the Bombay Rayon Group.
1990 Maharashtra gets its first fabric manufacturing facility.
1998 Bombay Rayon Group commences export of fabrics.
2001 Launch of the Garment Division.
2005 Bombay Rayon Groups business is consolidated into BRFL.
2005 The company makes a successful IPO with a listing on all the stock exchanges in
India.
2005 BRFL acquires DPJ Clothing UK, supplying to high street retailers in UK.
2005 Set up of 7 garment manufacturing facilities in Bangalore with around 7000
machines.
2007 BRFL acquires “Leela Scottish Lace”, one of the largest garment manufacturing
units set up in India, making BRFL one of the largest apparel groups in India.
2007 BRFL acquires “LNJ Apparel” a 1000 machine specialized bottoms plant.
2007 BRFL marks the commencement of the mega USD 250 million Textile and Garment
Projects under a special MOU signed with the government of Maharashtra.
2007 BRFL establishes a fully integrated textile mill in Doddaballapur, Bangalore with a
capacity to process 1 lakh meters/day.
2008 BRFL acquires the iconic brand “Guru”.
2009 BRFL is sanctioned the project under the scheme for Integrated Textile Park (SITP)
by the Govt of India.
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2010 BRFL establishes the world’s largest fabric processing capacity of 5 lakh meters/day
at Tarapore.
2010 BRFL acquires STI India Ltd, a world class producer of 100% cotton yarn.
Our Founder
Mr. J.D. Agrawal
When one visionary man set out, on his mission to fulfill his dream of the perfect fabric for the
world, his passion gave birth to an enterprise called Bombay Rayon. The man was Mr. J.D.
Agrawal. His enthusiasm for quality fabrics inspired him to bring innovations to Bombay Rayon
Fashions Limited since its inception in 1986. The company has grown at an overwhelming pace,
keeping up with the needs of the customers as well as stakeholders. With its entry into retail
market and the global fashion export industry, Bombay Rayon Fashions Limited (or BRFL) has
become the fastest growing company in the Indian Textile Industry. The culmination of a dream,
this is just the beginning of a revolution in the Indian Fashion Market.
Our Founder Speaks
“At Bombay Rayon, we continue to lead the field by focusing on what we know best.
Creating exclusive top-of-the-line garments and suiting’s & shirting’s for those who love the
very concept of dressing up. From our shirting’s to our fabrics, to our formal wear and exclusive
collections, when it comes to corporate performance and refreshing lifestyle, Bombay Rayon
Fashions Limited has always been a leader.
Since 1986, Bombay Rayon Fashions Limited has been the name India relies on for
clothing that fits the active Indian spirit. Bombay Rayon Fashions Limited provides apparels that
are inspired by the five basic elements that make-up our atmosphere and the garments do
perform. Exclusive construction details and only the finest fabrics ensure our patrons will be
equipped to take on whatever challenge comes their way. I have always wanted our customers to
head out in the adventure of their lives in the brand that has made living and lifestyle great for
nearly two decades… Bombay Rayon.
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I still remember the time when both my sons stepped onto the corridors of our
manufacturing unit. The overwhelming sense of achievement that I witnessed on their faces then,
continues to inspire me in walking that extra mile… just that now, it’s no more an ‘I’. What
started as a small business enterprise in the mid eighties is now a powerhouse textile giant
catering to the needs of people from across global parameters. Bombay Rayon Fashions Limited
has not only instilled in its employees a never-ending drive to reach-out, but has also equipped
their families with a sense of pride and achievement; such that no other can parallel. This in
essence is our real accomplishment and Bombay Rayon Fashions Limited shall always live up to
the intrinsic demands and expectations of India and the world.
Bombay Rayon’s product designs are all about being at ease in comfortable clothing with
effortless style so our clientele never to worry about what they’re wearing. At work or at your
leisure, with the Bombay Rayon Fashions Limited tag, our patrons can never cease to enjoy the
simple comfort of just being them. That’s a promise, which over time has transformed into a
cherished legacy and a trusted assurance matched by none.
Let me hereby reaffirm, this distinction will always be the hallmark of the brand that’s
Bombay Rayon.”
Board of Directors
Mr. J.D. AGRAWAL – CHAIRMAN
Mr. J.D. Agrawal is the key person behind the establishment and growth of the Bombay Rayon
Group. He founded the company in the year 1986 and as a Chairman, has led the company to
greater heights of success with a strategic approach. He has brought innovations in the business.
Be it the establishment of the Bombay Rayon brand of fabrics in the local retail market or a
unique trend of biannual presentation of the company’s collections to the trade. Under his
guidance, the company has gained international recognition. He holds a Bachelor Degree in
Commerce.
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Mr. AMAN AGRAWAL – EXECUTIVE VICE CHAIRMAN
Mr. Aman Agrawal has over 20 (twenty) years of experience in the textile industry and has
strategically directed the business to newer heights. He has always encouraged innovation, like
newer approach to projects, implementation of new technologies and IT system integrations. His
challenging and competitive approach has led to establishment of top class manufacturing
facilities in weaving, fabric processing, garmenting and value addition and today with the
versatility of producing multi-fibre textile products regardless of value and volume constraints.
His inspiring leadership has brought competitive costs and consistent quality of company’s
products. The company’s group reputation of being capable of delivering of any sort of
complicated yarn dyed fabric is mainly due to his efforts of building in-house expertise of
transforming complex designs from drawing board to shop floor. He holds a Bachelor Degree in
Commerce and Masters in Business Administration from Australia.
Mr. PRASHANT AGRAWAL – MANAGING DIRECTOR
Mr. Prashant Agrawal has over 18 (eighteen) years of experience in the textile industry and has
been phenomenal in the emergence of the company global brand. Under his leadership, the
company’s fabric exports have grown manifold with complete oversees marketing from initiation
to delivery. He has strategically led the company’s manufacturing capabilities to a globally
renowned label in the international fashion markets. His futurist vision has transformed the
company from a fabrics company to a fully integrated apparel company, known for their reliable
fabric supply to top labels globally. He holds a Bachelor Degree in Chemical and Masters in
Chemical Engineering & Petroleum Refining from USA.
Mr. NASEER AHMED – JOINT VICE CHAIRMAN
Mr. Naseer Ahmed was the Minister of State for small-scale industries in the state of Karnataka
during October 1990 to November 1992. After completing his studies he entered into politics and
held various positions in the Congress Party. He has promoted four companies in the textile
sector and his group has successfully established a niche in the export market by supplying to top
international brands. He holds a Bachelor Degree in Commerce.
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Mr. A.R. MUNDRA – EXECUTIVE DIRECTOR (FINANCE)
Mr. A.R. Mundra has over 25 (twenty-five) years of experience in the field of finance,
commercial and management. His core strength lies in fund procurement, internal controls,
organizational systems and strategic planning. He has worked with organizations like Bhansali
Engineering Polymers Limited (President), Welspun group of companies (Senior VP-Finance,
CS and Chief Executive-Commercial). In the initial years of career, he has worked with Indian
Rayon and Industries Limited, Birla Group of Companies and Gujarat Ambuja Cement Limited
in various capacities. He is an associate member of the Institute of Chartered Accountants of
India and the Institute of Company Secretaries of India. He also holds membership of the
International Institute of Business Management, London. Mr. Mundra has also been awarded
‘Samaj Shri” for excellence in management by Indian Institute of Management Executives,
Mumbai in 1994.
Mr. SURESH VISWASRAO – INDEPENDENT DIRECTOR
Mr. Suresh Vishwasrao is a retired bank officer. He has more than 45 (forty-five) years of
professional experience in the areas of banking regulations, FEMA, loan syndications, capital
market activities etc. He holds Masters in Arts and also Diploma in Risk Management from New
York University. He is also a member of Certified Associated Indian Institute of Bankers.
Mr. M.M. AGRAWAL – INDEPENDENT DIRECTOR
Mr. M.M. Agrawal is a retired Deputy Managing of Axis Bank. He has more than 42 (forty-two)
years of experience in the field of banking, financial management, financial services, private
equity funding, corporate governance and corporate social responsibilities. He holds a Bachelor
Degree in Engineering and is also a member of Certified Associated Indian Institute of Bankers.
Mr. A. ARUMUGHAM – INDEPENDENT DIRECTOR
Mr. A. Arumugham has over 36 (thirty-six) years of experience as a Practicing Chartered

