MBA - Scheme & Syllabus

NITTE MEENAKSHI INSTITUTE OF TECHNOLOGY
(An Autonomous Institute, Affiliated to VTU, Belagavi)
DEPARTMENT OF MANAGEMENT STUDIES
Outcome Based Education Curriculum

(For the Academic year 2018 - 2020)
I to IV SEMESTER - MBA
Nitte Meenakshi Institute of Technology

Yelahanka, Bengaluru – 560 064.
Approved Scheme and Syllabus of I, II, III & IV Semester MBA

(2018-2020)
About the Institution:
Nitte Meenakshi Institute of Technology (NMIT) is an Autonomous Institution affiliated to the Visvesvaraya
Technological University (VTU), with the approval of UGC
NMIT got accredited by the National Board of Accreditation [NBA] under Tier-1 status (for 4 Programs) and Grade-
A status by National Assessment and Accreditation Council [NAAC - UGC].
It is the youngest engineering college in the country to be conferred the prestigious Autonomous Status by UGC/Govt.
of Karnataka, New-Delhi in the year 2007 and the only unaided private engineering college in Karnataka State to be
selected by the Govt. of India for World Bank Funding under TEQIP Phase II-Subcomponent 1.1 in the year 2011.
The institution has a strong focus on excellence in education, research and promotion of Innovation and
entrepreneurship. Innovation and Entrepreneurship Development Centre was established in the year 2010 and funded
(to the tune of Rs. 45 lakhs) by the Department of Science and Technology (NSTEDB), New Delhi.
NMIT has established Business Incubator supported by MSME (Micro, Small and Medium Enterprises), Govt. of
India and also an Innovation Club supported by Visvesvaraya Technological University and Govt. of Karnataka with
seed money of Rs 5Lakhs. Some of the prominent sponsored projects sanctioned by different reputed National Funding
Agencies such as DST, DIT, AICTE, DRDO Labs, VGST, IEEE, VTU etc
NMIT is a unique institution which has established five multi-disciplinary research centres viz for Small Satellites,
Robotics, Nanomaterial & MEMS, Computational Fluid Dynamics and Design Engineering & Process Simulation. It
is also the first college in India to introduction of Robotics Engineering-Lego Mindstorms and TETRIX Course with
Laboratory for II Year B.E Students in AY 2015-16. The course is on the lines of few US/European Universities.
It is recognised by ISRO as a Centre for Small Satellite Research (CSSR) for undertaking collaborative research on
space technology and satellite development. NMIT has led a consortium that designed and built STUDSAT-1, a
satellite of PICO category. Launched by ISROs PSLV-C15 on 12 July 2010. This success is listed in the Limca Book
of records. NMIT has a unique Scheme of Deputing UG Students to Industry, R&D Organizations, IISc, IITs and NID
for a minimum period of 6 weeks internship leading to academic credits.
NMIT offers wide range of academic programs comprising of seven UG and eight PG programs in Engineering besides
MBA and MCA. Ten Departments of NMIT offer doctoral programs of VTU / Mysore University.
Highly qualified and experience faculty comprising 55+Ph.Ds primarily from IISc, IITs & NITs. An additional 60+
Faculty are pursuing Ph.Ds in different research centers of NMIT as well as in other Institutions of eminence.
NMIT has well equipped laboratories with more than 1600+ computers. NMIT has advanced software, library
resources and high speed Internet connectivity 100 Mbps (leased line - 1:1).
NMIT is identified as Regional Nodal Centres of IIT-B/ IIT-KGP for faculty development programs under National
Mission on Education through ICT (NMEICT), under MHRD, Govt. of India.
NMIT has an active and dynamic Training and Placement cell. The Placement cell successful attracted a large number
of reputed well known organizations for on-campus placement. The Placement cell conducts programs to improve the
background and competence of students by enhancing soft skills / analytical abilities / problem solving capabilities/
attitudinal and leadership qualities.
About the Department:
Having successfully launched its engineering programs in 2001, NMIT established its MBA program in 2004,
affiliated to Visvesvaraya Technological University and approved by AICTE. The program became a notable success
within a short span of time. Today NMIT’s MBA program stands out amidst other MBA programs in quality of
pedagogy, curriculum, learning environment, academic life, and infrastructure and placement results. What clearly
distinguishes NMIT’s program from others is the quality and diligence of faculty and administration in enhancing the
students' learning experience. Starting with an intake of 40 students in 2004, the MBA program has now matured into
a well-respected and well-received program with an approved intake of 120 students. We are proud of diversity in the
student’s enrolments and faculty recruitments.
During the first year of the MBA program, students learn the basic principles of business management and core courses
in Marketing, Finance, and Human Resources as well as Quantitative Techniques. During the second year of the
program, students specialize in two areas that include Finance, Human Resources, Marketing, Supply chain
management and Business Analytics. Between the third and fourth semesters, students embark on a project in their
area of specialization and complete it in the fourth semester. Placement interviews commence at the end of the third
semester.
In addition to the MBA program, the Department of Management Studies offers several additional programs such as
SPSS, ISO Certification programs (IRCA approved), Six Sigma Certification programs (Govt. Of .India, Ministry of
MSME approved), Aptitude and Soft-Skills sessions from T.I.M.E.S, FDPs, MDPs, EDPs and Workshops on current
management topics. A one day MDP on Case Analysis has been conducted during odd semester in addition to a two
days workshop on management skills will be offered for our students in their even semester.
The department undertakes industry-sponsored research projects and consulting engagements. Very recently, the
department has made an academic partnership with IIMBx, a MOOC offered by the prestigious Indian Institute of
Management, Bangalore. MOOC on strategic management for sustainability and financial markets (beginning from
the coming academic year) will be offered by IIMBx to the students for a duration of two months through proctored
examinations.
The Department offers industry specific and function specific programs at various stages in their professional career.
The Department is an approved/recognized centre by Visvesvaraya Technological University, Belagavi and University
of Mysore, Mysore for guidance of Ph.D scholars.
Apart from regular class room teaching and continuous evaluation of students, our faculty members are actively
engaged in a wide-spectrum of activities ranging from student's mentoring, administrative tasks at the Departmental,
Institutional and University levels, guiding Project Works, advising students in the conduct of extra-curricular and co-
curricular activities, being in touch with the industry, communicating with the alumni, attending conferences,
workshops, seminars, MDPs and FDPs, conducting FDPs and pursuing research with focused goals. In-house training
programs for faculty and "Research Colloquium Series" are conducted regularly to enhance analytical skills of faculty
and research scholars.
BOARD OF STUDIES MEMBERS (2018-20)
Sl. No. Name Designation Organization Position
1 Dr. S Harish Babu Professor & HoD NMIT Chair Person
2 Dr. Barama Naikar HoD, VTU, PG Centre VTU VTU Nominee
Member
Indian Institute of Management (Academician)
3 Dr.M.Jayadev Professor
Bangalore Nominated by Academic
Council
Member
Professor and Associate Director, (Academician)
4 Dr. DNS Kumar Christ University
Centre for Research Projects Nominated by Academic
Council
Member
5 Mr. Ravi Omkari Associate Vice President HSBC, Bangalore (Industry) Nominated by
Academic Council
Member
Reliable Holdings Limited
6 Mr. Aditya Hegde Head – Finance (Alumni) Nominated by
Bangalore
the Principal
7 Dr.B.Janakiraman Professor NMIT Member
8 Dr. Senthil Kumar Associate Professor NMIT Member
9 Dr.Malini.T.N Associate Professor NMIT Member
Prof.Kiran
10 Assistant Professor NMIT Member
Kumar.N
11 Ms.Nayana.S.Desai Assistant Professor NMIT Member Secretary

Vision, Mission and Quality Policy of NMIT:
Vision:
To excel in management education, research and engagement thereby developing ideas and leaders that transforms
the society.
Mission:
To develop Nitte Meenakshi Institute of Technology through Quality, Innovative and State-of-art educational
initiatives into a centre of academic excellence that will turn out youth with well-balanced personality & commitment
to rich cultural heritage of India and who will successfully face the Scientific and Technological challenges in the fast-
evolving Global scenario with a high degree of credibility, integrity and ethical standards.
Quality Policy:
To bring about constant and Continuous Improvement in the Quality of Education Imparted and Turning out High
Quality Professionals with Balanced and Globally Competitive Personality through Regular Monitoring of the
Academic/ Administrative Activities of the Institution and Implementing Corrective Actions in the Best Ethical and
Transparent Traditions.
Vision and Mission of the Department of Management Studies (MBA)
Vision:
To become a top-notch management institute recognized internationally for its excellence in creation of an intellectual
capital of high thinking management professionals, entrepreneurs and socially responsible citizens.
Mission:
⮚ To nurture the future business leaders through imparting high quality value-based learning, research and
practical based training that meets industry expectations.
⮚ To foster a passion for learning and creative thinking among the student and teaching community.
⮚ To prepare management professionals with global mindset having high professional competence, outstanding
leadership qualities and impeccable personal integrity.
Development of Program Educational Objectives
DoMS
Mission and Vision Needs of Stakeholders
Faculty Members
Define & Revise Program Educational Used to Determine

Objectives
Process of Deriving the Program Educational Objectives (PEOs)
Stakeholders:
NMIT Mission Alumni
Industry
Representatives
NBA Criteria DoMS Mission Faculty Experts in the
area from other
institutions
Program Educational Objectives
Program
Implementation and Outcome Assessment
Assessment Plans Report
Data Collection
Employer Feedback
Analysis and Student’s Feedback

Assessment as per
Bloom’s Taxonomy Alumni Feedback
Minor
Changes? Annual Assessment
Reports
Approved Proposed changes to

Changes Curriculum, Data
Collection Methods and
the Assessment Process
PEOs of the Program:
PEO-1: Post Graduate students of the program will contribute to the creation, transmission and application of
knowledge in the field of management
PEO-2: Post Graduate students of the program will be equipped with quantitative and qualitative skills to identify,
analyze, design and create business opportunities in a global dynamic environment.
PEO-3: Post Graduates of the program will acquire necessary managerial skills to think strategically and to lead,
motivate and manage teams thereby enhancing managerial effectiveness.
PEO-4: Post Graduates of the program will be able to implement corporate governance and societal values in the
real life situation with professional ethics.
Process of deriving the Program Outcomes (POs)
Assessment Algorithms Internals and

for 33 Courses Examinations
contributing to Outcomes
1 to 6 Course
Evaluations
(Assignment,
Surprise Quiz)
Assessment Process for
Outcomes 1 to 6
Student
Evaluations
CIE and SEE evaluation

of Assessment Course Facilitator
Assessment
Outcomes 1 to 6
POs of the MBA Program offered:
PO.1.Post graduate students will be able to demonstrate responsiveness to contextual social issues, problems and
exploring solutions. Understanding business ethics and resolving ethical dilemmas by identifying the contemporary
social problems, exploring the opportunities for social entrepreneurship, designing business solutions and
demonstrating ethical standards in organizational decision making by distinguishing ethical and unethical behaviors.
(Social responsibility, Entrepreneurial thinking and Ethics)
PO.2. Post graduate students will demonstrate competencies in quantitative and qualitative techniques and develop
skills on analyzing the business data, application of relevant analysis, and problem solving in other functional areas
such as marketing, business strategy, finance, supply chain and human resources (Critical thinking, Business
analysis, Problem solving and Innovative solution)
PO.3. Post graduate students will be able to demonstrate global outlook with the ability to identify aspects of the
global business and cross cultural understanding (Global exposure and Cross cultural understanding)
PO.4. Post graduate students will demonstrate awareness and knowledge about functioning of local and global
business environment and society by recognizing the functioning of business and identifying potential business
opportunities, evolution of business enterprises and exploring the entrepreneurial opportunities (Domain knowledge
and Business environment awareness)
PO.5. Post Graduate students will be able to use various forms of business communication supported by effective
use of appropriate technology, logical reasoning, articulation of ideas by developing effective oral and written
communication especially in business applications, with the use of appropriate technology (business presentations,
digital communications, social network platforms and so on) (Effective Communication)
PO.6. Post graduates will be able to understand leadership roles at various levels of the organization and leading teams
and collaborate with teams across organizational boundaries by demonstrating leadership qualities and maximize the
usage of diverse skills of team members. (Leadership and Teamwork)
PSOs of the MBA Program offered:
In addition to the above outcomes, the MBA program of NMIT shall demonstrate the following capability defined
by the two PSO’s.
PSO 1- Possess Skill Set to create, transmit and apply the knowledge in the field of Management through
Multidisciplinary approach for societal benefits.
PSO 2- Acquire Managerial skills to successfully lead the organization towards the welfare of stakeholders by
considering the current industry/business requirements through case studies, internships and capstone projects .
The correlation between the Program Outcomes and Program Educational objectives are mapped in the Table
shown below:
Correlation between the POs and the PEOs
Program Outcomes
Sl.No Program Educational Objectives
PO PO PO PO PO PO
1 2 3 4 5 6
Post Graduates of the program will contribute to X X X
the creation, transmission and application of
1
knowledge in the field of management
Post Graduates of the program will be equipped X X X

with quantitative and qualitative skills to identify,
2 analyze, design and create business opportunities
in a global dynamic environment.
Post Graduates of the program will acquire X X X X

necessary managerial skills to think strategically
3 and to lead, motivate and manage teams thereby
enhancing managerial effectiveness
Post Graduates of the program will be able to X X X X

implement corporate governance and societal
4
values in the real life situation with professional
ethics.
Curriculum Mapping
Sl.No Course PO1 PO2 PO3 PO4 PO5 PO6
1 Management and X X X
Behavioral Process
2 Managerial Economics and X X
Indian Economic Policies
3 Accounting for Managers X X
4 Marketing Management X X
5 Statistics for Managers X X
6 Business Communication X X X
7 Business Research Methods X X
8 Financial Management X X
9 Computer Applications for X X X X X
Business
10 Operations Research X X X X X
11 Entrepreneurship and X X X X X X
Business Law
12 Human Resource X X X X
Management
13 Seminar X X X
14 Employee Staffing X X X X
Management (D)
15 Performance and X X X
Compensation
Management (D)
16 Personal Growth and X X X X
Interpersonal Effectiveness
(D)
17 Conflict and Negotiation X X
Management
18 Talent Management X X
19 Advanced HRM X X
20 Consumer Behavior (D) X X
21 Sales and Retail X X X
Management (D)
22 E-Marketing (D) X X
23 Business Marketing X X X
24 Strategic Brand X
Management
25 Green Marketing X X X
26 Investment Analysis and X X X
Portfolio Management (D)
27 Banking and Financial X X
Services (D)
28 Tax Management(D) X X X
29 Cost Management X X
30 Micro Finance X X X X
31 Business Valuation Analysis X X
32 Supply Chain and Logistics X X X X

Management (D)
33 Information Systems in X X X
Supply Chain Management
(D)
34 Operations Management X X X X X
(D)
35 Freight Transport System X X X X X
36 Enterprise Resource X X X X X X
Planning
37 Global Supply Chain and X X
Logistics Management
38 Industrial Relations and X X

Labour Laws (D)
39 International HRM (D) X X
40 Employee Training and X X
Development (D)
41 Workplace and Ethics X X
42 Organization Structure, X X X
Process and Design
43 OD and Change X X X
Management
43 Integrated Marketing X X
Communications (D)
45 International Marketing X X X
Management (D)
46 Services Marketing (D) X X X
47 Rural Marketing X X X
48 Digital Marketing X X X
49 Customer Relationship X X
Management
50 International Financial X X X
Management (D)
51 Financial Derivatives and X X X
Insurance (D)
52 Strategic Financial X X X
Management (D)
53 Advanced Financial X X
Management
54 Strategic Credit X X
Management
55 Project Appraisal, Planning X X
and Control
56 Retail Supply Chain X X
Management (D)
57 Logistics and Warehouse X X X X X
Management (D)
58 Strategic Purchasing and X X X X X

Quality Management (D)
59 Internet Technology and X X X X X
SCM
60 Customer Relationship X X X
Management
61 E-Marketing X X X X
62 Capstone and Project Work X X X X X X
63 Leadership and Teamwork X X X X X

(Add-on)
Curriculum breakdown structure:
The curriculum of MBA is so structured to include all the courses and subjects to satisfy the requirements of a
comparable MBA program at the National and International level. The course code, course title, the number of
contact hours and number of credit for each course are given in the following table. The courses are grouped
in the major components of the curriculum namely professional core courses, electives and specialization
courses, Industry exposure and project work, seminar and soft skills for employability.
Break up of Credits for the MBA Degree Curriculum 2018 – 2020
Credit Distribution
Total
Semes Total No Core / Elective / Seminar / Lab No. of Total
Sl. No.: Credits for
ter of subjects / Project Work & Internship Credits Subject Credits
Semester
s
1 I 6 6 core 4 6 24 24
6 Core 4 6 24
2 II 6
1 Seminar 2 02 26
3 III 7 6 Electives 3 6 18 22
1 Organization Study and
4 04
Internship Project
6 Electives 3 6 18
4 IV 6 1 Project Work 10 1 10 28
(1 Add-on) (00) (1) (00)
Note: The student must earn a total of 100 credits for the award of MBA Degree. Hence, the student must choose
electives for a total of 36 credits spread over semesters III and IV.
Scheme of Teaching I Semester MBA 2018 – 2020
Exam Max Marks
No. of
Sl. No. Subject code Name of the subject Duration
Credits
Hours CIE SEE
1 18MBA101 Management and Behavioral Process 04 03 50 50
Managerial Economics and Indian
2 18MBA102 04 03 50 50
Economic Policies
3 18MBA103 Accounting for Managers 04 03 50 50
4 18MBA104 Marketing Management 04 03 50 50
5 18MBA105 Statistics for Managers 04 03 50 50
6 18MBA106 Business Communication 04 03 50 50
TOTAL 24
Scheme of Teaching II Semester MBA 2018 – 2020

Exam Max Marks
No. of
Sl. No.: Subject code Name of the subject Duration
Credits
Hours CIE SEE
1 18MBA201 Business Research Methods 04 03 50 50
2 18MBA202 Financial Management 04 03 50 50
3 18MBA203 Computer Applications for Business 04 03 50 50
4 18MBA204 Operations Research 04 03 50 50
5 18MBA205 Entrepreneurship and Business Law 04 03 50 50
6 18MBA206 Human Resource Management 04 03 50 50
7 18MBA207 Seminar 02 50 50
TOTAL 26
Scheme of Teaching III Semester MBA 2018 – 2020
Exam Max Marks
No. of Duration
Sl. No.: Subject code Name of the subject
Credits Hours CIE SEE
1 Elective 1 03 03 50 50
2 Elective 2 03 03 50 50
3 Elective 3 03 03 50 50
4 Elective 4 03 03 50 50
5 Elective 5 03 03 50 50
6 Elective 6 03 03 50 50
8 18MBA307 Organization Study and Internship Project 04 50 50
TOTAL 22
Note:
A student taking single specialization has to choose 6 subjects in III semester
A student taking dual specialization has to choose 3 dual subjects from each specialization in III semester.
Scheme of Teaching IV Semester MBA 2018 – 2020
Exam Max Marks
No. of Duration
Sl. No.: Subject code Name of the subject
Credits Hours CIE SEE
1 Elective 1 03 03 50 50
2 Elective 2 03 03 50 50
3 Elective 3 03 03 50 50
4 Elective 4 03 03 50 50
5 Elective 5 03 03 50 50
6 Elective 6 03 03 50 50
7 18MBA407 Project and Viva-Voce 10 50 50
8 18MBA408 Add-on (Leadership & Team Building) (00)
TOTAL 28
Note:
⮚ A student taking single specialization has to choose 6 subjects in IV semester
⮚ A student taking dual specialization has to choose 3 dual subjects from each specialization in IV
semester
List of Electives – Human Resource Management

No. of
SubjectName
code of the subject
Credits
III Semester
18MBAHR301 Recruitment and Selection (D) 03
18MBAHR302 Performance and Compensation Management (D) 03

Personal Growth and Interpersonal Effectiveness (D)
18MBAHR303 03
18MBAHR304 Conflict and Negotiation Management 03
18MBAHR305 Talent Management 03
18MBAHR306 Advanced HRM 03
IV Semester
18MBAHR401 Industrial Relation and Labor Laws (D) 03
18MBAHR402 International HRM (D) 03
18MBAHR403 Employee Training and Development (D) 03
18MBAHR404 Ethics at Workplace 03
18MBAHR405 Organization Structure, Process and Design 03
18MBAHR406 OD and Change Management 03

Note: Dual subjects are specified by (D)
List of Electives – Marketing

No. of
Subject code Name of the subject
Credits
III Semester
18MBAMM301 Consumer Behavior (D) 03
18MBAMM302 Sales and Retail Management (D) 03
18MBAMM303 E-Marketing (D) 03
18MBAMM304 Business Marketing 03
18MBAMM305 Strategic Brand Management 03
18MBAMM306 Green Marketing 03

IV Semester
18MBAMM401 Integrated Marketing Communications (D) 03
18MBAMM402 International Marketing Management (D) 03
18MBAMM403 Service Marketing (D) 03
18MBAMM404 Rural Marketing 03
18MBAMM405 Digital Marketing 03
18MBAMM406 Customer Relationship Management 03

List of Electives - Finance

No. of
Subject code Name of the subject
Credits
III Semester
18MBAFM301 Investment Management (D) 03
18MBAFM302 Banking and Financial Services (D) 03
18MBAFM303 Tax Management (D) 03
18MBAFM304 Cost Management 03
18MBAFM305 Micro Finance 03
18MBAFM306 Business Valuation Analysis 03

IV Semester
18MBAFM401 International Financial Management (D) 03
18MBAFM402 Financial Derivatives and Insurance (D) 03
18MBAFM403 Strategic Financial Management (D) 03
18MBAFM404 Advanced Financial Management 03
18MBAFM405 Strategic Credit Management 03
18MBAFM406 Project Appraisal, Planning and Control 03

List of Electives in Supply Chain Management

No.of.
Subject Code Name of the subject
Credits
III Semester
18MBASC301 Supply Chain and Logistics Management (D) 03
18MBASC302 Information System in SCM (D) 03
18MBASC303 Operations Management (D) 03
18MBASC304 Freight Transport System 03

18MBASC305 Enterprise Resource Planning 03
18MBASC306 Retail Supply chain Management 03
IV Semester
18MBASC401 Global Supply Chain and Logistic Management(D) 03
18MBASC402 Logistics and Warehouse Management (D) 03
18MBASC403 Strategic Purchasing and Quality Management (D) 03
18MBASC404 Internet Technology and SCM 03
18MBASC405 Customer Relationship Management 03
18MBASC406 E-Marketing 03
I SEMESTER
Subject MANAGEMENT and BEHAVIOURAL PROCESS
Subject Code 18MBA101
Credits 4:0:0:0 CIE Marks 50
Total No. of Lecture Hours 52 SEE Marks 50

Course Objectives:
1. To help the students gain understanding of the functions and responsibilities of the manager, provide them
tools and techniques to be used in the performance of managerial job.
2. To enable them to analyze and understand the environment of the organization
3. To assist students in understanding the field of organizational behavior and its applications in managing
corporate human resources.
4. To create awareness about group dynamics at workplace
5. To appraise the students on the application oriented case studies on functions of management and
behavioral processes.
Course Outcomes: At the end of the course, the students will be able to:
1. demonstrate their conceptual skills, understanding and application of principles and functions of
management.
2. evaluate the global context for organizing, directing and controlling.
3. demonstrate an ability to understand the dynamics of organization and offer creative solution to business
problems
4. identify key theoretical aspects and practical applications of organizational behavior.
5. understand and leverage one’s own traits and OB competencies for success in the modern workplace and in
life and develop as a potential organizational leader.
FOUNDATIONS OF MANAGEMENT
Unit I: (11 Hours)
Management – Introduction: Definition of management, nature, purpose and functions, level and types of
management, Managerial Roles and Skills, Key personal characteristics for Managerial success. Evolution and various
schools to management thoughts, Characteristics of 21st century Executives.
Unit II: (11 Hours)

Planning: Meaning and nature of planning, types of plans, steps in planning process; MBO, Decision making, steps
in decision making, approaches to decision making, types of decisions and various techniques used for decision
making.
Organizing: Organizing as managerial function – organization structure.
Controlling – Control function in management, the basic control process. Types of control. Factors in control
effectiveness.
TEXT BOOKS:
1. Management and Behavioral processes – B.Janakiram and Vijay N Rao – Excel Books, 2009
2. Management-Concepts and Cases-V.S.P.Rao, Excel Books, 2012
REFERENCE BOOKS:
1. Foundations of Management Harold koontz and Heinz Weihrich essentials of management- An International
Perspective-Tata Mcgraw hill-2009
2. Management – Stephen P. Robbins, M. Caulter, Pearson, PHI, 9e, 2008.
3. Principles of management by charles w. l. hill and steven mcshane- Tata Mcgraw hill (New Delhi)-2009
4. Fundamentals of Management-Stephen P Robbins et all, Pearson Publications, Fifth edition, 2007
5. Management-Richard L. Daft, Cengage learning, 2012
ORGANIZATIONAL BEHAVIOUR
Unit III: (13 Hours)

Organizational Behavior: Introduction to Organizational Behaviour, definition, historical development, fundamental
principles of OB, contributing disciplines, Models of OB, challenges and opportunities, the future of OB.
Individual Behaviors: Introduction, foundation of individual behavior:
Personality: Definition, determinants, personality traits, instruments to measure personality, personality attributes
influencing OB
Perception: Meaning, factors influencing perception, Process of perception, perceptual errors
Attitudes: Definition, sources of attitudes, types of attitudes, relation between attitude and behavior.
Unit IV: (13 Hours)

Motivation: Meaning, theories of motivation
Leadership: Meaning, styles of leadership, leadership theories, transactional and transformation leadership.
Interpersonal Behavior: Conflict in organization - levels of conflict – conflict management styles. Power and politics
in organization
Group development: group properties, types of groups, stages in formation of groups, team
Unit V: (4 Hours)
Case Analysis – Compulsory questions for 20 marks. Review and recap of case studies discussed from unit I to IV
TEXT BOOKS:
1. Organizational Behavior - V.S.P.Rao, Excel Books, 2009.
2. Text Book of Organisational Behaviour Dr.C B Gupta S Chand 2014
REFERENCE BOOKS:
1. 1 Organizational Behavior - Stephen P Robbins, Timothy A. Judge, Seema Sanghi Pearson Education, 12th
Edition, PHI, 2009
2. Organizational Behavior, Fred Luthans, 11th edition, Mc-Graw Hill International, 2011
3. Understanding Organizational Behaviour – Uday Parek; Oxford Press, 2011
4. Management and organizational Behavior, Laurie J Mullins, Pearson education, 2008. Fundamentals of
organizational behavior, Slocum/ Hillriegel. Cengene Learning, 2006
5. Organizational Behaviour, Gerloff E A, Organisational Theory and Design- McGraw hill-1985
Mapping Course Outcomes with Program Outcomes:

Course Program Outcomes PSO
Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PSO1 PSO2
CO1 2 2
CO2 1 1
CO3 1 3 2
CO4 2 1 2
CO5 2 1
Assessment Pattern Based on Bloom’s Taxonomy:
Seminar
Sl. Bloom’s
Test 1 Test 2 Test 3 Assignment Surprise SEE
No Category
Quiz
1 Remember 20 10 10 5 25
2 Understand 30 25 25 10 5 45
3 Apply 10 10 10 20
4 Analyze 20 25 25 50
5 Evaluate 10 20 20 40
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course PO1 PO2 PO3 PO4 PO5 PO6
Management
and Behavioral X X X X
Process
Subject MANAGERIAL ECONOMICS and INDIAN ECONOMIC POLICIES

Total No.: of Lecture
52 SEE Marks 50
Hours
Course Objectives:
1. To make the students familiar with the basic economic concepts & its implications on the business.
2. To make the students to know the various microeconomic aspects to be considered by the manager for
effective decision making
3. To make the students familiar with the current aspects of macro economy relevant to the business
4. To make the students understand and analyze the economic policies and global environment for business
development.
1. Understand the nature and importance of managerial economics.
2. Apply the concepts Demand, market structure and cost concepts in the business decisions making and analyze
the effect of these factors on market dynamics.
3. Analyze the economic environment of the nation to take suitable decision for the business.
4. Understand the economic policies of the nation and can predict the impact on the business environment.
5. Demonstrate the concepts of infrastructure and poverty and its implication in the economy.
Unit I: (11 Hours)

Introduction: Meaning and Definition of Managerial Economics, Nature, Significance of Managerial
Economics, Demand Analysis: Demand, Demand determinants – Law of demand, exception to law of demand-
Elasticity of demand – price, Income, cross & advertisement elasticity of demand,Demand forecasting- meaning
and significance.
Unit II: (10 Hours)
Production and cost: Concepts, Production function, short run & long run production function, return to scale –
Law of variable proportion, Iso quant & IsoCost. Cost Revenue analysis: Concepts, Short & long run cost curve,
Economies & diseconomies of scale- economies of scope, Revenue concepts, function and Break even analysis,
Uses of BEP and Problems on BEP.
Market structure & pricing: Perfect competition-features, price determination, Monopoly- Features, types of
Monopoly, pricing under monopoly, price discrimination, Oligopoly – Features, Kinked demand curve, Cartel,
Price leadership, Monopolistic competition- features, price determination, Alternative Pricing practices.
Introduction: Colonialism and development of Indian economy, Development of the Indian economy, Factors
of economic development, Features of Indian economy, Agriculture, Industry and Services, Open and closed
economy.
National Income: Concept, Per capita income, Measurement of national Income, difficulties in measuring
national income,GDP, GNP.
Business Cycle: Meaning, Phases of Business cycle, Inflation: Meaning, Types of inflation, Causes,
measurement & Control of inflation.
Unit IV: (11 Hours)
Business Enterprise Growth and economic reforms: Introduction to Industrial Policy, New Industrial Policy
1991: Liberalization, Globalization and privatization.
Financial system and Commercial Banking in India: Indian commercial banking structure & role in economic
development. Reserve bank of India: Monetary Policy: tools for credit control. Fiscal Policy: Objectives,
Instruments, Union Budget.
Unit V: (10 Hours)
Infrastructure : Infrastructure and economic growth, Infrastructure development in India, Transportation
Development in India, Energy Resources, Energy Problems India, Government reforms and Emerging energy.
Poverty & Inequality: Nature and causes of Poverty, Need for removal of Poverty, Measures to reduce poverty.
TEXT BOOKS:
1. Managerial Economics, D.N Dwivedi, 6th ed., S Chand Publication, 2017
2. Managerial Economics: A Problem-solving Approach, Wilkinson, Nick,Cambridge University Press, 2005
3. The Indian Economy: Environment and Policy – Ishwar C Dhingra – Sultan Chand Publisher, 25 edition,
2010.
4. Indian Economy – Ruddar Dutt & K P K Sudharam –S.Chand & Company, Fifty first edition.
REFERENCE BOOKS:
1. Managerial Economics – Geetika, Priyanka Gosh, - Tata McGraw Hill. Second Edition, 2011
2. Managerial Economics – Principles and worldwide applications, Dominick Salvatore, 6e, Oxford
Publication, 2010
3. Paul A. Samuelson and William D. Nordhaus, Economics, Tata McGraw Hill, 10th Edition, 2009
4. Business Economics, ML Jhingan and Upadhyaya, Vrinda Publications, 2004
5. Development Issues of Indian Economy – Misra & Puri , Himalaya publishing House, Fourth revised Edition.
6. Indian Economy – Ramesh Singh – Tata Mc Graw Hill publishing, 2008
7. Economic Environment of Business – M. Adhikary – Sultan Chand & sons, Tenth revised edition.

