Prof. (Dr.

) Rajeev Sijariya
C-20, CCS University, Meerut (U.P.)
E. mail: rajeevsijariya@rediffmail.com
Cell: 9650014044, 9873631098
-----------------------------------------------------------------------------------------------------------------------
PROFILE:
Dr. Rajeev Sijariya carries rich experience in management, industry and
academics.Hon’ble President of India in his capacity as visitor of Banaras Hindu University
nominated him on the prestigious court of BHU, Varanasi for the period of three years. He
holds M.Sc., M.B.A. from A.P.S. University, Rewa and Ph.D. in Marketing Management
from Bundelkhand University, Jhansi. Presently he is Director of Institute of Business
Studies and Deputy Director at SCRIET, CCS University, Meerut Campus. He has been
Director at H R Institute of Science & Technology, Ghaziabad. He has been the National
Head of a new product launch project at Kirloskar Oil Engines Ltd, Pune and also worked
as area Manager (Marketing) at Majestic Auto Ltd, Ludhiana. He served as Principal at the
United Institute of Management, Greater Noida and Founder Director at Lord Krishna
College of Management, Ghaziabad. He has also been Founder Head at C.S.E. Jhansi
and also Head, Jaipuria Institute of Management, Ghaziabad. He has a large number of
research publications to his credit. He is an author, researcher, academician, thinker,
motivator, orator, corporate trainer, a social activist & reformer in the field of management.
He has written many books on Advertising management, Consumer Behaviour, and edited
many books on various current issues. He has also endorsed the PhD awarded as a guide
from reputed university. He is official member of various professional bodies like
Ghaziabad Management Association (GMA), Meerut Management Association etc. He has
vast network and association with various academicians and industry professionals.

He has blend of experience from corporate and academics. He has been instrumental in
inception of many institutions from raw to the institute of repute. By virtue of his exposures,
he has emerged as an effective institution builder, team leader & career groomer.

ACADEMIC PROFILE:

1- Professor, Head, Institute of Business Studies & Dy. Director, Sir Chhotu Ram
Institute of Engineering Technology, CCS University campus, Meerut, since 29thAugust
2016.

 Started new courses at post graduate level i.e. MBA in Hospital Management,
B.Com.(Honours) to be first in the University as well as to be the first in this region.

 Organized ICSSR sponsored National conference on Demonetization, Digital India,

Cashless Economy, A socio economic transformation on 25March2017.

 Started B.Sc.(Honours), Computer Science at Department of Computer application.

2-Professor &Founder Director, H R Institute of Science and Technology, Ghaziabad,
Affiliated to CCS University, Meerut, since 1stJanuary, 2012 to 25th August, 2016.

 As Founder Director have been instrument in developing modern Infrastructure,

Systems, Policies, Academic Planning for better monitoring & control of academic &
administrative progress. Expansion has been done by starting B.Com. from the
session 2016-17.
 Very good brand name is emerging after the third batch is passing out with the
dedicated team efforts of Faculty & Staff members resulted in good number of
admissions and very good placements of the students in their graduation final year.
 360 degree grooming of the students who intend prepare for higher education,
Valuable Jobs or competitive examinations for the government job.
 One of the Best results of MBA, BBA, MCA and BCA in last few semesters in MTU,
Noida & CCS University, Meerut.
 We organized a state level Summit of technical & professional students on 31st
march 2016. The Honorable Governor of U.P., Vice Chancellors of AKTU, Lucknow
& C.C.C. S. University, Meerut along with the central minister Sri Santosh Gangwar
graced the occasion. 3000 students participated from 95 colleges of U.P.
 We organized a Prominent Educators meet on 18th May, 2013. 1100 Educators
Participated from the western U.P. and awarded as Dronacharya Award, Sarvpalli
Radhakrishnan Awrard.
 Organized various Mega academic events as a Chief- Coordinator.
Talent Hunt, Career counseling seminar, Personality Development Workshop,
Pooled campus placement activity, Inter College Quiz competition, sports meet.

3-Professor & Principal, United Institute of Management, Greater Noida, approved by

AICTE & Affiliated to UPTU, Lucknow, since 1st August,2009 to 31stDecember 2011.

 Got additional intake of 60 seats of MBA as soon as joined in the institute and got
all the seats filled.
 Modern teaching aids as LCD Projector were installed in all the class rooms.
 Started separate PGDM Institute in the name of United School of Business in a
new building with the state of the art facilities.
 A team of dedicated faculty members who have been continuously trained and
developed were created.
 Chief co-coordinator of National level Job fair at United Institute of Management,
Noida where 27 companies & 900 students have participated on 31st April, 2010.
 Summit Co-Coordinatorof Interstate Techno professional Summit “Bharat Vision-2020

4-Professor & Head, Lord Krishna College of Engineering, Ghaziabadapproved by

AICTE & Affiliated to UPTU, Lucknow since8th July, 2008 to 31st July,2009.
  As founder Director of the LKCM all the modern infrastructures were created along
with the building of new team for the new Management College which was affiliated
with UPTU, Lucknow.
 LOI have been obtained from the AICTE, New Delhi for the proposed PGDM
College of the Group under the name of Lord Krishna School of Business.