Accountants. He has been associated with various large corporate houses providing advises in
the field of fund mobilization, mergers, takeovers, accounting, legal compliances etc. He is an
associate member of the Institute of Chartered Accountants of India.
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Ms. PRACHI DESHPANDE – WHOLE TIME DIRECTOR
Ms. Prachi has overall 13 years of experience in Secretarial & Legal Matters. She possessed the
Bachelor’s Degree in Law and is also the Associate Member of Institute of Company Secretaries
of India (ICSI). She has worked with the company for the period of more than 9 years. She was
in charge of complete Secretarial and Legal Department and was handling relationship with the
Bankers & Investors. She was the core team member for raising funds by way of equity & debt
by the company. Additionally she has got an experience of handling litigations in her previous
employment.
Mr. JOHN MATHEW – INDEPENDENT DIRECTOR
Mr. John Mathew has total 28 years of experience in corporate and structured finance, private
equity, project finance and credit appraisal, financial modeling, new product development, high
yielding cross border LBOs, business development & origination, debt syndication, financial
restructuring, infrastructure projects, legal and contractual documentation. At present he is
working as an Advisor of Strugence Capital Advisors LLP. His past employment includes
Managing Director & CEO of “CFS Limited”’, the Investment Banking arm and 100%
subsidiary of Central Bank of India & Chief General Manager & Country Head – Corporate
Banking, Export-Import Bank of India, managing a portfolio of over US$ 3 billion with over 300
active corporate client relationships. And also hold Directorship in Bombay Rayon Fashions
Limited for the period of 2 years since 19th December, 2006 to 28th October, 2009 as a Nominee
of Export-Import Bank of India.
COMMITTEES OF THE BOARD OF DIRECTORS
AUDIT COMMITTEE
The primary objective of the Audit Committee is to monitor and provide effective supervision of
the management’s financial reporting process with a view to ensure accurate, timely and proper
disclosures and transparency, integrity and quality of financial reporting. The Committee
oversees the deployment of funds and the work carried out by management, statutory auditors
and internal auditors, in relation to the financial reporting process and the safeguards employed
by them. The Committee recommends the appointment and removal of statutory auditors,
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internal auditors and cost auditors, fixation of their audit fees and monitors their independence
and effectiveness of audit process. The Committee also evaluates the risk management system
and vigil mechanism.
The Audit Committee comprises of:
1. Mr. A. Arumugham – Chairman

2. Mr. Suresh Vishwasrao
3. Mr. Naseer Ahmed
4. Mr. A.R. Mundra
NOMINATION & REMUNERATION COMMITTEE (FORMERLY

KNOWN AS REMUNERATION COMMITTEE)
The Nomination & Remuneration Committee deals with all elements of appointment,
remuneration, service contracts and other terms and conditions of service of the directors, key
managerial personnel and senior management. The Committee formulates the criteria for
determining the qualifications, experience, positive attributes and independence of director and
recommends to the Board a policy relating to the remuneration of the directors, key managerial
personnel and senior management. The Committee ensures that remuneration policy of the
company is primarily based on the criteria like performance of the company, potential,
experience and performance of individual personnel and external environment. The committee
also defines the criteria for evaluation of the Board and Board’s diversity.
The Nomination & Remuneration Committee Comprises of:
1. Mr. Naseer Ahmed – Chairman

2. Mr. Suresh Vishwasrao
3. Mr. A. Arumugham
CORPORATE SOCIAL RESPONSIBILITY COMMITTEE
The purpose of the Corporate Social Responsibility Committee is to formulate and monitor CSR
policy of the company. The CSR committee has adopted a policy that intends to:
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1. Strive for economic development that positively impacts the society at large with
minimal resource footprints.
2. Be responsible for the company’s actions and encourage a positive impact through its
activities on the environment, communities and stakeholders. The committee will be
overseeing the activities / functioning relating to identifying the areas of CSR activities,
programs, execution of initiatives, reporting the progress and making appropriate
disclosures as per the policy.
The Corporate Social Responsibility Committee comprises of:
1. Mr. Suresh Vishwasrao – Chairman

2. Mr. A. Arumugham
3. Mr. A.R. Mundra
STAKEHOLDERS RELATIONSHIP COMMITTEE (FORMERLY

KNOWN AS SHAREHOLDERS / INVESTORS GRIEVANCE COMMITEE)
The shareholder’s relationship committee was constituted to specifically look into the matters
relating to investors grievances such as transfer, transmission, split and consolidation of investors
holding, replacement of lost / mutilated / stolen share certificates and dematerialization of shares,
non-receipt of dividend / notices / annual reports and change of addresses, among others. The
main object of the committee is to strengthen investor relations. The committee also evaluates
the performance and service standards of the Registrar and Share Transfer Agent of the
Company and also provides continuous guidance to improve the service levels for the investors.
The Stakeholders Relationship Committee comprises of:
1. Mr. Janardhan Agrawal – Chairman