Outcomes
CO1 3 2
CO2 2 2
CO3 2 3 2
CO4 3 2
CO5 3 2
Seminar
Sl. Bloom’s Assignme
Test 1 Test 2 Test 3 Surprise SEE
No.: Category nt
Quiz
1 Remember 30 25 20 45
2 Understand 30 25 30 5 45
3 Apply 10 20 20 5 40
4 Analyze 10 10 10 5 5 30
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Managerial 2 3
Economics
Subject ACCOUNTING FOR MANAGERS

Total No. of Lecture
52 SEE Marks 50
Hours
Course Objectives:
1. To make students understand the need and types of Accounting
2. To help students understand the mechanisms involved in preparation of final accounts of companies.
3. To expose students to the tools and techniques of analyzing financial reports of companies.
4. To expose students to the emerging issues in Accounting.
1. acquire in-depth knowledge of Accounting and prepare books of account such as journal, ledger for a set of
business transactions.
2. prepare financial reports using financial statements which help in analyzing the financial position of the
business.
3. use Ratio Analysis, Cash flow analysis in interpreting the financial reports of joint stock companies.
4. study emerging issues in Accounting and apply concepts learnt to demonstrate the understanding of the
published reports of business firms and companies and also demonstrate the ability to draw meaningful
conclusions about the financial performance of business firms and companies.
Unit I (14 Hours)
Introduction to Accounting: Need and Types of Accounting, Users of Accounting, Concepts and Conventions of
Accounting, Double entry book keeping - Classification of Accounts: Personal Accounts, Real Accounts and Nominal
Accounts – Principles of Debit and Credit for these three categories - Passing of Journal entries – Writing narrations
– Posting of Journal entries to ledger, Trial Balance – Purpose and Importance (Problems on Journal entries, ledger
and Trial Balance)
Preparation of Subsidiary books: Maintaining Cash books – Sales books – Purchase Books – Sales Returns –
Purchase Returns – Cash Transactions – Credit Transactions, three column cash book. (Problems on Three column
cash book)
Unit II (12 Hours)
Preparation of Final Accounts: Understanding Trading Account – Profit and Loss Account – Balance sheet-
Preparation of final accounts – both horizontal & vertical form of financial statements. (Theory and basic problems
on Final accounts of companies)
Unit III (10 Hours)
Understanding financial statement: Comparative, common size, trend analysis, Ratio analysis, Preparation of
financial statements using ratios, Preparation of cash flow statement (only indirect method). (Theory and problems)
Unit IV: (10 Hours)
Accounting Standards and IFRS: Need for accounting standards. IFRS and proposed changes in Indian Accounting
Standards
Emerging issues in Accounting: Corporate Governance and the clause 49 of the listing agreement, Human Resource
Accounting, Forensic Accounting, Window Dressing – Sustainability Reporting. (Only theory)
UNIT V (6 Hours)
Case Analysis - Compulsory question for 20 Marks. Review and recap of case studies and problems discussed
from unit I to unit IV
TEXT BOOKS:
1. A Text book of Accounting for Management, Maheswari S. Maheswari Sharad K. Maheswari, 2/e, Vikas
Publishing house ltd.
2. Accounting for managers, Venkataraman R, Krishnamurthy M. G, Dr. S. Harish Babu, Himalaya Publishing
House,2/e, ISBN: 978-93-142-970-8
REFERENCE BOOKS:
1. Financial Accounting: A Managerial Perspective, Narayanaswamy R, 5/e, PHI, 2014
2. Introduction to Financial Statement Analysis, Ashish K Bhattacharya, Elsevier India.
3. Accounting for Management, Arora M.N, Himalaya Publishing House.
4. IFRS Guidebook: 2015 Edition-Kindle Edition by Steven M Bragg

Outcomes
CO1 2 2
CO2 3 2
CO3 3 1 1 3
CO4 1 1 2

Seminar /
Test 1 Test 2 Test 3 Surprise SEE
No Category nt
Quiz
1 Remember 20 20 20 30
2 Understand 30 20 20 40
3 Apply 20 20 20 10 50
4 Analyze 10 20 20 10 40
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 15 180
Curriculum Mapping
Accounting for
X X X
Managers
Subject MARKETING MANAGEMENT

Course Objectives:
1. To develop the modern marketing skills in the students so as to utilize effectively all marketing management
tools and concepts in the present corporate world and its application in business organization.
2. To develop the students in understanding that the decision making for marketing managers requires in
knowing about the buyers, the internal and external forces operating in the enterprise and in the environment
that are relevant for decisions.
3. To familiarize the concepts in developing a Product and Product Life Cycle, Pricing, Promotion and Channel
Decisions.
4. To prepare the students to understand and leverage on Integrated Marketing Communication and to develop
skill sets for promoting sustainability causes.
1. demonstrate their conceptual understanding for analyzing and synthesizing marketing concepts in the present
century of the corporate world.
2. apply foster critical strategic thinking in marketing environment and to apply the same in the corporate.
3. analyze marketing functions, Product Development, Pricing, Channel Decisions, Promotions
4. evaluate, analyze and implement key performance indicators in Marketing Management at the corporate.
Unit I (14 Hours)
Introduction to Marketing Management: Definition of Marketing; the Marketing Process
Understanding the market place & customer needs – Customer needs, wants & demands; Market offerings -
Products, Services & Experiences; Customer value & Satisfaction; Exchanges & Relationship; Markets.
Elements of Marketing Concept, Functions of Marketing, Old Concept or Product – oriented concept, New of Modern
Customer – oriented Concept.
Analyzing Marketing Environment and Competition – Company’s Micro-environment: Company’s Macro
Environment:
Consumer Market & Consumer Buyer Behavior: Model of Consumer Behavior – Characteristics Affecting
Consumer Behavior –Cultural Factors, Social Factors, Personal Factors, Psychological Factors
Types of Buying Decision Behavior – Complex Buying Behavior, Dissonance-Reducing Buying Behavior, Habitual
Buying Behavior, Variety-Seeking Buying Behavior.
Unit II (12 Hours)
Market Segmentation, Targeting, Differentiation & Positioning:
Market segmentation –Concept of Market Segmentation, Benefits, Requisites of Effective Segmentation, Bases for
Segmenting Consumer Markets; Segmenting Business Markets; Requirements for Effective Segmentation
Market Targeting – Evaluating Market Segments; Selecting Target Market Segments
Differentiation & Positioning for competitive Advantage –Meaning, Positioning Maps, Choosing a Differentiation
& Positioning Strategy
Product Management: Introduction to Product –Concept, Products Experience; Levels of products, Product
classifications
Branding – Concept of Branding, Types, Brand Equity, Branding Strategies.
Product Classification – Individual Product Decisions, Product Line Decisions, Product Mix Decisions
New Product Development Strategy – New Product Development Strategies and Product Extension Strategies;
Product Life Cycle Strategies
Packaging – Packing as a Marketing tool, Role of Labeling in packing.
Unit III (10 Hours)
Pricing; Understanding & Capturing Customer Value, Pricing Strategies: Introduction to Pricing –Factors to
consider while setting prices; Customer Perceptions of Value; Company & Product Costs; Other Internal & External
Considerations Affecting Price Decisions
New product pricing Strategies – Market Skimming-Pricing, Market Penetration-Pricing
Product Mix Pricing Strategies – Product Line Pricing; Optional-Product Pricing; Captive-Product Pricing; By-
Product Pricing; Product Bundle Pricing
Price-Adjustment Strategies – Discount & Allowance Pricing; Segmented Pricing; Psychological Pricing;
Promotional Pricing; Geographical Pricing; Dynamic Pricing
Place: (Marketing Channels) Nature & Importance of Marketing Channels – Meaning, Purpose, Factors Affecting
Cannel Choice, Channel Design, Channel Management Decision, Channel Conflict and Management
Number of Channel Levels – Wholesaling and Retailing
Channel Behavior & Organization – Channel Behavior; Vertical Marketing Systems; Horizontal Marketing
Systems; Multichannel Distribution Systems and Network Marketing
Unit IV (10 Hours)
Integrated Marketing Communication and Marketing Planning: IMC – Meaning and importance of marketing
communication
Advertising – Objectives, Ad Budget, AIDA Model, Advertising Copy, Deciding Media, Evaluating Advertising
Effectiveness
Promotion Decisions – Kinds of Promotion, Tools and Techniques of Sales Promotion, Push and Pull Strategies
Sales and Personal Selling – Concept, Features, Functions and steps involved in Personal Selling
Publicity – Meaning, Objectives, Types, Functions of Public Relations
Direct Marketing – Meaning, Features, Functions, Basic Concepts of E-Commerce, E- Business
Marketing Planning – Meaning, Concepts, and Steps involved in Marketing Planning
Marketing Audit – Meaning, Features, Various components of Marketing Audit
Marketing Strategy – Analysis of Industry and Competition Strategic Planning Process
Unit V (6 Hours)
Case Analysis - Compulsory question for 20 marks, Review and recap of case studies discussed from unit I to IV.
TEXT BOOKS:
1. Marketing Management: A South Asian Perspective – Kotler, Keller, Koshy & Jha, Pearson Education, 13/e,
2011
2. Marketing Management – R S N Pillai and Bagavathi, S Chand, 1/e, 2017
3. Marketing Management: Indian Cases, Gupta Prachi and Ashita Aggarwal, 1/e
REFERENCE BOOKS:
1. Case studies in Markets - The Indian context, R Srinivasan, Prentice Hall of India Publications, Edition 2014.
2. Marketing Management: A South Asian Perspective – Kotler, Keller, Koshy & Jha, Pearson Education, 14/e,
2014.
3. Marketing Management – Ramaswamy V S & Namakumar S, McGraw Hill, 5/e, 2013.
4. Marketing Management – Rajan Saxena, Cengage Learning Publications, 4/e, 2010.

Outcomes
CO1 3 2
CO2 2 1
CO3 3 2
CO4 2 2

Test 1 Test 2 Test 3 Seminar SEE
No: Category nt
1 Remember 30 20 10 50
3 Apply 10 10 30 5 40
4 Analyze 10 20 20 5 30
5 Evaluate 10 20 10 5 5 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Marketing
Managemen X X X X
t
Subject STATISTICS FOR MANAGERS

Course Objectives:
1. To make the students learn about the applications of statistical tools and techniques in decision making.
2. To emphasize the need for statistics and decision models in solving business problems.
3. To enhance the knowledge on descriptive and inferential statistics.
4. To familiarize the students with sampling and sampling techniques.
5. To develop statistical literacy skills in students in order to comprehend and practice statistical ideas at many
different levels.
1. facilitate objective solutions in business decision making under subjective conditions.
2. demonstrate different statistical techniques in business/real-life situations.
3. understand the importance of probability in decision making
4. understand the need and application of sampling methods.
5. understand and apply inferential statistical methods of estimation and testing of hypothesis
Unit I (12 Hours)
Introduction to Statistics: Meaning and Definition, functions, scope and limitations, Collection and presentation of
data, frequency distribution, measures of central tendency - Mean, Median, Mode, Geometric mean, Harmonic mean,
Measures of dispersion: Range – Quartile Deviation – Mean Deviation - Standard Deviation – Variance-Coefficient
of Variance - Comparison of various measures of Dispersion
Unit II (10 Hours)
Correlation and regression: Scatter Diagram, Karl Pearson’s coefficient of Correlation (One way table only), Rank
Correlation, Concurrent Deviation - Regression: Method of Least Squares. Linear and Non-linear Regression
equations.
Unit III (10 Hours)
Probability: Concept and Definition - Relevance to Management Decisions- Sample Space and Events - Rules of
Probability, Random Variables and Concept of Probability Distribution. Theoretical Probability Distributions:
Binomial, Poisson and Normal and problems on it. Baye’s theorem and Conditional probability
Unit IV (10 Hours)
Time Series Analysis: Introduction, Objectives of time series, Identification of trend- variations in Time series:
secular Variation, Cyclical variation, Seasonal variation, and Irregular Variation – Methods of estimating trends.
Unit V (10 Hours)
Formulation of Hypothesis: Testing of hypothesis and inferences: Procedure of testing hypothesis, Type I and Type
II Errors.
Parametric tests: Z-Test, t-test, F-test, Chi-Square test (Problems).
TEXT BOOKS:
1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 7/e, 2012..
2. Business Research Methods–Donald R. Cooper & Pamela S Schindler, 9/e, TMH, 2007.
REFERENCE BOOKS:
1. S. P. Gupta, Statistical Methods, Sultan Chand & Sons, 2002.
2. Richard I Levin, Statistics for Management, Pearson Education/PHI, 17th Edition, 2000.
3. Aczel and Sounderpandian, Complete Business Statistics, Tata-McGraw Hill, 6th Edition, 2005.
4. G C Beri, Business Statistics, Tata-McGraw Hill, 3rd Edition, 2008.
5. Ken Black, Business Statistics for Contemporary decision-making, John Wiley, 4th Edition, 2004.
6. Applied Logistics Regression – David.W.Hosmer, 3rd Edition, Wiley, 2013

Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PSO-1 PSO-2
CO1 1 2 1
CO2 1 2 1
CO3 1 2
CO4 1 2 1
CO5 3 1 2

Seminar
Sl. No Bloom’s
Test 1 Test 2 Test 3 Assignment /Surprise SEE
Category
Quiz
30
1 Remember 20 20 20
40
50
3 Apply 20 20 20 5
50
4 Analyze 20 20 20 10
30
5 Evaluate 10 10 10
6 Create
Total 90 90 90 15 5 200
Curriculum Mapping
Statistics for
X X X X
Managers
Subject BUSINESS COMMUNICATION
Total no. of Lecture Hours 52 SEE Marks 50

Course Objectives:
1. To provide a fundamental understanding of communication, processes, its functions and practices
2. To enable the students to enhance their communication skills and sensitize them to their potential to become
successful managers
3. To introduce them to some of the practices in managerial communication that are in vogue
4. To help students of the course to acquire some of the necessary skills to handle day-to-day managerial
responsibilities, such as controlling one-to-one communication, enriching group activities and processes,
giving effective presentations, writing letters, memos, minutes, reports and advertising etc
5. To build their confidence and to instill competitiveness by projecting a positive image of themselves and of
their future.
1. demonstrate their fundamental skills, understanding and application of principles and functions of managerial
communication.
2. demonstrate an ability to transform their communication abilities by honing their oral, written and non-verbal
communication skills imperative for modern organization.
3. demonstrate an ability to hone interpersonal skills to lead and facilitate team work and to achieve
organizational goals.
4. demonstrate economic, political, legal, ethical, and socially aware strategies in their personal and professional
communication styles with both local and global audiences.
5. employ critical-thinking skills in selecting communication strategies that are appropriate considering the
diversity of the audience.
Unit I (12 Hours)
Principles of Communication – Definition, Purpose of communication, Process of communication, Elements of
communication, Components of communication, levels of Communication, Seven Cs of communication,
Conditions for successful communication, Role of a manager, Types of communication, Communication in
current global scenario.
Unit II (12 Hours)
Verbal and Nonverbal Communication –Common types of nonverbal communication, Communicating in a
diverse environment, Barriers of Communication, Listening, Process of listening.
Non Verbal Communication: Types of Non verbal communication, Ethnic issues and gender issues in
communication, communicating with people with disabilities, Business Etiquettes.
Written Communication –3*3 Writing process, Writing Business Letters– Formats, Styles, Types – Request,
Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News,
Acknowledgement.
Unit III (11 Hours)
Internal and External Communication – Circulars, Memos, Agenda and Minutes, Resume/CV, Electronic
Mail.
Report Writing– Report Planning, Types of Reports, Nature of Headings, Ordering of Points, Logical
Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing
Employment Communication: Presentation Skills, Public Speaking, Interview, Conducting oneself during
interview, Group discussion, Business Networking, Social Media Etiquette,
Unit IV (11 Hours)
Communication in a virtual Team: Team, Virtual teams, Global teams, Communication challenge in a virtual
team, Toolkit for effective communication in a virtual team.
Intercultural communication Skills: Cultural sensitivity: Meetings and social visits, Group behavior,
Addressing others. Examples of cultural diversity: Japan, France, US, Guidelines for Intercultural
communication, E-mail and Intercultural communication.
Unit V (6 Hours)
Case Analysis - Compulsory question for 20 marks. Review and recap of case studies discussed from unit I to
IV.
TEXT BOOKS:
1. Chaturvedi P.D and Chaturvedi M.-Business Communication: Concepts, cases and applications: Pearson,
2011, 2/e
2. Raymond V Lesikar et al Business Communication McGraw Hill Education; 13 e 2017
REFERENCE BOOKS:
1. Bonet, Diana. The Business of Listening: Third Edition. New Delhi: Viva Books, 2004.
2. Bovee, Courtland L, John V. Thill & Barbara E. Schatzman. Business Communication Today: Tenth Edition.
New Jersey: Prentice Hall, 2010.
3. Blundell J. A & Middle N. M. G.: Career – English for the Business and Commercial World, Oxford
University Press, 2008, 1/e
4. Meenakshi Raman, Prakash Singh – Business Communication: Oxford Higher Education, 2/e
Mapping Course Outcomes with Program Outcomes
PSO
Course Program Outcomes
Outcomes
CO1 3 1
CO2 2 3 1
CO3 3 3 1
CO4 2 3 1
CO5 1 3 2

Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
3 Apply 20 20 30 10 5 30
4 Analyze 20 20 20 40
5 Evaluate 20
6 Create 10
Total 90 90 90 10 10 180
Curriculum Mapping
Program Outcomes
Corporate
X X X X
Communication
II SEMESTER
Subject BUSINESS RESEARCH METHODS

Course Objectives:
1. To develop a research orientation among students and thereby making decision processes scientific.
2. To expose the students to the principles of scientific methodology in business enquiry
3. To develop analytical skills of business research, also to develop the skills for scientific communications.
4. To provide a knowledge base on steps in a research process needed to conceptualize, define and execute a
business research project.
5. To develop and make understand students with various data analysis techniques
1. become aware of the importance of research in business applications and acquaint with the scientific
methodology in business research..
2. understand different phases of a research process in a research project.
3. develop appropriate data collection instruments and become analytically skillful
4. enable students with data compilation, data preparation, data summary and appropriate analysis using
descriptive and inferential statistical methods (univariate/ bivariate/multivariate).
UNIT: I (10 Hours)
Research – Meaning, types, criteria of good research, scientific approach to research in physical and management
science, ethical issues in business research.-Steps involved in preparing business research process
Business Research Design: Exploratory, Descriptive, & Causal research
UNIT: II (11 Hours)
Data collection: Primary and Secondary data – Sources – advantages/disadvantages,
Data collection Methods – Observations, Survey, and Questionnaire design, Qualitative Techniques of data collection.
Sampling: Meaning, Steps in Sampling process, Types of Sampling - Probability and non probability Sampling
Techniques.
UNIT: III (12 Hours)
Scaling Techniques & Hypothesis Testing: Nominal Scale, Ordinal Scale, Interval Scale, Rating Scale, attitude
measurement – Likert’s Scale, Semantic Differential Scale,
Hypothesis: Meaning, Types, characteristics, Formulation of Hypothesis, Errors in hypothesis testing, Parametric and
Nonparametric test: T-test, Z-test, F-test(Theory only).
UNIT: IV (13 Hours)
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, & Interpretation.
Statistical Analysis of Business Research: Bivariate Analysis (Chi-square only), Multivariate Analysis - Factor
Analysis, Cluster Analysis, ANOVA – One-way & Two-way classification (Theory only).
Research report: Oral report, Written reports, Advantages/Disadvantages of oral and written reports, Components of
written research report.
UNIT: V (6 Hours)
Case Study Compulsory question for 20 marks. Review and recap of case studies discussed from Unit I to Unit
IV
TEXT BOOKS:
1. Business Research Methods – William G Zikmund, Barry J.Babin, Jon C.Carr, Atanu Adhikari, Mitch
Griffin- Cengage Learning, 8/e,2016
2. Business Research Methods–Donald R. Cooper & Pamela S Schindler,TMH,/9e/2007
3. Business Research Methods- S.N.Murthy/U.Bhojanna.0- Excel Books/2e/2007.
Reference Books:
1. Research Methodology- C R Kothari- Vishwa Prakashan, 2002
2. Research Methods – William M C Trochim-Biztantra,2/e, 2007
3. Marketing Research – A Parasuraman, Dhruv Grewal – Biztantra, 2004
4. Business Research Projects – Jimme Keizer, Piet Kempen, 2006
5. Methodology of Research in Social Sciences – O R Krishnaswami, M Ranganatham, HPH, 2007
6. Marketing Research – Naresh K Malhotra – Pearson Education /PHI/5e/2007

Outcomes
CO1 2 3 2
CO2 3 3 2
CO3 2 3 2
CO4 2 2
Semester
Sl. Seminar
Bloom’s End
No Test 1 Test 2 Test 3 Assignment /Surprise
Category Examination
Quiz
(approx)
1 Remember 30 20 10 5 50
2 Understand 20 30 20 5 40
3 Apply 20 20 20 5 30
4 Analyze 10 10 20 5 30
5 Evaluate 10 10 20 30
6 Create
Total 90 90 90 15 5 180
Program Outcomes
Business
Research 2 3 3 3 3
Methods
Subject FINANCIAL MANAGEMENT

Course Objectives:
1. To make students understand the nature of financial management, time value of money and cost of capital of
the firm
2. To make students understand the nuances of
3. decision, project evaluation techniques and conceptual knowledge about capital structure
4. To apprise the students about the various sources of funds and leverage
5. To expose the students to working capital and dividend decisions
6. To appraise the students on the leading practical application oriented case studies – relevant and updated and
doing case study analysis & arriving at conclusions facilitating business decisions
Course Outcomes: At the end of the course, the students will be able to :
1. demonstrate ability to understand the Interface of Financial Management with other functional areas and
conceptually understand the various steps involved in raising, allocation and sources of funds in the market.
2. evaluate capital budgeting and capital structure decisions of the firm.
3. determine the working capital requirements and the implications of dividend decisions.
4. determine cost of capital of the firm and also understand about leverages.
5. acquire knowledge on emerging issues in financial management with global perspective.
Unit I: (10 Hours)
Financial management – Introduction to financial management, objectives of financial management – profit
maximization and wealth maximization. Changing role of finance managers. Interface of Financial Management
with other functional areas.
Indian financial system – Primary market, Secondary market – stocks & commodities market, Money market,
Forex markets. (Theory Only). Sources of Financing: Shares, Debentures, Term loans, Lease financing, Hybrid
financing, Venture Capital, Angel investing and private equity, Warrants and convertibles (Theory Only)
Unit II: (12 Hours)
Time value of money –Future value of single cash flow & annuity, present value of single cash flow, annuity
&perpetuity. Simple interest & Compound interest, Capital recovery & loan amortization.Cost of Capital– basic
concepts. Cost of debenture capital, cost of preferential capital, cost of term loans, cost of equity capital (Dividend
discounting and CAPM model). Cost of retained earnings. Determination of Weighted average cost of capital
(WACC) and Marginal cost of capital. (Problems & Theory)
Investment decisions – Investment evaluation techniques – Net present value, Internal rate of return, Modified internal
rate of return, Profitability index, Payback period, discounted payback period, accounting rate of return. Estimation of
cash flow for new project, replacement projects.
Capital structure and dividend decisions – Planning the capital structure. (No capital structure theories to be covered)
Leverages – Determination of operating leverage, financial leverage and total leverage. Dividend policy – Factors
affecting the dividend policy - dividend policies- stable dividend, stable payout. (No dividend theories to be covered).
(Problems & Theory)
Unit IV: (12 Hours)
Working capital management – factors influencing working capital requirements. Current asset policy and current
asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of
a firm (Does not include Cash, Inventory & Receivables Management) (Problems & Theory)Emerging Issues in
Financial management: Derivatives, Mergers and Acquisitions, Behavioural Finance, Financial Modelling,
Financial engineering, risk management. (Theory Only).
Unit V: (6 Hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit
IV
TEXT BOOKS:
1. Financial Management - Prasanna Chandra, 8/e, TMH, 2011.
2. Financial Management, Pralhad Rathod, N. Babitha Thimmaiah. S. Harish Babu, Himalaya Publishing
House,1/e, ISBN: 978-93-5202-438-4, 2016
REFERENCE BOOKS:
1. Financial Management, V K Bhalla, 1st Edition- S Chand 2014
2. Financial Management, Khan M. Y.& Jain P. K, 6/e, TMH, 2011.
3. Fundamentals of Financial Management, Brigham & Houston, 10/e, Cengage Learning
4. Financial Management , I M Pandey, 10th Edition, Vikas Publishing House -2014
Mapping of Course Outcomes with Program Outcomes:

Outcomes
CO1 3
CO2 2
CO3 2
CO4 2
CO5 3

Sl. Seminar
Bloom’s
No Test 1 Test 2 Test 3 Assignment /Surprise SEE
Category
Quiz
1 Remember 20 20 30 30
3 Apply 20 30 10 10 50
4 Analyze 20 20 20 10 40
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 20 180
Curriculum Mapping
Financial
X X
Management
Subject COMPUTER APPLICATIONS FOR BUSINESS

Course Objectives:
1. To provide an introduction to the field of management of information systems (MIS).
2. To demonstrate the role of information systems in influencing decision making processes.

3. To familiarize students with the technical and managerial aspects related to the utilization of information
technology in business organizations.
4. To identify the principal management challenges posed by the ethical and social impact of information
systems and management solutions.
1. develop an understanding of the role of computer applications for business purposes for sound decision
making.
2. use MIS as a tool to implement business strategies and gain competitive advantage, not merely to support
business operations.
3. understand the developments of electronic commerce and the role of Internet
4. become familiar with ethical and social issues related to information systems.
Unit I (13 Hours)
Foundation Concepts: Foundation of information system (IS) in business: Data & Information, Information as a
Resource, Information in organizational functions, System concept-Component of an IS resources-fundamental roles
of IS application in business.
Kind of Information Systems: Transaction Processing System(TPS)-Office Automation System(OAS)-Management
Information System(MIS)-Decision Support System(DSS)
Unit II (11 Hours)

Computer fundamentals, telecommunication and networks: Computer System- Introduction-Generation of
Computers- Classification of Computers- Input and output devices-Software-System s/w and Application s/w
Communication, Media, Modems & Channels – LAN, MAN & WAN- Network Topologies, Internet, Intranet and
Extranet.
Unit III (11 Hours)

Systems analysis and development and models: Need for System analysis –Stages in System analysis- Structured
SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models:
Water Flow, Prototype, Spiral, RAD –Roles and responsibilities of System Analyst, Database Administrator and
Database Designer.
Unit IV (12 Hours)

Enterprise system:Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges
in Implementation - Supply Chain Management (SCM): Features, Units in SCM – Customer Relationship
Management (CRM): Phases.
Security and ethical challenges:Security and ethical challenges: Ethical responsibilities of Business Professionals –
Business, technology. Computer crime – Hacking, cyber theft
Unit V: (5 Hours)
Case study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Management Information Systems by Obrien, Marakas and Ramesh Behl, TMGH
2. Management Information Systems by Jawadekar TMGH, 4 th Edition
REFERENCE BOOKS:
1. Management Information Systems by Dr. D. B. Bharati and RohanDahivale Himalaya Publications
2. Cases in Management Information Systems by Mohapatra, PHI Learning, 978-81-203-3614-8

Outcomes
CO1 1 2 2 1
CO2 2 2 1
CO3 2 3 3 2
CO4 2 1 2 3
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Computer X X X X X
Application for
Business
Subject OPERATIONS RESEARCH

Course Objectives:
1. To equip the students with the various Operations Research Models
2. To facilitate the students to find out optimal solution for transportation and assignment problems
3. To empower with the knowledge of network analysis
4. To demonstrate the queuing models and simulation technique
Course Outcomes: At the end of the course, the students will be able to,
1. understand the nature, models, benefits and limitations of Operations Research
2. apply mathematical models using linear programming techniques
3. demonstrate the transportation and assignment models in business problems
4. illustrate the use of network techniques for successful project implementation
5. demonstrate the queuing and simulation models.
Unit I (10 Hours)
Introduction to Operations Research: Introduction to OR; Scope, Techniques, Characteristics and Limitations of
Operation Research; Methodology and Models in OR (only theory)
Linear Programming Problem (LPP): Application of LPP in Management, Advantages of LPP. Formulation of
LPP, Solution of LPP by Graphical method: Formulation of Dual of a LPP.
Unit II (11 Hours)
Transportation Models: General Structure; Various methods for finding initial solution: Maximization and
Minimization problems North West Corner Method, Least Cost Method, Vogel’s Approximation Method; Finding
Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem, Theoretical
concept of Degeneracy only; Assignment problems; General Structure; Finding Optimal Solution; Maximization
problem, Restrictions on Assignments.
Unit III (09 Hours)

Network Analysis: Terminology; Networking Concepts; Rules for drawing network diagram; CPM Computations:
CPM Terminology, Finding critical path - Different Floats; PERT Computations: Computation of earliest and latest
allowable times, Probability of meeting the scheduled dates; difference between PERT and CPM.
Unit IV (10 Hours)
Theory of Games: Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value
of the game, mixed strategy, Graphical method of solving a game – (2 x n) and (m x 2) games.
Queuing Models: Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single
Poisson arrival with Exponential Service Rate; Applications of Queuing models.
Unit V (12 Hours)
Sequence: Introduction-Definition: Terminology and Notations, Principal Assumptions,
Type I: Problems with n Jobs through Two Machines, Processing n jobs, through Three Machines.
Simulation of management systems Terminology, Process of Simulation, Monte Carlo Method, Waiting Line,
Simulation Method, Inventory Management Simulation, Marketing Management Simulation, Financial Management
Simulation.
TEXT BOOKS:
1.Quantitative Techniques in Management, N D Vohra, Tata McGraw Hill Publishing Co. Ltd, 4th
Edition,2012.
2. Operations Research: Theory and Applications - Sharma J. K, 4/e , Macmilan, 2010
REFERENCE BOOKS:
1. Operations Research: Theory, Methods and Applications - Sharma S. D, Kedar Nath, Ram Nath & Co, 2010
2. Anderson, et al, Quantitative Methods for Business, Thomson Publishing, 12th Edition, 2013.
3. Tulisian, Quantitative Techniques theory and problems, Pearson,PHI, 2011
4. S. D. Sharma, “Operations Research”, Kedar Nath and Ram Nath &Co. Ltd, 2010
5. C. R. Kothari, “Quantitative Techniques”, Vikas Publishing House,3/e, 2004
6. Operations Research: An Introduction - Taha H. A, 9/e, PHI, 2012
7. Optimization in Operations Research – Rardn.R.L Pearson, 2005
PSO
Outcomes
CO1 1 2 1
CO2 1 2 2
CO3 3 1 2 1
CO4 1 1 2 1
CO5 2 1 2

Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 20 20 30
2 Understand 20 20 20 5 40
3 Apply 20 20 20 5 50
4 Analyze 20 20 20 10 40
5 Evaluate 10 10 10 30
6 Create
Total 90 90 90 15 5 200
Curriculum Mapping
Operations
X X X X X
Research
Subject ENTREPRENEURSHIP AND BUSINESS LAW