 Spiral learning programme was conducted to develop students to improve their

verbal & Non Verbal communications, Interview skills, &self-confidence with the
help of corporate exposures, Industrial visits, Guest lectures, Seminars, Quiz,
Management games, cultural & Literature activities, functions, Picnics, Tour & trips.

5-Faculty (Reader grade)& Head, Jaipuria Institute of Management, Vasundhara,

Ghaziabad, approved by AICTE & Affiliated to UPTU, Lucknow, since 11thJanuary 2007
to 6th July 2008.

 As Head of the Department at JIM, I initiated Outbound learning programme for

overall personality development of the management students to shape their
personality.
 I developed all the academic programmes for PGDM & Obtained LOI from the
AICTE, New Delhi to start Jaipuria Institute of Management Studies which is now a
legendary Business School.

6-Founder Head, Department of Business Administration, College of Science &

Engineering, Jhansi approved by AICTE & Affiliated to UPTU, Lucknow, since 1st July
2004 to 9th January, 2007.

 As founder HOD of the MBA Department, all the modern infrastructures were
created along with the creation of new team for the new Department of MBA of
CSE, Jhansi affiliated with UPTU, Lucknow from 2004 to 2006.

7- Asst. Professor & Founder Head, Department of Humanities & Management in the
College of Science & Engineering, Jhansi since 11th September 02 to 30th June, 2004.

 As founder HOD of the Department of Humanities & Applied Science, all the
infrastructures were created along with the creation of new team for the new
Department of MBA of CSE, Jhansi affiliated with UPTU, Lucknow.

8- As Guest Faculty at Bundelkhand Institute of Engineering & Technology, Jhansi from

July-2001 to June2002
University Assignments
 Deputy controller, OMR evaluation centerat CCS University, Meerut.(Session
2018-19).
 Senior center superintendent at SCRIET,CCS University Campus semester
examination in 2018 and 2019.
 Additional Senior center superintendent at SCRIET,CCS University Campus
semester examination in 2018 and 2019
 Assistant controller, OMR evaluation centerat CCS University, Meerut (Session
2016-17, 2017-18).
 Senior Center superintendent for the University Campus examination, M.Ed.
entrance examination. (May2019).
 Senior Center superintendent for the University Campus examination, Additional
center superintendent M.Ed. entrance examination. (May, 2018).
 University appointed Subject Expert in Inspection Panels of various colleges
affiliated to CCS University, Meerut seeking University permission to start new
course OR for permanent affiliation.
 University appointed Subject Expert in faculty Selection Panels of various colleges
affiliated to CCS University, Meerut.
 University appointed Observer at Sanatan Dharm kanya Inter college,Meerut for
conducting B.Ed. entrance examination on 8th april, 2018 organised by Lucknow
University and in 2019 B.Ed.enterance examination organized by Rohilkhand
University, Bareli.
 University Observer at Lala Lajpat Rai Medical College, Meerut for conducting
MBBS Examination in March,2018.
 Evaluation Center coordinator of UPTU for the evaluation of MBA answers scripts
at HRIT, Ghaziabad.
 Sr. Center Superintendent of semester examinations of CCS University, Meerut in
the odd and even semesters of session 2014-15 and 2015-16 at HRIST
examination center..
 Examination Superintendent of semester & annual examinations of Sam
Higgnbottom Institute of Agriculture, Technology and Science, Allahabad ( A
deemed University), in the odd and even semesters of session 2014-15 and 2015-
2016.
 Evaluation Center coordinator of UPTU for the evaluation of MBA answers
scripts.
 Center Superintendent of semester & annual examinations of Sam Higgnbottom
Institute of Agriculture, Technology and Science, Allahabad ( A deemed
University), in the odd and even semesters of session 2014-15 and 2015-16.
 Head Examiner appointed by UPTU Lucknow for the conduction of fair evaluation
work at
1. JSS, Noida for the Subject code MBA MK 3 and MBA MK 4 in June 2008
vide UPTU/COE/2008/76462 dated 30/05/2008.
2. MGMCET, Noida for the subject codes MBA-215 & MBA- 216 in June 2008
vide UPTU/COE/2008/76654.
 3. Naraina College of Engineering & Technology, Kanpur for the subject MBA
012 in June 2010 Vide college login.
4. Accurate Institute of Management & Technology, Greater Noida for the
subject EHU 402 in June 2011 vide college login.
5. JSS Noida by the Mahamaya Technical University, Noida in June 2011.
6. SAMA, Lucknow as examiner in 2005.
7. GLA, Mathura as an examiner in 2002.

 UPTU Lucknow: have appointed in various roles as observers, group leader,

coordinator for the conduction of fair end semester examinations, at time to time.
 Expert in the panel of Ph.D. viva voce conduction at Bhagwant University, Ajmer
(Raj.)
 University examination question Paper setter for the various Universities.

OTHER ROLES IN ACADEMIC ADMINISTRATION (NON TEACHING)

 Dean Academics in CSE Jhansi for the session 2005-2006.

 Manager-Corporate relations in Jaipuria Institute of Management in 2008.
 Dean, Student Welfare & Development in CSE Jhansi, 2002 to 2004.
 ChiefCoordinator -Admission Cell, 2002 to 2006.