2. Mr. A.R. Mundra
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SUBSIDIARIES
Bombay Rayon Holdings Limited (BRHL)
The company was originally incorporated as Bombay Retail Private Limited on 23rd February
2007 and the same was changed to Bombay Rayon Holdings Limited w.e.f 5th June 2009. The
company was incorporated for the purpose of carrying on the business of textiles. The company
is a wholly owned subsidiary company of Bombay Rayon Fashions Limited. In furtherance of its
business, the company has formed two wholly owned subsidiary companies i.e. BRFL Europe
B.V. & BRFL Italia S.R.L.
BRFL Italia S.R.L
The company was incorporated with a purpose of carrying the textiles business in Italy. The
company’s registered office is located at Via Mercali 8/a – Parma (Italy). The company is a
wholly owned subsidiary of Bombay Rayon Holdings Limited. The company owns the popular
‘Guru’ brand and is into the business of retailing of readymade garments as well as other
accessories in Europe.
BRFL Europe B.V
The company was incorporated on 5th September 2005 for the purpose of carrying the textiles
business for catering to the needs of people in European Union countries and also to operate as a
marketing wing. The company is located at Veluwezoom, 5 Dome 2.34 (1327AA) Almere,
Netherlands and it’s a wholly owned subsidiary company of Bombay Rayon Holdings Limited.
DPJ Clothing Limited, UK
The company was incorporated on 8th September 2006 having its registered office located at 17 -
19, Church Road, Northfield, Birmingham, B31 2JZ. The company is engaged in the business of
wholesale marketing and distribution of clothing products. Bombay Rayon Fashions Limited
holds 70% of share capital of the company. This subsidiary is assisting in getting many mid-size
retailers of Europe by providing the services either by direct import or by import & delivery
basis.
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STI India Limited (STI)
The company was incorporated on 7th August 1984 and is a manufacturer of cotton yarn, viscose,
BCI cotton yarn and knitted S/J fabric. The registered office of the company is located at Rau-
Pithampur Link Road, Tehsil Mhow and Indore (MP). Bombay Rayon Fashions Limited holds
75% of share capital of the company. The company operates on job work basis for Bombay
Rayon Fashions Limited for manufacturing of yarn and knitted fabric.
BRFL Bangladesh Private Limited (BRFL Bangladesh)
The company was incorporated on 11th November 2010 at Dhaka (Bangladesh) as a 100%
subsidiary company of Bombay Rayon Fashions Limited. The registered office of the company
is located at Siaam Tower, Level – 12, Plot – 5, Sector – 3, Uttara, Dhaka – 1230 (Bangladesh).
The company has not taken up any operations yet.
PRODUCTS
1. FABRIC
Every thread woven at Bombay Rayon Fashions Limited is a part of an incredible range
of fabrics that BRFL has to offer. Each fabric has one inherent quality – Comfort. Our promise to
manufacture the finest fabrics inspires us to put in that extra effort to create magic. We showcase
an enormous range of fabrics and size offerings available in various colors to suit every occasion
and every budget.
BRFL have in-house multi fibre capabilities to produce pure fabrics and their blends. Our
motto is “Contemporary clothing for the new gen!” Our fabrics offer an extensive range of men’s
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styling. BRFL is the leading Indian fabric manufactures and suppliers in the Domestic markets as
well as International Fashion Export Industry.
2. APPAREL
Comfortable, durable and stylish are the inherent qualities of the range of apparels available.
Apparels from Bombay Rayon Fashions Limited are a creative exploration of the same comfort
brought in by our fabrics. Whether you need a uniform for your team, a gift or program item,
BRFL offer just the right look and feel for a corporate or a casual event. Tailored with fine
detailing to create a style that suits you, we spend a lot of time and effort in bringing innovations
in our apparels. The corporate collection is designed with easily complementing colors and styles
that any combination you pick would match. And the best part is we are priced ‘right’. Check our
new collection for the finest apparels with a comfortable fabric at just the right price. A must-
have for your wardrobe.
3. RETAIL
Guru, a renowned apparel brand in Italy has been a subsidiary of BRFL since 2008. Guru has
stores in 18 countries around the world, including Italy, Spain, France, Germany, Holland,
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Belgium, Luxemburg, Greece, England, Portugal, The Middle East, Turkey, Russia, Ukraine,
Austria, Switzerland, The Canary Islands, Scandinavia, China and India.
4. TRIMS
With an initial goal to maintain quality and consistency in button manufacturing, BRFL has set
up an in-house state of the art button manufacturing unit; the Trims Division is today the largest
and most sophisticated Button Industry in India. BRFL has a huge collection of polyester buttons
of the highest quality. This includes button for shirts, coats, outer wear, trousers and fancy
buttons. Our buttons are predyed and free from banned elements like Azo, Lead, Cadmium and
Phthalate and meet the Oekotex-100 Class 1 standard.
5. YARN
In 2010 Bombay Rayon Fashion Limited completed its vertical integration in the textile
industry with the acquisition of a yarn manufacturing company of great repute, STI India Ltd,
thus making BRFL one of the privileged few to have the capability of producing everything from
yarn to garment.
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Our yarn division is well known for production of world class cotton yarn and knitted
grey fabric, quality consciousness, social awareness, ultra-modern plant equipped with
sophisticated high-tech machinery and high caliber personnel and a great work culture.
Strengths and features of our yarn and knitted products are procurement of high quality
cotton fibre for 4-6 months in advance, every bale of cotton fibre is tested for length. Micronaire
and Rd (Reflective Index) value for making homogenous and uniform mixing to avoid shade
variation and barre effect in fabric. BRFL have controlled yarn contamination by implementing
systematic and controlled raw material sourcing, manual contamination sorting with scientific
method, and eight VISION SHIELD machines with POLY PROPYLENE identification system
in blow room lines and Electronic yarn clearers with foreign fibre / contamination cleaning
facility (eg. ‘Siro’ clearer or ‘Quantum’ clearer).
BRFL have tandem cards (Double Carding) machine, which gives good quality of super
carded and super combed yarn with very low tolerable objectionable classmate faults, which in
turn gives more consistent and better fabric appearance. All yarn is ‘Xorella’ saturated steam
conditioned for ensuring even moisture level at every layer of the yarn which gives better results
during knitting and weaving. Samples from all lots of yarn are tested, knitted and dyed to ensure
consistent and right quality before shipment to customers. Our yarn products are 100% cotton
combed yarn, 100% organic yarn under fair trade and 100% cotton yarn under fair trade.
INITIATIVES
1. TECHNOLOGY
Technology is the most important tool to improve efficiency and hence productivity.
BRFL have rigorously kept up to date with the latest in the International markets. Having
Page 27
partnered with Datatex and SAP, BRFL has implemented a companywide Enterprise Resource
Planning (ERP) tool to cover all textile and garmenting processes under one roof.
Datatex:
A specialist in the textile and garment industry, is used in over 11,500 workstations in 14
different languages in 38 nations, including some of te world’s largest and most important textile
manufacturers.
SAP:
SAP brings the financial expertise through their SAP FICO module. The ERP sits on the state of
the art IBM servers, in fully redundant in-house Data Center in the Doddaballapur facility.
2. SOCIAL
BRFL have committed to give back to the society. Our employees in the factory or office are of
utmost priority. BRFL strive to provide with a sound work environment.
Certifications:
Organic Cotton
This certification ensures the organic status of textiles. From raw materials to production,
processing, manufacturing, packaging, labeling, exportation, importation and distribution of all
natural fibers through environmentally and socially responsible work standards.
Fair Trade
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A company is fair trade certified when their products meet environmental, labor and
developmental standards, set by FLO International and FLO-CERT. independent auditing of
producers, ensure that employees receive minimum wages and bargain collectively, ensure no
forced or child labor and ensure health and safety requirements.
SA 8000
A global social responsibility standard, developed by the global accreditation agency – SAI
(Social Accountability International). SA 8000 certification ensures decent working conditions,
checks the presence of any forced or child labor ensures Health and Safety, Freedom oof
association & right to collective bargain, work discipline, working hours, compensations and
more. SA 8000 offers workplace standard training to managers, workers and auditors.
ISO 14001
An environmental management system (EMS), ISO 14001 is a tool to manage environmental

impact of an organization. It assures that the organizational processes are in sync with the
environment, work standards are employee friendly, environmental reach to external
stakeholders like customers, community and regulatory agencies, support the organization’s
environment plans, policies and actions.
3. QUALITY
Quality is our promise and BRFL endaeavour to match all international standards.
ISO 9001
This certification aims towards improved customer satisfaction, for which an organization needs
to meet their requirements. ISO 9001 is an organizational framework, tried and tested towards a
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systematic approach. It sets standards for internal processes of an organization for consistent
quality products.
OCKO-TEX
This voluntary testing and certification system is based on the individual responsibility of the
manufacturers throughout the textile processing chain. It provides the evidence of the quality of
already certified source materials, guarantees the processing techniques, dyestuffs and
auxiliaries, recipes and material compositions.
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Functional Departments
Introduction
Functional management is the most common type of organizational management. The

organization is grouped by areas of specialty within different functional areas (e.g., finance,
marketing, and engineering). Some refer to a functional area as a "silo". Besides the heads of a
firm's product and/or geographic units the company's top management team typically consists of
several functional heads such as the chief financial officer, the chief operating officer, and
the chief strategy officer. Communication generally occurs within a single department. If
information or project work is needed from another department, a request is transmitted up to the
department head, who communicates the request to the other department head. Otherwise,
communication stays within the department. Team members complete project work in addition
to normal department work.
The main advantage of this type of organization is that each employee has only one manager,
thus simplifying the chain of command.
ORGANISATION CHART
PRESIDENT
VICE PRESIDENT
SR. GM SR. GM SR. SR. GM SR. SR.GM MARKETIN

OPERATIONAL FINANCE/ GM EXECUT GM AUDIT G HEAD
ACCOUNTS HR IVE PPC
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HUMAN RESOURCE MANAGEMENT (HRM) DEPARTMENT
Definition
HRM is concerned with people who work in the organization to achieve the objectives of
the organization. It concerns with acquisition of appropriate human resources, developing their
skills and competencies, motivating them for the best performance and ensuring their continued
commitment to achieve organizational objectives.HRM refers to activities and functions
designed and implemented to maximize organizational as well as employee’s effectiveness.
The goals of Human Resource Management are to help an organization to meet strategic
goals by attracting and maintaining employees and to manage them effectively. The basic
premise of the academic theory of HRM is that humans are not machines; therefore we need to
have an interdisciplinary examination of people in the workplace. Field such as psychology,
industrial and organizational psychology, industrial relations, sociology and critical theories play
a major role.
Human Resource Management function includes a variety of activities and key among
them is deciding what staffing needs you have and whether to use independent contractors or
hire employees to fill these needs, recruiting and training the best employees, ensuring they are
high performers, dealing with performance issues and ensuring your personnel and management
practices conform to various regulations. Activities also include managing your approach to
employee benefits and compensation, employee records and personnel policies.
One widely used scheme to describe the role of HRM, developed by Dave
Ulrich, defines four fields for the HRM function
Strategic business partner, Change agent, Employee champion and Administration.