Total No. of Lecture
52 SEE Marks 50
Hours
Course Objectives:
1. To trigger an entrepreneurial culture and inculcate entrepreneurial values in society at large and influence the
mind-set of people towards entrepreneurship.
2. To demystify the start up process by motivating educated youth, scientists, and technologists to consider
entrepreneurship as a lucrative, preferred and viable career and build innovative business models.
3. To ensure adequate availability and flow of finance and flow of information to potential entrepreneurs,
eliminate entry and exit barriers and create a business friendly environment.
4. To foster social enterprises to address the needs of the population at the ‘bottom of the pyramid’.
1. demonstrate their conceptual understanding of basic aspects of entrepreneurial values in society at large and
analyze the mind-set of people towards entrepreneurship so as to evaluate business opportunity from the
perspective of an entrepreneur.
2. demonstrate their conceptual understanding for executing a business model after applying their critical
thinking skills necessary to make sound decisions in business and personal arenas.
3. demonstrate their conceptual skills for analyzing to identify the most recognized sources of potential funding
and financing for business start-ups.
4. demonstrate their conceptual understanding about the relevance of business law to individuals and businesses
and the role of law in an economic, political and social context.
Unit I (11 Hours)
Entrepreneurship: Introduction, Entrepreneurship, Entrepreneur, Stages in Entrepreneurial Process, Role of
Entrepreneurs in Economic development, Creativity and Innovation, Techniques for fostering Creativity, Source of
New Idea, Seven Principles of Small Innovations, Barriers in Entrepreneurship. Role Venture Capitalist in promoting
Entrepreneurship.
Unit II (11 Hours)
Business Planning Process: Introduction, Business plan process, Types of Plan, Final project report with feasibility
study, preparing a Model Report.
Small and Medium Industry: Role of SMEs in Economic Development, Government policy towards SME.
Institutions supporting Entrepreneurs: KIADB, KSSIDC, NSIC, NABARD, NSIC, KSFC.
Family Business: Importance, Types of Family business, Succession, Advantages and Pitfalls.
International Entrepreneurship Opportunities: FDI, Importance of International Business to the Firm.
Part – B (Business Law)
Unit III (13 Hours)
Introduction to Business Law: Jurisprudence; structure of the Indian Legal System – source of law,
Fundamentals of Contract Laws – Meaning, agreement, essential elements of a valid contract, Consideration,
performance of contract , Discharge of contract, breach of contract – Quasi Contracts.
Law of Agency – Meaning, Principal – Agent, creation and termination of agency, Bailment and Pledge – Meaning,
rights and duties of Bailor and Bailee, Pledge, Guarantee and Indemnity.
Negotiable Instruments Act – Meaning, Kinds of Negotiable Instruments, Discharge and Dishonour of Negotiable
Instrument
Unit IV (11 Hours)
Sale of Goods Act – Principles of Sale of Goods Sales V/s Agreement to sell, Goods, Condition and warranties,
express and implied condition, “Doctrine of Caveat Emptor”, Rights and Duties of Unpaid Seller, Transfer of
Ownership and Property.
Introduction to Companies Act, Introduction to Partnership Act and Introduction to Shops and Establishment Act.
Introduction to Intellectual Property Law – Introduction to Trade Marks Act, 1999, Introduction to Patents Act, 1970,
Introduction to Copyrights Act, 1957, Geographical Indication.
Unit V (5 Hours)
Case Study -Compulsory question for 20 marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS ENTREPRENEURSHIP:
1. Entrepreneurship Development, B.Janakiram and M.Rizwana, Excel Books, 1/e, 2010.
2. Entrepreneurship Development, Hisrich, Manimala, Peters, Shepherd, McGraw Hill, 9/e – 2014.
TEXT BOOKS BUSINESS LAW:
1. Elements of Mercantile Law, N D Kapoor, Sultan Chand and Sons, 32/e, 2011.
2. Mercantile Law, M.C. Shukla, S. Chand Publishing 13/e, 2010
REFERENCE BOOKS ENTREPRENEURSHIP:
1. Entrepreneurship Development – Sangeeta Sharma, Prentice Hall India, 1/e, 2016
2. Technology Strategy for Managers and Entrepreneurs, Scott Shane, Pearson Education, 2014
3. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers- Alexander
Osterwalder and Aug Pigneur, 2010
4. Getting Beyond Better: How Social Entrepreneurship Works – Roger.L.Martin, Sally Osberg, Ariana
Huffington, 2015
5. Recasting India: How Entrepreneurship is Revolutionizing the World’s Largest Democracy: Hindol
Sengupta, 2014
REFERENCE BOOKS BUSINESS LAW:
1. Business Law & Policy, HPH, S Harish Babu and Santosh, 1/e, 2017
2. Business Law, M C Kuchhal & Vivek Kuchhal, Vikas Publishing 5/e, 2010
3. Business Law, S S Gulshan, Excel Books, 3/e, 2006.
4. Business Law for Managers, Goel P K, Biztantra 2012
5. Business Law for Management, K R Bulchandani HPH 4/e, 2006

Outcomes
CO1 2 3 1
CO2 2 2 1
CO3 3 2 2
CO4 2 1 2

Sl. Bloom’s
Test 1 Test 2 Test 3 Assignment Seminar SEE
No Category
1 Remember 30 30 20 5 50
2 Understand 30 30 10 5 40
3 Apply 10 10 30 5 30
4 Analyze 10 10 20 30
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Course Program Outcome
PO1 PO2 PO3 PO4 PO5 PO6

Entrepreneurship
and Business Law
X X X X X X
Subject HUMAN RESOURCE MANAGEMENT

Course Objectives:
1. To familiarize students with the basic concepts and frameworks of human resource management (HRM), and
understand the role that HRM has to play in effective business administration
2. To enhance students’ effectiveness for optimizing the human resource potential of their organization in order
to achieve business and strategic objectives.
3. To improve students’ ability to think about how HRM should be used as a tool to execute strategies.
4. To enable students to demonstrate an ability to discuss how the external and internal elements in the
organization relate to the various parts of HRM, such as HR policy, organizational structure, HR systems
(recruitment, placement, evaluation, compensation and development) and organizational culture.
1. align HR systems with the strategic business objectives of a firm
2. evaluate the context of workplace issues, policies, and management decisions.
3. demonstrate an understanding of how to apply knowledge necessary for effective work performance
4. exhibit the ability to make reasoned, ethical decisions based on professional standards and practices for
ethical conduct, legal requirements, and regulatory guidelines in human resource management that are in the
best interest of the individual, the organization, the environment, and society as a whole.
5. demonstrate critical thinking abilities to offer creative and strategic solutions to effective organization
management.
Unit I (10 Hours)
Introduction to Human Resource Management: Concept of HRM, Nature, Scope, Functions, Objectives,
Processes, Importance and Evolution of HRM, Roles and Responsibilities of HR managers. Challenges and HRM
Unit II (10 Hours)
Job Analysis and Evaluation: Meaning, process of Job Analysis, methods of collecting job analysis data, Job
Description and Job Specification,
Human Resource Planning: Objectives, Importance and process of Human Resource Planning, Effective HRP
Unit III (14 Hours)
Recruitment: Definition, Constraints and Challenges, Sources and Methods of Recruitment
Selection: Definition and Process of Selection
Placement: Meaning, Induction/Orientation, Internal Mobility, Employee Separation, Downsizing.
Training and development: Training process, Training Methods, Management Development, Career and Succession
Planning.
Unit IV (12 Hours)
Performance Appraisal: Performance Appraisal Process, Methods of Performance Appraisal, problems
Compensation:, Wage and Salary Administration, components, Factors Influencing Compensation Levels, job
evaluation, ESOP Compensation Pay Structure in India,
Industrial Relation and labour laws: Overview of industrial relation, Introduction to labour laws, Introduction to
employee welfare,
Unit V (6 Hours)
Case Analysis - Compulsory question for 20 marks. Review and recap of case studies discussed from Unit I to Unit
IV
TEXT BOOKS:
1. HRM by Rao VSP, Excel Books, 2010
2. Human Resource Management, P Jyothiand D.N Venkatesh, Oxford university press
REFERENCE BOOKS:
1. Human Resource Management & Industrial relations, P.Subba Rao, Himalaya Publishing House, Mumbai,
2010
2. Human Resource Management - John M. Ivancevich, 10/e, McGraw Hill, 2010
3. Human Resource Management in practice - Srinivas R. Kandula, PHI, 2009
4. Human Resource Management – Strategic Analysis text and cases – Raj Kumar, I.K International
Publishing House Pvt. Ltd. New Delhi 2012.
5. Human Resource Management, Dessler et al, Pearson Education, 2008

Outcomes
CO1 2 1
CO2 2 1
CO3 2 2
CO4 1 3 1
CO5 2 2
Assessment Pattern Based on Bloom’s Taxonomy

Seminar/ Semester End
Sl. Bloom’s Test Test Test
Assignment Surprise Examination
No.: Category 1 2 3
Quiz (approx)
1 Remember 10 20 10 25
2 Understand 30 25 35 10 5 45
3 Apply 10 10 10 20
4 Analyze 20 20 20 5 5 50
5 Evaluate 20 15 15 40
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping

Human Resource
Management
X X X X
Subject SEMINAR
Credits 0:0:2:0 SEE Marks 50

Course Objectives:
1. To enable the students in pooling knowledge and enhancing their oral communication skills, presentation
skills, and leadership skills.
2. To make them confident to access to skills needed to accomplish goals more effectively and
efficiently
3. To make them understand extensively with the methodology of their chosen topic and also to allow
them to interact with examples of the practical problems that always occur during research work.
4. To make them aware about the creative approaches in designing and delivering the contents.
5. To help them in managing the time in their topic presentation.
1. locate, gather, organize, summarize and present a body of work and gain practice in the art of presentation
skills.
2. demonstrate their conceptual understanding of the subject knowledge and their presentation skills and
leadership skills.
3. think and create using multiple thinking strategies to examine real business issues, explore creative
avenues of expression, solve problems, and make consequential delivery.
4. acquire, analyze, articulate, create and convey intended meaning using verbal and written method of
communication that demonstrates respect, convincing ability and understanding the nuances of presentation
skills.
5. learn time management skills in their seminar presentation and submitting the seminar report
Seminar Guidelines:
The topics for seminar will be on Business Ethics and Indian Ethos
1. A Case study on Business Ethics and Indian Ethos will be valued for 20 marks.
2. A panel consisting of faculty members drawn from the faculty list along with the guide on a specified date.
3. The faculty member in the panel will value the seminar for a maximum of 50 marks jointly. This will be
treated as external evaluation.
4. CIE marks will be given by the Guide and will be for 50 marks (20 marks for case study and 30 marks for
seminar)
5. A faculty may not be required to guide more than 12 students for the purpose of seminar.
6. HOD of the Department will form a committee of faculty members for evaluating the seminar presentations
which will form the external component (SEE)
Seminar Report:
A written seminar report of the presentation also needs to be prepared and submitted. This is an important part of the
student's responsibility, and the quality of the seminar report is considered in determining the grade. A seminar
report is a self-contained summary of the presentation. It should describe the important new observations, state how
they were made, and summarize the conclusions drawn. Preparing the seminar report will also help in preparing the
oral presentation by highlighting the important points of the presentation. The entire seminar report (headings, body
and references) should be for 4 to 5 pages and a specific format is recommended .The seminar report should include:
● Presenter's name
● University Seat No
● Heading of the Presentation
● Body of seminar report
● References
An index heading is a short phrase placed at the top which indicates the general subject of the paper.
The body of the seminar report should be a concise statement of the principal contents of the presentation. One or a
few sentences should be included covering each of the following concepts:
● The background or reason

● The aim and scope of the presentation
● Presentation subject
● Conclusions of the Presentation
Then include a list of references for the presentation.
CIE & SEE Components:

1. The marks given by guide will be considered as CIE component.
2. The marks given by Faculty Committee will be considered as SEE component.
Criteria for allotting marks by the guide:
Seminar Evaluation Form by the Internal Guide
Student Name: ______________________USN________________

Topic: __________________________________________________
S.N Criteria Level 1 Level 2 Level 3 (70- Level 4 (80-
o (40-49) (50-69) 79) 100)
1 Knowledge and content limited some standard detailed
(5 Marks) knowledge of knowledge of knowledge knowledge of
topic with topic with a of topic, topic with
little accuracy degree of usually consistently
accuracy accurate info accurate info
2 Background of the Material not Material Material Material
seminar (5 marks) clearly related sufficient for sufficient for sufficient for
to topic clear clear clear
understanding understandin understanding
but not clearly g and and
presented effectively exceptionally
presented presented
3 Relevance of the
presentation (5 marks)
4 Logic and coherence of No logic and Some logic Logical and Highly
report (5 marks) coherence and coherence coherent Logical and
highly
coherent
5 Clarity of the report Not clearly Moderately Well Exceptionally
(5 Marks) prepared clear prepared prepared with
all
information
6 Timely submission Submitted Submitted Submitted On time
(5 marks) with a delay with a delay with a delay submission
of 10 days of 7 days of 3 days
Criteria for allotting marks by the faculty committee:
Presentation Evaluation Form
Student Name: ______________________USN________________

Topic: __________________________________________________
Level 1 (40- Level 2 (50-69) Level 3 (70-79) Level 4 (80-100) Marks 5

49) each
S.N Criteria
o
1 Introduction Topic is Topic and some Topic and all Topic and all
mentioned of the subtopics subtopics are subtopics are stated
are stated stated in proper order
2 Knowledge of Limited Some Standard Detailed knowledge
Topic knowledge of knowledge of knowledge of of topic with
topic with topic with a topic, usually consistently
little accuracy degree of accurate info accurate info
accuracy
3 Connection to Limited Some Usually Consistent
Chapter Topic connection connection connection made connection made
& Theme made between made between between between evidence,
evidence, evidence, evidence, subtopics, topic &
subtopics, subtopics, topic subtopics, topic & theme
topic & theme & theme theme
4 Organization Unclear Scant agenda & Clear, logical Clear, logical,
agenda with handout with agenda is usually thorough agenda is
illogical somewhat shown / followed shown & followed
sequencing & useful handout with useful combined w/ very
unhelpful handout useful handout
handout
5 Conclusion Little Topic and some Topic and all Topic all subtopics
summary of subtopics subtopics summarized in
subtopics summarized summarized proper order
6 Creativity / Little color or Somewhat Usually smiling, Unique, colorful,
Enthusiasm variety used & bored, with appropriately stimulating
no smiles some variety & dressed, variety presentation with
colour extra effort
7 Eye Contact Little contact, Some eye usually makes eye consistent eye
dependent on contact & contact contact with little
notes dependence on dependence on
notes notes
8 Voice Monotone and Some inflection Usually clear & Proper inflection,
Audibility too quiet and at times inflects voice clarity and volume
clear
9 Use of Time / Seminar is too Sometimes Starts / finishes Starts / finishes on
Pace short/long and seminar moves on time covering time covering
moves too too quickly / relevant info relevant info in an
quickly/slow slowly and at interesting manner
times is off
topic
10 Discussion & Little Some Three relevant Three relevant,
Questions and discussion discussion questions open-ended
Answers generated generated from generate questions generate
from closed- somewhat discussion that much discussion,
ended, relevant requires thought insight, analysis &
repetitive questions that evaluation
questions require
superficial
thought
Total 50
Signature of Committee of
Faculty Member

Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PSO 1 PSO 2
CO1 2
CO2 3 2 3 1
CO3 2 3 1
CO4 3 2
CO5 2 2
Curriculum Mapping

Seminar
X X X X
Subject ORGANIZATION STUDY
Duration 8 weeks SEE Marks 100
GUIDELINES FOR ORGANIZATIONAL STUDY FOR MBA III SEMESTER STUDENTS
INTRODUCTION: The Organization Study is intended to facilitate better understanding of the area-wise subjects
taught in their Business Management Program. This should also prepare the students with enough understanding about
business organization so as to enable them to identify problems to be solved as ‘Final Year Project’ later in their
course.
I) Course Objectives:
1. To familiarize the students with a business organization to relate theory with practice.
2. To familiarize the students with an organization structure and its functioning
3. To familiarize them with the different departments in the organization and their functions and
activities.
4. To enable the students to understand how the key business processes are carried out in an
Organization.
5. To study the financial performance of the organization by doing financial analysis
6. To understand the extent of technology adoption including ICT, in the organization for various
functions/activities.
II) Course outcomes:
At the end of this study, students should be able to
1. Broad understanding of working of an organization and its specific departments.
2. Identify the organizational processes discussed under Mc-Kinsey Framework
3. Carry out competitive environment analysis through SWOT.
4. Exhibit Identify problem to be solved as part of their Final Year project.
5. Demonstrate understanding of financial health of the organization.
III) How to Choose an Organization:
Students may do the organization study either by doing an internship or from secondary sources of data. They should
identify an organization with all functional departments, where they will be able to understand: Operations &
Systems, Accounts & Finance, Personnel & HR, marketing Functions and their interactions with each other. The
organization chosen should have all the above functional areas to study.
IV) How to conduct the Study:
a) Data pertaining to Organization study can be collected by visiting the organization or by collecting secondary
data.
b) Prior to gathering, information, a student should ideally make the organization chart for the organization and
try to identify the key functions of each department and understand how it is carried out (the process).
c) Make records of the findings.
V) Guidelines for preparing report:
The procedure during the organization study and writing of report thereafter will have to be based on the
collection of the following information. The information should be arranged sequentially as follows.
PART — A
1. INDUSTRY PROFILE: Concise overview of the industry, nature, growth potential, influencing economical
factors, competitors’ analysis, market share, governmental regulations.
2. COMPANY PROFILE
a. Background and inception of the company.
b. Promoters information
c. Nature of the business carried.
d. Vision, Mission and Quality –Policy
e. Achievements/Awards if any
f. Product/ Services Profile
g. Area of Operation — Global / National / Regional
h. Future growth and prospectus.
PART B
McKinsey's 7S frame work with special reference organization under study
Structure:
Overall organizational structural details — Board of Directors/ Functional heads etc.
Sub structure detailing with each functional discipline. Detailed study of various departments & their function.
Skill:
Classification of skill or study of skill matrix: Detail the steps taken to impact necessary skills – on the job/off the
job training.
Style:
Top down / Bottom up
Authoritarian / participative
Any one decision making parameter should be studied pertaining to day-to-day operation, to conclude the style of
functioning.
Strategy:
Any one strategy adopted by the company should be considered to explain, "How it is implemented" e.g. —
pricing/waste elimination etc.
System:
System followed in any one department in the organization should be detailed.
E.g: Inventory control system / order execution system / Merit rating system etc.
Staff:
Classification/Duties and responsibility of various groups of staff. E.g.: Technical / supervisory / Clerical.
Shared value:
Study of implementing shared value in the company by an illustration, where the company has implemented its stated
objective.
PART — C
Internal and External Environment Analysis i.e. SWOT Analysis of the company
PART — D
Financial Statement with Ratio Analysis.
PART — E
Learning experience gained by the candidate during the organizational study.
The student shall seek the guidance of the internal guide on a continuous basis.
VI) FORMAT OF THE REPORT:
On completion of the project work, student shall prepare a report with the following format:
i. The report shall be prepared using word processor.

ii. The letters should be Times New Roman font ,12” size with 1.15” space between lines. iii.The major headings
should be 16” size and sub headings 14” size. All subsection should be numbered like 1,1, 1,2,1.3 etc…..(for
subsections of chapter 1).
iv.All the report shall be printed in the A4 size 1" margin on all side.
v. The report shall be hard-bound facing sheet (only white colour), indicating the
title of the report., name and registration number of the student, name of the guide, name of the college and
month & year of admission (Spiral binding not permitted)
vi.An undertaking by the student to the effect, that the work is independently
carried out by him/her
vii.Acknowledgement.
The total number of pages of the organizational study report shall not exceed 50 pages.
PLAGIARISM: The report is checked for plagiarism using plagiarism software identified by the college from
time to time. Plagiarism index should be < 25%.
VII) Guideline for allocation of IA marks and valuation of the report.

SECTION MARKS ALLOTTED
Overall presentation of the report, regarding
05
understanding Various aspects of the Company
Industry Profile 05
Company Profile 05
Product and service Profile 05
Detailing of 7S models with illustration 10
SWOT Analysis of the Company 05
Financial Analysis 05
Expression of Learning experience — How closely
theory & practice are dovetailed / interfaced in the 10
report
TOTAL 50
VIII) Guide line for allocation of marks in viva-voce examination
The viva for this will be held by guide and by an examiner selected from a panel of internal faculty members and
approved by HOD.
SECTION MARKS ALLOTTED

Company and Industry Profile 10
McKinsey 7S Framework 10
SWOT 05
Financial Analysis 05
Learning Experience 10
Communication and Expression 10
IX) Submission of report:
The candidate shall submit 2 hard copies and 1 soft copy in CD of the report one month before the commencement
of III semester examinations.
MARKS DISTRIBUTION FOR ORANIZATIONAL STUDY REPORT EVALUATION

SI. No. Particulars Max.
Marks
Overall Presentation of the report, with regard to understanding various
1 05
aspects of the company
2 Industry Profile
05
3 Company Profile
05
4 Product Profile
05
5 Detailing of 75 Model with Illustration 10
6 SWOT Analysis of the Company
05
7 Financial Analysis
05
8 Expression of Learning Experience — How closely theory practices are
10
Dovetailed/interfaced in the report
TOTAL MARKS
50
ORANIZATION STUDY REPORT EVALUATION MARKS SHEET

SI. Marks Awarded
University Seat Marks out
No.
Number of 50
A B C D E F G
MARKS DISTRIBUTION FOR ORANIZATION STUDY VIVA-VOCE EXAMINATION

SI. No. Particulars Max. Marks
A Brief presentation of the Organization Study undertaken 10
B Understanding of the managerial practices 10

C Presentation of Learning Experiences 10
D Communication Expression 10
E Overall Presentation 10
Total Marks
50
ORGANIZATION STUDY VIVA-VOCE MARKS SHEET
Date of Viva-Voce Exam:
Marks Awarded
Sl.No University Seat Number Marks Out of 50
A B C D E
4
. .
5
TO BE JOINTLY EVALUATED BY BOTH THE EXAMINERS

The internal marks given by the guide for 50 marks and the viva examination for 50 marks will be taken for 100
marks in total. The Viva Voce Examiners will be nominated by Chairman BOE internally.
Program Outcomes PSO
Course
Outcomes
PSO1 PSO2
CO1 2 3 2
CO2 3 3
CO3 2 2
CO4 3 2
CO5 2 2

S.No Bloom’s SEE
Category
1 Remember
2 Understand
3 Apply 30
4 Analyze 30
5 Evaluate 20
6 Create 20
Total 100
Curriculum mapping
Program Outcomes
Organisation Study X X X
III SEMESTER
HUMAN RESOURCE MANAGEMENT

Subject RECRUITMENT AND SELECTION
Subject Code 18MBAHR301

Course Objectives:
1. To facilitate basic understanding of the theory, practice, principles, concepts of employee selection, recruitment,
career management and succession management.
2. To develop an understanding of recruitment, staffing and career management processes and how these elements
interrelate.
3. To enhance students’ effectiveness for optimizing the human resource potential of their organization in order to
achieve business and strategic objectives.
4. To enable students to develop an integrated recruitment and selection strategy in both traditional and new economy
organizational environments.
5. To enable students to effectively develop a complete, professional hiring plan.
Course Outcomes: At the end of the course, the student will be able to:
1. Write sound job descriptions, job specifications and job postings
2. Identify Knowledge, Skills, Abilities & Other (KSA&O) human qualities required to perform a job successfully.
3. Develop a structured, job-related interview for employment screening across all the verticals
4. Choose among commercially available testing procedures as appropriate design in different context & implement a
validation study
5. Identify legal and ethical concerns in hiring and apply their knowledge to develop a complete, professional hiring
plan
Unit- I (8 Hours)
Introduction to Staffing Management: Concepts of Staffing, Factors affecting Staffing, Staffing Process, Staffing
models. Human resource planning; concepts, process Job Analysis- -Concept, Specifications, Description, Process
and Methods, Uses of Job Analysis Job Design – Introduction, Definition, Modern Techniques, Factors affecting Job
Design, Contemporary Issues in Job Designing.
Unit-II (9 Hours)
Recruitment -Meaning, Definition, Importance, Factors affecting Recruitment
Source or Type of Recruitment – a) Direct/Indirect, b) Internal/ External.
Internal – Notification, Promotion – Types, Transfer – Types, Reference External – Campus Recruitment,
Advertisement, Job Boards – Website/Portals, Internship, Placement Consultancies. Traditional: In-House, Internal
Recruitment, On Campus, Employment and Traditional Agency. Modern: Recruitment Books, Niche Recruitments,
Internet Recruitment, Service Recruitment, Website and Job, Search Engine, Social Recruiting and Candidate Paid
Recruiters, head hunting.
Techniques of Recruitment – Traditional Vs Modern – Recruitment. Recruitment outsourcing-Introduction, process
Employee branding
Unit-III (10 Hours)
Selection – Concept of Selection, Criteria for Selection, Process, Application (Blank Format).Screening – Pre and
Post Criteria for Selection, Steps of Selection Interviewing– Types and Guidelines for Interviewer& Interviewee,
Types of Selection Tests, Effective Interviewing Techniques. Selection Hurdles and Ways to Overcome Them.
Current trends in Recruitment and Selection Strategies – with respect to Service, Finance, I.T., Law and Media
Industry
Appointment and joining: Appointment - Meaning and significance, offer of appointment and acceptance,
appointment order, contents of appointment order and its acceptance. Bond for minimum service, bond for good
conduct.
Joining- Fixing a joining date. Joining day formalities, verification and collection of certificate copies, collecting
photos, PAN number and passport copy. Providing access to enter and exit. Providing place to work, providing
furniture, stationary, equipment, entering name in the muster roll, opening the personal file etc.
Unit-IV (8 Hours)
Induction – Concept, Types-Formal /Informal, Advantages of Induction, How to make Induction Effective
Orientation & On boarding- Program and Types, Process, Socialization- Types and Tactics.
Career and Succession Management: Definition and Meaning, Need for Career and Succession Planning, Career
and Succession Planning: Career Stage, Career Management, The 5-Stage Process of Succession Planning.
Unit-V (4 Hours)
Case analysis based on the concepts learnt from Unit-I through IV
TEXT BOOKS
1.Gatewood, Field and Barrick (2016), Human Resource Selection, 8th Ed, Cengage Learning, ISBN-
13: 9781305102682
2. Heneman, Herbert G., III, & Judge, Timothy A. (2009). Staffing Organizations, Sixth Edition. Middleton, WI:
Mendota House/McGraw-Hill Irwin.
REFERENCE BOOKS
1. Recruitment And Selection : Theories And Practices Dipak Kumar Bhattacharyya, Cengage India , 2016
2. Armstrong, Michael & Baron Angela. (2005). Handbook of Strategic HRM (1st ed.). New Delhi: Jaico Publishing
House.
3. Ulrich, Dave, Smallwood, Norm. (2011), Top-grading: How Leading Companies Win By Hiring, Coaching And
Keeping The Best People. Paramus, New Jersey: Prentice Hall. ISBN: 0735200491

PSO
Outcomes
CO1 1 2
CO2 3 2
CO3 2 1
CO4 1 1
CO5 2 1

Sl. Seminar
Bloom’s Assignme
No Test 1 Test 2 Test 3 /Surprise SEE
Category nt
Quiz
1 Remember 20 20 10 10 5 35
2 Understand 30 20 20 5 45
3 Apply 10 10 10 20
4 Analyze 30 20 25 50
5 Evaluate 15 20 30
6 Create
Total 90 90 90 15 5 180
Curriculum mapping
Program Outcomes
Recruitment and
X X X X
Selection
Subject PERFORMANCE AND COMPENSATION MANAGEMENT
Course Objectives:
1. To make the students identify the importance and the process of performance management.
2. To impart the different performance appraisal method and issues and problems associated with performance
appraisal.
3. To educate the students about the concepts of ethical performance appraisal and strategic performance
management.
4. To educate the students on the concepts of compensation and benefit system followed nationally as well as
internationally.
Course Outcomes: At the end of the course, students will be able to:
1. Demonstrate an understanding of various concepts of performance management and their implications for
organizational development
2. Apply Performance and Compensation management concepts in addressing organizational problems to come
up with optimal, feasible solutions.
3. Demonstrate the concept on compensation and benefits from national and international context.
4. Analyze the compensation and benefit system of the industry and construct suitable compensation structure as
per the organization requirement.
Unit I (8 Hours)
Performance Management: Meaning of performance, Definition of performance management, Objectives and
benefits of performance management, Importance of performance management, Characteristics of performance
management, and elements of effective Performance Management.
Performance counseling: Introduction, definition, performance counseling for higher job performance, Performance
counseling skills.
Performance management process: Introduction, predictions for the successful Institution of performance,
Performance management Process.
Unit II (9 Hours)
Performance Appraisal: Meaning, Objectives, barriers to performance appraisal, who can appraisal, when to
appraise, performance appraisal process, traditional and Modern performance appraisal methods, Balance scorecard,
Outcome merits- Economic value added, Other economic measures, Building a high performance culture
Performance consulting: concept, need & role, designing and using performance relationship map.
Ethics in Performance Management: Introduction, Meaning, Principles of ethics in performance management,
objectives and significance of ethics in performance , ethical issues and dilemmas in performance management, Ethical
strategies in Performance management.
Unit III (9 Hours)
Compensation: Meaning of compensation, Forms of pay, Financial and non financial pay, pay model, Internal and
external equity in compensation systems, Similarities and differences in strategies, Developing a total compensation
strategy, strategic pay Decisions, team based reward
Designing pay levels, mix and pay structure: specify competitive pay policy, the purpose of a survey, design the
survey, Interpret survey results and construct a market line.
Unit IV (9 Hours)
Incentives – Incentive Plan, individual incentives, Pay for performance, Pay Discrimination, compensation of special
group.
Benefits: Benefit determination Process, Legally required benefits: Retirement, medical and other benefits, Employee
profit sharing, employee stock option, gain sharing
International Compensation: Recognizing variation, the social contract, Culture and pay, Preliminary considerations
of international compensation, Strategic choice in global compensation, Expatriate pay, Repatriation Pay issues.
Unit V (4 Hours)
Case Analysis: Compulsory question for 20 marks. Review and recap of case studies discussed from unit 1 to unit 4.
TEXT BOOKS:
1. Performance Management, A S Kohli, T Deb, Oxford Publication, Fifth edition,2010
2. Performance Management, Robert L Cardy, PHI Publication,
3. Compensation, George T Milkovich, Jerry M Newman, C S Venkata Ratnam, 9 th edition, McGraw-Hill,
2009.
REFERENCE BOOKS:
1. Performance management, Prem chandha, Macmillan publication
2. Compensation and Benefit design, Bashker D biswas, FT Press, 2012.
3. Compensation management, Er soni shyam singh, Excel Books.
4. Compensation and Benefit Design, Bashker D, Biswas, FT Press, 2012
5. Strategic Compensation, Joseph J Martocchio, 6th edition, Pearson.
6. Compensation & Reward Management, B D Singh, 2nd edition, Excel Book
Mapping Course outcome with program outcome:

Outcomes
CO1 1 1
CO2 2 1
CO3 3 2
CO4 3 3

Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 35
4 Analyze 20 20 20 35
5 Evaluate 10 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course
Performance and X X X
Compensation
Management
Subject PERSONAL GROWTH AND INTERPERSONAL EFFECTIVENESS

Course Objectives:
1. To make the student identify the strength and weakness within individual for the well being of the individual
and organization.
2. To make the students familiar with their behavior as individual, in a group and in the organization and alter
according to the need.
3. To make the students familiar with the interpersonal skills for the effectiveness of the team building and
organizational development.
4. To make the students familiar with the importance of relationships and social adjustment with peers at
workplace.
1. enhance knowledge and skills to develop an appreciation and sensitivity to individual differences that impact
personal, social and professional success.
2. demonstrate an understanding of group dynamics and effective teamwork and exhibit the ability to work
effectively with those different from themselves
3. develop interpersonal skills including communication and cooperation and build meaningful relationships
with peers, leaders, and community members
4. demonstrate the ability to think reflectively and implement effective goal setting and action planning
strategies for decision making under stressful situations.
5. implement successful strategies for enhancing self-image, self-esteem, emotional IQ and other factors and
developing individualized action plans for improvement of overall personal well-being.
6. demonstrate the ability to maintain ideal relationships and adjust themselves to the different scenarios
occurring at workplace.
Unit I: (8 Hours)
Personal: Self-awareness, Developing self-awareness, Relationship between self-awareness and self-esteem, Role,
Role and the individual , Life roles , Organizational roles, dimensions of life roles, Role efficacy, Role stress, NLP
Test, Emotional Intelligence, Positive Cognitive States and Processes: Optimism- How optimism works; variation of
optimism and pessimism; Spirituality and well-being.
Unit II (9 Hours)
Personal growth: Meaning, nature and scope of personal Growth, Stages of personal growth, Activities promoting
personal growth, Ego states, types of transactions and Time structuring. Life position, scripts and Games, Strokes and
Stamps.
Personal effectiveness-I: Understanding our Thinking Process, Managing our Internal
Dialogue, Convergent Thinking, Divergent thinking, Perceptual Positions for Assertiveness, Managing Conflicts,
Creating Rapport, Powerful Persuasion Strategies.
Unit III: (9 Hours)
Personal effectiveness-II: Personality Typing using Enneagram, Carl Jung\'s theory of personality types and Myers
Briggs Type Indicator test (MBTI), Trait theories-Guilford Peogut, Seven Habits of Highly Effective People , Spiritual
Foundations of Personal Effectiveness Interpersonal relations and personal growth: Interpersonal needs, motivation
and behaviour-FIRO-B and Johari Window, Defense Mechanism in groups, T-Group, Human process labs.
Unit IV: (9 Hours)
Nurturing Relationships: Meaning of relationship, Changing concepts and roles in relationships, Relationship with
self–self-concept, self-acceptance, self-esteem, Types of self-esteem, self-confidence, Power of self-Talk.
Relationship with others – Cultivating open communication, Adjustments, Relationship between social adjustment
and self-acceptance, compromises, give and take, Empathy& Prioritization.
Unit V (4 Hours)
Case Analysis: Compulsory question for 20 marks. Review and recap of case studies discussed from unit I to unit
IV.
TEXT BOOKS:
1. Human Relations in organizations - Robert N. Lussier, 6/e, McGraw Hill Education.
2. Understanding Organization B. Udai Pareek, Oxford University Press, 3rd edition,2012.
REFERENCE BOOKS:
1. Handbook of positive psychology. (eds.), Snyder, C.R. & Lopez, S.J. (2002), New York: Oxford University
Press.
2. Science: Achieving behavioral excellence for success, Singh, A. (2013). Behavioral. New Delhi: Wiley India
Pvt. ltd.
3. Theories of Personality- Calvin S Hall, 4/e, Wiley India Pvt. Ltd.
4. Seven habits of highly effective people - Stephen R Covey, Pocket BOOKS.
5. Development of Management Skills - Whetten & Cameron, 8/e, PHI.
6. Competency Mapping Assessment and Growth - Naik G. P, IIHRM, 2010.
7. Training in interpersonal Skills- Stephen Robbins, Pearson Education.
PSO
Course
Program Outcomes
Outcomes
CO1 1 1
CO2 1 2
CO3 2 2
CO4 2 2 2
CO5 2 1
CO6 2

Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 40
4 Analyze 30 20 20 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Subject
Personal
Growth and
X X X X
Interpersonal
Effectiveness
Subject CONFLICT AND NEGOTIATION MANAGEMENT
Course Objectives:
1. To understand the nature of various dimensions of conflict.
2. To learn various strategies and techniques to manage conflicts.
3. To understand the importance and role of negotiation in conflict resolution.
4. To understand the issues in negotiation and the importance of ethics in negotiation.
1. demonstrate and understand the components, dimensions and approaches of conflict and apply it to the
organizational and real life problem solving.
2. acquire the necessary skills for conflict resolution with realistic constraints and offer solution to the
organizational problem.
3. recognize the need for and the ability to operate in multidisciplinary team and ethically negotiate across
domains for organizational development.
4. understand the challenges in negotiating with a team and to exercise the underlying ethics involved.
Unit I: (8 Hours)
Introduction: Understanding conflict, components, perspectives of conflict, types of conflict, models of conflict –
Process and Structural Models, functional & dysfunctional conflict, relationship between conflict and performance in
team, levels of conflict – intrapersonal, interpersonal, group & organizational conflicts, sources of conflict -
intrapersonal, interpersonal, group & organizational sources.
Unit II : (10 Hours)
Conflict Management Design: Nature of conflict Management, contingency approach, conflict management process,
the conflict domain, conflict trends, conflict distribution, conflict mapping and tracking.
Managing Conflict: Managing interpersonal conflict: Thomas conflict resolution approach,
behavioral style and conflict handling, the Cosier Schank model of conflict resolution, collaboration & conflict
resolution, dealing with difficult subordinates, boss & colleagues, 1 to 1 dispute resolution.
Managing team & organization conflict: techniques to resolve team conflict, strategies to resolve organizational
conflict, effective listening and dialogue skills, humor and conflict resolution, negotiation as a tool for conflict
resolution, Conflict resolution models, framework model, gender and conflict resolution.
Unit III: (8 Hours)
Negotiations-Meaning, Types of Negotiations, negotiation process, factors for successful negotiations, essential skills
for negotiation, tricks used in negotiation process, Techniques of negotiation, issues in negotiations, Strategy and
tactics for distributive bargaining, strategy and tactics for integrative negotiation, Ethics in negotiation.
Unit IV: (8 Hours)
Managing difficult negotiations: Third party approaches: Third party interventions, formal intervention methods –
Arbitration, Mediation and Process Consultation, Informal intervention methods, Best practices in negotiation, Tactics
for managing difficult negotiations.
Unit V: (5 Hours)
IV.
TEXT BOOKS:
1. Corporate Conflict Management - Concepts and Skills, Eirene Leela Rout, Nelson
Omiko, Prentice India, 2007.
2. Contemporary Conflict Resolution, Oliver Ramsbotham, Hugh Miall, Tom Woodhouse,
3rd edition, Polity publishers, ISBN 0745649734, 9780745649733, 2011.
REFERENCE BOOKS:
1. Managing conflict and negotiation, B.D. Singh, 1st edition, Excel books, 2008.
2. Conflict Management: Practical guide to develop negotiation strategies, Barbara A
Budjac Corvette, Pearson Prentice Hall, 2006, ISBN: 8174466428, 9788174466426
3. Managing Conflict in Organizations, M. Afzalur Rahim, 4th Edition, Transaction
Publishers, 2011, ISBN 1412844258, 9781412844253.
4. Negotiations, Roy J. Lewicki, David M. Saunders, Bruce Barry, 5/e, Mc Graw Hill, 2005.
5. Handling Conflict and Negotiation, Manchester Open Learning, illustrated edition,
Kogan Page, 1993, ISBN 0749411406, 9780749411404
Mapping Course outcome with Program Outcomes

Outcomes
CO1 2 1
CO2 2 2
CO3 2 1
2
CO4 1

Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 40
4 Analyze 30 20 20 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course
Conflict and
Negotiation X X
Management
Subject TALENT MANAGEMENT
Course Objectives:
1. To make students to understand the concepts of talent management
2. To explain various competency methods adopted in talent management
3. To enable the students to understand the major talent management practices of performance management,
employee engagement, succession and career planning.
1. demonstrate the knowledge on talent management.
2. apply the concepts of competency methods in talent management.
3. analyze the prominence of performance management in managing the talent.
4. gain the insights of various talent management practices like performance management, employee
engagement, succession and career planning.
Unit I (8 Hours)
Talent Management: Meaning and significance of talent management. Aligning HRM goals to business, attracting
talent, Talent acquisition, Retaining talent, Becoming the best employer by employer, branding activities, inculcating
performance culture, Employee Downsizing, Right sizing the workforce, Employee outsourcing: Employee Moon
lighting, work life balance, Diversity management, providing HR leadership to business.
Unit II (10 Hours )
Competency Mapping & Methods of Data Collection: Features of competency methods, historical development,
definitions, approaches to mapping and case studies in competency mapping. Competency mapping procedures and
steps- business strategies, performance criteria, criteria sampling, tools for data collection, data analysis, validating
the competency models, short cut method, mapping future jobs and single incumbent jobs, using competency profiles
in HR decisions.
Methods of data collection for mapping.-Observation, repertory grid, critical incidence technique, expert panels,
surveys, automated expert system, job task analysis, behavioral event interview. Developing competency models from
raw data- data recording, analyzing the data, content analysis of verbal expression, validating the competency models.
Unit III (8 Hours )
Performance management & employee development: Introduction, Personal Development plans, 360 Degree feed
back as a developmental tool, Career planning & development, performance management & reward systems:
performance linked remuneration system, Pay for performance, performance linked career planning & promotion
policy.
Unit IV (8 Hours)
Employee Engagement, Succession Planning- meaning and significance, constituents of engagement, conceptual
framework of engagement, behaviors associated with engaged employees, engaged, not engaged, actively disengaged,
parameters to measure employee engagement, Q 12 model of Gallup, employee satisfaction survey .
Succession and Career planning: Identifying managerial positions which are critical for the business. Identifying
second line of leaders and developing their capabilities to occupy the critical positions in the event of the exit of
current incumbents.
Unit V (5 Hours)
Case Study Compulsory Question for 20marks.Review and Recap of Case studies and problems discussed from Unit
I to Unit IV.
TEXT BOOKS:
1. Competence at work - Lyle M. Spencer, Signe M. Spencer. John Wiley 1993
2. Competency mapping, Assessment and Growth - Naik G.P, IIHRM, 2010
REFERENCE BOOKS:
1. Performance Management - Dixit Varsha, 1/e, Vrinda Publications Ltd
2. A Handbook of Competency Mapping – Seema Sangi, Response Performance Management - Herman Aguinis,
Pearson Education, 2007.
4. The Talent Management Hand Book - Lance A. Berger & Dorothy R. Berger, Tata McGraw Hill.
5. Appraising & Developing Managerial Performance- Rao T. V, Excel Books
PSO
Outcomes
CO1 1 1
CO2 2 1
CO3 2 2
CO4 1 2

Seminar
Sl. No Bloom’s Assignme
Test 1 Test 2 Test 3 /Surprise SEE
Category nt
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 20 10 20 35
4 Analyze 20 20 20 35
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Subject
Talent
Managemen X X
t
Subject ADVANCED HRM
Course Objectives:
1. To help students understand the transformation in the role of HR functions from being a support function to
strategic function.
2. To understand the concepts of Career and Competency Development
3. To understand the role of HR in Employee Counseling and Employee Coaching.
4. To understand the various practices and issues in HRM in the context of Multi national organizations.
1. comprehend the strategic tools and techniques used by organizations
2. meet and resolve challenges in human resource management.
3. gain insights in career and competency development.
4. gain insights on how to manage human resource in international context.
Unit I: HUMAN RESOURCE DEVELOPMENT (08 Hours)

Meaning – Strategic framework for HRM and HRD – Vision, Mission and Values – Importance – Challenges to
Organizations – HRD Functions - Roles of HRD Professionals - HRD Needs Assessment - HRD practices –
Measures of HRD performance – Links to HR, Strategy and Business Goals – HRD Program Implementation and
Evaluation – Recent trends – Strategic Capability , Bench Marking and HRD Audit.
Unit II: E-HRM & CROSS CULTURAL HRM (10 Hours)
e- Employee profile– e- selection and recruitment - Virtual learning and Orientation – e - training and development
– e- Performance management and Compensation design – Development and Implementation of HRIS – Designing
HR portals – Issues in employee privacy – Employee surveys online.
Domestic Vs International HRM - Cultural Dynamics - Culture Assessment - Cross Cultural Education and Training
Programs – Leadership and Strategic HR Issues in International Assignments - Current challenges in Outsourcing,
Cross border Mergers and Acquisitions - Repatriation etc - Building Multicultural Organisation - International
Compensation.
Unit III: CAREER & COMPETENCY DEVELOPMENT (08 Hours)
Career Concepts – Roles – Career stages – Career planning and Process – Career development Models– Career
Motivation and Enrichment –Managing Career plateaus- Designing Effective Career Development Systems –
Competencies and Career Management – Competency Mapping Models – Equity and Competency based
Compensation.
Unit IV: EMPLOYEE COACHING & COUNSELING (08 Hours)
Need for Coaching – Role of HR in coaching – Coaching and Performance – Skills for Effective Coaching – Coaching
Effectiveness–
Need for Counseling – Role of HR in Counseling - Components of Counseling Programs – Counseling
Effectiveness – Employee Health and Welfare Programs – Work Stress –Strategies to cope up the stress, Sources -
Consequences – Stress Management Techniques.- Eastern and Western Practices - Self Management and Emotional
Intelligence
Unit V: (05 Hours)
Case Study Compulsory Question for 20marks. Review and Recap of Case studies and problems discussed from
Unit I to Unit IV
TEXT BOOKS :
1.Randy L. Desimone, Jon M. Werner – David M. Mathis, Human Resource Development, Cengage Learning,
2007.
2.Paul Boselie. Strategic Human Resource Management. Tata McGraw Hill. 2011
REFERENCE BOOKS:
1. Human Relations in organizations - Robert N. Lussier, 6/e, McGraw Hill Education.
2. Competency Mapping Assessment and Growth - Naik G. P, IIHRM, 2010.

Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PSO 1 PSO2
CO1 2 1
CO2 1 2 2
CO3 2 2
CO4 1 1

Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 40
4 Analyze 30 20 20 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Subject
Advanced
X X
HRM
MARKETING SPECIALIZATION
Subject CONSUMER BEHAVIOUR
Subject Code 18MBAMM301
Course Objectives:
1. To provide an understanding the concept of consumer behavior, decision making by consumers, behavior
variables and influences on consumer behavior.
2. To provide comprehend the social and cultural dimensions of consumer behavior, factors impacting
attitudes and behavior.
3. To provide arm to the budding marketers with an insight of the psychological and behavioral concepts
of consumers thus enabling them to achieve their objectives and excel.
4. To enable students with various dynamics of opinion leadership
1. acquire an understanding of the concepts and meaning of consumer behavior, decision making by
consumers, behavior variables and influences on consumer behavior.
2. demonstrate comprehensive and integrative nature social cultural dimensions of consumer behavior,
factors impacting attitudes and behavior.
3. analyze the importance of psychological and behavioral concepts of consumers thus formulate them to
achieve their objectives and excel.
4. Make understand the various concepts of opinion leadership
Unit I (10 Hours)

Introduction to the study of Consumer Behavior: Meaning & Definition of CB, Difference between consumer &
Customer, Nature & characteristics of Indian Consumers.
Models of Consumer Behavior: Input-Process-Output Model, Nicosia Model, Howard Sheth Model, Engel-Kollat-
Blackwell Models of Consumer Behavior
Internal Influences: Motivation, Personality, Perception, Learning, Attitude, Communications, External Influences:
Social Class, Culture, Reference Groups, Family members.
Levels of Consumer Decision Making: Consumer Buying Decision Process, Complex Decision Making or Extensive
Problem Solving Model, Low Involvement Decision Making or Limited Problem Solving Model, Routinised
Response Behaviour,
Unit II (9Hours)
Individual Influences on Consumer Behaviour and CRM:
Motivation: Basics of Motivation, Needs, Goals, Positive & Negative Motivation, Rational Vs Emotional motives,
Motivation Process, Arousal of motives, Selection of goals.
Motivation Theories and Marketing Strategy – Maslow’s Hierarchy of Needs, McGuire’s Psychological Motives
(Cognitive Preservation Motives, Cognitive Growth Motives, Affective Preservation Motives, Affective Growth
Motives).
Personality: Basics of Personality, Theories of Personality and Marketing Strategy (Freudian Theory, Neo-Freudian
Theory, Trait Theory), Brand Personality (Brand Personification, Gender, Geography, Colour), Self and Self-Image
(One or Multiple selves, The extended self, Altering the self).
Perception: Basics of Perception & Marketing implications, Elements of Perception (Sensation, Absolute Threshold,
Differential Threshold, Subliminal Perception), Dynamics of Perception
Individual Influences on Consumer Behavior:
Learning: Elements of Consumer Learning, Motivation, Cues, Response, Reinforcement, Marketing Applications of
Behavioral Learning Theories, Classical Conditioning Pavlovian Model
Unit III (8Hours)

External Influences on Consumer Behavior:
Social Class: Social Class Basics, What is Social Class? (Social class & Social status, the dynamics of status
consumption, Features of Social Class, Five Social-Class Categories in India
Culture and Subculture: Major Focus on Indian Perspective Culture: Basics, Meaning, Characteristics, Factors
affecting culture, Role of customs, values and beliefs in Consumer Behaviour. Subculture: Meaning, Subculture
division and consumption pattern in India, Types of subcultures (Nationality subcultures, Religious subcultures,
Geographic and regional subcultures, racial subcultures, age subcultures, sex as a subculture)
Groups: Meaning and Nature of Groups, Types of groups.
Unit IV (7Hours)
Consumer Influence and Diffusion of Innovations Opinion Leadership: Dynamics of opinion leadership process,
Measurement of opinion leadership, Market Mavens, Opinion Leadership & Marketing Strategy, Creation of Opinion
Leaders Diffusion of Innovations: Diffusion Process (Innovation, Communication channels, Social System, Time)
Unit V (5 Hours)
Case Study Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Consumer Behavior - Leon Schiff man, Lesslie Kanuk,10/e, Pearson, 2010.
2. Consumer Behavior: Building Marketing Strategy – Del I. Hawkins, & Others, 11/e TMH.
3. Consumer Behavior: The Indian Context (Concepts and Cases) – S.Ramesh Kumar. Paperback, 2017
REFERENCE BOOKS:
1. Consumer Behavior - Henry Asseal, Cenage Learning.
2. Consumer Behavior in Indian Perspective – Suja Nair, Himalaya Publications
3. Consumer Behavior: Text and Cases – Satish Batra and S.H.H.Kazmi, Paperback, 2008
4. Customer Behavior: A Managerial Perspective – Sheth, Mittal, Cengage Learning.
5. Consumer Behavior- Satish K. Batra & S H H Kazmi, Excel BOOKS.
6. CRM – Alok Kumar, Chhabi Sinha, 7/e, Biztantra.
7. Customer Relationship Management - Peru Ahamed & Sagadevan, Vikas Publishing.
8. Consumer Behavior – Kumar Rajeev, Himalaya Publisher.

Outcomes
CO1 1 3 2
CO2 1 2 1
CO3 1 1 1 1
CO4 2 1

Sl. Seminar
Bloom’s Test Assignmen
No Test 2 Test 3 /Surprise SEE
Category 1 t
Quiz
1 Remember 20 30 10 5 30
Understan
2 30 20 20 5 50
d
3 Apply 10 10 20 5 30
3 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping:

Consumer Behavior
X X
Subject SALES AND RETAIL MANAGEMENT
Course Objectives:
1. To provide students an understanding of the concepts, techniques and approaches required for effective
decision making in the area of sales management and to emphasize on the practicing manager’s problems
and dilemmas.
2. To ensure students to develop skills that are critical for generating, evaluating and selecting sales
strategies
3. To provide students an understanding of the contemporary retail management issues, strategies and
trends in retailing.
4. To highlight the significance of retailing and its role in the success of modern world.
1. Demonstrate their conceptual understanding of the different concepts, techniques and approaches required
for effective decision making in the area of sales management
2. Display their skills and knowledge that are critical for generating, evaluating and selecting sales strategies
for the company.
3. Explain and appreciate an understanding of the contemporary retail management issues, strategies and
trends in retailing.
4. Demonstrate the significance of retailing and its role in the success of modern world and apply knowledge
and insights of retailing to solve an organization’s problem.
Unit 1 (12 Hours)
Introduction to sales management: Meaning, Evolution, Importance, Personal Selling, Emerging Trends in Sales
Management, elementary study of sales organizations, qualities and responsibilities of sales manager. Selling skills
& Selling strategies: Selling and business Styles, selling skills, situations, selling process, sales presentation,
Handling customer objections, Follow-u action.
Management of Sales Territory & Sales Quota: Sales territory, meaning, size, designing, sales quota, procedure for
sales quota. Types of sales quota, methods of setting quota, Recruitment and selection of sales force, Training of sales
force
Unit II (07 Hours)
Sales force motivation and compensation: Nature of motivation, Importance, Process and factors in the motivation,
Compensation-Meaning, Types of compensation plans and evaluation of sales force by performance and appraisal
process.
Sales management job: Standard sales management process-international sales management - international market
selection-market survey approach or strategy – Sales Analytics – Social and Ethical Concerns in Sales
Sales Manager and Sales Person: Role of sales manager and sales people; functions of sales manager, functions of
sales person, types and characteristics of sales manager and sales people-Time management for sales manager and
sales person.
Unit III (08 Hours)
Retail Management: Introduction, meaning, Characteristics, Retail industry India, role of retailing Trends in
Retailing, Emergence of organizations of retailing, FDI in retail, Retail Location and Layout plan, careers in Retailing.
Retail Market segmentation: Introduction to Market segment, Criteria for effective segmentation, Dimensions of
segmentation, Understanding Shoppers.
Unit IV (10 Hours)

Retailing Channels: Products and merchandise management, structure, nature and channel, criteria for selection of
suppliers, Channel choice, product movement, merchandising plans, Store management Supply Chain Management
in Retailing, E-Retaling
Retail Pricing: Factors and pricing, Retail pricing strategies, Retail promotion strategies, Retail sales promotion,
publicity.
Relationship Marketing in Retailing: Management of Relationship, Evaluation of Relationship Marketing,
Relationship, Marketing Strategies, Retail Research and Retail Audits
Unit V: (02 Hours)
Case Study :Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Sales Management by Charles, Futrell, 6/e, Thomson South Western, 2003.
2. Sales & Distribution Management, Tapan K.Panda & Sunil Sahadev, 6/e, Oxford University Press.
3. Retail Management - Levy & Weitz, 8/e, TMH, 2012.
4. Retail Management: Text and Cases – U.C.Mathur
REFERENCE BOOKS:
1. Managing of Sales Force by Spiro Stanton Rich, 11/e, TMH, 2003.
2. Sales & Retail Management, an Indian perspective by Dr.S.L Gupta, 1/e, Excel Books, 2007.
3. Salesmanship and Sales Management-P.K Sahu & K C Raut, 3/e, Vikas Publishing House.
4. Principles of Retail Management - Rosemary Varley, Mohammed Rafiq, Palgrave Macmillan, 2009.
5. Integrated Retail Management - James R. Ogden & Denise Trodden, Biztantra, 2003.

Outcome
s
CO1 3 1 3
CO2 2 1 2
CO3 2 3 2 1
CO4 1 1 3
Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 5 40
4 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
PO PO PO PO PO PO
Sales and Retail 1 2 3 4 5 6
Management
X X X X X X
Subject E-MARKETING
Total no. of Lecture Hrs 39 SEE Marks 50
Course Objectives:
1. To familiarize the students with the preliminary aspects of e-commerce
2. To enable the use of different electronic media for constructing marketing activities
3. To make the students to learn the importance of data and the application of marketing knowledge in social
media.
4. To help the students to understand and analyze e-commerce websites based on their content, design, usability,
attractiveness and other website properties.
5. To enable students to identify Internet marketing implications and creation of customer value.
1. understand and remembering the preliminary aspects of e-commerce
2. demonstrate their knowledge and apply different electronic media for constructing marketing activities
3. analyze and apply the importance of data and the application of marketing knowledge in social media.
4. analyze e-commerce websites based on their content, design, usability, attractiveness and other website
properties so as to implement in the present system.
5. demonstrate their conceptual skills about Internet marketing implications & creation of customer value.
Unit I: (8 Hours)
Introduction to E-Marketing:
Past-Present-Future- Internet Marketing Paradigm – Internet Infrastructure Stack, Strategic drivers of the Internet
Economy, E-Business Models, The Balanced Score Card
E-Marketing Plan:
Overview of the E-Marketing Planning Process, Creating an E-marketing Plan, A Seven step E-Marketing Plan
Unit II: (10 Hours)
E-Marketing Environment:
Overview of Global E-Marketing Issues, Country and Market Opportunity analysis, Technological readiness
influences marketing, Wireless Internet access, The Digital Divide Ethical and Legal Issues, Privacy, Digital property,
Online Expression, Cyber security and Cyber crime.
E-Marketing Research:
Data driven strategy, Marketing Knowledge Management, Monitoring Social Media, Technology enabled approaches,
Real space approaches, Marketing Databases and Data Warehouses, Data Analysis and Distribution
Unit III: (7 Hours)
E-Marketing Management:
Products on Internet, Creating customer value online, E-marketing enhanced product development, Pricing, Payment
options, Online channel intermediaries, Internet advertising, Marketing Public relations, Sales promotion offers,
Direct and Personal Selling, Social Media strategies.
Unit IV: (9 Hours)
Evaluating Performance and Opportunities:
Measuring and evaluating web marketing programs, Social and Regulatory issues, Privacy, Security, Mobile
Marketing, Online Governance and ICANN,
Unit V: (5 Hours)
Case Study: Compulsory question for 20 marks. Review and recap of case studies and problems discussed from unit
I to unit IV.
TEXT BOOKS:
1. E-Marketing – Judy strauss and Raymond Frost, Prentice Hall
2. Internet Marketing: Integrating Online and Offline Strategies – M.L.Roberts and Debra Zahay, Cengage
Publishing
3. E-Commerce: Fundamentals and Applications – Chan.h.Lee, R.Dillon, and Chang.E
REFERENCE BOOKS:
1. Global Electronic Commerce – Theory and Case Studies, J.Christopher Westland and Theodore.H.K.Clark,
Oxford University Press
2. The Future of E-Markets – Martin Bichler, Cambridge Press
3. E-Commerce: A Manager’s Guide to E-Business – Diwan.P and Sharma, Vanity Books International
4. E-Commerce: An Indian Perspective – Joseph.P.T, PHI
5. Electronic Commerce- A Managerial Perspective: Efraim Turban, Tae Lee, David King and H.Michael
Chung, Pearson Education Asia

Outcomes
CO1 2 2
CO2 2 3 2 2
CO3 3 3
CO4 1 1 1
CO5 2 2 1 3
Seminar
Bloom’s
Sl.No Test 1 Test 2 Test 3 Assignment /Surprise SEE
Category
Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
4 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
PO PO PO PO PO PO
1 2 3 4 5 6
E-Marketing
X X X X
Subject BUSINESS MARKETING

Subject Code 18MBA MM 304
Course Objectives:
1. To facilitate students to understand the various concepts of Business Marketing, this helps to develop
sound marketing policies for Industrial goods.
2. To prepare students for careers in the areas of marketing of Business products & services.
3. To enhance the ability of the students to understand the nature of Business to Business marketing & the
process involved in practice.
4. To equip students to Develop of Business to Business Strategies and their implementation.
1. Demonstrate their conceptual understanding of the various concepts of Business Marketing, and to
acquaint sound marketing policies for Industrial goods.
2. Demonstrate and apply class room learning in the real corporate world by marketing Business products
and services.
3. Analyze and demonstrate their conceptual Business to Business marketing & the process involved in
practice.
4. Demonstrate and develop the Strategies for implementing in the Business to Business Marketing.
Unit I (12 Hours)
Nature of Business Marketing: Introduction to Business Marketing, Market Opportunity Identification, Business
vs. Consumer Marketing, Economics of Industrial demand, Types of Industrial Markets, Types of Business
Customers, customer Analysis, Customer Relationship Management, Classifying Industrial Products and Services,
Business customers purchase orientations, Organizational Procurement Characteristics, Environment Analysis in
Business Marketing.
Organizational Buying Behavior: Organizational Buying Process, Types of purchases / buying situations, Buying
Centre Concept, Inter Personal Dynamics of Business Buying Behaviour, Roles of Buying centre, Conflict Resolution
in Decision, Ethics in Purchasing. \
Unit II (07 Hours)
Formulating Channel Strategy: Nature of Business Marketing channels, Intermediaries, Direct and Indirect
Channels
Buyer – Seller Relationship: Relationship in Business Marketing, Types of Relationships, Developing &
Implementing effective relationship marketing strategies.
Unit III (10Hours)
Market Segmentation: Segmenting, Targeting and Positioning of Business Market, Value based segmentation,
Model for segmenting the organizational Market.
Product & Brand Strategy: Developing Product Strategy, Analyzing Industrial Product Life Cycle, Developing
Strategies for new and existing products, Branding process & Brand strategy.
Business Service Marketing: Special Challenges.
Pricing Strategies: Price Determinants, Factors that Influence the Pricing Strategies, Pricing Methods, concept of
learning curves, Pricing Strategies, Pricing Policies, Terms of Payment, Competitive Bidding, Leasing
The Promotional Strategies: Communication Objectives, Role of B2B Advertising, Sales Promotion in Industrial
Markets, Trade shows and Exhibitions.
Unit IV (08 Hours)
Management of Sales Force: Personal Selling, The Selling Process, Key Account Management, Managing the
Industrial Sales Force, Organizing and controlling the industrial sales force activity planning for sales force
Deployment, Measuring the Effectiveness of Sales Force, Customer relationship Management Strategies for Business
Markets.
Unit V: Case Study (02 Hours)
Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Business Marketing – Krishna K Havaldar; Latest Edition; Tata McGraw Hill Publication.
2. Industrial Marketing – Robert R Reeder & Reeder; Latest Edition; Prentice-Hall International
Publication.
3. Business Marketing Management – Michael D Hutt, Thomas W Speh, Latest Edition, Cengage Learning
Publication.
REFERENCE BOOKS:
1. Business Marketing – Frank G Bingham Jr., Latest Edition; Tata McGraw Hill Publication.
2. Industrial Marketing – Mukherjee H S; Latest Edition; Excel BOOKS Publication.
3. Industrial Marketing – PK Ghosh, Latest Edition; Oxford University Press.