PROFESSIONAL EXPERIENCE / INDUSTRY EXPERIENCE:

1- AREA MANAGER under designation Sr. Marketing Officer for M.P. , RAJASTHAN
& CHATTISGARH with M/s MAJESTIC AUTO LTD., LUDHIYANA, A HERO
GROUP COMPANY OF AUTOMOBILES since 9th August 2000 to 31st August
2002.

JOB PROFILE:

 Assistance in strategy formulation and execution for the marketing of the company’s
products (Mopeds, Spare parts etc.)
 To develop dealership network for the sales & services of mopeds & spares.
 Competition tracking & analysis.
 Organizing, Sales promotion activities and seminars.

ACHIEVEMENTS:
 Appointment of the 15 new dealers & sub dealers in single year.
 Sales increased by 150%.

2- As a DEPUTY AREA MANAGER under designation SALES ORGANISER with M/s

KIRLOSKAR OIL ENGINES LTD. PUNE at Jaipur zonal office since 1st August,1998 to
7th,August, 2000.
 JOB PROFILE:
 Development of the dealership network for engines spares and Lube. Oil,
Organizing sales promotion activities and seminars, Inventory planning of area
office etc.
 Competition tracking & analysis.
 Organizing, Sales promotion activities and seminars.

ACHIEVEMENTS:

 Sales increased by 105% with the increase of market share from 40% to 75%.
 Successfully launched new products, market share approx. 15% during 1 st year.
 Independently organized grand ‘customer get-together’ in district Ajmer in
M/s Majestic Auto Ltd.

This was first of its kind in India in automobiles industry, covering following events
simultaneously at one place and at the same time.Customer get together, Mela
participation, Road show, Mechanic get together Demonstration, Free test drive,
Free service camp, Exchange Mela, Loan Mela, Van campaign, Pamphlet
distribution,

EDUCATIONAL CREDENTIALS:

1. Ph.D., Bundelkhand University, Jhansi 2007-2008 Awarded

(Marketing Management- “Factors affecting consumer behaviour for the

purchase of air & water conditioning devices at Jhansi region” )

2. MBA (Marketing & HRM) 74.5% 1998 Ist Division

3. Awadesh Pratap Singh University, Rewa (M.P.)

4. M.Sc. (Physics-Electronics) 69% 1996 I st Division

B.B.C.,Bundelkhand University, Jhansi

5. B.Sc., Bundelkhand University, Jhansi. 69% 1994 1st Division

6. Intermediate U.P. Board, Allahabad 76% 1991 1st Division with Honors

7. High School U.P. Board, Allahabad 78% 1989 1st Division with Honors
 NATIONAL SCHOLARSHIP

Recipient of National Scholarship from the Ministry of HRD, Government of India on the
basis of merit in High school U.P.board examinations, Allahabad from 1989 to 1996.

RESEARCH GUIDENCE for the award of Ph. D. degree:

Scholar’s Name Neel Rai

University Bhagwant University, Ajmer
Topic Critical analysis of consumer behavior and factors affecting decision
making Process of students of U.P. while selecting a professional college.
Status Awarded in 2016

Scholar’s Name Vinod Bagar

University Chaudhary Charan singh University, Meerut
Topic A Study of financial Literacy and impact on investment behavior of
working women in delhi NCR.
Status Synopsis Approved

Scholar’s Name Surjeet Kaur

University Chaudhary Charan singh University, Meerut.
Topic An evaluation of Financial inclusion in rural areas of Haryana.
Status Synopsis approved

PUBLICATIONS:

Sr. Title of the Research
No. Paper/Book/Book Chapter
1 A study of Human
Resource Management at
BHEL, Jhansi
2 Critical study of New
Uptrend’s In Marketing
Concepts and Decision
Making Ability of students
of Uttar Pradesh, W.R.T.
selecting a professional
college”
3 Decision making of
students of Students while
selecting while selecting
professional colleges.
Journal Name/Book Name Year ISSN No.
Pezzottaite Journals, Transforming 2012 2279-0969
Education for Social Change &
Business excellence, A series of
double blind peer reviewed Refereed
International Journals,
International Journal of Logistics 2013 2319-9040
& Supply Chain Management
Perspectives,23199032(P),
23199040(o)
International Journal of Applied 2013 (P)2279-0977
Services marketing (O)2279-0985
Perspectives(PEZZOTTAITE
JOURNALS) ,
22790977(P),22790985(O)
4 “Critical case study on HRGI Journal of research,09766642 January- 0976-6642
Applications of services June2016
marketing theories with
special reference to the
Indian educational
Institutions”
5 Digital payments set to H.R.Journal of Management (An April 15- 0974-7737
become the norm and cash International Journal of March2016
the exception in India: A Management,09747737
study on challenges &
Opportunities in Indian
Banking sector
6 Personal Attributes & HRGI journal, A National journal of Jul;y- 0976-6642
Situational Factors as HR Group of Institutions, December,2011
Predictors of organizational Ghaziabad,09766642
Commitment: A
Descriptive study
7 Developing Human H.R.Journal of Management (An April 2014- 0974-7737
Resource through International Journal of March 15
Techniques of Interpersonal Management,09747737
Skills
8 A study on how the International journal of Research December (P)2347-4572
convergence of corporate in Business Management,23474572 2016 (E)2321-886X
Entrepreneurship & service
quality leads to
Organisational
Performance”