However, many HR functions these days struggle to get beyond the roles of administration and
employee champion and are seen rather as reactive as strategically proactive partners for the top
management. Human Resource Management comprises several processes. Together they are
supposed to achieve the above-mentioned goal. These processes can be performed in an HR
department, but some tasks can also be outsourced or performed by line-managers or other
departments.
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The most commonly stated HR processes are
Workforce planning, recruitment (sometimes separated into attraction and selection),

induction. Skill management/ inventory/ multi skilling, personnel development, training
administration/ staff/ workmen, personnel administration, payroll and compensation
management, time office management, travel management, employee benefits administration,
plant layout planning, personnel cost planning, performance appraisal, outplacement, industrial
relations, attendance and leave management, manpower allocation, contract labor development,
welfare activities, statutory requirement, union and interaction, communication skill, six sigma,
safety activities, canteen etc.
CHART
SR. GENERAL
MANAGER
MANAGER
DEPUTY MANAGER
ASSISTANT MANAGER
SR. OFFICER
OFFICER
MANAGEMENT
TRAINEE
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Mr. L. Dayananda Sagar is the HR Manager. There are 08 employees in this department.
Pay Scale
Minimum Pay-12000/
For other Departments:
 Skilled worker- Minimum 7000/

 Unskilled worker- Minimum 4500/
Grades
 M1, M2, M3…... M8- Managerial level.

 S1, S2… S4- Worker level.
Activities of the department are
1. Recruitment and selection

2. Salary and wage administration
3. Training and development
4. Welfare activities
5. Health and safety
6. Organization development interventions
7. Personnel administration
Objectives
1. To maintain the good relationship between the employees and employer.

2. To assist the employees in achieving their personal goals.
3. To maintain good industrial relations.
4. To select the right type and number of employees.
5. To help individual development.
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Welfare of employees
Bombay Rayon has initiated the implementation of SA8000 for its Doddaballapur Mill. SA 8000
is a global social accountability standard for decent working conditions, developed and overseen
by Social Accountability International (SAI). SAI offers training in SA 8000 and other
workplace standards to managers, workers and auditors. It contracts with a global accreditation
agency, Social accountability Accreditation Services (SAAS) that licenses and oversees auditing
organizations to award certification to employers that comply with SA 8000. SA 8000 is based
on the UN Universal Declaration of Human Rights, Convention on the Rights of the Child and
various International Labor Organization (ILO) conventions. SA 8000 covers the following areas
of accountability:
Child Labor
No workers under the age of 15; minimum lowered to 14 for countries operating under the ILO
Convention 138 developing country exception; remediation of any child found to be working.
Forced Labor
No forced labor, including prison or debt bondage labor; no lodging of deposits or identity
papers by employees or outside recruiters.
Workplace safety and health
Provide a safe and health work environment; take steps to prevent injuries; regular health and
safety worker training; systems to detect threats to health and safety; access to bathrooms and
potable water.
Freedom of Association and Right to Collective Bargaining
Respect the right to form and join trade unions and bargain collectively; where law prohibits
these freedoms, facilitate parallel means of association and bargaining.
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Discrimination
No discrimination based on race, caste, origin, religion, disability, gender, sexual orientation,
union or political affiliation or age; no sexual harassment.
Discipline
No corporal punishment, mental or physical coercion or verbal abuse.
Working Hours
Comply with the applicable law but, in any event, no more than 48 hours per week at least one
day off for every seven day period; voluntary overtime paid at a premium rate and not to exceed
12 hours per week on a regular basis; overtime may be mandatory if part of a collective
bargaining agreement.
Remuneration
Wages paid for a standard work week must meet the legal and industry standards and be
sufficient to meet the basic need of workers and their families; no disciplinary deductions.
Management system for Human Resources
Facilities seeking to gain and maintain certification must go beyond simple compliance to
integrate the standard into their management systems and practices.
Health and Safety
We follow a strict code of Health & Safety practices at conditions in the workplace and beyond.
The code is monitored continually by internal management reviews, which involve
representatives from all areas of the business. The group also reviews and updates the code
regularly. Ensuring that all legislation and recommended practice is complied with. We
constantly strive to remain eco-friendly by adhering to the highest international standards of
manufacturing, effluent treatment and by using azo-free dyes and chemicals to ensure the welfare
of our consumers and the sanctity of our natural environment.
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The Environment
Good environmental practice has always been a prime consideration in Bombay Rayon’s
development, leading us to seek practical solutions to avoid the production of waste. Our
business activity inevitably has an impact on the environment. We seek to minimize this impact
as far as possible by operating a policy of sustainable development and constantly researching
new ways to reduce pollution, wastage and the amount of resources used, while recycling as
much as we can.
We view all environmental regulations and legislation as the minimum standard to be

attained and strive to exceed them significantly where possible as the needs of the retail industry
have changed. Bombay Rayon has worked closely with our retail partners to develop economic
and environmentally friendly solutions to their waste problems.
In the Community
We take our responsibility to contribute to the community in which we operate seriously.

We make every effort to support our staff and the wider society in improving our local
community. The company has always taken an active role in local communities in which it
operates, supporting many worthy causes.
Bombay Rayon recognizes that its employees have an important role to play within the
wider community and seeks to provide every effort to support its staff with charitable endeavors
and local community initiatives. These activities have included promoting and sponsorship of
individual and social activities, fund raising for hospitals and schools and coordinating with aid
agencies and local authorities for projects around the nation.
Corporate Values
We are committed to actions to restore and preserve the environment. We are committed
to developing safe and clean technologies using the best environmental practices. We are
committed to minimizing waste and pollutants, conserving resources and recycling materials at
every stage of the product life cycle. We will continue to work with customers and public
authorities, vigorously pursuing the development and implementation of improved technologies
Page 37
and products by minimizing their impact on the environment. We will develop effective methods
and procedures and will promote a culture in which all employees share this commitment.
In this way, we aim to have an environmental performance we can be proud of, to earn
the confidence and respect of customers, shareholders and society at large and to contribute to
sustainable development.
1. Giving salaries to all the employees at a right date of every month. (7th of every month)
2. Every year increment is provided to all the employees.
3. ESI and PF facilities are provided to all the employees.
4. BRFL provides mediclaim cards from the private insurance company to all the
employees.
5. For small emergency accidents and small injuries first aid boxes are available in each
department and if required they will be taken to the nearest hospital.
6. Canteen facilities are provided to all the employees.
7. Safety equipments are provided to all the employees. For ex: elements, glouse, shoes,
goggles etc.
8. Drinking water is available at each department.
Induction
Whenever a new employee join the organization a circular is sent across the company via email
announcing the joining of the person into the organization. The new employee is put through one
week induction program where the various departmental heads present the necessary information
to the employees. It is a structured program that the employees have to go through. The
employee is also given an employee hand book, which contains the necessary information the
employee needs to know.
Training and Development
1. Identification of Training Needs.

2. Dominating Employees for External Training Programme.
3. Conducting Knowledge Sharing Programmes through shop floor executive to the shop
floor technicians (On the job training)
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Training
BRFL conducts routine sessions for the employer and employee to improve the efficiency keep
the up to date with latest technology. After an employee has been selected, placed and
introduced, it becomes necessary to arrange for his training, while education involves the
knowledge and understanding of employees in a general way. Training aims at increasing the
skill and abilities of workers to perform specific jobs.
Meaning
Training is the process whereby people learn the skills, knowledge, attitude and behaviors
needed in order to perform their job more effectively.
Need
Training programme help is increasing the quality & quantity.
1. Employees feel that they are being taken care by the management and this result in
increasing their morale.
2. By training, the workers are enabled to make the most economical & best use of materials
& equipment.
3. It helps each employee and individual member to utilize and develop his or her full
potential.
4. As managers are exposed to the latest concepts information and techniques they become
qualified. By this, increase their market value and earning power.
5. To increase productivity & to improve interpersonal communication, leadership & team
work.
Objectives of Training
1. To impart new entrants the basic knowledge and skill they need for an intelligent
performance of defined tasks.
2. To assist employee to function more effectively in their further role.
3. To increase the productivity of an organization.
4. To reduce the cost of production.
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5. To give suggestions and recommendations to the company.