Outcomes
CO1 1 2 1
CO2 2 1 2
CO3 1 1
CO4 2 1 3 2
Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 5 40
4 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Business PO1 PO2 PO3 PO4 PO5 PO6
Marketing X X X X X
Subject STRATEGIC BRAND MANAGEMENT
Course Objectives:
1. To provide various issues related to Brand Management and appreciate the importance of this strategic asset.
2. To create awareness about the relationship between Corporate Strategy and Brand Management’
3. To provide basic understanding in strategies and tactics involved in brand building, leveraging in different
sectors.
4. To help students to analyze the various methods of valuating brands and their implications in business
transactions
5. To create awareness about global branding strategies and management of brands.
1. demonstrate their conceptual skills in identifying various issues related to Brand Management and appreciate
the importance of this strategic asset.
2. analyze the relationship between Corporate Strategy and Brand Management’
3. apply the basic understanding of strategies and tactics involved in brand building, in different sectors.
4. evaluate various methods of valuating brands and their implications in business transactions
5. apply the global branding strategies and management of brands in the organization.
Unit I (7 Hours)
Introduction: Definition of Brand, Importance of Brands, Branding Challenges and Opportunities, Brand Equity
Concept.
Branding: Creation of Brands through goods, services, people, organization, retail stores, places, online,
entertainment, ideas, Steps in Brand Management Process, Strong Indian Brands
Unit II (9 Hours)
Brand Equity: Sources, Steps in building brands, Brand building blocks, David Aaker’s Brand equity Model
Brand Identify and Positioning: Need for identification and Positioning, Dimensions of Brand equity, Brand identity
prism, Point of parity and Point of Difference
Unit III (9 Hours)
Choosing Brand Elements to build Brand Equity: Criteria for choosing brand elements, Options and tactics for
brand elements – Brand Name, guidelines and procedure, Awareness, Brand Associations, Logos and Symbols,
Slogans , Packaging
Leveraging Brand Knowledge: Meaning, Dimensions of Brand Knowledge, Brand Extension, Brand Licensing, Co-
Branding, Brand Architecture and Portfolio Management
Brand Value Chain: Designing Brand Tracking studies, Establishing Brand Equity Management Systems
Unit IV: (9 Hours)
Designing and Sustaining Brand Strategies: Brand Hierarchy, Branding Strategy, Brand Revitalization and
Rejuvenation, Branding Industrial Products, Building Brands Online.
Brand Imitation: Meaning, Kinds of Imitations, Factors affecting Brand Imitation, Imitation vs Late market Entry,
First Mover Advantages, Imitation Strategies
Branding Across Boundaries: Geographic Extension, Sources of Opportunities and Barriers for Global Branding,
Managerial Global Brands, Organization for a Global Brand.
Unit V: (5 Hours)
Case Study:Compulsory question for 20 marks. Review and recap of case studies and problems discussed from unit
I to unit IV.
TEXT BOOKS:
1. Strategic Brand Management – Building, Measuring and Managing Brand Equity: Kevin Lane Keller,
PHI/Pearson Education
2. Strategic Brand Management: Jean, Noel. Kapferer, Kogan Page India
3. Brand Management: Tapan.K.Panda, Excel Publication
4. Strategic Brand Management: Rosenbaum-Elliot, R.Percy, Pervan.S, Oxford University Press
REFERENCE BOOKS:
1. Building Strong Brands, Aaker.D, Simon and Schuster
2. The Seven Principles of Brand Management, Gupta.N.R, Tata McGraw-Hill Education
3. Compendium of Brand Management, Chunnawala, HPH
4. Product and Brand Management, U.C.Mathur, Excel Books
5. Creating Passion Brands, Helen Edwards, Kogan Page Publishers
6. Brand Management – Principles and Practices, Dutta.K, Oxford University Press

Outcomes
CO1 1 1
CO2 2 2
CO3 1 3 1
CO4 2 1 2
CO5
Seminar
Bloom’s
Sl.No Category
Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
3 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping:

Strategic Brand
Management X X X X X X
Subject GREEN MARKETING

Course Objectives:
1. To facilitate students to understand the various concepts of green marketing and its importance to the
environment from the perspective of consumers, businesses, and other stake holders.
2. To prepare students to demonstrate sufficient knowledge of the current state of the environment resulting
from past and current practices of human consumption.
3. To enhance the ability of the students in analyzing the issues pertaining to the planning, development,
and implementation of green marketing strategies to enhance positive effects of human consumption on
the environment
4. To equip students to develop evidence of a comprehensive understanding of evolving green consumer
segments and how marketers are responding to their needs.
Course Outcomes: At the end of the course, students will be to:
1. demonstrate their conceptual understanding green marketing and its importance to the environment from the
perspective of consumers, businesses, and other stake holders.
2. apply their sufficient knowledge of the current state of the environment resulting from past and current
practices of human consumption.
3. demonstrate and analyze the issues pertaining to the planning, development, and implementation of green
marketing strategies to enhance positive effects of human consumption on the environment
4. demonstrate the evidence of understanding the evolving green consumer segments and how marketers are
responding to their needs.
Unit I: (9 Hours)
An Overview of Green Marketing: Introduction to Green Marketing, Why study Green marketing, Green Marketing
Stakeholders, Ethics and Social Responsibility for Green Marketing, Influences and Significance of Ethics of Green
Marketing.
Strategic Green Planning: Green Marketing Planning, Incorporating Green Perspective into the Mission Statement,
Integrating a Green Mission into Objectives, Strategy, and Marketing Tactics, Interaction between Strategy and the
Environment, Delivering Value to Stakeholders.
Unit II: (9 Hours)
The Environment and Consumption: Human influences on Climate, Atmosphere, Water, Land and Biodiversity,
Marketing Actions designed to influence the Supply and Demand for Energy, Reduce Climate Change, and Human
Impact on the Atmosphere, Water, Land and Biodiversity.
The Role of Household Consumption: Influences of Households on Energy Consumption, Consumer Decision
Making Process, and Sustainable Marketing Action designed to influence Pre-purchase Decisions, Purchases,
Consumption, and Post-Purchase Decisions.
Unit III: (6 Hours)
Discovering Green Marketing Value via Market Analysis: Market Segmentation, Target Marketing, and Market
Positioning, Communicating Green Marketing Value, Integrated Green Marketing Communications – Message
strategy, Green Branding, Certification labelling, and De-marketing.
Unit IV: (6 Hours)
Delivering Value via Green Marketing Supply Cycle Strategies: Delivering value in retailing and distribution, the
Role of retailing in Supply Cycles and Logistic Needs, marketing Sustainable Product Lines, Marketing sustainable
Consumption, Diagnosing the elements of Sustainable Supply Cycles, Benefits of Sustainable Supply Cycles,
Sustainable Logistics, ISO – 14000.
Unit V : (5 Hours)
Case Study:Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Green Marketing Management: Robert Dahlstrom, Cengage Learning
2. Green to Gold: How Smart Companies use Companies Environmental Strategy to Innovate, Create
Value, and Build Competitive Advantage.
REFERENCE BOOKS:
1. Building Strong Brands, Aaker.D, Simon and Schuster
2. The Seven Principles of Brand Management, Gupta.N.R, Tata McGraw-Hill Education.
3. Compendium of Brand Management, Chunnawala, HPH
4. Product and Brand Management, U.C.Mathur, Excel Books
5. Creating Passion Brands, Helen Edwards, Kogan Page Publishers

Outcomes
CO1 2 1 2
CO2 2 3 2 1
CO3 2 2
CO4 3 1
Seminar
Sl. No Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 5 40
4 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping

Green
Marketing X X X X X
FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO

Subject
MANAGEMENT
Subject Code 18MBAFM301

Course Objectives:
1. To inculcate the knowledge about investment process and financial markets.
2. To understand the concept of risk, return and its calculations
3. To inculcate the knowledge about Fundamental analysis and Technical analysis and usage of charts for
investments.
4. To acquaint knowledge about portfolio construction & evaluation and mutual fund evaluation.
5. To appraise the students on the leading practical application oriented case studies-relevant and update and
doing case study analysis & arriving at conclusions facilitating business decisions.
Course Outcomes:At the end of the course, students will be able to:
1. Understand how the firms can benefit from various investment avenues in the financial markets
2. Calculate the risk and return of various securities
3. Make use of fundamental analysis and technical analysis.
4. Construct their own portfolio and can do portfolio revision and portfolio evaluation.
Unit I: (09 Hours)

Introduction to Investment: Basic concepts. Various investment avenues – financial and non-financial Instruments.
Financial markets. Risk-return trade off. Measurement of historical risk & returns. Expected risk &returns.
Securities Market: Primary Market - Factors to be considered to enter the primary market, Modes of raising funds,
Secondary Market- Major Players in the secondary market, Functioning of Stock Exchanges, Trading and Settlement
Procedures, Leading Stock Exchanges in India.
Analysis of Risk & Return: Concept of total risk, systematic risk, unsystematic risk, default risk, interest rate risk,
market risk, management risk, purchasing power risk.
Unit II (09 Hours)

Analysis & Valuation of Debt Securities: Bond pricing theorems. Yield curve. Duration & immunization. Analysis
of convertible bonds. Bond portfolio management. Valuation of equity shares. Balance sheet based valuation.
Dividend discount model. Capital Asset Pricing Model. (Theory and problems)
Unit III (09 Hours)
Analysis of Equity Investments: Fundamental analysis. Economy-industry-firm analysis – Financial & non-financial
factors to be considered. Technical analysis – basic concepts. Various technical tools & charts like Rate of Change
Indicator (ROC), Relative Strength Indicator (RSI), Moving Average Convergence & Divergence (MACD),
Oscillators, Japanese candle sticks etc.
Behaviour of Stock Market Prices: Market efficiency – various forms of market efficiency. Testing the efficiency.
Random walk hypothesis. (Theory and problems)
Unit IV (08 Hours)
Modern Portfolio Theory:. Asset allocation decision. Markowitz model. Sharpe’s single index model. Optimum
portfolio selection. Portfolio Management. Steps in portfolio creation. Active & passive portfolio management.
Portfolio evaluation. Sharpe’s ratio, Treynor & Jenson measure. Portfolio revision – various methods, regulations of
asset managers (theory and problems)
Unit V (4 Hours)
Case study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4
TEXT BOOKS:
1. Investment Analysis and Portfolio management – Prasanna Chandra, 3/e,TMH, 2010.
2. Investments – ZviBodie, Kane, Marcus & Mohanty, 8/e, TMH, 2010.
3. Investment Management – V K Bhallan( S. Chand & Co)
4. Security Analysis & Portfolio Management- Punithavathy Pandian
REFERENCE BOOKS:
1. Security Analysis & Portfolio Management – Fisher and Jordan, 6/e, Pearson, 2011.
2. Fundamentals of Investment – Alexander, Sharpe, Bailey, 3/e, PHI, 2001.
Security Analysis & Portfolio Management – Nagarajan K & Jayabal G , 1/e, New
3.
Age international, 2011.
4. Investment – An A to Z Guide, Philip Ryland, 1/e, Viva Publishers, 2010.

Outcomes
CO1 3 2
CO2 3 3
CO3 3 2 1
CO4 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 40
2 Understand 30 30 30 10 40
3 Apply 20 10 10 10 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 20 180
Subject mapping
Investment
Analysis And
X X X
Portfolio
Management
Subject BANKING AND FINANCIAL SERVICES
Course Objectives:
1. To discuss the banking system structure in India, nature of banker & customer relationship.
2. To comprehend the technological up gradation and application in banking.
3. To provide an understanding of International banking system.
4. To provide an understanding of the functioning of investment banking and role of depositories and custodians.
5. To provide an in depth understanding of the financial services like underwriting, leasing & hire purchase and venture
capital, credit rating, factoring, forfeiting and NPA management.

1. Demonstrate an understanding of banks and other financial institutions.
2. Demonstrate an understanding of Indian capital market, depositories and custodians.
3. Have an in depth understanding of various financial services like underwriting, leasing & hire purchase etc
4. Demonstrate an understanding of concepts and developments in credit rating, factoring, forfeiting and NPV
management.
5.Demonstrate an understanding of Debt policy and Debt management in financial institutions.
Unit I: ( 08 Hours)
Banking system and structure in India- Evolution of Indian Banks-Types of banks –Public Sector, Regional Banks,
Performance of Public Sector banks, Private Sector Banks. Commercial banking: Structure, Functions - Primary &
secondary function, Role of commercial banks in socio economic development, Services rendered. Credit creation
and Deployment of Funds.-Role of Reserve Bank and GOI as regulator of banking system – Provisions of Banking
Regulation Act & Reserve Bank of India Act.
Unit II: (10 Hours)
Banking Technology- Concept of Universal Banking-Home banking – ATMs- Internet banking – Mobile banking-
Core banking solutions – Debit, Credit, and Smart cards – Electronic Payment systems-MICR- Cheque Truncation-
ECS- EFT – NEFT-RTGS, Innovations and recent trends in banking
International banking – International Banking: Exchange rates and Forex Business, Correspondent banking and NRI
Accounts, Letters of Credit, Foreign currency Loans, Facilities for Exporters and Importers, Role of ECGC, RBI and
EXIM Bank.
Banker as lender – Types of loans – Overdraft facilities – Discounting of bills – Financing book Debts and supply
bills- Charging of Security bills- pledge – mortgage – assignment.
Asset Liability Management (ALM) in banks: Components of Liabilities and Components of Assets, Significance
of Asset Liability management, Purpose and objectives. Prerequisites for ALM, Assets and Liabilities Committee
(ALCO) - Activities of ALCO.
NPA management – Introduction- Identification of NPAs- Asset classification- Prudential Norms- Capital
adequacy- effect of NPA on profitability- Willful defaulters.
Unit IV: (THEORY AND PROBLEMS) (08 Hours)
Leasing: Concept-steps in leasing transaction-types of lease.
Hire Purchasing: Concepts-hire purchase agreement-comparison of hire purchase with credit sale.
Venture Capital: Concept-features-Origin and the current Indian Scenario. Private equity Investment banking
perspectives in private equity
Credit rating: Definition and meaning, Process of credit rating of financial instruments, Rating methodology, Rating
agencies, Rating symbols of different companies. Rating agencies for SMEs.
Factoring: Origin, Types, Factoring mechanism, advantages, factoring charges, Factoring in India
Forfeiting: Origin, characteristics, benefits, difference between factoring and forfeiting, growth of forfeiting in
India.
Unit V: (4 Hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to IV
TEXT BOOKS:
1. Principles and Practices of Banking - IIBF, 2/e, Macmillan, New Delhi.
2. Elements of Banking & Insurance – JyothsnaSethi&Nishwan Bhatia, PHI, 2009.
3. Financial services- Khan M.Y, 6/e, McGraw Hill, 2011.
REFERENCE BOOKS:
1. Banking Theory, Law and practice - Sunderaram and Varshney, Sultan Chand &
Sons, New Delhi.
2. Banking and Financial System - Prasad K, Nirmala, Chandradas J. Himalaya
Publishing House, Mumbai.
3. Management of Banking and Insurance – Sondhi N. K, Vrinda Publications.
4. Banking and Insurance – Aggarwal O. P, HPH.

Outcomes
CO1 2 2 2
CO2 3 3 3
CO3 1 2 2 2 3
CO4 3 2 1 1
CO5 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 20 20 50
3 Apply 20 20 20 10 30
4 Analyze 20 20 20 10 30
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 20 180
Course Mapping
Course
Banking And
Financial Services X X X X X
Subject TAX MANAGEMENT
Total no. of Lecture Hrs 42 SEE Marks 50
Course Objectives:
1. To make students understand the basic concepts of income tax such as residential status, tax incidence.
2. To make students understand the income tax provisions involved in determination of income from salary,
3. To help students understand the determination of tax liability of corporate
4. To make students understand GST and basic aspects of International taxation
5. To help students in application of theoretical concepts to practical situations involving several cases..
Course Outcomes:
1. The student will be able to understand and comprehend the aspects of individual tax planning and tax
management of different assesses.
2. The student will be able to understand and analyze the corporate taxation policies..
3. The student will be analyze the current taxation framework in India.
4. The student will be able to apply the basic aspects of GST.
Unit: 1. (9 Hours)
Basic concepts: assessment year, previous year, person, assesse, Income, charges on income, gross total income,
capital and revenue receipts, residential status, receipt and accrual of income, connotation of income deemed to accrue
or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax Management.
Unit: 2. (10 Hours)

Explanation under various heads of income: Income from salary: Basic Elements of Salary, Basis of charge
[Sec.15], Computation of Salary, Gratuity, Leave Salary Encashment, Pension [Sec. 17(1)(ii)] Allowances Perquisite
[Sec. 17(2)] , method of filing of returns, due dates, TDS, TCS etc.
Unit: 3. (9 Hours)
Corporate Taxation: Income under the head profit and gains of business or professions and its computation- basis-
method of accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books,
Depreciation (Both Theory & Problems) special provisions relating to 44AD, 44AE& 44AF. Problems on computation
of income from business/ profession.
Unit: 4. (10 Hours)

Income from Capital gains: Basis of Charge Capital Asset [Sec. 2(14)] Types of Capital Asset Transactions not
regarded as transfer (Sec. 46 & 47) Computation of Capital Gains [Sec. 48] Computation of Long Term Capital Gain
(LTCG) & Short Term Capital Gains (LTCG) (Theory and problems) Income from house property, Income from other
sources (Theory only).
Goods and Services Tax (GST) : Definition, Importance, Merits and Demerits, Implementation.
International Taxation: Basic concepts of international taxation- An overview from Indian perspective, issues
concerning residence of tax payers, sources of income, tax heavens, domestic tax reforms, double taxation relief,
taxation inbound transactions, taxation outbound transactions.
Unit: 5. Case study: (4 Hours)

Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4
RECOMMENDED BOOKS:
1. Direct Tax – Lal & Vashisht – Pearson Ed. 28E.
2. Vinod Singhania- Students Guide to Income Tax – Taxman Publications
3. V S Datey, Indirect Taxes, Taxman Publications, (latest edition)..
REFERENCE BOOKS:
1. Vinod Singhania – Direct Taxes – Taxman Publications
2. Mehrotra- Direct Tax – Sahitya Bhavan
3. T N Manoharan- Students Guide to Income Tax – Snow White
4. Income Tax Law & Practice, Mahesh Chandra & Shukla – Pragathi Publications
5. VAT – Dr. Pillai – Jaico Publications, (Latest edition )
6. E A Srinivas, Corporate Tax Planning, McGraw Hill Education Ltd., Noida, (latest edition).
7. Roy Rohatgi, Basic International Taxation, Kluwer Law International Ltd., New Delhi, (latest edition).
8. Mehrotra, Direct Tax, Sahitya Bhavan, (latest edition).
9. Dr. Sanjeev Kumar, Systematic Approach to Indirect Taxes Bharat Law House, New Delhi, latest edition.
Mapping of CO”s with PO”s
Program outcomes PSO
Course PSO 1 PSO 2
Outcomes PO1 PO2 PO3 PO4 PO5 PO6
1 3 2
2 3 3 2
3 2 3 3
4 2 1
Assessment Pattern Based on Bloom’s Taxonomy: CIE

S.No Bloom’s Test 1 Test 2 Test 3 Assignment Seminar Semester-End
Category /Surprise Examination
Quiz (SEE)(approx)
1 Remember 20 20 20 30
3 Apply 20 20 20 10 50
4 Analyze 20 20 20 10 40
5 Evaluate 10 10 10 20
6 Create
Total 90 180
90 90 20
Course Mapping
Course
Tax
Management X X X
Subject COST MANAGEMENT

Course Objectives
1. To describe the cost concepts, cost behaviors, and cost accounting techniques that are applied to
manufacturing and service businesses
2. To provide an understanding of the use of cost information in support of different strategies
3. To demonstrate costing methods and techniques appropriate to a variety of businesses
4. To prepare and interpret budgets and operating results through variance analysis
5. To describe the use of balanced scorecard and explain how the balanced scorecard supports strategic cost
management
1. Understand the cost concepts, cost behaviors and cost accounting techniques.
2. Make use of cost information and develop a report by using various costing techniques.
3. Use balanced scorecard and explain how the balanced scorecard supports strategic cost management.
4. Prepare and interpret budgets and operating results through variance analysis.
5. Demonstrate the costing methods and techniques appropriate to a variety of businesses.
Unit I (08 Hours)
Introduction to Cost Management- Cost Accounting to Cost Management- Elements of costs Classification of costs-
Methods of costing-Cost Management Tools- A Strategic View to Cost Management- Preparation of a cost sheet
Overheads, Classification and Collection, Difference between Cost Allocation and Cost Apportionment, (Full fledged
Problems on Primary and secondary distribution, Simultaneous equations, Absorption of Overhead, Theory on Under
and Over absorption of Overhead)
Unit II (10 Hours)
Marginal Costing – Nature and Scope- Applications-Break even charts and Point, Decision Making (all types with
full problems) Differential Cost Analysis, Advantages and Disadvantages of Marginal Costing.
Demerits of Traditional Costing, Activity Based Costing, Cost Drivers, Cost Analysis Under ABC ( Unit level, Batch
Level and Product Sustaining Activities), Benefits and weaknesses of ABC, (theory and problems)
Unit III (09 Hours)
Budgetary Control:- Objectives of Budgetary control, Functional Budgets, Master Budgets, Key Factor Problems on
Production Budgets and Flexible Budgets. Standard Costing:- Comparison with Budgetary control, analysis of
Variances, Simple Problems on Material and Labour variances only. (Theory and problems)
Unit IV (08 Hours)
Cost Audit,-objectives,, Advantages, Areas and Scope of Cost Audit , Cost Audit in India -- Practical—Read the
contents of the report of Cost Audit and the annexure to the Cost Audit report.
Management Audit- Aims and the objectives, Scope of Management Audit. Reporting to Management – Purpose of
reporting-Requisites of a good report.
Unit V (04 Hours)
TEXT BOOKS:
1. Cost Accounting: Theory and Practice - Bhabatosh Banerjee, 12/e, PHI.
2. A Text book of Cost and Management Accounting – Arora M. N, 11/e, Vikas.
3. A Textbook of Cost Management- G.V Kesava Rao, D Gopinath, M.G. Krishnamurthy and Anita S.
Yadav, Paramount Publishing House,2013
REFERENCE BOOKS:
1. Cost Accounting – Khan M. Y and Jain P. K, TMH.
2. Principles and Practice of Cost Accounting - Bhattacharyya, 3/e, PHI.
3. Cost and Management Accounting- Arora M. N, 3rd enlarged and Rev. ed., HPH.
4. Managerial Accounting- James Jiambalvo, 2/e, Wiley India Pvt. Ltd.
5. Management Accounting - Khan M. Y and Jain P. K, 6/e, McGraw Hill, 2012.
6. Advanced Cost Accounting – Madegowda J, HPH.
7. Cost and Management Accounting – Arora M. N, 3/e, HPH.

Outcomes
CO1 1 3 2 2
CO2 2 1 2
CO3 3 2 1 2 3
CO4 2 2 2
CO5 1 2 1
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 40
3 Apply 20 10 10 10 40
4 Analyze 10 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 20 180
Curriculum Mapping
Course
Cost
Management X X
subject MICROFINANCE
Course Objectives:
1. To provide basic understanding of problems in credit markets, principles of Micro Finance products and
services.
2. To provide an institutional structure of Micro Finance in India and emergence of private Micro Finance
industry in India
3. To create an awareness about the regulatory framework affecting the functioning and consequences of
delivery models in India
4. To impart the analytical tools for evaluating the performance of Micro Finance Institutions, measurement of
credit risks and hedging credit risk through risk management tools and techniques in Micro Finance
5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing
case analysis and arriving at conclusions facilitating business decisions
1. Understand the Micro Finance products and services.
2. Understand regulatory framework of Micro Finances in India
3. Analyze the tools for evaluating the performance of Micro Finance Institutions.
4. Credit risks and hedging credit risk through risk management tools and techniques in Micro Finance
5. Understanding the Major financial institutions and their functions.
Unit I: (08 Hours)
Nature and Scope of Microfinance
Three classic problems in Credit Markets: Selection, Monitoring and Enforcement. The Rationale and genesis of micro
credit/microfinance, the nature of microfinance: microcredit vs. microfinance, Principles of microfinance and role of
microfinance in poverty alleviation and empowerment of the poor, The concept of Bottom of Pyramid.
Products and Services in Microfinance
Financial Services: Credit Products – Microcredit, Micro-leasing, Micro-venture capital. Savings, Payment Services
and Insurance Products, New frontiers in Microfinance Services.
Unit II: (10 Hours)
Institutional Structure of Microfinance in India
NABARD and Microfinance: strategy, Capacity Building Support to Government, Bankers, MFI’s ,NGOs,SHGs and
Trainers Training. Microfinance Development and Equity Fund (MFDEF),SHG- Bank Linkages.
SIDBI and Microfinance: Approach, Capacity Building Support for Microfinance, on lending, Liquidity Management,
Loan to Micro-enterprises, Rating of MFIs.
Role of RMK in Microfinance Development in India. Role of Commercial banks, RRBs, Cooperative banks, Private
Banks, NBFCs, and MFIs in the Development of Microfinance.
Emergence of Private Microfinance Industry
Nature and features of MFIs. Market Size and Growth ; types and working of various MFIs in India- For profits
MFIs , Cooperative MFIs model ,Not –for profit
MFIsSKS,BASIX,SEWA,PRADAN,SKDRDP,GrameeKoota,Sanghamithra. Associations for Microfinance: Sa-
Dhan,AKMI. SHPIs: Nature and features of SHPIs: Importance’s of SHPIs in microfinance development.
Regulatory Frameworks for MFIs
Principles of Regulation ,Regulations Vs Supervision ,Determinants for regulating microfinance ,Costs of regulation,
Constraints to regulating ,Self –regulation in India: Concerns and Prospects, Objectives and benefits of self –regulation
Need for microfinance regulation in India, Microfinance Bill.
Microfinance Delivery Models In India
The Grameen Model: Nature and features, Development of Grameen Model in Bangladesh and its replicators in
India, Advantages and disadvantages.
Self-Help Groups (SHGs): Nature and features, Advantages and disadvantageous SHG clusters and Federations.
India SHG : Problems and Issues ,Difference between SHG and JLG Model
SHG –Bank Linkages Program: Role of NABARD under SHG-Bank Linkage Programme. Role of Commercial
banks, RRBs, DCCBs, NGO and Farmer’s clubs. Status and Progress of Self-Help Groups in the country.
Unit IV: (07 Hours)
Accounting and Financial Aspects of Microfinance
Accounting for client transactions; Accrued loan interest revenue; Loan write-offs; Purchase, Depreciation, Sale or
disposal of fixed assets; Grants and donations etc. Accounting procedures at SHGs/Clusters/Federations/MFIs, etc.
Financial Statements of MFIs; The portfolio and operational reports; Disclosure of financial information;
consolidating financial statements of branches. Closing entries; Accounting systems/reporting formats etc. at
Cooperatives/NGOs etc. Financial Statement Analysis; Financial ratios; Comparative analysis; Cash Flow Analysis.
Credits Planning, Appraisal, Deployment, Monitoring and Follow up Credits: Meaning and types of credits
proposals, Lending norms and policies of micro financial Institutions, Documentation, Credit counseling and financial
supervision.
Risk Management in Microfinance: types of risk in microfinance-strategy for risk minimization, Credit rating
Models-GIRAFE,PEARLS,CAMEL,CRSIL.
Non –performing assets –Classification of over dues, recovery management.
Unit V: (04 Hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Rural Credit and Self-help Groups: Microfinance Needs and Concepts in India, K.G Karmakar, Sage
Publications, New Delhi,2008
2. Indian Microfinance: The Challenges of rapid growth – Prabhu Ghate, Sage Publications, New Delhi,2007
3. The Economics of Microfinance, Beatriz Armendariz de Aghion, Jonathan Morduch (2005), The MIT Press,
Cambridge.
4. Microfinance, Maro La Torre and Gianfranco A.Vento (2006), Palgrave Macmillan Publication, New York.

Outcomes
CO1 3 2 2 1 3
CO2 2 2 3
CO3 2 3 2 3 2
CO4 1 1 2
CO5 2 1
Assessment Pattern based on Bloom’s Taxonomy:
Seminar
Sl. No Bloom’s
Category
Quiz
30 30 30
1 Remember 10 40
30 30 30
2 Understand 5 40
20 10 10
3 Apply 5 40
10 10 10
4 Analyze 40
10 10
5 Evaluate 20
6 Create
15
Total 90 90 90 05 180
Curriculum Mapping
Course
Microfinance
X X X X
Subject BUSINESS VALUATION ANALYSIS
Course Objectives:
1. To make students understand the corporate merger and acquisition activity and restructurings
2. To help students understand the various forms of corporate restructuring
3. plays in the contemporary corporate world, and its use as strategic tool to provide growth, enhance
competitive position, transform a company and create shareholder value
4. To provide the student a framework for analyzing transactions including understanding strategic rationale,
deal structures, bidding strategies, and the need for a value proposition
1. Understand theories of mergers, internal and external change forces contributing to Mergers & Acquisitions
activities.
2. Analyze the various forms of corporate restructuring and adopt the best alternative.
3. Understand about merger process, Takeovers and legal aspects of Mergers/amalgamations and
acquisitions/takeovers.
4. Learn the framework for analyzing transactions and the role that Mergers & Acquisitions play in the
contemporary corporate world.
Unit I (08 Hours)

Mergers – types of merger – theories of mergers – operational, financial and managerial synergy of mergers – value
creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to M &
A activities –Impact of M & A on stakeholders, strategic approaches to M & A
Unit II (08 Hours)
Corporate restructuring – significance – forms of restructuring – joint ventures – sell off and spin off – divestitures –
equity carve out – leveraged buyouts (LBO) – management buy outs – master limited partnerships – Limited liability
partnership (LLP) in India – Demerger – strategic alliance – buyback of shares – ESOP
Unit III (10 Hours)

Merger Process: Dynamics of M & A process – identification of targets – negotiation – closing the deal. Five-stage
model- Due diligence - Types – due diligence strategy and process - due diligence challenges. Methods of financing
mergers – cash offer, share exchange ratio – mergers as a capital budgeting decision
Takeovers – types, takeover strategies – Takeover defences – financial defensive measures – methods of resistance –
anti-takeover amendments – poison pills
Unit IV (09 Hours)
Accounting for amalgamation – amalgamation in the nature of merger and amalgamation in the nature of purchase –
pooling of interest method, purchase method – procedure laid down under Indian companies act of 1956
Legal aspects of Mergers/amalgamations and acquisitions/takeovers-Combination and competitive Act – Competition
Commission of India (CCI) – CCI procedure in regard to the transactions of Business relating to combination of
Regulations 2011(theory and problems)
Unit V (04 Hours)
TEXT BOOKS:
1. Mergers, Restructuring and Corporate Control, Fred Weston, Kwang S Chung, Susan E Hoag, 4/e, Pearson
Education.
2. Corporate Finance – Theory and Practice – Ashwath Damodaran – John Wiley and Sons.
REFERENCE BOOKS:
1. Mergers Acquisitions & Corporate Restructuring – Chandrashekar Krishna Murthy & Vishwanath S R –
Sage publication.
2. Mergers, Ramanujam et al, TMH, 2003.
3. Handbook of International Mergers & Acquisitions, Gerard Picot, Palgrave Publishers Ltd.
4. Mergers, Acquisitions and Corporate Restructuring, Nishikant Jha, Himalaya Publishing House, 2011
5. Value Creation from Mergers and Acquisitions, Sudi Sudarsanam – 1/e, Pearson Education, 2003.

Outcomes
CO1 1 2 1 1 1
CO2 2 1
CO3 1 3 1 1
CO4 1 2 1 2

Sl. Seminar
Bloom’s
Category
Quiz
30 30 30
1 Remember 50
30 30 30
2 Understand 5 50
20 10 10
3 Apply 5 30
10 10 10
4 Analyze 10 30
10 10
5 Evaluate 20
6 Create
10
Total 90 90 90 10 180
Curriculum Mapping
Course
Program Outcomes

BUSINESS
VALUATION X X X X X
ANALYSIS
SUPPLY CHAIN MANAGEMENT

Subject SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Subject Code 18MBASC301
Course Objectives:
1. To introduce process and functions of supply chain management
2. Appreciate the design and network in supply chain management
3. To understand the role of coordination in supply chain management
4. To introduce process and functions of logistics system
1. Understand the fundamental Concepts of supply chain and logistics management.
2. Demonstrate the concepts on supply chain network design, demand forecasting and inventory management.
3. Identify the prominence of Logistic for the effective supply chain performance.
4. Apply the concepts of transportation, Sourcing and Coordination in the corporate.
Unit I:. (9 Hours)
Introduction to Supply Chain Management- Supply chain, Logistics and supply chain management, objectives,
importance, decision phases, process view , competitive and supply chain strategies, achieving strategic fit, supply
chain drivers, obstacles, framework, facilities, inventory, transportation, information, sourcing, pricing, Integrative
management and supply chain process.
Unit II: (9 Hours)
Designing the Supply Chain Network- Designing the distribution network – role of distribution – Factors influencing
distribution – design options – e-business and its impact – distribution networks in Practice – network design in the
supply chain – role of network – factors affecting the network design Decisions.
Planning Demand and Supply- Role of forecasting in supply chain – Basic approaches to Demand forecasting –
The role of IT in forecasting, Forecasting in practices.
Planning and Managing Inventories- Introduction, Types of Inventory, role in supply chain, Factors affecting the
level of safety inventory, Impact of supply Uncertainty.
Unit III: (9 Hours)
Introduction to logistics management- Definition, Importance of logistics management, Functions of logistic
Management, Integrated logistics, The logistical value proposition, Strategic Integrated logistics management,
Integrated logistics information system, logistic planning and strategy: Hierarchy of planning process, the strategic
logistic plan, Evaluation and selection of channel members.
Procurement: Meaning, Role of Purchasing in Logistic management, Procurement process, Managing the procurement
process, Supplier relationship.
Unit IV: (9 Hours)
Transportation Networks and Sourcing- Role of transportation – modes of transportation and their performance –
transportation infrastructure and policies - design options and their trade-offs – Tailored transportation, Transportation
service: traditional carrier, Package services , Intermodal transportation, non operating Intermediaries
Sourcing Decision In supply chain– Role of Sourcing, In-house or Outsource – Supplier selection, 3rd and 4th PLs.
Coordination in a Supply Chain- Lack of supply chain coordination and the Bullwhip effect , Effect on the
performance of Lack of Coordination, Obstacle to coordination – managerial levers to achieve coordination – building
partnerships and trust.
Unit V: (3 Hours)
TEXT BOOKS:
1. Sunil Chopra, Peter Meindl & Dharam Vir Kalra, Supply Chain Management – strategy, planning and
operation, PHI, 6th Edition, 2016
2. David J Closs, Donald J Bowersox & M Bixby Cooper, Supply chain Logistic Management, McGraw Hill
3rd Edition,2016.
3. K Shridhara Bhat, Logistic Management , Himalaya Publishing House, Second edition, 2018
REFERENCE BOOKS:
1. Essentials Of Logistic & supply chain Management, K Shridhara Bhat, Fourth edition, Himalaya Publishing
House.
2. Wisner, Keong Leong and Keah-Choon Tan, principles of supply chain management a balanced approach,
Thomson Press.
3. David Simchi-Levi et al, designing and managing the supply chain – concepts, strategies, and case studies,
McGraw Hill International Edition
4. Coyle, Bardi, Longley, the management of business logistics – a supply chain perspective, Thomson Press,
2006.
5. Gattorna J L and Walters D W, managing the supply chain – a strategic perspective, palgrave 1996.