9 Indian rural marketing: H.R.Journal of Management (An April 2016- 0974-7737

Present Scenario International Journal of march-2017
Management,09747737
10 Marketing strategies, 978-93-84916- 79-4,2015
presently adopted by
professional Colleges on its
students with reference to
Media & consumer.
11 A report on Textile International Journal of trade and 2018 (P)2277-5811
Industry, Problems and commerce-IIARTC (O)2278-9065
measures
12 Values and it’s roles in H.R.Journal of Management (An April 2017- 0974-7737
effective leadership: An International Journal of march-2018
Exploratory Study Management,09747737
13 A study on family buying Journal of commerce and trade April 2018 (P) 0973-4503
behavior with reference to (O) 2454-1702
health drinks in Ghaziabad
market.
14 Useof Social Media for Asian Journal of Management; April-June:2019 2229-3795
Women
Entrepreneurship
(Withspecial reference
 to Bhopal)
15 A descriptive analysis of H.R.Journal of Management (An April 2018- 0974-7737
Weekly Markets in Delhi International Journal of march-2019
and Noida Management,09747737
16 Financial ionclusion: A Journal of commerce and Trade, April,2019 0973-4503
review of Union Double blind peer reviewed and
Government scheme in indeed journal
India
17 Book BHARTI PUBLICATI ONS 978- May,2, 2017 978-938500 0-6
Demonetization: A Socio- 938500 0-6 9-0 National Publisher 9-0
Economic Transformation
18 Book BHARTI PUBLICATI ONS 978- June, 2017 978-93-81212-
ROADMAP FROM CASH 93-81212-87-5 National Publisher 87-5
SURPLUS TO LESS
CASH ECONOMY
19 Book BHARTI PUBLICATI ONS 978- June-2017 978-93-81212-
Digital India: A Socio 93-81212-83-7 National Publisher 83-7
Economic Transformation
20 Book Lambert academic publishing, 2016 December 978-3-659-
Modern Students Buying Germany 978-3-659- 976 77-3 97677-3
behavior as a Consumer in
Education Market
21 Book Thakur publishing house Thakur 2013-14 978-93-82249-
Advertising Management publishing house 00-9
22 Book BHARTI PUBLICATI ONS 978— 2011 81-908869-3-2
Contemporary Issues & 81-908869-3-2 National Publisher
Emerging Trends IN
Management & Technology
23 New Insights of Bharti Publications , New Delhi 2018 978-93-86608-
Marketing Management- 57-4
New India-New up trends
24 Book Chapter BHARTI PUBLICATI ONS 978- May 2017 978-938500 0-6
Demonetization In India ( 938500 0-6 9-0 National Publisher 9-0
Its Impact and Prospects for
Indian Economy
25 Book Chapter BHARTI PUBLICATI ONS 978- 2017 978-93-81212-8
Digital India and its Impact 93-81212-8 National Publisher
26 Book Chapter BHARTI PUBLICATI ONS 978- 2017 978-93-81212-
Demonetization: Shifting 93-81212-83-7 National Publisher 83-7
gears from Physical Cash to
Digital Cash
27 Book Chapter success publications, International 978938491 679
Media and consumer with Publications 978938491 679 4 4
reference to marketing
strategies presently adopted
by professional colleges of
UP on its students.”
28 Book Chapter Bloomsbury publishing India Pvt 2017 978938643 266
a case study on political- limited 7
socio-economic scenario in 978938643 266 7
 November 2016, post International
demonetization :
Technological
Transformation by cashless
economy through digital
India
29 Book Chapter Marketing innovation for reaching 2012 10-8189547 496
Inclusive Growth consumers N
Marketing
30 Book Chapter Indian Banking: A New Vision, 2009 81-8325-07 1-9
Consumer attitude, life style edited by R.K.Uppal,Vedas e books
and modernized retail (p) ltd., New delhi
National
31 Book Chapter Demonetization: what lies ahead for 2017 978938643
Demonetisation and It's Indian economy, Bloomsbury India 2100
Impact on indian economy 978938643 2100 International
32 Book chapter Digital India: a socio economic 2017 9789381212837
Green computing & it’s transformation
usage in improving system Bharti publications
performance

CONFERENCE PRODEEDINGS & OTHERS:

 Research paper presented and abstract published titled “Creative Marketing

Strategies:An Overview” at National conference on “Innovation: a way to keep
ahead” organized by Jaipuria Group Of Institutions, sector-14 C, Vasundhara,
Ghaziabad on April 2017.

 Presented a paper and abstract get published in National Seminar on “Legal

Protectionof Consumer in a Global Economy- Recent Approaches and the way
forward” on March 29-30, 2014,organized by Faculty of Law, BHU & The Centre for
consumerstudies, IIPA, New Delhi.

 Research paper titled “General policy Issues of Development” was presented and
abstract get published in A University level Conference on “ Dialogues on
development reforms in India” organized by Cultural and tourism ministry
Government of India and Lok Bharti, Government of U.P. on 4 th march, 2001.