6. To bridge the gap between existing performance ability and desired performance.
Techniques or Methods of Training
ON-THE-JOB-TRAINING
It is conducted at the work site and in the context of the job. It is, many times, informal. An
experienced worker shows a trainee how to work on the job.
Various methods of On-The-Job-Training
On Specific Job
Current practice in job training has been strongly influenced by the war training within industry
which was first designed to improve the job performance through job training these are following
methods of training.
1. Experience
This is the older method of on-the-job training but as sole approach, it is wasteful, time
consuming and inefficient. It has been observed that is should be following by other training
methods to make it more effective.
2. Coaching On-the-Job
Coaching by superior is an important and potentially effective approach is superior is properly

trained oriented. The technique involves direct personal instruction & guidance usually, with
expensive demonstration & critical evaluation and correction
3. Understudy
The understudy method makes the trainees an assistant to the current jobholder. The trainee
learned by experience, observation & limitation.
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OFF-THE-JOB METHODS
In these methods, trainees have to leave their work place denote their entire time to the
development objectives. In these methods development of trainees is primary & may useable
work produce during training is secondary.
Various methods of Off-The-Job-Training
1. Specific courses & lectures
Lecturing is the most traditional form of formal training method. Special courses & lectures can
be established by business organizations in numerous ways as a part of their development
programmers.
2. Conferences
This is also an old, but still a favorite training methods, the participant pool their ideas &
experiences in attempting arrive at improved methods dealing with problems which are common
subjects of discussion, conference may include buzz session that device conferences into small
group of four or five for intensive discussions.
3. Case studies
A case study is written account of a trained reporter or seeking to describe an actual situation.
Compensation & Benefits
The salaries of the employees are based on performance, periodic performance appraisals are
conducted and the salary is fixed based on performance. The following are the components of the
compensation package:
1. Basic salary
2. Dearness allowance
3. House rent allowance
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4. Leave travel allowance

5. Annual benefits such as bonus, medical policy, eco-friendliness.
6. Other indirect benefits such as lunch, transport facility etc.
7. Contribution to provident fund.
8. Contribution to ESIC.
HR Policies
Planning
It is the process of determining the man power requirements and the means for meeting those
requirements in order to carry out the integrated plan of the organization.
Working Hours
All employees must report for as per the timings specified at the respective units/location. All
employees should swipe their card before entry and exit of their respective location or assign
attendance register as applicable.
SL.NO SHIFTS FROM TO

1 1 7:00 am 3:00 pm
2 2 3:00 pm 11:00 pm
3 3 11:00 pm 7:00 am
4 GENERAL 9:00 am 5:30 pm
Leave
There are mainly four types of leave that are provided by the organization
1. Earned leave
2. Casual leave
3. Sick leave
4. Optional leave
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Promotions
On the basis of employee’s merit.
Employees Welfare
Canteen, transportation, uniform, health etc.
Benefits
1. Employee Provident Fund that is salary of 12% and employer contribution of 12%.
2. Employee State Insurance Corporation is 1.75% of employee’s total salary and 4.75% of
employer on employee (if salary is below 15,000.)
3. Canteen facility
4. Travelling allowance
5. Maternity leave
6. ESI sick leave
Selection and Recruitment
On the basis of future expansion how many machines, man power required will be decided on
the basis of recruitment is done.
Training and Development
Company is maintaining external and internal training on that they are classified into behavior
and technical training i.e., off the job training.
Employee category
1. Top management category

2. Senior management category
3. Management category
4. Junior management category
5. Staff
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Man power resourcing
1. Internal resourcing
2. Lateral resourcing
3. Employee referral scheme
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FINANCE DEPARTMENT
Finance is a field that deals with the allocation of assets and liabilities over time under conditions
of certainty and uncertainty. Finance can also be defined as the science of money management.
A key point in finance is the time value of money, which states that purchasing power of one unit
of currency can vary over time. Finance aims to price assets based on their risk level and their
expected rate of return. Finance can be broken into three different sub-categories: public
finance, corporate finance and personal finance.
CHART
SR. GENERAL MANAGER
DEPUTY MANAGER
ASSISTANT MANAGER
SENIOR ACCOUNTS
OFFICER
ACCOUNTS OFFICER
Mr. Madaswamy Moopanar is the Finance Sr. General Manager. There are 5 employees in this
department. This department helps in making advance payments and the payment is made
through cheques to the suppliers. Allocation of fund is based on expenses and needs.
Minimum cash balance daily is Rs 20,000 and monthly average payment made is Rs 10, 00,000.
Financial transactions are recorded in SAP (R3).
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Finance is the life blood of any business and is concerned with proper utilization of cash by
manipulation in the use and control of money. It is also concerned with the acquisition of the
funds and wide application of funds.
The financial statements are prepared based on the mandatory accounting standards issued by
Institute of Chartered Accountants Association of India and the relevant provisions of
Companies Act 1956.
Fixed assets are stated at cost less accumulated depreciation/ straight line method of depreciation
is used. Raw materials, stores and packing materials are valued at weighted average cost.
Objectives
1. To protect financial interest of the company.

2. To help in achieving the business results.
3. To exercise the cost control and cost reduction techniques.
4. To monitor the budget and budgetary.
5. To coordinate with other departments in order to achieve the company’s
objective.
Major Finance Functions
1. Monitoring the funds collections and payments.

2. Negotiating with the banks, financial institutions and other suppliers of credit.
3. Funds requirement decision.
4. Evaluation of financial performance.
5. To ensure flow of funds.
6. Monthly purchase.
7. VAT returns filing.
8. TDS on salary.
9. Issue form 16.
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Responsibilities of Finance Department
1. Collection of accounts from all the sections and departments.

2. Preparing the books of accounts of the company.
3. Bill payment activities.
4. Bank payment.
5. Cheques
6. RTGS
7. NEFT
8. Payment to establishment.
9. Costing and cost auditing.
10. Preparation of financial statements on date.
11. Internal audit.
12. Help statutory activities.
13. Collecting sales tax.
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MARKETING DEPARTMENT
Marketing is a process of exchanging goods and services between producers and

consumers. It is a human activity directed at satisfying needs and wants of the customers.
Marketing is the activity which a company is able to generate the revenue for the functioning of
the organization.
Marketing is about communicating the value of a product, service or brand

to customers or consumers for the purpose of promoting or selling that product, service, or brand.
The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth'
(WOM) marketing, in which consumers convey their experiences of a product, service or brand
in their day-to-day communications with others. These communications can of course be either
positive or negative. In recent times, the internet has provided a platform for mass, electronic
WOM marketing (e-WOM), with consumers actively engaged in rating and commenting on
goods and services.
In for-profit enterprise the main purpose of marketing is to increase product sales and
therefore the profits of the company. In the case of nonprofit marketing, the aim is to increase the
take-up of the organization’s services by its consumers or clients. Governments often employ
social marketing to communicate messages with a social purpose, such as a public health or
safety message, to citizens. In for-profit enterprise marketing often acts as a support for the sales
team by propagating the message and information to the desired target audience.
Marketing techniques include choosing target markets through market analysis

and market segmentation, as well as understanding consumer and advertising a product's value to
the customer. From a societal point of view, marketing provides the link between a society's
material requirements and its economic patterns of response. Marketing satisfies these needs and
wants through the development of exchange processes and the building of long-term
relationships.
Page 48
CHART
MARKETING HEAD
MANAGER
ASSISTANT
MANAGER
SENIOR MARKETING
OFFICER
OFFICER
Marketing department of Bombay Rayon Fashions Ltd. plays a vital role in gaining the
company’s prestige and market for its products. It also functions as sales department. Mr, Sridhar
is the manager and there are 5 employees working.
Objectives
1. Improvement in customer service

2. Capture large market share
3. Expanding profit margin
4. Price stabilization
5. Standardization and grading
Overseas Network
With the opening up of international markets, wider customer base and the ability of the
company to provide factored garments towards customers through its wholly owned Bombay
Page 49
Rayon Fashions Ltd. However the margins of the exports are under pressure due to fierce
competition in international market.
Product Development
As a result of consistent product development efforts, various new innovative products were
introduced.
Internal sales
This department handles the order process once it receives the purchase order from the customer.
They prepare work orders and pass the sale to the operation department. Internal sales act as a
link between the customers, sales and operations.
Retail
The company recently acquired the European ‘GURU’ and other retail business of Jam Session
Holding S.r.l (Jam). This acquisition will enable BRFL to set its footprints into significant global
textile entity.
Our Marketing and Selling Strategy
We have positioned our company in a reasonably strong position in the entire business segment
in which we operate due to our quality, consistency, pricing and delivery schedules our customer
profile for fabrics include leading garment exporters in India. Leading garment makers in the
overseas markets, domestic garment manufactures, domestic wholesalers and traders and
retailers. In addition, we have developed a strong network of marketing agents who sells fabrics
to various small sized unit and traders there by ensuring greater penetration of markets. As far as
garment customers go, top labels in garments in the European and US markets are on our
customer list.
Our Distribution Channels
We use the following distribution channels for marketing our products:
Page 50
Products / Market Distribution Channel