Outcomes
CO1 3 2
CO2 3 2
CO3 2 1 2
CO4 1 2
Sl. Seminar
Bloom’s Test
No Test 1 Test 3 Assignment /Surprise SEE
Category 2
Quiz
1 Remember 25 25 25 10 45
2 Understand 25 25 25 5 45
3 Apply 15 15 15 5 35
4 Analyze 15 15 15 35
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Supply Chain and 2 3 1 1
Logistics Management
INFORMATION SYSTEM IN SUPPLY CHAIN

Subject
MANAGEMENT
Course Objectives:
1. To enable students to learn the role of IT in supply chain
2. To provide conceptual and application of supply chain information system design
3. To analyze the various IT practices in supply chain.
4. To understand human aspects in technology management
1. Understand the importance of Information system in SCM.
2. Identify and evaluate the various applications of supply chain information system design.
3. Understand the various information technology practices in supply chain.
4. Enable the various aspects in technology management
Unit I: (9 Hours)
Introduction: IS – Meaning, Importance of IS, Evolution of IS, Computers and IS, Organizational structures, Logical
foundation of IS, Future of IS, Data and Information management and Decision making, Classification of Information
Systems, Information support for functional areas
Unit II: (9Hours)
Goals of Supply Chain information Technology, Standardization, information Technology infrastructure Presentation
Devises, Communication Devices.
The Supply Chain IT in Practice, Integrating Supply Chain Information Technology, Stage of Development,
Implementation of ERP & DSS. Structure of DSS
Unit III: (7Hours)
Supply Chain Information System Design – Planning, Capacity, Performance requirement’ manufacturing
requirement, Operation, Transportation, .E-Business –Role in Supply chain, Framework, Impact on Cost.
Unit IV: (9 Hours)
Human Aspects in Technology Management: Integration of People and Technology, Organizational and
Psychological Factors, Organizational Structure, Technological Change and Industrial Relations, Technology
Assessment and Environmental Impact Analysis.
Unit V: (5 Hours)
Case study:Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4
TEXT BOOKS:
1. David simchi-levi et al, Designing And Managing The Supply Chain – Concepts Strategies, And Case
Studies, Mcgraw Hill International Edition 2003.
REFERENCE BOOKS:
1. N. Chandrasekaran, Supply Chain Management, Oxford University Press, New Delhi 2010
2. Donald J Bowersox et al, Supply Chain Logistics Management, McGraw Hill Education (India) Pvt.Ltd.New
Delhi 2007.

Outcomes
CO1 1 2 1
CO2 3 2 2
CO3 1 2 1 2
CO4 2 1
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping

IS in Supply Chain Management
X X X
Subject OPERATIONS MANAGEMENT

Course Objectives:
1. To understand how operations management helps companies create dramatic improvements in customer
service and reductions in cost.
2. To gain an insight of process analysis- a basic skill needed to understand how a business operates.
3. To recognize the contributions of MRP based planning and control system from custom job shops to
assembly-line production.
4. To recognize the contribution of inventory systems towards operations management in terms of meeting
production and customer service requirements through cost reduction techniques.
1. articulate how operations management contributes to the achievement of an organization’s strategic
objectives.
2. reinforce the process analysis skills in decision making tools for operations tasks.
3. demonstrate the importance of MRPs in through its implementation in different operation management
scenarios.
4. apply various inventory control techniques in a value chain in order to make it robust.
Unit I (8 Hours)
Operations Management: Meaning, Input-Transformation-Output relationships for typical systems, Operations
Management decisions at three levels of decision-making, Current issues in Operations Management, Operations
strategy, Strategic Fit: Fitting operational activities to strategy, Operations Strategy framework: From customer needs
to order fulfillment, Productivity measurement.
Unit II (10 Hours)
Process Analysis: Types of Processes, Measuring process performance, Process throughput time reduction.
Process Selection: Process flow structures, Product-Process matrix.
Facility Layout: Basic production layout formats, Process layout, Product layout, Group Technology (cellular) layout,
Fixed-position layout.
Unit III (7 Hours)
Materials Requirement Planning (MRP) I: Meaning, Objectives, MRP System Structure: (MPS, BoM, IRF), MRP
Outputs, Factors affecting MRP
Manufacturing Resource Planning (MRP) II: Difference between MRP and MRP II, Application, Industry
Applications and Expected Benefits, Conditions for implementation, ERP
Unit IV (9 Hours)
Inventory Control: Definition, Purposes of Inventory, Inventory Costs, Independent versus Dependent Demand,
Inventory Systems: Single-period and Multiple-period inventory systems, Fixed-order quantity Models: Establishing
Safety Stock Levels, Fixed-order Quantity Model with Safety Stock, Inventory Control and Supply Chain
Management: Three Simple Inventory Systems, ABC Inventory Planning, Inventory on a Grand scale, Inventory
Control in Services.
Unit V: (5 Hours)
TEXT BOOKS:
1. Chase, Richard & J. Aquilano, Nicholas & Jacobs, F.Agarwal,Nitin (2006). Operations Management for
Competitive Advantage, McGraw-Hill, 11/e
2. Byron.J.Finch- Operations Now, TATA Mc-Graw Hill
REFERENCE BOOKS:
1. Norman Gaither & Gregory Frazier South- Operations Management, Western; 8/e, 2001
2. K.E. Kurbel, Enterprise Resource Planning and Supply Chain Management, Progress in IS, DOI
10.1007/978-3-642-31573-2_2, # Springer-Verlag Berlin Heidelberg 2013

Outcomes
CO1 2 2
CO2 2 3
CO3 2 3 2
CO4 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Operations X X X X
Managemen
t
Subject FREIGHT TRANSPORT SYSTEM
Course Objectives:
1. To give students an opportunity, both orally and in writing, to critically describe, analyze, and
recommend improvements in Freight Transport system.
2. For students to analytically solve problems related to transportation management.
3. To discuss the case studies and show how the concepts can be applied.
Course Outcomes: Upon completion of this course, the student will be able to:
1. understand the basic issues in Transportation management.
2. understand the transport functionalities and the suitable modes of transports for different products.
3. identify the different transportation formats for better operations.
4. identify areas for improvement in freight transport system.
Unit I: (10 Hours)
Economic Factors of Transportation, Pricing Strategy in Transportation, Rating Systems-
Class Rates, Commodity Rates, Special Rate, Freight – All kind Rates.
Transport Documentation – Bill of Lading, Freight Bill, Shipping Manifest. Responsibilities
of Traffic Department.
Unit II: (8 Hours)
Transport Functionality- Product Movement, Product Storage, Participants in Transportation Decision – Shippers,
Carriers, Government, Public. Modes of Transport – Rail, Water, Pipeline, Air, Motor Carriers. Pros and cons and its
implementation
Unit III: (7 Hours)
Transportation Formats – Common Carriers, Contact Carriers, Private Carriers, Exempt Carriers. Suppliers of
Transportation Services – Single Mode Operator, Specialized Carrier, Intermodal Operator – Piggy Back,
Containership, Freight Forwards, Shippers Associations.
Unit IV: (9 Hours)
Management, Organization and Information Systems - The Global Supply Chain Performance Cycle length,
operations, system integration, Alliances, Views of Global Logistics –Importing & Exporting, Main force. Logistics
Organizations – Traditional approaches, The Logistics Information System – Concepts, The Global Logistics
Information Systems, The Structure of the Information System, Unisys’s World Wide Logistics Management System,
EDI.
Unit V: (5 Hours)
Case study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to IV
TEXT BOOKS:
1. Logistical Management-The integrated Supply Chain Process –

2. Donald. J. Bowersox & Donald. J. Claoss, TATA Mc-Graw Hill
3. Supply Chain Management – Sunil Chapra & Peter Meindl, PHI
REFERENCE BOOKS:
1. Philip.B.Schary, tage Skjott-Larsen, Managing the Global Supply Chain, Viva Publishing.
2. Sunil Chopra & Peter Meindl, Supply Chain Management, PHI
3. Dr. R.P.Mohanty & Dr. S.G.Deshmukh, Essentials of Supply Chain Management, Jaico Student Edition.
Mapping Course Outcome with Program Outcome:

Outcomes
CO1 3 2
CO2 3 3
CO3 2 1
CO4 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Freight X X X
Transport
System
Subject ENTERPRISE RESOURCE PLANNING

Course Objective:
1. To Introduce the concept of enterprise resource planning
2. To explain the different modules of ERP
3. To explain the issues in ERP implementation and maintenance
4. To explain the advantages and disadvantages of different ERP products available in the market
Course outcome:At the end of the course, students will be able to:
1. Understand the fundamentals of enterprise resource planning.
2. Demonstrate the importance of implementing ERP
3. Understand the advantages and disadvantages of different ERP products available in the market
4. Apply ERP Programs, map the ERP requirements with business process requirements, and understand
outputs of ERP
Unit I: (10 Hours)
INTRODUCTION TO ERP: Overview of ERP,MRP,MRPII and Evolution of ERP, Integrated Management
Systems, Reasons for the growth of ERP, Business Modelling, Integrated Data Model, Foundations of IS in Business,
Obstacles of applying IT, ERP MARKET.
ERP & Competitive advantage, Basic Constituents of ERP.
Unit II: (8 Hours)
BUSINESS PROCESS RE-ENGINEERING (BPR): BPR Process, Clean Slate Re-engineering, Technology
Enabled Reengineering, Myths regarding BPR.
Business Intelligence Systems-Data Mining, Data Warehousing, On-line Analytical Processing (OLAP).
Unit III: (8Hours)
ERP MODULES: Finance, Controlling, Accounting System, Manufacturing and Production Systems; Sales and
Distribution Systems, Human Resource Systems; Plant Maintenance System, Material Management System, Quality
Management System, ERP System Options and Selection, ERP proposal Evaluation.
Unit IV: (8Hours)
ERP IMPLEMENTATION AND MAINTENANCE: Implementation Strategy Options, Features of Successful
ERP Implementation, Strategies to Attain Success, User Training, Maintaining ERP and IS.
ERP PRODUCTS: SAP, Oracle, Microsoft Dynamic, People Soft
Unit V: (5 Hours)
Case study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4
TEXT BOOKS:
1. Motiwala, Enterprise Resource Systems,,Pearson,2009
2. Alexis Leon,Enterprise Resource Planning, TMH,2008
3. Enterprise Resource Planning and MIS,VenugopalRao, Excel,2009.
REFERENCE BOOKS:
1. Vinod Kumar Kardandd NK VenkataKristean,ERP concepts & Practice, PHI,2008
2. Concepts in ERP,Monk,2/e Thomson,2009
3. Vaman,ERP in Practice, TMH,2008
4. MahadeoJaiswal& Ganesh Vanapalli,Enterprise Resource PlanningMacmillan,2008
5. David L.Olson,Managerial Issues of ERP, TMH,2009
PSO
Outcomes
CO1 2 3 2
CO2 3 1 2
CO3 2 1 2
CO4 3 1 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 40
2 Understand 30 30 30 10 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
180
Total 90 90 90 15 5
Subject PO Mapping:
Enterprise Resource Planning PO1 PO2 PO3 PO4 PO5 PO6

X X X X X X
Subject RETAIL SUPPLY CHAIN MANAGEMENT

Course Objectives:
1. To enable the student to understand the basic concepts, processes and key elements of a supply chain
and how they interact in supply chains.
2. To provides information regarding the strategies for establishing efficient, effective, and sustainable
supply chains.
3. To explain the critical roles of technology in supply chain planning, visibility, and execution.
1. Exemplify the importance of the retail supply chain and the key drivers of retail supply chain management.
2. Apply the concept of assortment and space management for effective demand management.
3. Analyze the retail supply chain performance for better customer service.
4. Evaluate the logistic activities of the retail industry for preparing the effective strategies.
Unit I: ( 9 Hours)
Introduction; More than Stores; Defining the terms: Supply Chain and Supply Chain Management; the Importance of
Customer Segments; Adding Value along the Chain; Introduction to Retail Supply chain management:, How retail
supply chain is different from manufacturing supply chain, Elements of retail supply chain, Drivers of Retail Supply
Chain Change, Importance of Drivers; Innovation Driver; Extended Product Design; Globalization; Flexibility
Imperative – the Ultimate Capability; Process Cantered Management.
Unit II: (9 Hours)
Assortment and space management: Introduction, Assortment management framework, Assortment selection and
plan, Role of data and IT in assortment , space Management and its benefits, different stages of space planning, concept
of plan grams, Issues in space management, role of IT in space management. Retail product lifecycle management:
Product design, Product lable, Retail packaging, shelf ready packaging, green design and packaging.
Unit III: (9 Hours)
Retail Distribution and replenishment: Retail distribution, Retail replenishment, Direct store delivery, Managing retail
home delivery, IT for retail distribution and replenishment, measures for retail distribution and replenishment. Product
Tracking Along Retail Supply Chains: Low-Tech Retailing, Beyond Basic Bar Codes, Radio Frequency Identification,
Tracking in Transit, The Future of Product Tracking.
Retail Return Loops: Introduction, Types of Returns, Opportunities in Returns, Reduced Returns, Improved Customer
Service, Collaboration with Partners, Customer Feedback, Material Source. Environmental Mitigation, Additional
Business, Cash-to-Cash Cycle Reduction, Process Standardization.
Unit IV: (9 Hours)
Retail logistics: Retail transport, retail warehousing, Managing retail shrinking, managing logistic service provider,
Managing logistic visibility and expectation, Green retailing. Retail supplier relationship membership: Retail sourcing,
Global sourcing, Green sourcing, sourcing measures. Retail customer relationship management: Introduction, order
management, multi channel retailing, Retail returns and reverse logistics, Recent trends in retail supply chain.
Unit V: (3 Hours)
TEXT BOOKS:
1. Retail Supply chain Management, James B. Ayers, Mary Ann Odegaard, Auerbach Publications, 2016.
2. Retail supply chain Management, Rajesh Ray, Tata McGraw Hill publications, 2011
REFERENCE BOOKS:
1. Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain, John
Fernie,Leigh Sparks, Kogan Page publication, 2014.
PSO
Outcomes
CO1 3 2
CO2 1 2
CO3 3 2
CO4 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 5 45
2 Understand 30 30 30 10 45
3 Apply 20 10 10 5 35
4 Analyze 10 10 10 35
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Retail Supply Chain Management X X
IV SEMESTER
HUMAN RESOURCE MANAGEMENT
Subject INDUSTRIAL RELATIONS AND LABOR LAWS
Course Objectives:
1. To provide a conceptual basis of Industrial Relations.
2. To enable students to grasp and apply the principles of IR and develop an awareness of the significance of
industrial peace.
3. To give an understanding of the components and meaning of sustaining Industrial peace anchored on
harmonious Employee-Management relations.
4. To impart the legal provisions that governs labor– management issues.
1. demonstrate descriptive knowledge of the field of industrial relations.
2. analyze and evaluate the key processes of industrial relations at the workplace level and their relationships
to the institutions in a global, economic and social context.
3. investigate solutions to industrial relations problems based on research and assessment of current practices
4. familiarize with the legal requirements to maintain industrial relations.
Unit I: (7 Hours)
Introduction: Background of Industrial Relations - Changing Dimensions of IR in India Impact of globalization
on IR, factors affecting IR, participants of IR, approaches to Industrial relations, forms of industrial relations, theories
of industrial relations, system of IR in India – Historical perspective & post independence period, ILO and its influence
on Legal enactments in India.
Unit II: (7 Hours)
Collective Bargaining in India: Definition, functions of collective bargaining, collective bargaining process,
prerequisites for collective bargaining
Trade Unions: Introduction, functions of trade unions, objectives of important trade unions, procedure for
registration, rights and privileges of registered trade unions, problems of trade unions, measures to strengthen trade
union movement in India, paradigm shift in Trade Union Environment in India.
Unit III: (8 Hours)
Grievance procedure and Discipline management: Grievance, meaning and forms, approaches to grievance
machinery, model grievance procedure. Discipline - Judicial approach to discipline, Domestic enquiries, Disciplinary
procedures, approaches to manage discipline in Industry, principle of Hot stove rule.
Industrial Conflicts: Nature of conflicts and its manifestations causes and types of Industrial conflicts, prevention of
Industrial conflicts and settlement of Industrial conflicts, Social Audit
Unit IV: (13 Hours)
Industrial legislations: An overview of the following labor enactments covering the definitions, applicability,
provisions, penalties:
● Factories Act 1948
● Industrial disputes act 1947.
● Industrial employment (standing order) Act 1946.
● Maternity Benefit Act, 1961
● Contract Labor Act, 1970
● Payment of Wages Act, 1936,
● Payment of Gratuity Act 1972
● Payment of Bonus Act, 1965.
● Employees provident fund act 1952.
● Workmen’s compensation act 1923
Unit V: (4 Hours)
Case study – compulsory questions for 20 marks. Review and recap of case studies discussed from unit I to IV
TEXT BOOKS:
1. Dynamics of Industrial Relations, Mamoria & Mamoria, Himalaya Publications, 2012
2. Industrial Relations and Labor laws, 5th Edition, SC Srivatava, Vikas Publications
REFERENCE BOOKS:
1. Industrial Relations, Trade Unions & Labour Legislation, P R N Sinha Indu Bala Sinha, Seema, P.S, Pearson
Education, 2013
2. R S Davar - Personnel Management and Industrial Relations, Vikas Publishing House, Mumbai, 2005
3. Industrial Relations and Labour Laws, Arun Monappa, Ranjeet Nambudiri, Patturaju Selvaraj, Tata McGraw Hill
Publishing House.
4. Elements of Mercantile Law, N.D Kapoor, Sultan Chand, 2014
Mapping Course outcomes with Program outcomes:

Outcomes
CO1 2 2
CO2 1 2 2
CO3 2 2
CO4 2 1
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 40
4 Analyze 30 20 20 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course
Industrial
Relations and X X
Labour Laws
Subject INTERNATIONAL HRM

Course Objectives:
1. To enable the basic understanding of fundamental concepts of IHRM, its special features and emergence.
2. To make students aware about recruitment and selection processes in a global business corporation
3. To make students understand the training and development and compensation management practices in
MNCs.
4. To make students aware about industrial relations issues and international HRM strategies.
5. To help the students on the application oriented case analysis on IHRM
1. demonstrate their conceptual understanding of fundamental concepts of IHRM, its special features and
emergence.
2. demonstrate their conceptual knowledge of the recruitment and selection processes in a global business
corporation.
3. demonstrate their conceptual knowledge of and compensation management practices in MNCs.
4. demonstrate their conceptual skill of industrial relations issues and international HRM strategies.
5. apply their conceptual knowledge of the IHRM in real time problems
Unit I: (8 Hours)
Introduction to IHRM: Definition, The different setting of International Human Resource Management, Difference
between IHRM and Domestic HRM. Models of IHRM, Approaches to IHRM, Socio-cultural context - Role of culture
in International HRM, Culture and employee management issues, culture and specific HRM issues.
Unit II: (10 Hours)
Recruitment, Selection and staffing in International context: International Managers- PCN, HCN, AND TCN, ,
recruitment methods using head-hunters, cross-national advertising, e-recruitment; different selection methods,
Selection criteria and techniques, different approaches to multinational staffing decisions international staffing issues,
Current scenario in international training and development, expatriate training, repatriate training.
Performance Management: A conceptual background, performance management cycle, models, performance and
appraisal in IHRM appraisal of expatriate, third and host country employees, issues and challenges in international
performance management, country specific performance management practices.
International Compensation: Forms of compensation and factors that influence compensation policy, key
components of international compensation, Approaches to international compensation, compensation practices across
the countries.
Unit IV: (7 Hours)
International labour relations and International HRIS: Key issues, response of labour unions to MNCs. Social
dumping, IHRIS: Meaning, Role of IT in HR, Designing of HRIS, HRIS model, Applications of HRIS in Employee
Management, Limitation of HRIS.
Unit V: (4 Hours)
TEXT BOOKS:
1. International Human Resource Management-Peter J Dowling, Denice E Welch, Cengage Learning
2. International Human Resource Management - Monir H Tayeb – Oxford University Press - 2005.
REFERENCE BOOKS:
1. International Human Resource Management - Anne-Wil Harzing, Joris Van Ruysseveldt - SAGE, 2004
2. International Human Resource Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies
3. International Human Resource Management, Tony Edwards, Chris Rees, Person Education
4. International Human Resource Management: Policies and Practices by Dennis Briscoe, Randall Schuler,
Ibraiz Tarique, Taylor & Francis, 4/e, 2012.
5. International Human resource Management – PL Rao, Excel Books

PSO
Outcomes
CO1 1 2 1
CO2 2 2 2
CO3 2 2 2
CO4 2 2 2
CO5 2 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 30
2 Understand 30 20 20 5 50
3 Apply 10 10 20 30
4 Analyze 30 20 20 40
5 Evaluate 10 20 30
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course
International
X X
HRM
Subject EMPLOYEE TRAINING AND DEVELOPMENT
Subject Code 18MBA HR 403
Course Objectives:
1. To make the students identify the importance and benefits of training and development.
2. To impart the skill to identify the training need and designing the training programme.
3. To make the students to identify the required method for training and evaluating the training program.
4. To make the student to identify the significance of Managerial development.
1. demonstrate the understanding of scope, objectives and benefits of employee training and development for
achieving organizational goal.
2. identify the training need and design the suitable training and development methods to align with
organizational goal.
3. determine the training outcomes and evaluate the effectiveness of the training.
4. demonstrate the importance, Need and Approaches to Management development.
Unit I: (10 Hours)
Introduction: Definition, Meaning, Need for training, Scope, Objectives of Training, Difference between training
and Development, Benefits of training, problems of training, designing effective training, Roles, competencies &
positions of training professionals, Future trends in training.
Strategic training: Introduction, the strategic training and development process, Training need in different strategies,
Outsourcing training.
Training Needs Analysis: Assessment of Training needs, Methods and Process of training need assessment,
Approaches to TNA, Competency Model.
Unit II: (10 Hours)
Designing Training Programs: Organizational Constraints, Developing objectives, Budget for training, facilitation
of learning, Facilitation of learning: focus on training design.
Learning And Training Methods: Overview of Training methodologies – Principles of learning, learning process,
Learning Curve, Criteria for method selection, skills of an effective trainer.
Presentation Method – Lecture, Audio visual, Hands on Methods – On the job training, simulation, case study,
Business games, Role play, behavior modeling ,In basket Techniques. Group Building Methods: Adventure learning,
Team training, Action learning, E- learning-Computer based training, Developing effective online learning, Blended
learning, mobile technology & Training Methods, Distance Learning.
Unit III: (7 Hours)
Evaluation of Training and Development: Introduction, Need for evaluating Training and development programs,
Overview of the evaluation process, Evaluation planning and data collection, Outcomes used in the evaluation of
training programs, Models of evaluating effectiveness of Training Efforts, Problems of Measurement and Evaluation,;
Kirkpatrick Model of Training Effectiveness.
Unit IV: (8 Hours)
Management Development: Meaning, Need and Importance of Management development, process, Approaches to
Management Development, Development planning process, Succession Planning: Introduction, Importance , Steps,
Advantages of succession planning, Sources of Knowledge / Skill acquisition, Management Development
implications. EDP’s / Seminars and Conferences, Symposia, Company strategies for providing development,
Increased use of new technologies for learning.
Unit V : (4 Hours)
IV.
TEXT BOOKS:
1. Training and Development, Dr.B.Janakiraman, Biztantra publisher, 2011
2. Employee Training and Development, Noe A Raymond, Fifth edition, Mc Graw hill publication, 2012.
REFERENCE BOOKS:
1. Training for development– Rolf Lynton & Udai Pareek, Sage Publications, 2011.
2. Effective Training systems: System, Strategies & practices, P. Nick Blanchard, James W Thacker, II ed, PHI
3. Effective HR Training Development Strategy – Ratan Reddy, HPH, 2005.
4. Training in organizations – Goldstein, 4th Edition, Cengage learning.
5. Training and Development Methods, Dr. Rishipal, 1st Edition, S. Chand, 2011.

Outcomes
CO1 2 1
CO2 1 1
CO3 3 2
CO4 3 2
Assessment pattern
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 20 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 40
4 Analyze 20 20 20 30
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 15 05 180
Curriculum Mapping
Program outcomes
Course
Employee Training X X
and Development
Subject ETHICS AT WORKPLACE

Course Objectives:
1. To make students to understand the concepts of talent management
2. To explain various competency methods adopted in talent management
3. To enable the students to understand the major talent management practices of performance management,
employee engagement, succession and career planning.
1. demonstrate the need and importance of the ethics and professionalism at workplace.
2. apply the ethical concepts in human resource practices in the organization.
3. identify the reason for unethical behavior of the employee and construct the measure to avoid the unethical
behaviors.
4. demonstrate the ethical guidelines towards discrimination and harassment.
Unit I (10 Hours)
Workplace Ethics: Introduction, Needs, Principles, Development of Personal Ethics, Workplace Ethics for
Employees-Ethical behavior in workplace- Professionalism, Ethical violations by employees, Employee Attitude and
Ethics, Employee Etiquettes. Benefits of ethics at Workplace, employee commitment, investors’ loyalty, customer
satisfaction profits.
Unit II (8 Hours )
Ethical issues in human resource management- The principal of ethical hiring, Firing, worker safety, whistle
blowing, Equality of opportunity, Discrimination, Ethics and remuneration, Ethics in retrenchment. Ethical Dilemmas
at workplace, Ethical issues in global business, corporate responsibility of employers.
Unit III (8 Hours )
Professionalism at Workplace: Unethical Conduct for employees and employers. Factors leading to Unethical
Behaviors. Different unethical behaviors. Measures to control unethical behaviors. Rewarding ethical behavior,
Watching what you say and what you do in the workplace, Hardware, Software and Spyware, Plagiarism and
Computer Crimes,
Unit IV (8 Hours)
Work place Harassment: Discrimination, Types of Discrimination, Harassment: Introduction, Types of Harassment,
sexual harassment, ASME code of ethics creating awareness about workplace harassment, Vishaka Dutta vs. State of
Rajasthan –Supreme Court directions, Compulsory workplace guidelines.
Unit V (5 Hours)
Case Study: Compulsory Question for 20marks.Review and Recap of Case studies and problems discussed from Unit
I to Unit IV
TEXT BOOKS:
1. Ethics in the work place, craig E Johnson, Sage publication 2007
2. Ethics in the workplace, Dean A Bredeson and Keith Gorce, Cengage learning, 3 rd edition, 2012.
REFERENCE BOOKS:
1. Ethics in the workplace: A systems perspective, William F Roth, Pearson Publication
2. Work place morality: Behavioral ethics in organization, Muel Kaptein, Emerald group publishing ltd.
First edition, 2013.
PSO
Outcomes
CO1 1 2
CO2 2 2
CO3 2 2
CO4 2 2 2
Sl. Seminar
Bloom’s Assignme
Category nt
Quiz
1 Remember 20 30 10 10 5 40
2 Understand 30 20 20 5 50
3 Apply 20 10 20 40
4 Analyze 20 20 20 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Ethics at Work Place X X
Subject ORGANIZATION STRUCTURE, PROCESS AND DESIGN
Course objectives:
1. To enable students to understand the nature and scope of organization, structure and approaches to measure
organizational effectiveness.
2. To make students understand the fundamentals of organization’s workflow, organizational design and
matching strategy and structure
3. To make students understand the power politics and conflicts of organization.
4. To make students aware about organizational cultural issues and ways of managing them
5. To help the students on the application oriented case analysis organizational design and effectiveness.
Course outcomes: At the end of the course, students will be to:
1. demonstrate their conceptual understanding of nature and scope of organization, structure and approaches to
measure organizational effectiveness
2. demonstrate their conceptual knowledge of the fundamentals of organization’s workflow, organizational
design and matching strategy and structure
3. have awareness about the power politics and conflicts of the organization.
4. demonstrate their skill of organizational cultural issues and ways of managing them
5. apply the conceptual knowledge of the subject in real time problems
Unit I: (10 Hours)
Organization: Introduction, Definitions, nature, scope, Evolution of Organization theory, Organizational Theories,
images of Organization, Organizations structure: types, dimensions, determinates.
Organization Design: Determinant of organizational design, components of organization design, Approaches to
organizational design – Organizational designs for different excellences. - Competitive excellence – Institutionalized
excellence - Rejuvenatory excellence - Missionary excellence – Versatile excellence - Creative excellence.
Organization strategy and structure, technological determinants, Organizational decision making
Unit II: (8 Hours)
Organizational effectiveness: Definition, importance, approaches to organizational effectiveness – goal attainment
approach, the system approach, the strategic approach, constituencies approach, competing values approach, relative
comparison of approaches. Organizational processes: organizational work flow processes/business processes, process
re-engineering, work flow as the basis for organizational design.
Unit III: (8 Hours)
Managing organizational culture: Essence of organization culture: Definition, functions, types, characteristics.
Creating sustaining and transmitting culture, organization culture and strategy, strong and weak culture, how culture
differs: the competing value perspective.
Unit IV: (8 Hours)
Organizational power, conflict and politics: Importance of power and politics in organization, structural determinants
of organizational power. Managing organizational conflict: definition, conflict and organizational effectiveness,
sources of organizational conflict, conflict resolution techniques, conflict stimulation techniques
Unit V: (5 Hours)
Case Study: Compulsory questions for 20 marks. Review and recap of case studies discussed from unit I to IV
TEXT BOOKS:
1. Organization Structure, Design and applications: Stephen Robbins – Pearson, PHI, 3/e
2. Understanding Organizations, Madhukar Shukla, PHI.
REFERENCE BOOKS:
1. Organizational design and development – concepts and application Dr. Bhupen Srivastava.
2. Organization Theory & Design, Richard L Daft, Cengage Learning, 8th Edition
3. Organizational theory, Design, and Change-Gareth R. Jones, 5th Edition, Pearson Education
4. Organization theory-Mary Jo Hatch, 2nd Edition, Oxford University Press
5. Organizational Design for excellence, Pradip N. Khadwalla, TMH.
6. Designing organization, Philip Sadler, Kogan Page India Ltd.
7. Organization theory-David Jaffee, McGraw-Hill International
8. Organizations: Structure, Processes & Outcomes, Richard Hall, Pearson.