 Research paper, titled “Consumer Attitude- life style & Modernised Retail”
presentedat National seminar on “Economics of Modernizedretail sector and likely
Impact on Indian Scenario” and abstract published Proceedings,29th October 2006
at ICFAI National College, Allahabad.

 Presented and published a research paper titled “Role of data mining in

Entrepreneurship” in a National seminar on “ Entrepreneurship and challenges in
 Global Environment” on 27th march, 2010 at Saraswati Institute of Engineering and
technology,Ghaziabad on

 Research paper presented &full paper published in proceedings of International

conference on Ongoing Research in management & IT on 10th& 11thJanuary,2015
in INCON X 2015 page 58to 62 as co-author along with Mr.Neel Rai on topic “
Media and consumer with reference to marketing strategies presently adopted by
professional colleges of UP on its students.”

 Research paper presented on topic “Innovative Business Models for Bottom of

Pyramid Markets with Special Reference to Financial Service Industry” at Amity
University campus, sec-125, Noida in Global Leadership Research Conference on
Leadership Governance & Public Policy, 22nd& 23rdJanuary, 2016

 Research paper,titled “Consumer Attitude- life style & Modernised Retail” published
in VERVI, II issue, March 2009, an academic magazine of Lord Krishna Group of
Institutions.

 Research paper on topic “A Study on H.R.Practices in Indian enterprises and its

impact on overall organizational performance”, presented and abstract published at
international conferences on 20/2/16 on latest advances in technology,
Management & applied sciences(LATMAS-2016) ,organized by IIMT College of
Engineering, Greater Noida.

OTHER EDITORIAL ASSIGNMENTS

1- Patron Editor –HR Journal of Management, an International Journal of

Management, Vol. 7/ NO.1 &2 / April 2014-march 2015 ISSN 0974-
7737a bi annual, refereed Journal.

2- Editor –HR Journal of Research, Vol. III, No.5, July- December 2011with
ISSN 0976-6642,a bi annual, refereed Journal of H R Group of
Institutions.

3- Editor –HR Journal of Research,Vol. III, No. 6/ January- June, 2012,

ISSN 0976-6642,a bi annual, refereed Journal of H R Group of
Institutions.

4- Editor –HR Journal of Research, Vol. 6/ January-June, 2016, ISSN 0976-

6642,a bi annual, refereed Journal of H R Group of Institutions.

5- Editor –HR Journal of Management, an International Journal of

Management, Vol. 5/ NO.2 / Oct. 2012-march 2013 ISSN 0974-7737 RNI
NO. UPENG03534/24/1/2009-TC,a bi annual, refereed Journal.
 6- Editor - HRJournal of Management, vol. 8/ NO.1/April-2015- March-
2016 an International Journal with ISSN NO. 0974-7737 at HR Group of
Institutes, Ghaziabad.

7- Editor - HRJournal of Management, vol. 9 / NO.1& 2 /April-2016-

March-2017, U.G.C. Approved,an International Journal with ISSN NO.
0974-7737 at HR Group of Institutes, Ghaziabad.

8- Editor - HRJournal of Management, vol.10/ NO. 1 & 2 / April 2017-

March 2018, U.G. approved Journal, an International Journal with ISSN
NO. 0974-7737 at HR Group of Institutes, Ghaziabad.

9- Editor - HRJournal of Management, vol.11/ NO. 1 & 2 / April 2018-

March 2019, U.G. approved Journal, an International Journal with ISSN
NO. 0974-7737 at HR Group of Institutes, Ghaziabad

10- Chief Editor of Proceedings of National conference held at United

Institute of Management, Greater Noida.

11- Editor in Chief –PRATIBIMB, Inaugural Edition-2011, AnnualCollege

Magazine of United Group of Institutes, Greater Noida.

12- Editor in Chief of ‘Vervi2009’ college Magazine of academic discussion

of Lord Krishna Group of Institutes, Ghaziabad.

KEY NOTE SPEAKER /CONFERENCE CHAIR/SEMINAR/PAPER PRESENTATION:

Technical session chair in session 8Eon“Organisational Contingencies and

strategic choices” on 29th December, 2017 at 11th Indian Subcontinent Decision
science Institute International Conference, December 27-30,2017 at Indian
Institute Of management, Tiruchirappali.

Technical session chair in session 10 F on ,Contemporary issues on HRM on

30th December, 2017 at 11th Indian Subcontinent Decision science Institute
International Conference, December 27-30,2017 at Indian Institute Of
management, Tiruchirappali.

Key note speaker in the national seminar at IME, Sahibabad on

‘Global Outsourcing-spectrum of Opportunities’ on 24 april,2016.
Conference Chairman of a National seminar organized at H R Group of
Institutions, Morta, Ghaizbad on 18, 19 March 2013.

Conference Director of a National conference on Contemporary Issues &

Emerging Trends in Management & technologyorganized at United Institute of
Management, Greater Noida on 9th April-2011.
Keynote address and opening lecture at National conference on Contemporary
Issues & Emerging Trends in Management & technology organized at United
Institute of Management, Greater Noida on 9th April-2011.