Segments
Fabrics-Domestic sale BRFL-Marketing agents / Wholesalers / Garment
manufactures / retailers
Fabrics-Exports BRFL-Oversea Garment Manufacture / Exporters /
International Buying House
Garments-Exports BRFL-Buying house international brands / Retailers
Domestic sale of fabric
The local retail market is well developed and we have been catering to this market for almost
two decades. We have a network of over 10 agents and 70 distributors catering to network of
more than 2000 retailers spread across India. Presently, in the domestic retail division, we have a
turnover of around Rs 200 lakhs per month, which we plan to increase to Rs 300 lakhs per
month.
Domestic sale of fabric to readymade garment manufacturer-exporters:
This is the fastest growing market segment. With our range of fabrics, the buyers of these
garment exporters specify and approve fabrics made by Bombay Rayon. Thus it is custom made
product for these garment exporters. These are bulk and repeat orders.
Domestic sale of fabrics to readymade garment manufactures operating in

domestic market:
This is another fast growing segment mainly caters to domestic garment industry. Many Indian
and International brands have set shop to grab this ever growing market with the popularity of
readymade garment going up, the Indian customer have almost stopped buying fabrics from
retail shops and getting the garment stitched from tailors.
Page 51
Export of fabrics
We are established fabric exporters to various markets. Suiting fabrics exported to Europe and
shirting to Middle East country. We are no concentrating and developing export of shirting
fabrics territories too.
Export of garment
Our strategy for exports of garments is to focus on medium to high class garment as per unit
price realization is maximum in high value garment segment. We have been able to attract well
know names in overseas fashions trends and color choices. Our expertise in design of fabrics as
per customer specification, garment designs and garment samples meeting the stringent quality
required have made a preferred garment supplier to discerning from Europe and USA. We enjoy
a steady market for our products in this segment and have established significant brand goodwill
among overseas buyers for our garments. In addition to above we are now focusing on
significant reduction in turnaround time.
Export of made Ups/Home Textiles
We believe that in the post-WTO era, home textiles will be a driving force of Indian textile
exports. With the closure of home textile plants in the US and shift in international buying
patterns towards. Aspic Pacific Region, there is expected to be considerable demand for home
textiles out of Asian countries.
CLIENTS
1. Federated store- USA

2. Guess- Italy
3. Tom Tailor- Germany
4. Top Man- UK
5. George- UK
6. C&A Chain of stores- Germany etc…
Page 52
Process of Marketing the BRFL Product
1. To meet fabricator.
2. To get the requirement of customer like sizes and other enquiry.
3. To get the proforma invoice or estimation.
4. Send the purchase order.
5. Supply the materials.
Page 53
PURCHASE DEPARTMENT
The purchase department deals with the purchase of raw material and other necessary
consumable for the organization. Purchase department mainly concerned with the purchase of
materials which are required by the each department and effective storage and maintenance of
the same. The purchase is made in the most economical way without making any compromise in
the quality standard. The raw materials are purchased only after checking the ensure quality
standards.
DEPARTMENT STRUCTURE
GENERAL MANAGER
PURCHASE MANAGER
OFFICERS
ASSISTANTS
INPUTS
1. Authorized Purchased Requisition with Specifications
2. Details of specification for New Requirement
3. List of approved suppliers for fabrics
4. List of approved suppliers for dyes, chemicals and auxiliaries
5. List of approved suppliers for outsourced activities
6. List of approved suppliers for Machinery spares, Accessories, Engineering & general
items. Specification & lead time details of frequently required items.
Page 54
7. Stock and consumption details for reference

8. Details of material receipt, issue, & stock, Inspection and Test Plan
OUTPUTS
1. Purchase Orders, MRN Records
2. Supplier Performance Records
3. Supplier Re-evaluation Records
OBJECTIVES
1. To ensure timely purchase of materials as per production plan.
2. To ensure quality levels of supplies and materials to manufacturing process.

3. To ensure controls on inventory.
4. To ensure cost savings in procurement through correct Purchase Orders.
5. To select the right suppliers.
MEASURE OF EFFICIENCY
1. Wrong Supplies
2. Short supplies.
3. Delays in delivery
4. Rejections at in coming stage
PROCEDURE:
A. GENERAL
Purchase of Grey fabric, Dyes, Chemicals, Auxiliaries; Machinery spares, Packaging Material
and provision of other services are made from approved suppliers to meet the customers’
requirements.
B. SELECTION AND EVALUATION OF SUPPLIERS
1. Based on the company’s requirements, past association and the supplier’s ability to
meet the requirements, all the existing suppliers are taken as Approved suppliers
and are registered with ERP.
Page 55
2. Any new supplier is evaluated based on their Profile [Vendor registration form] and
if found meeting company’s requirement, an initial order is placed and if found
acceptable, the supplier is included in the approved suppliers list - ERP.
3. These procedure is applicable for purchases of critical raw Materials (fabrics, Dyes
and chemicals, Packing Material and outsourced activities)
C. RE-EVALUATION OF SUPPLIERS
1. Suppliers of grey fabrics, dyes, chemicals and auxiliaries, packing materials are only
re evaluated as these materials constitute the critical components of the production
process.
2. The above Suppliers performances are evaluated twice a year by the respective
Purchase Department, in terms of quality of the product and delivery.
3. Quality is measured in terms of quantity accepted against quantity supplied as per
the requirement and delivery is measured in terms of supplies made with in the
specified delivery period.
4. All deliveries are closely monitored by purchase department and stores In charge so
as to avoid any shortage and to ensure minimum inventory
5. Suppliers are informed about their Performance with regard to the supply as and
when required
6. All the existing suppliers shall be re-evaluated to find out the suitability of these
suppliers with respect to BRFL requirements
7. Suppliers shall be re-evaluated once in 3 years.
8. Any changes in the business plan / Product line/technology changes will lead to re-
evaluation of these suppliers even before the 3 year period.
9. Current business practices of the suppliers with BRFL, Suppliers ability to supply
the products and services as required will be taken into consideration while re-
evaluating the acceptability of the suppliers.
10. If found suitable and meeting the company requirements, suppliers are retained as
approved suppliers.
Page 56
11. If any suppliers are found to be not meeting the requirements, a communication to
that effect will be sent to the suppliers and their name will be removed from the
approved suppliers list.
D. PURCHASING INFORMATION
1. Respective Managers- Purchase maintains list of specifications in the ERP system
itself as an inbuilt mechanism.
2. Specifications are communicated to the suppliers by the respective purchase
departments for meeting the product requirements.
3. Acceptance criteria for fabrics are communicated to the suppliers for strict
compliance of product requirements.
E. PURCHASE OF DYES, CHEMICALS, AUXILLARIES,

MACHINERY SPARES AND PACKING MATERIALS
1. User departments raise authorized purchase requisition with specifications after
considering and the requirement.
2. Whenever any requirement arises for Stores / Spares which are not stocked
normally or a requirement of new material or larger volumes as compared to
average consumption arises, the concerned Department issues a Purchase indent
mentioning complete details of material required, its specifications, quantity and
priority of purchase.
3. The Purchase Requisition is submitted to Purchase / stores duly approved by the
Authorized Person.
4. Manager Purchase scrutinizes the Purchase Indent for availability of necessary
information and approval by the authorized personnel.
5. If the material indented is already available in the Authorized Supplier’s list, the
same is ordered from the Approved Supplier at the approved rates.
6. In case, the material does not have a standard approved supplier, the Store Keeper
notes the name of the Authorized Supplier for such material. An enquiry is raised
and after receipt of the Quotation, approval is taken from the Sr.VP.
Page 57
7. Machinery spares are procured from OEM suppliers or from Machinery

manufacturers directly to meet the exact requirements of the plant and machineries.
8. Manager purchase is responsible for entire Purchase Operation of Dyes, Chemicals,
auxiliaries, Machinery spares and Packing materials.
9. After the approval the Purchase Order is released.
10. Supplies are monitored by Manager Purchase.
F. PURCHASE OF GREY YARN AND GREY FABRICS

1. Requirements of fabrics are forwarded to centralized purchasing department
situated in HO Mumbai for effecting purchases
2. Based on the present production pattern, type of fabric required, Head office will
decide the purchasing option.
3. In case the productions are to be done in house, then grey yarn is procured by Head
office and the same is delivered to the unit.
4. In case the production not done in house, then Grey fabric purchase are initiated.
5. Grey Fabric purchases are handled by Head office taking in to consideration the in-
house stock & delivery requirements as required by the Processing Unit.
G. CONTROL OF OUTSOURCED PROCESSES