Outcomes
CO1 2 1
CO2 2 1
CO3 2 2
CO4 1 1
CO5 1 2
Sl. Seminar
Bloom’s Assignmen
Category t
Quiz
1 Remember 20 30 10 10 5 30
2 Understand 30 20 20 5 40
3 Apply 10 10 20 30
4 Analyze 30 20 20 40
5 Evaluate 10 20 40
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Organization
Structure,
X X X
Process and
Design
Subject OD AND CHANGE MANAGEMENT

Course Objectives:
1. To encourage an exploration of the concepts of organization development and change.
2. To articulate and discuss the history, main concepts, and theories of the field of Organization Development
3. Recognize common symptoms and reactions to change in the workplace and recommended interventions to
address the reactions/resistance.
4. Develop an awareness and fundamental knowledge of the need for change, why organizations change or fail to
change, and how to plan for, manage and measure change
Course outcomes: At the end of the course, students will be to:
1. apply key concepts and tools of organizational development and change management
2. develop basic understanding and appreciation for the issues and conditions creating the need for change in
modern organizations.
3. explore some of the ethical issues associated with change and organizational development.
4. apply OD model to design a change strategy that will promote organizational effectiveness.
5. propose solutions to organizational issues using organizational development interventions
Unit I (12Hours)
Introduction to organizational Development: Conceptual frame work of OD, History of OD, Definition, characteristics
of OD, First order and second order Change, Theories of planned change, general model of planned change, different
types of panned change and critique of planned change,
Managing the OD Process: Components of OD Process, Diagnosis, Action & Program Management; Diagnosis:
Diagnosing the System, its subunits and Processes, Diagnosis using the Six-box Organizational Model, Third Wave
Consulting: The Action Component: nature of OD intervention, analyzing discrepancies: The Program Management
Component: Phases of OD Programs, model for managing change, creating parallel learning structures
Unit II: (11 Hours)
Designing OD interventions: Human process interventions - coaching, training and development, process consultation,
third part intervention, and team building. Organization confrontation meeting, intergroup relations intervention and
large group intervention. Techno structural interventions:- Structural design , downsizing, reengineering, employee
involvement, work design, socio technical systems approach.
The Future and OD: The changing environment, Fundamental strengths of OD, Implications of OD for the client,
ethical standards in OD, OD’s future. OD Consultant’s role, issues in consultant-client relationship, Power, Politics
& OD, Research on OD
Unit III: (6 Hours)
Organizational change- Introduction, nature of change, Internal & External changes, change need analysis, types and
styles of change, Models of change- Lewis’s Force field, Systems Model, Action research model
Unit IV: (6 Hours)
Organizational change management: Transformation planning, Resistance to change- reasons for the resistance,
overcoming resistance for the change, cognitive dimension of managing change, affective dimensions of managing
change, systematic approach to making change- factors for effective change, skills of leaders in change management,
designing the change.
Unit V: (4 Hours)
TEXT BOOKS:
1. Organization Development, behavioral science interventions for Organization Improvement, Wendell
L.French, Cecil H.Bell, Veena,Jr, Pearson, PHI.
2. Organizational Development – C.G.C. Krishnamacharyulu & Lalitha Ramakrishnan, PHI 2013
REFERENCE BOOKS:
1. Organizational Development and Change - Cummings T.G. and Worley C. G., Cengage Learning, 2005.
2. Organizational development - Ramnarayan S and Rao T V, Sage Publicatin, 2011.
3. Change Management - Radha Sharma, Tata McGraw Hill, 2007.
4. Managing organizational change Palmer, I., Dunford, R., & Akin, G 2nd Ed. McGraw-Hill
5. Organizational design and development – concepts and application Dr. Bhupen Srivastava.
6. An Experietial Approach to organization Development - Donald R. Brown and Don Harvey, Prentice Hall

PSO
Outcomes
CO1 2 2
CO2 2 2
CO3 2 2
CO4 2 2
CO5 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 10 10 5 30
2 Understand 30 20 30 5 40
3 Apply 10 10 10 30
4 Analyze 30 20 20 40
5 Evaluate 10 20 40
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Program Outcomes
Course
OD and Change
X X X
Management
MARKETING
Subject INTEGRATED MARKETING COMMUNICATIONS
Subject Code
18MBAMM401
Credits
3:0:0:0 CIE Marks 50
Total no. of Lecture Hours
39 SEE Marks 50
Course Objectives:
1. To enable the students to build a comprehensive framework that fully integrates the various aspects of
managerial decision making related to marketing communications strategy and tactics.
2. To provide the students to learn an integrative approach to the study of the promotion mix, including
advertising, publicity, personal selling, and sales promotion.
3. To ensure students to increase knowledge in emerging trends in advertising in global environment.
4. To discuss the case studies and show how the concepts can be applied.

1. demonstrate and explain comprehensive framework that fully integrates the various aspects of managerial
decision making related to marketing communications strategy and tactics.
2. display the skills in analyzing an integrative approach to the study of the promotion mix, including
advertising, publicity, personal selling, and sales promotion.
3. contribute the concepts of IMC to the advertising in global environment.
4. apply the IMC concepts to a given business communication.
Unit I: (8Hours)
Role of IMC in marketing process, IMC planning model, Marketing and promotion process model, steps involved in
developing IMC program, Effectiveness of marketing communications, Purpose, Role, Functions, Types.
Advertising Agency: Type of agencies, Services offered by various agencies,
Advertising objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods used.
Unit II: (8Hours)
Media Planning: Developing Media plan, Problems encountered, Media Evaluation – Print, Broadcast media,
Support media in advertising.
Direct Marketing: Features, Functions, Growth, Advantages / Disadvantages, And Direct Marketing Strategies.
Unit III: (9Hours)
Promotion: Meaning, Importance, tools used, Conventional/unconventional, drawbacks, push pull strategies, Co-
operative advertising, Integration with advertising and publicity
Public relation / Publicity: Meaning, Objectives, tools of public relations, Public relation strategies, Goals of
publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity.
Monitoring, Evaluation and control: Measurement in advertising, various methods used for evaluation
Unit IV: (9Hours)
International Advertising: Global environment in advertising, Decision areas in international advertising
Internet advertising: Meaning, Components, Advantages and Limitations, Types of Internet advertising
Industrial advertising: B 2 B Communication, Special issues in Industrial selling.
Unit V: (5 Hours)
I to unit IV.
TEXT BOOKS:
1. Advertising and Promotions IMC Perspectives: Belch and Belch, 9/e, Tata McGraw Hill, 2012.
2. Advertising & Integrated Brand Promotion - O’Guinn, Allen, Semenik, Cenage Learning.
3. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e, Pearson Education,
2007.
4. Integrated Marketing Communications – Niraj Kumar, HPH.
REFERENCE BOOKS:
1. Foundations of Advertising, Chynawalla & Sethia, HPH, 2007
2. Advertising management - Rajeev Batra, John G Myers & Aaker, 5/e, PHI, 2007.
3. Event marketing and management- Sanjaya Singh, Vikas Publication, 2003.
4. Advertising Basics, Vilanilam, Varghese, Response Books, 2007
5. Advertising, Sangeeta Sharma & Raghuvir Singh, PHI,2006.

Outcomes
CO1 1 1 1
CO2 1 3 2
CO3 2 2 1 1
CO4 2 2
Seminar
Bloom’s
Category
Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
3 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping:
Integrated PO1 PO2 PO3 PO3 PO5 PO6

Marketing
Communication X X
Subject INTERNATIONAL MARKETING MANAGEMENT

Course Objectives:
1. To facilitate the students in understanding the concept of international marketing management process,
design and theories
2. To enable the students to learn the major initiatives and skills relating to the design of international
marketing strategy
3. To ensure specifying the essential ingredients of developing international marketing strategy
4. To familiarize basic knowledge about export – import business and countrywide implications.
1. Demonstrate their conceptual understanding international marketing management process, design and
theories
2. Apply the major concepts and initiatives relating to the design of international marketing strategy.
3. Analyze and apply the import and essential ingredients for developing international marketing strategy
4. Analyze concept of export – import business and countrywide implications
Unit I: (8 Hours)
Framework of International Marketing: Definition – scope and challenges – difference between international
marketing and domestic marketing – the dynamic environment of international trade – transition from domestic to
international markets – orientation of management and companies Competition in International Business.
Unit II: (10 Hours)
Developing a global vision through marketing research: Breadth and scope of international marketing research –
problems in availability and use of secondary data – problems in gathering primary data – multicultural research – a
special problem – research on internet – a new opportunity – estimating market demand – problems in analyzing and
interpreting research information – responsibility for conducting marketing research – communicating with decision
makers. Identifying foreign markets
Global Marketing Management – Planning and Organization: Global perspective – global gateways – global marketing
management – an old debate and a new view – planning for global markets – alternative market entry strategies –
organizing for global competition.
Unit III: (7 Hours)
Social and Cultural Environment: Basic aspects of society and culture, Approaches to cultural factors, impact of Social
and cultural environment on marketing industrial and consumer products.
Product and services for consumers: Quality – Green marketing and product development, products and culture –
analyzing product components for adaptation – products for consumers in global markets, product development,
product adaptation, product standardization, marketing consumer services globally – marketing of services, branding
Strategies
Unit IV: (9 Hours)
Licensing, Strategic Alliances, FDI: Licensing, strategic alliances, manufacturing subsidiaries, entry modes and
marketing control, optimal entry strategies
Global Distribution: Introduction, distribution strategies for International Marketing, rationalizing local channels,
wholesaling, International Retailing, - Format – Variation in different markets – general merchandise.
Pricing Decisions: International Pricing strategies framework, pricing basics, INCO terms.
IMC in International Context: Promotions – international advertising – sales promotion in international markets –
direct mailing – personal selling – exhibition – generic promotion in international marketing
Future of International Marketing.
Unit V: (5 Hours)
Case Study: Review and recap of case studies discussed from Unit I to IV
TEXT BOOKS:
1. International Marketing, Philip Cateora and John Graham,Tata Mc Graw Hill, New Delhi.
2. International Marketing Management – An Indian Perspective, Varshney and Bhattacharya, Sultan
Chand & Sons, New Delhi.
REFERENCE BOOKS:
1. Global Marketing Management, Keegan, Prentice Hall of India, New Delhi.
2. Import and Export Documentation Mannule Nab+i
3. Essentials of International Marketing, Donald L. Brady, 1st Edition, Jaico Publishing House, 2011
4. Export: What, Where, How, Para Ram, Anupam Publishers, Delhi.

Outcomes
CO1 2 1 2
CO2 3 2 1
CO3 2 1 1
CO4 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 5 40
4 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Internationa Program Outcomes
l Marketing PO1 PO2 PO3 PO4 PO5 PO6

Managemen
X X X X X
t
Subject SERVICES MARKETING

Total No. of Lecture Hours
39 SEE Marks 50
Course Objectives:
1. The purpose of this course is to develop the knowledge to the students in uniqueness of the services
characteristics and its marketing implications.
2. To discuss the measure and analyze several facets in the area of services marketing essential for the
success of a service sector firm.
3. To enable students to acquaint with the various models and their applications.
4. To appraise the students on the leading practical application oriented case studies – relevant and update
and doing case study analysis and arriving at conclusions facilitating business decisions.
1. demonstrate the knowledge and understand the uniqueness of services characteristics and its marketing
implications
2. apply concepts, measure and analyze several facets in the area of services marketing essential for the
success of a service sector firm.
3. analyze and interpret the knowledge of principal models of service marketing and their applications in
the service sector firm.
4. recognize the challenges faced in services delivery as outlined in the services gap model
Unit I: (8 Hours)
Introduction to services: Concepts, contribution and reasons for the growth of services sector, difference in goods
and service in marketing, myths about services, characteristics of services, concept of service marketing triangle,
service marketing mix, GAP models of service quality. Marketing challenges in service industry.
Consumer Behavior in Services: Search, Experience and Credence property, consumer expectation of services, two
levels of expectation, Zone of tolerance, Factors influencing customer expectation of services. Customer perception
of services-Factors that influence customer perception of service, Service Quality, Five dimensions of service quality,
Service encounters, Customer satisfaction, Strategies for influencing customer perception.
Unit II : (10 Hours)
Understanding customer expectation through market research: Key reasons for GAP 1, using marketing research
to understand customer expectation, Types of service research, Building customer relationship through retention
strategies – Relationship marketing, Evaluation of customer relationships, Benefits of customer relationship, levels of
retention strategies, Market segmentation-Basis & targeting in services. Customer defined service standards:
“Hard” & “Soft” standards, process for developing customer defined standards Leadership & Measurement system
for market driven service performance-key reasons for GAP 2 service leadership- Creation of service vision and
implementation, Service quality as profit strategy, Role of service quality In offensive and defensive marketing.
Service design and positioning-Challenges of service design, new service development-types, stages. Service blue
printing-Using & reading blue prints. Service positioning-positioning on the five dimensions of service quality,
Service Recovery.
Unit III: (9 Hours)
Employee role in service designing: Importance of service employee, Boundary spanning roles, Emotional labour,
Source of conflict, Quality- productivity trade off, Strategies for closing GAP 3. Customer’s role in service delivery
Importance of customer & customer’s role in service delivery, Strategies for enhancing – Customer participation,
Delivery through intermediaries – Key intermediaries for service delivery, Intermediary control strategies.
Role of marketing communication: Key reasons for GAP 4 involving communication, four categories of strategies
to match service promises with delivery, Methodology to exceed customer expectation.
Unit IV: (7 Hours)
Pricing of services: Role of price and value in provider GAP 4, Role of non monitory cost, Price as an indicator of
service quality –Approaches to pricing services, pricing strategies
Physical evidence in services: Types of service spaces- Role of service scapes, Frame work for understanding service
scapes & its effect on behaviour-Guidance for physical evidence strategies.
Unit V: (5 Hours)
Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit IV
TEXT BOOKS:
1. Services Marketing-Valarie A Zeithmal & Mary Jo Bitner 5/e, TMH, 2011
2. Services Marketing-Christopher Lovelock, Pearson Education, 2004
3. Services Marketing: Operation, Management and Strategy-Kenneth E Clow & David L. Kurtz, 2/e, Biztantra,
2007
REFERENCE BOOKS:
1. Services Marketing - Rajendra Nargundkar, 3/e, TMH, 2010
2. Services Marketing - Govind Apte, Oxford, 2007
3. Services Marketing - Hoffman & Bateson, 4/e, Cengage Learning-2007
4. Services Marketing: The Indian Perspective-Ravi Shankar, Excel Books, 2006

Outcomes
CO1 3 2 1
CO2 3 1 1 2
CO3 1 3 2 2
CO4 1 2 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 30 10 5 40
2 Understand 30 20 20 5 50
3 Apply 10 10 20 5 40
4 Analyze 30 20 20 5 30
5 Evaluate 10 20 20
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Services X X X X X X
Marketing
Subject RURAL MARKETING
Course Objectives:
1. To provide conceptual understanding of Rural Marketing with special reference to Indian context and develop
skills required for planning of Rural Products so as to apply in the corporate.
2. To create an awareness about the applicability of the concepts, techniques and processes of marketing in rural
context.
3. To familiarize with the special problems related to sales in rural markets.
4. To familiarize with the demographic patterns of rural market.
1. Demonstrate their conceptual understanding rural Marketing with reference to Indian context and able to
develop skills required for planning of Rural Products so as to apply in the corporate.
2. Analyze the concepts, techniques and processes of marketing in rural context which are relevant for the
marketing
3. Demonstrate and evaluate the special problems related to sales in rural markets and implement the solutions
in the real time.
4. Analyze the rural demographic patterns and implement the solutions to develop infrastructure facilities.
Unit I: (8 Hours)
Rural Marketing and its critical features: Classification and identification of needs of rural markets, enterprises,
Features of structure dynamics and changes of rural society and polity in post-independence period, Rural – Urban
Disparities.
Unit I: (10 Hours)
Rural Marketing Environment: Population, Occupation pattern, Income generation, Location of rural population,
Expenditure pattern, Literacy level, Land distribution and Land use pattern, Irrigation, Development patterns,
Infrastructure facilities, rural credit institutions, Problems in rural marketing
Rural Consumer Behaviour: Factors affecting Consumer Behaviour – STEP, Characteristics of Rural Consumer –
Demographics, Occupation and Income, Economic Circumstances, Brand Belief, Buying Process, Diffusion of
Innovation, Brand Loyalty, PRA Approach.
Unit III: (7 Hours)
Rural Marketing of FMCGs: Rural Marketing of FMCGs and Challenges. Issues related to consumer durables,
Opportunities and Challenges in marketing strategies for banking services
Marketing of Agricultural Produce: Challenges and Strategies in marketing and promotion of agricultural produce.
Marketing of Rural Artisan Produce: Characteristics and Challenges of rural artisan sector, Marketing strategies
for the development of rural artisan sector
Unit IV: (9 Hours)
Distribution Strategy: Accessing and Coverage status of rural markets, Rural retail system, C-operative societies
channel behaviour, Distribution of FMCG companies – Corporate and SHG Linkage, Syndicated Distribution,
Agricultural agents and input dealers.
Communication Strategy: Determining Communication objectives, designing the message, Selection of
Communication channels, Advertising for rural audiences, Rural media, Influence of Consumer behaviour on
Communication strategies.
Unit V: (5 Hours)
I to unit IV.
TEXT BOOKS:
1. Rural Marketing – R.V.Badi and N.V.Badi. HPH
2. Rural Marketing – Pradeep Kashyap and Siddhartha Raut, Biztantra
REFERENCE BOOKS:
1. Rural Marketing: Concepts and Practices – Dogra.B and Ghuman.K. Tata McGraw-Hill Education
2. Rural Marketing: Texts and Cases – Krishnamacharyulu and Ramakrishnan, Pearson
3. Cases in Rural Marketing: An Integrated Approach - Krishnamacharyulu and Ramakrishnan, Pearson
4. Rural Marketing: Targeting the Non-Urban Consumer – Velayudhan.S.K, Response Books
5. Rural Marketing – Kashyap.P, Pearson

Outcomes
CO1 3 2
CO2 2 1 2
CO3 2 1
CO4 2 3 2
Seminar
Bloom’s
Sl. Test 1 Test 2 Test 3 Assignment /Surprise SEE
Category
No Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
4 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Rural PO1 PO2 PO3 PO4 PO5 PO6
Marketing X X X X X X
Subject DIGITAL MARKETING

Course Objectives:
1. To provide the students to gain a solid understanding of Digital Marketing topics and the knowledge to
navigate in this evolving industry.
2. To provide basic understanding of evaluate marketing impact qualitatively and quantitatively.
3. To help students to display advertising, search advertising, social media and mobile touch points at tactical
and strategic levels.
4. To create awareness in the students about varied topics such mobile marketing, media planning, privacy
issues and digital as fraud.
1. demonstrate the application of concepts of Digital Marketing and to navigate in the industry.
2. demonstrate and evaluate marketing impact qualitatively and quantitatively
3. apply the advertising, search advertising, social media and mobile touch points at tactical and strategic levels.
4. analyze the varied topics such mobile marketing, media planning, privacy issues and digital as fraud.
Unit I: (8 Hours)
Introduction: Meaning of Digital Marketing, History, Digital Marketing Channels and Classifications, Relationship
to Purchase Funnel
Fundamental Ideas underlying Digital Marketing: Search costs, Data-enabled Capabilities, Internet “Law of
Gravity”
The “Dark Side”: Digital ad fraud.
Unit II: (10 Hours)
Display Advertising: Industry Structure and Economics, Programmatic and Traditional Buying, Ad targeting, Ad
retargeting, User ad annoyance.
Measuring Impact, Randomized Experiments, Sample size issues
Search Advertising: Sponsored Search, Search Engine Optimization, Evaluation Metrics, Strategic aspects of “Broad
Match” and Automation tools, “Poaching” on keywords.
Measuring Effectiveness, Spillovers from display to search, Attribution
Unit III: (7 Hours)
Social Media Marketing: User Engagement on Social Networks, Social Advertising, Web 2.0, Social Media
Analytics, Online Word-of-Mouth, Impact of Online Reputation
Unit IV: (9 Hours)
Mobile Marketing: “Geo-fencing” and “Geo conquesting”, Differences from PC, Impact of “form” and manner use
on ad effectiveness.
Privacy: User response to Privacy concerns, Data sharing paradox, Impact of privacy regulation on ad targeting and
effectiveness
Unit V: (5 Hours)
I to unit IV.
TEXT BOOKS:
1. Digital Marketing – Vandana Ahuja, Oxford Higher Education
2. SEO 2010: Search engine optimization, Internet Marketing, Strategies and Content Marketing –
J.P.Richarsson, Digital Book Guru
3. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Damian Gyan,
Kogan Page
REFERENCE BOOKS:
1. Convert! Designing websites for Traffic and Conversion – Ben Hunt, Wiley Publication
2. Global Content Marketing – Pam Didner , McGraw Hill Education
3. Digital Marketing Management: A Handbook for the Current (or Future) CEO – Debra Zahay, Business
Expert Press
4. Digi marketing: The Essential Guide to New Media and Digital Marketing – Kent Wertime, Ian Fenwick,
Wiley Publication
5. E-marketing Excellence: Planning and Optimizing your Digital Marketing – Dave Chaffey and PR Smith,
Routledge

Outcomes
CO1 3 1
CO2 1 2 2
CO3 2 1 2
CO4 1 3 1
Seminar
Bloom’s
Category
Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
4 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping
Digital PO1 PO2 PO3 PO4 PO5 PO6

Marketing X X X
Subject CUSTOMER RELATIONSHIP MANAGEMENT

Course Objectives:
1. To develop the modern marketing skills in the students so as to utilize effectively all marketing management
tools and concepts in the present corporate world and its application in business organization.
2. To develop the students in understanding that the decision making for marketing managers requires in
knowing about the buyers, the internal and external forces operating in the enterprise and in the environment
that are relevant for decisions.
3. To familiarize the concepts in developing a Product and Product Life Cycle, Pricing, Promotion and Channel
Decisions.
4. To prepare the students to understand and leverage on Integrated Marketing Communication and to develop
skill sets for promoting sustainability causes.
5. To address the management challenge in designing and implementing the best marketing actions to enable
corporate success.

1. demonstrate their conceptual understanding for analyzing and synthesizing marketing concepts in the present
century of the corporate world.
2. apply foster critical strategic thinking in marketing environment and to apply the same in the corporate.
3. analyze marketing functions, Product Development, Pricing, Channel Decisions, Promotions
4. evaluate, analyze and implement key performance indicators in Marketing Management at the corporate.
5. apply skills in applying the analytic perspective, decisions involving segmentation, targeting and.
positioning
(9Hours)
Unit I: INTRODUCTION
Definitions - Concepts and Context of relationship Management – Evolution - Transactional Vs Relationship

Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders
(9Hours)
Unit II: UNDERSTANDING CUSTOMERS
Customer information Database – Customer Profile Analysis - Customer perception, Expectations analysis –
Customer behavior in relationship perspectives; individual and group customer‘s - Customer life time value –
Selection of Profitable customer segments.
(8 Hours)
Unit III:CRM STRUCTURES
Elements of CRM – CRM Process – Strategies for Customer acquisition – Retention and Prevention of
defection – Models of CRM – CRM road map for business applications.
Unit IV:CRM PLANNING AND (8Hours)
IMPLEMENTATION
Strategic CRM planning process – Implementation issues – CRM Tools- Analytical CRM – Operational CRM
– Call center management – Role of CRM Managers.
Unit V: (5Hours)
Case Study: Compulsory question for 20 marks. Review and recap of case studies and problems discussed
from unit I to unit IV.
TEXT BOOKS:
1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic Prespective, Macmillan
2005.
2. Alok Kumar et al, Customer Relationship Management : Concepts and applications, Biztantra, 2008
REFERENCES:
1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005.
2. Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, 2005.
3. Assel, Consumer Behavior, Cengage Learning, 6th Edition.
3. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007. 5. Francis Buttle,
Customer Relationship Management : Concepts & Tools, Elsevier, 2003. 6. Zikmund. Customer Relationship
Management, Wiley 2012 .
7. Mohammed Hp/Sagadevan.A Customer Relationship Management- A step by step approach, Iedition. 8.
G.Shainesh, J.Jagdish N Seth. Customer Relationship Management.

Outcomes
CO1 2 1 2
CO2 2 3 1
CO3 1 3
CO4 2 2
CO5 2 3 2
Seminar
Bloom’s
Category
Quiz
1 Remember 30 20 20 5 5 60
3 Apply 10 20 20 5 30
3 Analyze 20 20 20 20
5 Evaluate 10 10 10 5 30
6 Create
Total 90 90 90 10 10 180
Curriculum Mapping:
Customer PO1 PO2 PO3 PO4 PO5 PO6

Relationship
Management X X
FINANCE
Subject INTERNATIONAL FINANCIAL MANAGEMENT

Course Objectives:
1. To provide an understanding the international financial environment, markets and instruments

2. To explain the foreign exchange rate determination, including the foreign exchange and derivatives markets.
3. To describe foreign exchange exposure measurement and management.
4. To provide an understanding the financial management aspects of the MNC.
5. To explain the functioning of world financial markets and institutions.
1. Understand the role of foreign exchange market in international financial management and the key
determinants of exchange rate.
2. Gain knowledge about the foreign exchange exposure and management.
3. Explain the functioning of world financial markets and institutions.
4. Gain knowledge about foreign exchange risk management
5. Demonstrate the significance of financial management in the global context.
UNIT I: (08 Hours)
International financial Environment- The Importance, rewards & risk of international finance- Goals of MNC-
International Business methods – Exposure to international risk- International Monetary system- Multilateral financial
institution International Monetary system:-
International Financial Markets and Instruments: - Foreign Portfolio Investment. International Bond & Equity
market. GDR, ADR, International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds. Floating rate
Notes, Zero coupon Bonds, International Money Markets, Forward Rate Agreements International Flow of Funds:
(Theory)
UNIT II: (09 Hours)
Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchange market participants,
Determination of Exchange rates in Spot markets. Exchange rates determinations in Forward markets. Exchange rate
behaviour-, Swift Mechanism. Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP,
Factors affecting International Trade and capital flows, Equilibrium & Disequilibrium. Trade deficits. Capital account
convertibility (problems on BOP) (Theory and problems)
UNIT III: (09 Hours)
International Parity Relationships & Forecasting Foreign Exchange rate: - Measuring exchange rate movements-
Exchange rate equilibrium – Factors effecting foreign exchange rate- Forecasting foreign exchange rates .Interest Rate
Parity, Purchasing Power Parity & International Fisher effect. Covered Interest Arbitrage Cross Rates- Arbitrage profit
in foreign exchange markets
International Capital Budgeting: Concept, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on
Value, Adjusted Present Value Method
UNIT IV: (09 Hours)

Foreign exchange risk Management: Foreign Exchange exposure: - Management of Transaction exposure-
Management of Translation exposure- Management of Economic exposure - Management of Interest rate exposure.
Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Hedging through
currency of invoicing- Hedging through mixed currency invoicing –Country Risk analysis. (Theory and problems)
UNIT V (04 Hours)
Case Analysis: Compulsory question for 20 marks. Review and recap of case studies and problems discussed from
unit I to unit IV.
TEXT BOOKS:
1. International Financial Management – Madhu Vij, Excel Books, 2010.
2. International financial Management – B. Janakiram, S.P Srinivasan, 3/e, 2015, Dreamtech press
REFERENCE BOOKS:
1. Multinational Financial Management–Alan C. Shapiro, 10/e, Wiley India Pvt. Ltd., 2011.
2. International Financial Management – Siddaiah T, 1/e, Pearson, 2011.
3. International Finance – Imad Moosa, 3/e, Tata McGraw Hill, 2011.
4. International Financial Management – Apte P. G, 6/e, TMH, 2011.
5. International Financial Management - Jeff Madura, Cengage Learning 2008.
PSO
Outcomes
CO1 3 3 1 2
CO2 1 3 3 2
CO3 3 3 1 2
CO4 1 3 3 2
CO5 3 2 2

Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 20 20 10 30
2 Understand 30 30 20 10 40
3 Apply 20 20 20 50
4 Analyze 20 20 30 40
5 Evaluate 20
6 Create
Total 90 90 90 10 10 180
Course
International
Financial X X X X X
Management
Curriculum Mapping
Subject FINANCIAL DERIVATIVES AND INSURANCE

Course Objectives:
1. To describe the characteristics of the financial derivative instruments
2. To Explain the use of options and futures contracts for tactical portfolio strategies
Purpose
3. To provide an understanding of pricing financial of derivatives.
4. To explain the fundamentals of Insurances services and products
1. Understand the financial derivative instruments
2. Demonstrate the understanding of hedging risks using Futures, Options and Swaps
3. Demonstrate the understanding of pricing financial of derivatives
4. Apply the concepts learnt in practical situations involving several cases.
Unit I: (12 Hours)
Financial Derivatives - Introduction, economic benefits of derivatives - Types of financial derivatives - Features of
derivatives market - Factors contributing to the growth of derivatives -functions of derivative markets - Exchange
traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India
Futures and forwards - differences-valuation of futures, valuation of long and short forward contract. Mechanics of
buying & selling futures, Margins, Hedging using futures -specification of futures - Commodity futures, Index futures,
interest rate futures - arbitrage opportunities. (Theory and problems)
Unit II: (12 Hours)
Options: Types of options, option pricing, factors affecting option pricing – call and put options on dividend and non-
dividend paying stocks put-call parity-mechanics of options- stock options- options on stock index- options on futures
– interest rate options.
Hedging & Trading strategies involving options, valuation of option: basic model, one step binomial model, Black
and Scholes analysis, option Greeks. Arbitrage profits in options.
Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market
Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities.
Credit Derivatives: credit risk; concept, assessment; Credit Derivatives instruments CDS, TRS, Credit options, Credit
linked notes, benefits of Credit derivatives Swaps: Mechanics of interest rate swaps –volatility of interest rate swaps
–currency swaps –valuation of currency swaps. (Theory and problems)
(theory)
Unit IV: (05 Hours)
Insurance services and Products: Introduction to Insurance, Insurance act 1938, Insurance Regulatory and
Development Authority (IRDA), IRDA Regulations, Insurance Products/Services, Recapitulation
Unit V: (04 Hours)
TEXT BOOKS:
1. Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e 2010
2. Options & Futures- Vohra & Bagri - (TMH), 2/e 2011
REFERENCE BOOKS:
1. Risk Management & Derivative – Shulz – Thomson / Cengage Learning.
2. Introduction to Derivatives and Risk Management – Chance – Thomson Learning, 6/e, 2004
3. Derivatives & Financial Innovations – Bansal - TMH. 2010

Outcomes
CO1 3 2 2 2
CO2 2 3 2
CO3 1 2 3 3
CO4 2 1 1
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 20 20 20 10 30
2 Understand 30 30 20 10 40
3 Apply 20 20 20 50
4 Analyze 20 20 30 40
5 Evaluate 20
6 Create
Total 90 90 90 10 10 180
Course
Financial Derivatives and
Insurance X X X X
Curriculum Mapping
Subject STRATEGIC FINANCIAL MANAGEMENT
Subject Code 18MBA FM 403
Course Objectives:
1. To make students understand the formulation, Implementation and Monitoring of Strategic Financial decisions of
the firm
2. To help students understand the ethical aspects of Strategic financial Management
3. To help students understand the Value Based Management and Value Metrics
4. To make students understand about Mergers, Acquisitions & Restructuring
1. Understand the formulation, Implementation and Monitoring of Strategic Financial decisions of the firm
2. Understand the Value Based Management and Value Metrics
3. Understand the ethical aspects of Strategic financial Management
4. Analyse about merger process, Takeovers and legal aspects of Mergers/amalgamations and
acquisitions/takeovers.
Unit I: (08 Hours)
Introduction to Strategic Financial Management
SFM, Interface of Financial Policy and Strategic Policy, the relevance, importance and the constituents.
Strategic aspects of Investment policies, strategic aspects of financing & Dividend policies, Strategic cost
management, Stock Refunding.
Unit II: (10 Hours)
Adjusted book value approach, stock & approach, direct comparison approach, discounted cash flow (DCF) approach,
DCF 2 stage & 3 stage models, inflation and asset valuation, valuation of Intangiable and knowledge assets. (Theory
and problems)
Value Based Mangement & Value Metrics: Shareholder value creation, Traditional approaches, New approaches value
drivers, Marabon approach, Alcar approach, Mckinsey approach, EVA approach, BCG approach, Executive
compensation and value creation, stock approach & Indexed Stock options.
Value Metrics: Traditional measures of EPS, RDI, ROCE etc. New metrics of: Market to book ration, Total
shareholder return, Total Business return, EBITDA. Market value added, Economic project, Economic value added,
Return on Net assets, future growth value, cash value added, cash flow return on investment and the Balanced score
cord. (Theory and problems)
Unit IV: (07 Hours)
Mergers & Acquisitions & Restructuring: Mergers, forms of Mergers, Reasons for Mergers, Process of Mergers, legal
procedures Tax aspects, Accounting aspects, Evaluation of Mergers using DCF techniques, Stock Vs cash payments,
Basis for exchange & shares, (theory and problems)
Unit V: (04 Hours)
TEXT BOOKS:
1. Strategic Financial Management, Prasanna Chandra, McGraw Hill Education, 4/e,2014
2. Strategic Financial Management, G.P. Jakhotia, vikas publishing House
REFERENCE BOOKS:
1. An Introduction to Strategic Financial Mangement, Allen, Kogam page
2. Managerial Finance, Fred Weston and E.F Brigham, Dryden Press.