Presented a research paper entitled “ Rural Service Sector-great scope to

derve bottom of pyramid.” in the National Seminar on “Marketing Innovations
for Reaching Consumers” at Institute of Technology and Science, Mohan
Nagar, Ghaziabad on 5th& 6th December, 2008.

Presented a Case study in an international competition in

Managementorganized by AMITY BUSINESS SCHOOL, AMITY UNIVERSITY,
U.P.. On, 28th-29th Sept.2007 at the “4TH Renvoi, International competition in
Management case study.”

Presented a paper in International conferenceon “Value Education for Ethics

and Global Peace” on April 29th& 30th, 2016 at Deewan Institute of Management
Studies (collegeof Education) - a NAAC Accredited Institution.

Presented a paper in a National Seminar at Jhansi Jointly organizedby the

Institute of chartered Accountants of India and the Institute of Management
Studies, Bundelkhand University, Jhansi. On 27th& 28th January,2007 on “Global
convergence of commerce education-emerging trends & challenges”

Presented a Research Paper on “Critical analysis of change of consumer

behavior of students of U.P. while selecting a professional college.” – for
the 3rd International Conference on “Transformational and Survival of Business
Organization: Challenges and Opportunities” by Prestige Institute of
Management Studies Gwalior on, Dec-28 to 30, 2011.

Presented a research paper in a National Seminar on “Growth with human face

in the era of economic downturn- challenges ahead” at Faculty of Management,
HRIT,on topic “Character based Leadership: A study- Shri Ram Charit
Manas”on 18th& 19th March, 2013.

Presented a research paper in a National Seminar on “Contemporary Issues &

Emerging Trends in Management & Technology ” at United Institute Of
management, Greater Noidaon topic “Additional factors affecting consumer
behavior while purchasing Luxury goods in semi urban areas.” on 9thApril, 2011.

Participated in HR CONCLAVE Organized by Institute of Management &

Research, Ghaziabad on 14 September, 2007 on “Changing face of leadership”

Participated in a Dialogue on “ India- Bhutan Relations in the era of

Globlisation: emerging challenges.” On 21st march,2017 at MMH college,
Ghaziabad.
 Presented a research paper entitled Women Entrerepreneurship in india:
challenges, opportunities, Myth and challenges at ICSSR sponsored two days
National Seminar at Ismail National Mahila P.G. college,Meerut (U.P.) on 18-19
February , 2017.

Presented a research paper entitled “Value Based Marketing strategies adopted

by professional Colleges and Related challenges” at two days International
Conference at Dewan Institute of Management Studies, Meerut (U.P.) on April
29-30, 2017.

Presented a research paper “A Case study on political- socio- Economic

Scenario in November,2016 post demonetization: Technological Transformation
by cashless economy through digital India.”in 3rd international Conference on
Technological and Managerial Strategies for Next Generation Transformation on
Saturday, March 18,2017.

FACULTY DEVELOPMENT PROGRAMS/ MDP’S/ WORKSHOPS:

Participated in a week long training programme on “Academic

leadership”organized by center of Academic Leadership and Education
management, Aligarh Muslim University under the Scheme of Pandit Madan
Mohan Malviya National Mission on Teachers and Teaching(PMMMNMTT).

Participated 2 weeks Faculty Development Programme on “Entrepreneurship

Development” from Dec 5th -17th 2016 under DST-NIMAT Project 2016-
17,sponsored by NSTEDB,Department of science and Technology, Government
of India implemented by Entrepreneurship development institute of India
(EDI),Ahmedabad.

Participated in Case method workshop for management learning organized by

AIMS-IBA Center for Management research, at Indian Business Academy on
November, 24, 2007 On “Case method workshop for Management learning”

Participated in one day FDP at JIM, on “Developing leadership skills” at

Ghaziabad on 31 may 2008

Participated in the workshop on Decesion making under uncertainties in Project

Management on October 30, 2009 at Department of Management studies,
Galgotia college of Engineering and technology, greater Noida.

Participated in two daysFDP at Mangalmay Institutions, Plot No. 8 & 9,

Knowledge park- II, Greater Noida, on “Recent Advances in “Research Methods
& Data analytical Tools” held on October 18th& 19th ,2010.
 Conducted as a Key trainer 7 days Faculty Development programme on
“Attitude, thought process and Operational manuals for being effective faculty of
science and Technology” at HRIT group of Institutions in june 2015.

EXTRA CURRICULAR ACTIVITIES

 Youth leadership award and Best Debater award by Rotary Club International
District NO.311 in youth Leadership Camp held at Mathura from 26th to
31December 1989.

 Won First prizes in various College level, University level, inter college competition, inter
university competition, district level, and state level & participated in the National Level
Debate Competitions.

 Secretary of Science Council of PG students during M.Sc.(Physics-Electronics) in

B.B.C, Jhansi, academic session 1994-1995, 1995-1996.

 Summit Co-Ordinator “Vision Bharat- First edition of Inter State Techno Professional
Summit organized by TSVP (A wing of Technical & Professional students of ABVP)at
Rajkumar Goel Institute Technology, Ghaziabad on 15th& 16th September, 2007.

 Summit Co-Ordinator “Vision Bharat- Second edition of Inter State Techno Professional
Summit organized by TSVP (A wing of Technical & Professional students of ABVP) at
Indraprastha Engineering College, Ghaziabad on 2ndMay,2011.