1. At present the following activities are outsourced
a) Transporters
b) Calibration Agencies
c) Testing Services
2. Suppliers for other outsourced supplies are selected based on the competencies
possessed by the suppliers
3. Respective HOD will verify and ensure that the suppliers meet the requirements of
the company.
4. List of suppliers are maintained by the respective HOD.
5. Transporters are nominated for uniformity in service for outside transportations.
Page 58
6. Calibration agencies selected based on the industry standing such as NABL

accreditation, Research Association membership etc and their ability to maintain
traceability requirements.
7. Testing Laboratories are selected based on NABL certification or as per the
nomination of customers.
H. VERIFICATION OF PURCHASED PRODUCT

1. Verification of purchased products is carried out as per the Inspection and Test Plan
and records are maintained.
2. If necessary, purchased products are verified at source and the same is specified in
the Purchase Order, before release.
3. Outsourced products are accepted based on the test reports submitted by the
suppliers.
4. Periodic testing is carried out to ascertain the acceptability.
5. Lab tests are carried out as required to confirm the acceptability.
Page 59
STORES DEPARTMENT
DEPARTMENT STRUCTURE
MANAGER
ASSISTANT
MANAGER
SR. OFFICER
OFFICER
STAFF
Mr. Anjani Gowda is the store’s manager. There are 7 employees in this department. There is no
minimum stock level maintained instead JIT is used.
INPUTS
1. Delivery Challans,
2. Invoice,
3. Test reports
4. Grey Yarn, Dyed Yarn
5. Grey fabric,
6. Dyes & Chemicals, Auxiliaries,
7. Packing Materials
OUTPUTS
1. MRN Records
2. Inventory records,
3. Stored materials
Page 60
4. Inspection records
5. Rejection Records
6. Issue records
OBJECTIVES
1. Ensure proper care is taken to preserve the materials during the storage process,
2. Ensure correct identifications are in place,
3. Ensure non-conforming pieces are stored separately and reviewed.
Store Keeping methods used are
1. Codification
2. Classification
3. Issue according to FIFO
Functions
1. Goods inwards
2. Holding stores
3. Scrap and surplus stores
4. To receive raw materials and account for them.
5. To receive the purchase requisition.
6. Checking inspection letters.
7. Invoice must match with purchase order.
8. Make rejection and replacement.
Scope of Stores
1. Ready accessibility of major material permitting efficient services.

2. Efficient space utilization and flexibility at arrangement.
3. Reduced need for material handling.
4. Minimization of material deteriorisation and pilferage.
Page 61
Measure of Efficiency
1. Wrong Supplies
2. Short supplies.
3. Delays in delivery
4. Rejections at in coming stage
Information Technology
The whole system in the organization is maintained under an ERP (Enterprise Resource
Planning) system. The company has taken the maximum opportunity of the growth of
information technology. All the factories are covered and maintained with an ERP system.
BRFL has partnered datatex and SAP to implement a company, wide enterprise resource
planning tool to cover all textile and garmenting process under the one roof. At present, there is
no outsourcing. System is given for outsourcing and then taken over by the company and
maintained by employees.
Datatex specializes in the textile and the garment industry. Today there are over 11500
workstations using datatex ERP in 38 countries in the 14 different languages. Its customers
include some of the world’s largest and most important textile manufacturers. Datatex sells its
international customers through its office in Italy, USA, Germany and Switzerland.
Export and Import
The raw material and other components are imported from:
 Swizz
 Germany
 Japan
 Italy
The company mainly imports ‘textile machinery spares’. Quantity imported is not fixed, it varies
as per requirement. Value varies according to the quality imported. Value may be in:
Page 62
 EURO
 DOLLAR
 YEN etc.
The company does not export any raw material to any country.
PROCEDURE:
A. PROCEDURE FOR RECEIPT, ACCEPTANCE, ISSUE AND

STORING OF DYES AND CHEMICALS & AUXILIARIES
1. Following Aspects To Be Checked On Receipt Of The Materials.
Identification, Lot No or batch No, No of packages, Quantity, Document Detail, PO

Details, Gate entry details.
2. Following Procedure is to be followed.

1. Weighment to be made at the gate for all the dyes, chemicals and auxiliaries.
2. Receipt date should be written on the packages
3. Identifications to be written on the containers wherever it is required.
4. All the dyes packages must be manually weighed and ensure the correctness of the
weights declared on the packages.
5. For auxiliaries and chemicals random manual weighment to be made for cross
checking the weights declared on the packages.
6. After lab / user approval materials to be stored to their respective areas.
7. Necessary entries to be made on both incoming register and lab register.
8. All the dyes, chemicals and auxiliaries to be accepted only after lab approval.
9. If found satisfactory the details are entered into the stores receipt register.
3. Procedures for the collection of samples received in tanker to test at lab

1. For the chemicals & auxiliaries received in tankers the seals should be checked for
their intactness.
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2. Seal numbers to be crosschecked with the dispatch document.

3. The samples to be collected from the top and bottom of the tanker.
4. To be given to lab and necessary entries to be made at the register available at lab
and supplier’s lab report to be given to lab for their verification.
4. Procedures for the collection of samples received in packages to test at

lab
1. If the materials received from different lots or batches in a single dispatch document,
samples to be collected in each lot or batches. Samples to be serially numbered with
lot or batch number, dispatch document details with material name. Sample serial
numbers to be written on the package from which the samples are collected. Samples
to be given to lab and necessary entries to be made in the register available at lab.
2. If the single material received in different dispatch documents in 1 instance from the
same lot or batch. Samples to be collected document wise with lot or batch wise and
procedures to be followed as explained in the previous point.
3. If the single item received in single dispatch document in huge quantity [up to 2500
kgs] from the same lot or batch, for each 5 packages, one sample to be collected
and to be serially numbered. The serial number must be written on the package from
which the samples are taken. The Containers of the Samples Must Be Written with
Serial number of the sample, lot or batch number, dispatch document details, with
material name. To be given to lab after making necessary entries available in the
register at lab.
4. If the single item received in single dispatch document more than 2500 kgs. From
the same lot or batch max.10 samples to be collected at random the serial number
must be written on the package from which the samples are taken. The containers of
the samples must be written with serial number of the sample, lot or batch number,
dispatch document details, with material name. To be given to lab after making
necessary entries available in the register at lab.
5. If the single item received in different dispatch documents in 1 instance from
different lots. Samples to be collected document wise, lot or batch wise. Samples
must be serially numbered. The serial numbers must be written on the packages from
Page 64
which the samples are collected. The containers of the samples must be written with
serial number, lot or batch number, dispatch document details, with material name.
To be given to lab after making necessary entries available in the register available at
lab.
6. For different items in different documents received, the procedures to be followed as
per above situations which is suitable.
5. Procedures for storing the materials

1. Before storing the materials lab / user approvals to be checked.
2. Approved materials to be stored in its respective places receipt date wise to follow
first in first out (FIFO).
3. React able materials not to be stored together. to be stored away from each other.
4. Dyes, chemicals and auxiliaries to be stored as per the chemical compatibility
matrix.
5. All the dyes, chemicals & auxiliaries to be stored in a well ventilated area.
6. Rejected materials to be stored at the ear marked place. in all the rejected package,
rejection sticker to be affixed or to be written with permanent marker pen as
“rejected”.
B. PROCEDURE FOR RECEIPT, ACCEPTANCE, ISSUE AND

STORING OF MACHINERY SPARES, PACKING MATERIAL
AND UTILITIES
1. Following aspects to be checked on receipt of the materials.
Identification, lot no or batch no, no of packages, quantity, document detail, PO details, gate
entry details.
2. On receipt of material, stores/respective departments will verify the quality aspects.

3. If accepted material is stored in respective racks with identification.
4. All items accepted and stored are entered in to MRN record.
Page 65
C. ISSUANCE TO THE USER DEPARTMENTS

Procedures for the issue of material:
1. Materials to be issued against the authorized issue slips.