 Chief Coordinatorof Vision Bharat- Third Edition of One day Conclave of Inter
University Techno-Professional Students byTSVP (A wing of Technical &
Professional students of ABVP) at Institute of Technology & Sciences, Mohan
Nagar, Ghaziabad in year 2014.

 Convener- TECH-Pro Vision Bharat, 2016- A State level Summit of technical &
professional students on 31st march,2016 TSVP (A wing of Technical &
Professional students of ABVP). The Honourable Governor of U.P., Vice
Chancelors of AKTU, Lucknow & C.C.C. S. University, Meerut along with the central
minister Sri Santosh Ggangwar graced the occasion in various sessions. 3000
students participated from 95 colleges of U.P.

 Convener- TECH-Pro summit, 2017- A State level Summit of technical &

professional students partially sponsored by Software Technology Parks of India
(STPI) on 3rd November,2017 TSVP (A wing of Technical & Professional students
of ABVP). The Vice Chancelors of AKTU, Lucknow & C.C.S. University, Meerut
graced the occasion in various sessions. 1500 students participated from 45
colleges of westernU.P.
FACULTY DEVELOPMENT PROGRAMS/ MDP’S/ WORKSHOPS:

Participated in a week long training programme on “Academic leadership”

organized by center of Academic Leadership and Education management,
Aligarh Muslim University under the Scheme of Pandit Madan Mohan Malviya
National Mission on Teachers and Teaching (PMMMNMTT).

Participated 2 weeks Faculty Development Programme on “Entrepreneurship

Development” from Dec 5th -17th 2016 under DST-NIMAT Project 2016-17,
sponsored by NSTEDB, Department of science and Technology, Government of
India implemented by Entrepreneurship development institute of India (EDI),
Ahmedabad.

Participated in Case method workshop for management learning organized by

AIMS-IBA Center for Management research, at Indian Business Academy on
November, 24, 2007 On “Case method workshop for Management learning”

Participated in one day FDP at JIM, on “Developing leadership skills” at

Ghaziabad on 31 may 2008

Participated in the workshop on Decesion making under uncertainties in Project

Management on October 30, 2009 at Department of Management studies,
Galgotia college of Engineering and technology, greater Noida.

Participated in two daysFDP at Mangalmay Institutions, Plot No. 8 & 9,

Knowledge park- II, Greater Noida, on “Recent Advances in “Research Methods
& Data analytical Tools” held on October 18th& 19th ,2010.

Conducted as a Key trainer 7 days Faculty Development programme on

“Attitude, thought process and Operational manuals for being effective faculty of
science and Technology” at HRIT group of Institutions in june 2015.

SUPPLEMENTARY TRAINING

 One month duration Entrepreneurship Development Program, UPICO a sister concern of

Industrial Development Bank of India (IDBI).

SKILLS ORIENTED TRAINING

 Sales impact Training by Mercuri Goldman, sponsored by M/s KIRLOSKAR OIL

ENGINES LTD. PUNE.

 Personality Development Program, Allen Codario sponsored by M/s KIRLOSKAR

OIL ENGINES LTD. PUNE.
 Performance Effectiveness Program, by THINK INK, NEW DELHI, (MR.
PRAMOD BATTRA) Sponsored by M/s MEJESTIC AUTO LTD., LUDHIYANA

PROJECTS:

Title of the Project Sponsored By (Name Rs. in

of the agency) Lakhs
1 Launching of new product ‘Hero Stallion’ Description: Is a Majestic auto ltd., 6 lakh
four strokes, four foot geared moped launched by the Ludhiyana
company in the semi urban segment of Indian 2000.
2 Launching of new product ‘Mahabali’. Description: Mahabali Kirloskar Oil Engines 5.1
is a slow speed double wheel diesel engine for the Ltd.,Pune lakhs
application of Atta chakki in 1999.
3 Exhaustive market survey for 10 district of Rajasthan in Kirloskar Oil Engines 2 lakhs
special reference with small engines, spare parts, and Ltd.,Jaipur
lubricant oil business.
4 Tech-Pro Summit Vision Bharat 2K17 Software Technology 2 lakhs
(A Project for digital awareness among technical & Parks of India,(STPI)
Professional Students) Government of India
5 “To study the market scenario of canned motor pumps in KIRLOSKAR 3.5
the process and chemical industries” at KIRLOSKAR BROTHERS LTD., Lakh
BROTHERS LTD., PUNE (June- July 1997) PUNE

INVITED LECTURES/ PAPERS:

Invited lectures /papers/paper topic International/National/state/University level

1 A Study on HR Practices in Indian enterprises
and its impact on overall organisational
performance
2 Innovative Business Models for Bottom of
Pyramid Markets with Special Reference to
Financial Service Industry
3 Role of data mining in Entrepreneurship”
4 Consumer Attitude- life style & Modernized Retail
5 Media and consumer with reference to marketing
strategies, presently adopted by professional
colleges of UP on it’s students
6 General policy Issues of Development” Dialogues
on development reforms in India”
7 Creative Marketing Strategies: An Overview
Innovation: a way to keep ahead
8 Woman Entrepreneurship in India: Challenges,
(where it was organized)
IIMT College of Engineering, Greater Noida
International
Amity University campus, sec-125, Noida
International
Saraswati Institute of Engineering and
technology, Ghaziabad National
ICFAI National College, Allahabad. National
Faculty of Law, BHU & The Centre for consumer
studies, IIPA, New Delhi. National
Cultural and tourism ministry Government of
India and Lok Bharti, Government of U.P. CCS
University, University Level
Jaipuria Group Of Institutions, sector-14 C,
Vasundhara, Ghaziabad, National
Department of Economics, Ismail National
 Opportunities, myth and realities. Development of Mahila College, Meerut, sponsored by ICSSR
woman Entrepreneurship in India National
9 Case study on consumer behavior for the 4TH Renvoi, International competition in
purchase of air conditioning devises Management case study. Amity business
school, amity university ,U.P.international
10 Global convergence of commerce education- National Seminar at Jhansi Institute of chartered
emerging trends & challenges” Accountants of India and the Institute of
Management Studies, Bundelkhand University,
Jhansi. National
11 Value Education for Ethics and Global Peace Deewan Institute of Management Studies
(college of Education) - a NAAC Accredited
Institution.
12 Character based Leadership: A study- Shri Ram Growth with human face in the era of
Charit Manas economic downturn- challenges ahead” at
Faculty of Management , HRIT Faculty of Management, HRIT
13 Additional factors affecting consumer behavior Contemporary Issues & Emerging Trends in
while purchasing Luxury goods in semi urban Management & Technology
areas. United Institute Of management , Greater Noida
14 Marketing Innovations for Reaching Consumer National Seminar
Institute of Technology and Science, Mohan
Nagar, Ghaziabad
15 Critical analysis of change of consumer behavior Prestige Institute of Management Studies
of students of U.P. while selecting a professional Gwalior I
college. International
16 Key note speaker Global Outsourcing-spectrum of IME, Sahibabad National
Opportunities’
17 Conference Chairman National seminar H R Group of Institutions, Morta, Ghaizbad
National
18 Conference Chairman, sponsored by ICSSR,IBS,SCRIET,CCS
University, National
19 Conference Chairman contemporary issues & United Institute of Management, Greater Noida,
challenges in management International
20 Key note address on “Developing leadership JIM, Ghaziabad National
skills”
21 7 days Faculty Development programme on “ of HRIT group of Institutions in june 2015
science and Technology
22 Entrepreneurship Development 2 week JSS Mahavidyalaya
23 Technical session chair Indian Subcontinent Decision Science Institute
Session-8E at IIM,Truchirapalli,
24 Technical session chair Session-10F Indian Subcontinent Decision Science Institute
at IIM,Truchirapalli,
25 Training Programme on academic leadership Centre of Academic Leadership and Education
(MHRD, Govt. of India) Management, Aligarh Muslim University under
the scheme of Pandit Madan mohan Malviya
National Mission on Teachers and
Teaching(PMMMNMTT)
26 Effective leadership Mount Talent consultancy

AWARD/HONOUR
  Hon’ble President of India in his capacity as visitor of Banaras Hindu University
nominated his nominee on the court of prestigious BHU for the period of three years
from May,2017.
 Performance Excellence Award towards actively seeking and promoting high
performance at Kirloskar Oil Engines Limited, Pune by Mr. R.R. Deshpande, vice
President-small Engines 30 may 2000.

 Dronacharya Award for contribution in the higher technical & professional education on
18thMay, 2013 in a Mega educators meet at Ghaziabad.

 Shaikshak Samman award by Rashtriya Shaikshik Mahasngh Uttar Pradeshon8th May,

2016 at Brahaspati Bhawan, C.C.S., University, Meerut.

 Maulana Abul Kalam Azad Excellence Award For Education-2016 at Rashtriya

Shiksha Diwas Samman Samarohon 10 December,2016 at Ghaziabad.

 ‘Award of Honor’ by the association of Kirloskar Dealers of the Rajasthan.

 ‘Best faculty award’ for two consecutive academic years in 2004-2005, 2006-2007

MEMBERSHIP

 Youth Hostels Association of India.

 Ghaziabad Management Association (A local chapter of All India Management
Associations, New Delhi).
 Meerut Management Association (A local chapter of All India Management Associations,
New Delhi)

COMPUTER PROFIENCY

Good computer Proficiency and working knowledge ofMS- OFFICE and NET surfing etc.

PERSONAL INFORMATION

 Nationality Patriot Indian

 Date of Birth 23rd November, 1974
 Passport Valid till 2021
 Father’s Name Shri Hari Shanker Sijariya
 Marital status Married
 Issues Two kids

I hereby certify that the above given information is true to the best of my knowledge and
belief.

Date: 06/04/2018 (Dr. Rajeev Sijariya)

References:
1. Prof. N.K.Taneja
Vice Chancellor,
CC S University, Meerut.
Cell: 9752094800

2. Prof. R.P.Das
Vice Chancellor,
Berampur University, Behrampur, Orissa.
Cell: 9425214226

3. Prof. V.K. Malhotra

Member secretary,
ICSSR, New Delhi
Cell: 9358410775

4. Prof. Bhim Rai Metri

Director
IIM, Trichy