2. At the time of issue receipt dates to be checked on the packages. First received
package to be issued first.
3. Exact quantity to be issued as per the issue slips requested before issuing the
materials the packages to be thoroughly checked whether the package is marked as
rejected or not, if so the rejected package should not be issued. The materials are
issued based on the store indent cum issue receipt received from the departments.
Page 66
SWOT ANALYSIS
Meaning
A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business venture. A SWOT analysis can be
carried out for a product, place, industry or person. It involves specifying the objective of the
business venture or project and identifying the internal and external factors that are favorable and
unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led
a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s
using data from Fortune 500companies. However, Humphrey himself does not claim the creation
of SWOT, and the origins remain obscure. The degree to which the internal environment of the
firm matches with the external environment is expressed by the concept of strategic fit.
 Strengths: characteristics of the business or project that give it an advantage over

others.
 Weaknesses: characteristics that place the business or project at a disadvantage
relative to others.
 Opportunities: elements that the project could exploit to its advantage.
 Threats: elements in the environment that could cause trouble for the business or
project.
Identification of SWOTs is important because they can inform later steps in planning to achieve
the objective.
STRENGTHS
1. Competitiveness in cotton textile segment to derive export growth.

2. The key growth driver of India’s export growth is its unique competitive position
especially in the cotton textile segment.
3. Scale operation is a key for long term sustenance.
4. Product differentiation and strong marketing front end, to capture the premium market.
5. Low labor cost.
Page 67
WEAKNESSES
1. Unorganized sector.
2. Denim domestic oversupply causes prolonged slump/
3. Competitive pressure to increase significantly affecting pricing flexibility across the
value chain.
4. Pricing flexibility of pure spinning companies expected to be worst.
OPPORTUNITIES
1. The global textile markets India’s apparel export growth would be driven by its core
competitive strengths.
2. Increasing acreage under cotton would improve cotton yield.
3. India to emerge as quality suppliers.
4. Boom in domestic branded retailing.
5. Overseas alliances to help move up the value chain and gain global presence.
THREATS
1. China: With low production cost, better infrastructure, economy of scale, China has
unique advantage in textiles.
2. Fiber prices: Fiber prices especially cotton are determined to large extent.
3. Forex fluctuations.
4. Competition from other low cost countries.
5. Changing fashion trends.
6. Execution risk: Project delays might lead to deferment of sales and profits
Page 68
FINDINGS
HUMAN RESOURCE DEPARTMENT
1. Communication between the departments within the organization have strongly built the
good relationship and understanding between the employees, this has reduced their
interpersonal conflicts.
2. In the organization every one work in a team spirit and are self motivated.
3. Information provided to the employees during the trainings is sufficient.
4. First aid training is provided for the employees for safety purpose.
5. The company provides various employee benefits like canteen, free transport facility for
employees.
6. The service experience, skills and educational qualifications of the candidate are criteria
for recruitment for any post.
FINANCE DEPARTMENT
1. The employees are treated as assets of the company.

2. Company has centralized finance department.
3. Department maintain liquid cash for petty payments.
4. Payments to suppliers or receipts from customers are handled by this department.
MARKETING DEPARTMENT
1. Huge competition from other competitors.
2. Less promotional activities by Bombay Rayon Fashions Ltd

3. Consumers are not much aware of products such as apparel, grey yarn, dyed yarn, grey
fabric etc.
4. Company does not have R&D department.
Page 69
PURCHASE DEPARTMENT
1. Company uses JIT in inventory control.

2. Time is the most dominant factor for supply of materials.
3. Quality is the important factor for purchase of materials.
STORES DEPARTMENT
1. Company’s infrastructure is in moderate level to store materials.

2. The company focuses mainly on export.
3. Company has high technology with well knowledge operators.
Page 70
SUGGESTIONS
1. The company should give opportunity for new enthusiastic and creative people to
contribute for company’s growth.
2. Self-appraisal should be encouraged.
3. Employees and employers can get together to discuss about the planning process.
4. Attendance award is to be offered by the company, so that absenteeism can be minimized
up to certain limit.
5. Financial assistance for education of employee’s children should be provided by the
company as social welfare measure.
6. Feedback should be given to all employees so that the company can understand their
strength, weakness and improve upon them.
Page 71
CONCLUSION
The Indian textile industry is currently one of the largest and most important sector in the
economy in terms of output foreign exchange earnings and employment in India. The Indian
textile industry is held as a proxy for growth. But that is where Bombay Rayon Fashions Ltd is
different from the rest. They believe that there lies the opportunity for growth. Because the
Indian textile industry has such strengths that it is actually an industry to be proud of. That’s
where BRFL has stepped into.
This is the motto of BRFL
Same industry, Different approach.

Not just follow growth, Lead growth.
Not just think growth, but implement growth.
They are one of the largest players in the global textile market. The growth of company is
“through integration through expansion through acquisition”. BRFL is India’s foremost
vertically integrated textile group, engaged in the manufacture, exports and retail of high end
designer ranges of fabrics and garments. The growth of the company has been very drastic. The
BRFL is one of the leading players in the textile industry which has got its brand name in the
domestic as well as the international market.
Page 72
BIBLOGRAPHY
www.brfl.com
www.wikipedia.org
BOOKS REFERRED
1. ASHWTHAPPA.K: HUMAN RESOURCE MANAGEMENT-9TH EDITION
HIMALAYA PUBLICATIONS
2. P.S.B SUBBA RAO: HUMAN RESOURCE MANAGEMENT-5TH EDITION
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An Organizational Study at BOMBAY RAYON FASHIONS LIMITED

SL NO. CHAPTERS PAGE NO

6. FINDINGS, RECOMMENDATION & CONCLUSION

INTRODUCTION TO ORGANIZATIONAL STUDY

An organization is an entity comprising multiple people, such as an institution or an

Organizational study is "the examination of how individuals construct organizational

Organization study aims to promote the understanding of organizations, organizing and

BOMBAY RAYON FASHIONS LTD is a registered company under Company’s Act

Bombay Rayon achieves its outstanding production performance through continued

Objectives of the study

1. To understand the organizational structure of Bombay Rayon Fashions Limited.

Title of the study

Limitations of the study

1. The study was conducted within a period of stipulated time.

1950-51 56.48 30.62 92

1960-61 76.78 56.41 124

1970-71 76.05 47.63 106

1980-81 78.24 78.60 170

1990-91 74.39 117.00 267

2000-01 85.76 140.00 278

2001-02 87.30 158.00 308

2002-03 76.67 136.00 302

2003-04 76.30 179.00 399

2004-05 87.86 243.00 470

2005-06 86.77 244.00 478

2006-07 91.44 280.00 521

2007-08 94.39 315.00 567

2008-09 93.73 290.00 526

Ministry of textiles and organizations

India's textile market size

India's textile and apparel sector

Current Facts on India Textile Industry

BOMBAY RAYON FASHIONS LIMITED is a company registered under Company’s

Mr. J.D. Agrawal

Our Founder Speaks

Mr. J.D. AGRAWAL – CHAIRMAN

Mr. AMAN AGRAWAL – EXECUTIVE VICE CHAIRMAN

Mr. PRASHANT AGRAWAL – MANAGING DIRECTOR

Mr. NASEER AHMED – JOINT VICE CHAIRMAN

Mr. A.R. MUNDRA – EXECUTIVE DIRECTOR (FINANCE)

Mr. SURESH VISWASRAO – INDEPENDENT DIRECTOR

Mr. M.M. AGRAWAL – INDEPENDENT DIRECTOR

Mr. A. ARUMUGHAM – INDEPENDENT DIRECTOR

Mr. A. Arumugham has over 36 (thirty-six) years of experience as a Practicing Chartered

Ms. PRACHI DESHPANDE – WHOLE TIME DIRECTOR

Mr. JOHN MATHEW – INDEPENDENT DIRECTOR

COMMITTEES OF THE BOARD OF DIRECTORS

The Audit Committee comprises of:

1. Mr. A. Arumugham – Chairman

NOMINATION & REMUNERATION COMMITTEE (FORMERLY

The Nomination & Remuneration Committee Comprises of:

1. Mr. Naseer Ahmed – Chairman

CORPORATE SOCIAL RESPONSIBILITY COMMITTEE

The Corporate Social Responsibility Committee comprises of:

1. Mr. Suresh Vishwasrao – Chairman

STAKEHOLDERS RELATIONSHIP COMMITTEE (FORMERLY

The Stakeholders Relationship Committee comprises of:

1. Mr. Janardhan Agrawal – Chairman

Bombay Rayon Holdings Limited (BRHL)

BRFL Italia S.R.L

BRFL Europe B.V

DPJ Clothing Limited, UK

STI India Limited (STI)