Outcomes
CO1 2 3 1 2
CO2 3 2 1 2
CO3 2 3 1
CO4 2 2 1 2 2

Seminar
S.N Bloom’s
o Category
Quiz
1 Remember 20 20 20 50
3 Apply 20 20 20 10 40
4 Analyze 20 20 20 10 30
5 Evaluate 10 10 10 20
6 Create
Total 90 90 90 20 180
Curriculum Mapping
PO
Course
Strategic Financial x x x x x
Management
Subject ADVANCED FINANCIAL MANAGEMENT
Total no. of Lecture Hours. 39 SEE Marks 50
Course Objectives:
1. To manifest the students to various areas of managing current assets like inventory, cash and receivables.
2. To inculcate the knowledge about the capital structure and dividend policy of the firm.
3. To enable the student to appreciate the role of financial management in an Organization.
4. To develop planning and monitoring skill in financial management functions effectively and to calculate EVA.
1. Illustrate the management of various current assets: Inventory, receivables and cash.
2. Become familiar with the capital structure and dividend policy of the firm.
3. Appreciate the role of financial management in an Organization.
4. Apply the appropriate management strategy to face the company challenges and demonstrate the conceptual
application of EVA.
Unit I: (08 Hours)
Cash Management and Receivables Management
Cash Management: Meaning, Forecasting cash flows – Cash budgets, long-term cash forecasting, monitoring collections
and receivables, optimal cash balances – Baumol model, Miller-Orr Model, Strategies for managing surplus fund.
Receivables Management
Credit management through credit policy variables, marginal analysis, and Credit evaluation: Numerical credit scoring
and discriminate analysis. Control of accounts receivables.
Unit II: (10 Hours)
Inventory Management
Determinations of inventory control levels: ordering, reordering, danger level. EOQ model. Pricing of raw material.
Monitoring and control of inventories, ABC Analysis.(Problems on EOQ and ABC analysis)
Approaches to value measurement: Economic Value Added (EVA) - concept, components of EVA, Market Value
Added (MVA), Agency problem and consideration, effect of inflation on: Asset value, Firm value, returns.
Capital structure decisions
Meaning of capital, capital structure & market value of a firm. Theories of capital structure – NI approach, NOI
approach, Modigliani Miller approach, traditional approach. Arbitrage process in capital structure and reverse arbitrage
process. Planning the capital structure: EBIT and EPS analysis. (Theory and problems)
Unit IV: (07 Hours)
Dividend policy
Theories of dividend policy: Walter’s & Gordon’s model, Modigliani & Miller approach. Dividend policies –
Stable dividend, stable payout and growth. Bonus shares and stock split corporate dividend behavior. Legal and
procedural aspects of dividends Corporate Dividend Tax.
Unit V : (04 Hours)
I to unit IV.
TEXT BOOKS:
1. Financial Management - Prasanna Chandra, 8/e, TMH, 2011.
2. Advanced Financial Management- Harish Babu, 1/e, Himalaya Publishing House, 2014
REFERENCE BOOKS:
1. Financial Management - M.Y. Khan & P.K. Jain, 6/e, TMH, 2011.
2. Financial Management - I.M. Pandey, 10/e, Vikas, 2011.
3. Financial Management: Theory & Practice - Brigham & Ehrhardt, 10/e, Cenage learning, 2004.
4. Corporate Finance: Ross, Westerfield & Jaffe,– TMH – 8/e, 2010

Outcomes
CO1 3 1 2
CO2 1 1 2 1
CO3 2 1
CO4 3 2 2 3 3
Assessment pattern
Seminar
Bloom’s
Sl.No Test 1 Test 2 Test 3 Assignment /Surprise SEE
Category
Quiz
1 Remember 30 30 30 40
2 Understand 30 30 30 5 50
3 Apply 20 10 10 5 30
4 Analyze 10 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Course Program outcomes
ADVANCED X X
FINANCIAL
MANAGEMENT
Subject STRATEGIC CREDIT MANAGEMENT
Subject Code 18MBA FM 405
Course Objectives:
1. To provide an overview of the sound lending decisions by a bank
2. To provide an insight into the different types of loans
3. To explain the process of financing small scale and large scale industries
4. To describe the aspects of NPA management
1. Understand the nature and rationale behind credit management in Banks.
2. Demonstrate the understanding of credit appraisal procedures in respect of different forms of lending by
Banks.
3. Demonstrate the understanding of financing small and large scale industries.
4. Apply tools and techniques to measure financial performance of banks and their NPA management.
Unit I: (08 Hours)
Credit management in banks-Screening of applications-Appraisal of credit-Sanction limit Post sanction compliance –
Monitoring supervision –Review- Government policies for credit extension- Credit institutions- Principles of good
lending- Borrower study and bankers opinion- Credit policy by banks- Government regulation of credit -Prudential
norms.
Overview of credit policy and loan characteristics-The credit process –Characteristics of different types of loans-
Evaluating commercial loan requests – Financial statement analysis Cash flow analysis- Projections-Management of
the firm and other factors –Feasibility study – Fundamental credit issues - Credit analysis-Different types of borrowers.
Unit II: (10 Hours)
Evaluating consumer loans – Types- Credit analysis of consumer loans- Risk–return analysis of consumer loans-
Customer profitability analysis and loan pricing- Fixed Vs floating rates
Loan and advances against pledge- Hypothecation- Mortgage – Lien- Advances against goods- Document to title to
goods – Life insurance policies – Stock exchange securities Fixed deposit receipts –Book debts- Supply bills- Real
estates – Advance against collateral securities.
Financing to small scale industries and large scale industries- Term lending- Syndicated loan system- Role of
development banks in industrial finance- Working capital finance Turnover method – Modified version of MPBF
Cash budget approach- Long term finance Project financing –Industrial sickness and BIFR. Agricultural finances and
Retail lending- Crop loans- Crop insurance schemes- Dairy Sericulture- Poultry- Animal husbandry Horticulture –
Gobar gas – Kissan credit cards – NABARD initiatives – Lead bank schemes – Retail banking advances – Concept –
Retail banking products – Consumer credit financing
Unit IV: (08 Hours)
NPA management – Introduction- Identification of NPAs- Asset classification- Prudential norms- Capital adequacy –
International Banking Regulation-Basel II – asset classification provisioning – effect of NPA on profitability -
Assessment procedure- Pre-sanction appraisal – Post sanction supervision- Monitoring systems for existing and likely
NPAs—Tools to manage NPAs –Compromise scheme, Lok Adalats, Debt Recovery Tribunals, Corporate Debt
Restructuring, Willful defaulters, SARFAESI Act, Asset Reconstruction Companies CIBIL
Unit V: (04 Hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit I to Unit
IV
TEXT BOOKS:
1. Strategic Credit Management in Banks, Popli.G.S. And Puri S. K., PHI, 2013
2. Bank Credit Management, G. Viajayaragavan, Himalaya Publishing House, 2009
REFERENCE BOOKS:
1.Industrial Finance - Vishwanathan R, Macmillan, New Delhi.
2.Banking and Financial System - Prasad K, Nirmala and Chandradas. Himalaya Publishing House, Mumbai.
3.Managing Banking Risks - Cade, Eddic, Woodhead Publishers, England.
4.Banking Theory and Practice - Shekar and Shekar, 19/e, Vikas Publishing House, 2009.

Outcomes
CO1 1 1 1
CO2 2 2 3 1
CO3 2 1 1 2
CO4 1 3 1
S.No Bloom’s Test 1 Test 2 Test 3 Assignment Seminar SEE

Category /Surprise
Quiz
1 Remember 30 30 30 40
2 Understand 30 30 30 5 50
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 10 30
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Strategic Credit X X X X
Management
Subject PROJECT APPRAISAL, PLANNING AND CONTROL
Course Objectives:
1. To gain knowledge on the Generation of ideas, Market and demand analysis, Technical analysis and planning.
2. To gain insights on the project cash flows, project management and review techniques and appraisal criteria.
3. To gain knowledge on the linear programming model, Network techniques for project management- PERT and
CPM models.
1. Demonstrate an understanding of various phases of project management.
2. Demonstrate project implementation and review.
3. Apply techniques for project management using PERT and CPM models.
Unit I: (09 Hours)

Planning & Analysis Overview: Phases of capital budgeting – Levels of decision making – objective.
Resource Allocation Framework: Key criteria for allocation of resource –elementary investment strategies –
portfolio planning tools – strategic position and action evaluation – aspects relating to conglomerate diversification
– interface between strategic planning and capital budgeting.
Unit II: (08 Hours)
Project cash flows: Basic principles of measurement of cash flows –components of the cash flow streams – viewing
a project from different points of view – definition of cash flows by financial institutions and planning commission
– biases in cash flow estimation.
Appraisal criteria: Net Present Value – benefit cost ratio – internal rate of returns urgency – payback period –
accounting rate of returns – investment appraisal in practice. (Theory and problems)
Project financing in India: Means of finance – norms and policies of financial institutions – SEBI guidelines –
Sample financing plans – structure of financial institutions in India – schemes of assistance – term loans procedures
– project appraisal by financial institutions.
Project review and administrative aspects: Initial review – performance evaluation – abandonment analysis –
administrative aspects of capital budgeting – evaluating the capital budgeting system of an organization.
Unit IV: (08 Hours)
Project Management: Forms of project organization – project planning – project control – human aspects of project
management – prerequisites for successful project implementation.
Network techniques for project management – development of project network – time estimation – determination
of critical path – scheduling when resources are limit – PERT and CPM models – Network cost system (Only
problems on resources allocation and resources leveling)
Unit V (04 Hours)
Case Study: Compulsory question for 20 marks. Review and recap of case studies and problems discussed from
unit I to unit IV.
TEXT BOOKS:
1. Prasanna Chandra – Project Planning: Analysis, Selection, Implementation and Review – TMH, 5/e
2. Narendra Singh – Project Management and Control – HPH, 2003
REFERENCE BOOKS:
1. Nicholas – Project Management for Business and Technology: Principles and Practice – Pearson / PHI
2. Gray & Larson – Project Management: The Managerial Process – TMH, 3/e , 2005
3. Vasant Desai – Project Management – HPH
4. Bhavesh M Patel – Project Management – Vikas
5. Chitkara – Construction Project Management, Planning, Scheduling and Control – TMH, 1/e

Outcomes
CO1 2 2
CO2 3 1 3
CO3 1
CO4 3 3 3
S.No Bloom’s Test 1 Test 2 Test 3 Assignment Seminar/ SEE
Category Surprise
Quiz
1 Remember 30 30 30 40
2 Understand 30 30 30 5 5 50
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 5 30
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Project Appraisal,
Planning and X X
Control
SUPPLY CHAIN MANAGEMENT SPECIALIZATION
Subject GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Subject Code
18MBASC401
Credits
3:0:0:0 CIE Marks 50
Total no. of Lecture Hours
39 SEE Marks 50
Course Objectives:
1. To understand supply chain and logistics management from the global prospective.
2. To analyze global market demand and manage the global logistics.
3. To demonstrate the concepts of key supply chain drivers from global scenario.
1. exemplify the concepts of supply chain and logistic from global prospects.
2. execute the knowledge in facing contemporary challenges and taking business decision
3. analyze the global market demand and manage the companies supply chain and logistics activities globally.
4. evaluate the global purchasing, operating and transporting the goods and services.
5. outline the concepts on out sourcing, performance measurement and information technology in global
supply chain.
Unit I: (9 Hours)
Introduction: Role of the Supply Chain, Managing the Supply Pipeline for Global Trade Flows, Comparison between
National (Domestic) and International Logistics, Factors Driving Global Supply Chain Management, Problems and
Challenges facing global supply chain & logistic management, Trends towards globalization in the supply chain,
Customs and Global Supply Chain Management, Management of the Inventory in the Supply Chain Analysis
Including Vendor Management, Factors Contributing to the Development of Logistics, Global Logistic Management
process, The new competitive framework.
Unit II: (9 Hours)
Demand analysis: The emergence of the value-conscious customer, Market Environment, Market Entry Strategy,
Constituents of the Export Sales Contract, Market Development Strategy with Global Logistics Focus. Elements of
logistics customer service; Strategies for logistics customer service,.
Delivering sustainability through supply chain management: Purchasing or procurement; Production or
manufacturing; Distribution and ware housing ; Use and maintenance; Dispose or reuse and recycle? ; Managerial and
financial sustainability.
Unit III: (9 Hours)
International Purchasing Systems Constituents/Strategy and its Interface with the Management of the Global Supply
Chain, Incentivization and the relationship management choice.
Operations Management: Benchmarking – Supply Chain, Global Supply Chain Management, Supply Chain Cycle
Time Management Reduction
International Transport: Introduction, Trade-Offs Inherent in International Logistics – Multi-Modalism, Key
Factors in a Transport Mode(s) Trade-Off, Speed, Frequency, Packing, Insurance, Warehousing, Assessing the
utilization of vehicle fleets; Factors constraining vehicle utilization ; Measures to improve vehicle utilization
Unit IV: (9 Hours)
Outsourcing: Definition; Reasons for outsourcing the pitfalls in outsourcing; Global supply chains and the
outsourcing risks, Risk management and the supply chain.
Improving management of supply chains by information technology: Introduction; Coordination of supply chains
with information technology, Introduction to Specialized Software in the Supply Chain Process
Performance measurement and management in the supply chain: The balanced scorecard – the standard for goal
setting and measurement; Fundamental concepts of supply chain management and measurement; mastering the
complexity of supply chain and logistics performance management
Unit V: (3 Hours)
TEXT BOOKS:
1. Global Supply Chain Management and International Logistics, Alan E. Branch, Routledge Publisher.
2. Global Logistics – New direction in supply chain management, Donald waters, 6th edition, Kogan Page
REFERENCE BOOKS:
1. Supply chain management: A global Prospect, Nada R Sanders, Wiley publisher.
2. Global Supply Chain Management, Matt Drake, first edition,Business Express press.
3. Global supply chain Management: Leveraging processes, measurements and tools for strategic corporate
advantage, G.Tomas M Hult, David Closs and David Frayer, Mc Graw Hill Publisher 2 nd edition.

PSO
Outcomes
CO1 2 3 2
CO2 2 3 2
CO3 2 3 2
CO4 2 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 5 45
2 Understand 30 30 30 5 5 45
3 Apply 20 10 10 5 35
4 Analyze 10 10 10 35
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Global Supply Chain and Logistics Management 2 3
Subject LOGISTICS AND WAREHOUSE MANAGEMENT
Course Objectives:
1. To understand the role of logistics in competitive environment.
2. To enable students with outsourcing logistics and its modal characteristics.
3. To identify various applications in warehouse management system and its performance
4. To know importance of distribution channels for logistics management.
1. understand the various roles of logistics in competitive strategy.
2. understand the transport functionalities and the suitable modal characteristics of logistics.
3. implement different applications in warehouse management for better operations.
4. identify areas for improvement and devise proper distribution channels.
Unit I: (9Hours)
INTRODUCTION: Definition – Types of Logistics - Scope of Logistics – Importance of Logistics Management –
Need & Development -Functions–Role of logistics in Competitive strategy- Role of Logistics in the supply chain
management – Role of Logistics in the Economy – Role of Logistics in the organization. E-Logistics
Unit II: (8Hours)
DISTRIBUTION CHANNELS, OUTSOURCING AND REVERSE LOGISTICS :
Distribution channel structure - channel members, channel strategy –Support in distribution channels - Logistics
requirements of channel members – DRP I and DRP II
Logistics outsourcing – catalysts - benefits - value proposition - Third and fourth party logistics.
Reverse Logistics: Types of reverse logistics
Unit III: (9Hours)
TRANSPORTATION, MATERIAL HANDING AND PACKAGING
Transportation System – Transportation Infrastructure – Transport functionality and principles – Suppliers of transport
services - Single mode operators – specialized carriers – Intermodal Operators – Non operating intermediaries.
Transportation Management – Basic Transport economics and pricing – Transport Decision making
Material Handling – Managing the warehouse resource – Handling requirements – Storage requirements – Basic
Handling considerations Packaging – Perspectives- Consumer Packaging- Industrial Packaging. Damage protection
Unit IV: (8Hours)
WAREHOUSE MANAGEMENT
Warehousing functions – Nature – Types- Importance - Relationship with other functions stores systems and
procedures-incoming - materials control-stores accounting and stock verification- operational efficiency productivity-
cost effectiveness-performance measurement
Warehouse facility development – kinds of storage –warehouse management systems
Unit V: (5 Hours)
TEXT BOOKS:
1. Bowersox Donald J, Logistics Management – The Integrated Supply Chain Process,Tata McGraw Hill, 2010
2. ShridharaBhat K, Logistics Management, Himalaya Publishing House, 3 rd Edition, 2018.
REFERENCE BOOKS:
1. Coyle et al., The Management of Business Logistics, Thomson Learning, 7th Edition, 2004.
2. Ailawadi C Sathish&Rakesh Singh, Logistics Management, PHI, 2005.
3. Bloomberg David J et al., Logistics, Prentice Hall India, 2005.
4. Pierre David, International Logistics, Biztantra, 2003.
5. Ronald H. Ballou, Business Logistics and Supply Chain Management, Pearson Education, 5 th Edition, 2007..
6. A.K.Chitale and R.C.Gupta, Materials Management, Text and Cases, PHI Learning, 2nd Edition, 2006.
7. SopleVinod V, Logistics Management – The Supply Chain Imperative, Pearson Education, 3rd Edition, 2012.
8. J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive, Materials Management, Pearson,
Mapping Course Outcome with Program Outcomes:

Outcomes
CO1 2 1 2
CO2 2 3 2
CO3 2 1 1 2
CO4 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping:
Logistics and Warehouse PO1 PO2 PO3 PO4 PO5 PO6

Management
2 2 3 1 1
Subject STRATEGIC PURCHASING AND QUALITY MANAGEMENT
Course Objectives:
1. To develop competencies and excellence in procurement management
2. To explain how procurement is influenced by the business environmental factors and has increasingly
become visible in a world where supply is a major determinant of corporate survival and success.
3. To provide a synopsis of the different quality management philosophies
4. To imbibe a culture of managing quality across the entire supply chain.
1. examine the key processes of procurement management in order to assess their roles in a business system.
2. apply the knowledge of procurement to make appropriate procurement decisions in different business
situations
3. recommend sourcing strategies through supplier evaluation systems for the acquisition of different products
and services.
4. apply key elements of quality management in areas of leadership, customer focus and satisfaction, supplier
partnership, employee involvement, performance measures etc
5. analyze the process of quality management and reduce variations thereby
Unit I: (8 Hours)
Procurement Management: An overview, changing role of purchasing, Strategic purchasing, Globalization and
strategic purchasing, Strategic purchasing process, Internal aspects, Vertical internal alignment, Horizontal internal
alignment, Horizontal integration and the role of purchasing, Preventing a misalignment, Barriers to horizontal
integration and purchasing involvement.
Unit II: (10 Hours)
Sourcing strategies: Global sourcing, Category management, Portfolio models, Kraljic matrix, Effects of
Globalization, Supplier Selection, Single vs multiple sourcing, Supplier relationship management, Supply chain
networks, Supplier involvement, Contract management, Supplier evaluation and relationship models, Drivers and
Barriers.
Unit III: (7 Hours)
TQM Framework, benefits, awareness and obstacles, Quality- Vision, Mission and Policy statements, Customer
Focus- Customer perception of quality, Kano Model, Dimensions of product and service quality, Cost of quality.
Contributions of Deming, Juran, Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi Loss Function, Concept of
Quality circle, 5S principles, 8D Methodology.
Unit IV: (9 Hours)
Quality Function Deployment, Process, benefits, Voice of Customer, FMEA, Seven Quality Control Tools – Old and
New, Business Process Reengineering, Benchmarking, Six sigma.
Unit V: (05 Hours)
TEXT BOOKS:
1. Baily, P, Farmer, D, Crocker, B, Jessop, D and Jones, D (2008) Procurement Principles and Management,
10th edn, Prentice-Hall, Pearson Education Limited, England.
2. Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson Education. (First Indian
Reprints 2004).
3. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya Publishing House, First Edition
2002.
REFERENCE BOOKS:
1. Benton, Jr. W C (2007) Purchasing and Supply Management, 1st edn, New York: McGraw-Hill Irwin.
2. Handfield, R B, Monczka, R M, Giunipero, L C and Patterson, J L (2009) Sourcing and Supply Chain
Management, 4th edn, Canada: South- Western, Cengage Learning.
3. Janakiram.B, Gopal.R.K, (2006), Total Quality Management, 1 st Edition, Prentice Hall India Learning
Private Limited
4. Evans.R.James, (2017), Quality and Performance Excellence, 8th Edition, Cengage Learning,

Outcomes
CO1 2
CO2 1 2
CO3 2 3 3
CO4 3 1 2
CO5 3 3 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Procurement and 1 3 3 3 2 3
Quality
Management
INFORMATION SYSTEM IN SUPPLY CHAIN

Subject
MANAGEMENT
Course Objectives:
5. To enable students to learn the role of IT in supply chain
6. To provide conceptual and application of supply chain information system design
7. To analyze the various IT practices in supply chain.
8. To understand human aspects in technology management
5. Understand the importance of Information system in SCM.
6. Identify and evaluate the various applications of supply chain information system design.
7. Understand the various information technology practices in supply chain.
8. Enable the various aspects in technology management
Unit I: (7 Hours)
Introduction to SCM - The Concept of SCM - Integrated Supply Chain - Role of IT in SCM - Benefits of supply
chain information systems.
Unit II: (9Hours)

Application of IT in SCM – Application Areas in SCM - Technology Devices in SCM - Bar coding and Scanning
– RFID - Electronic Data Interchange standards – Personal Computers- Artificial Intelligence/Expert system -
E-Commerce - Recent trends in SCM/Future directions.
Unit III:
(9Hours) ERP:
Enterprise Resource Planning System – Growth- Implantation- Advantages and Disadvantages of ERPS –
Applications-Software Providers - Business Processes Reengineering.
Information Forecasting: Introduction-Meaning –Process - Introduction to forecasting techniques -forecasting
software- CPRF
Unit IV:
(9Hours)
Logistics Information: LIS – Introduction - Information functionality - activities involved - Principles of designing
or evaluating LIS applications.
LIS Architecture: Components - Two forms of activities - Planning and co-ordination flows and operating flows -
Flow and use of integrated logistics information.
Unit V: (5 Hours)
Case study:Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4
TEXT BOOKS:
3. Dr. R.P Mohanty , Essentials of Supply chain Management
4. N. Chandrasekaran, Supply Chain Management, Oxford University Press, New Delhi 2010
REFERENCE BOOKS:
1. Satish C. Ailawadi&Rakesh Singh. Logistics Management. Prentice-Hall of India Pvt Ltd., New Delhi, 2005
2. Wisner Tan Leong, Supply Chain Management, 3rd Edition

Outcomes
CO1 1 3 3
CO2 2 2 2
CO3 1 2 1 2
CO4 2 1
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
IS in Supply Chain Management
X X X
Subject CUSTOMER RELATIONSHIP MANAGEMENT
Course Objectives:
1. The course provides the direct response perspectives on customer relationship and creates an awareness of
interactive communication platforms.
2. It also seeks to assess the factors considered in, and procedures used for, buying direct mail assess and the
strategies for delivering effective messages via direct-response techniques.
3. It provides the knowledge about the customer relationship management at national and global prospect.
1. Understand the management components of Customer relationship management.
2. Apply the tools and techniques useful in implementing effective Customer relationship management system.
3. Analyze the advantages of promoting the products through Internet advertising.
4. Demonstrate the knowledge of the customer relationship management cycle from acquisition to retention.
Unit I: (9 Hours)
Customer Relationship Management (CRM) in B2B: Introduction, Strategic CRM, Relationship Marketing, Buyer –
Seller, Connector, Managing Buyer – Seller Relationships, Customer Relationship Management, Advantages of
gaining a Customer Relationship, CRM constituencies.
Customer relationship management value chain: Introduction, Primary stage of the CRM value chain, The supporting
conditions of CRM value chain.
Integrated Marketing Communication - IMC Concepts- IMC Partners- IMC Planning Contemporary IMC tools
Unit II: (9 Hours)
Customer Relationship and Database Marketing: A Media Perspective - Customer Relationship Marketing- CRM
Techniques- Database Marketing- Life Time Value Concept Behavioral Mapping- Customer Loyalty.
Information technology for CRM, Introduction to M Commerce and Blogging - Concept- Advantages- Challenges
Mobile Mass Media concept- M Commerce as an advertising Medium- Interactive Media Concept- Blog as a
communication Medium
Unit III: (9 Hours)
Direct response: Print, Radio, and TV perspective - Streaming Radio Concept Visual Radio- Radio as convergent
Medium- Futuristic trends. Catalog Marketing- B2B and Consumer Magazines- Negative Option direct response -
DRTV-Advantages- Challenges DRTV Formats- TV Shopping networks- Per Inquiry concept- Contemporary Market
Scenario
Internet Advertising and E Commerce - Online advertising – Types of ads- Formats Cost and response rates-
Integrating Internet with PR and Sponsorship Programs- Measuring Online Marco mm- Current Internet Scenario.
Concept- Advantages- Internet barriers and concerns- Offline advertising in ecommerce- Contemporary E commerce
advertising.
Unit IV: (9 Hours)
Managing the customer life cycle : customer acquisition, customer value estimates, key performance indicates of
customer acquisition programs, Using customer data to guide customer acquisition. Economies of customer retention,
Strategies for customer retention, Key performance indicators of customer retention programs.
Organizing for customer relationship management: introduction, strategic goals of CRM, conventional customer
management structures, network and virtual organizations, person to person contacts.
Global customer relationship Management: Challenges facing successful CRM implementation effort, Going global
– a strategic and central approach for CRM
Unit V: (3 Hours)
TEXT BOOKS:
1. Integrated Marketing Communications by David Pickton, Amanda Broderick, pearson
2. Database Marketing- Analyzing and Managing Customers by Blattberg, Robert C., Kim, Byung, Springer.
3. Customer Relationship Management: concepts and tools, Francis Buttle, second edition, Elsevier Butterworth
– Heinemann.
REFERENCE BOOKS:
1. Customer Relationship Management (Briefcase Books Series) by Kristin L. Anderson and Carol J. Kerr (1
October 2001), McGraw-Hill Professional
2. M-Commerce: Technologies, Services, and Business Models by Norman Sadeh, John Wiley & Sons
3. E-Commerce and Mobile Commerce Technologies by Rahul Srivastava, S. Chand Publisher.
4. Customer Relationship Management : A global prospect, Gerhard Raab, Riad. Ajami, Vidyaranya B, Jason
Goddard,Routledge publisher, 2016.

PSO
Outcomes
CO1 3 2
CO2 2 3
CO3 1 1
CO4 2 2

Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
Customer Relationship X X X
Management
Subject: E-MARKETING
Subject Code: 18MBASC406
Credits: 3:0:0:0 CIE Marks 50
Total no. of Lecture 39 SEE Marks 50
Hours:
Course Objectives:
1. To understand the important concepts related to e-marketing
2. To learn the use of different electronic media for constructing marketing activities.
3. To introduce to the students the current tools in e-marketing space.
1. appreciate the challenges required for effective E- Marketing Management.
2. understand and apply the tools and techniques used in E-Marketing.
3. anticipate E-Marketing problems and issues common in the modern workplace.
4. increase overall knowledge of creative e- marketing concepts and practices
Unit I: (8 Hours)
Introduction to E-Marketing: Landscape – Past – Today – Future – Internet Marketing Paradigm – Internet
Infrastructure Stack Business Models & Strategies: Strategic Planning – Strategy to Electronic Planning – Strategic
Drivers of the Internet Economy – Business Models to E-Business Models – E business Models – Performance Metrics
– The Balanced Scorecard
E-Marketing Plan: Overview of the E-Marketing Planning Process – Creating an E Marketing Plan – A Seven-Step
E-Marketing Plan
Unit II: (10 Hours)
The E-Marketing Environment: Overview of Global E-Marketing Issues – Country and Market OpportModuley
Analysis – Technological Readiness Influences Marketing – Wireless
Internet Access – The Digital Divide Ethical and Legal Issues – Privacy – Digital Property – Online Expression –
Cyber Security – Cyber Crime
E-Marketing Research: Data Drive Strategy – Marketing Knowledge Management – Monitoring Social Media –
Technology-Enabled Approaches – Real-Space Approaches – Marketing Databases and Data Warehouses – Data
Analysis and Distribution – Knowledge Management Metrics - Consumer Behaviour Online – Segmentation –
Targeting – Differentiation – Positioning Strategies
Unit III: (9 Hours)
E-Marketing Management: Product – Products on Internet – Creating Customer Value Online – Product Benefits –
E-Marketing Enhanced Product Development – Price – Change in Pricing Strategies – Buyer and Seller Perspectives
– Payment Options – Pricing Strategies – Distribution – Online Channel Intermediaries – Distribution Channel Length
and Functions – Channel Management and Power – Distribution Channel Metrics – Promotion – Integrated Marketing
Communication (IMC) – Internet Advertising – Marketing Public Relations – Sales Promotion Offers – Direct
Marketing – Personal Selling – IMC Metrics
Unit IV: (7 Hours)
Evaluating Performance and OpportModuleies: Measuring and evaluating web marketing programs – Social and
Regulatory Issues – Privacy – Security – Intellectual Property –
Mobile Marketing – Media Coverage Emerging Issues: Online Governance and ICANN – Jurisdiction – Fraud –
Consumer Loyalty of Website-Services – The Quadratic Effect of Flow – Role of Technology Readiness in
Developing Trust and Loyalty for E-Services in Developing Countries.
Unit V: (5 Hours)
TEXT BOOKS:
1. E-Marketing, Judy Strauss and Raymond Frost, Prentice Hall, 7th Edition, 2013
2. Internet Marketing: Integrating Online and Offline Strategies. M. L. Roberts and Debra Zahay, Cengage
Publishing, 3rd edition, 2013
3. Digital Marketing: Strategy, Implementation and Practice, Chaffey D., Ellis- Chadwick F., Pearson, 5th
Edition, 2012
REFERENCE BOOKS:
1. The Essential Guide to Online Marketing, Rob Strokes, Quirk, ISBN: 9781936126323
2. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and
Viral Marketing to Reach Buyers Directly, David Meerman Scott, 2nd Edition, Jan 2010
3. E-Commerce: An Indian Perspective, P. T. Joseph, Prentice Hall, 4th Edition, 2013

Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PSO PSO2
CO1 2 2
CO2 3 3
CO3 3 2 1 1
CO4 2 2 2
Sl. Seminar
Bloom’s
Category
Quiz
1 Remember 30 30 30 10 40
2 Understand 30 30 30 5 40
3 Apply 20 10 10 5 40
4 Analyze 10 10 10 40
5 Evaluate 10 10 20
6 Create
Total 90 90 90 15 5 180
Curriculum Mapping
E-Marketing X x X X X
Subject CAPSTONE PROJECT WORK
Subject Code 18MBA407P
Credits 10 CIE Marks 50
Duration 10 weeks SEE Marks 100
Course Objectives:
1. To provide an opportunity for students to apply theoretical concepts in real life situations at the work place
2. To sensitize students to the nuances of corporate culture and familiarize them with the corporate code of behavior
and in the process discover their professional strengths and weaknesses and align them with the changing business
environment
3. To enable students to manage resources, work under deadlines, identify and carry out specific goal oriented tasks
thereby imbibing traits of a manager.
4. To enhance the research and analytical skills of the students
5. To sharpen domain knowledge and provide cross functional skills
6. To explore real-time experience based on their theoretical concepts learnt in their course
1. demonstrate their fundamental skills, understanding and application of principles and functions of
management in a corporate setting.
2. demonstrate managerial traits of working under uncertainty, optimum utilization of resources meeting
deadlines.
3. demonstrate an ability to hone interpersonal skills to lead and facilitate team work and to achieve
organizational goals.
4. demonstrate analytical and problem solving skills.
5. employ critical-thinking skills in selecting strategies that are appropriate in addressing organizational
problems.
6. apply learning experience with their real-time work done in their organization
Introduction
All the students of Master of Business Administration (MBA) are required to undertake a major individual piece of
project work the aim of which is to give students the opportunity to learn independently so that they can identify,
define and analyse problems and issues and integrate knowledge in a business context.
The project should be an ordered critical exposition, which affords evidence of reasoning power and knowledge of
the relevant literature in an approved field falling within the subject matter of the programme - Management.
The emphasis should be on application of concepts and the investigation of some practical problem or issue related
to the situation in which an organization or system operates.
GENERAL GUIDELINES
Unlike any other academic assignment, Project provides the opportunity to judge the student’s time and self-
management skills and his/her ability to successfully undertake a long and in-depth study of an applied nature,
synthesizing various elements, yet pursing one area of interest in depth. The report should highlight what the student
has attempted and why; the methods used to collect, collate and analyze the information obtained; the mode of
evaluation etc. Any suggestions made should be supported by the evidence presented and by logical argument using
deductive and inductive reasoning.
A. Nature of Project Work:
The student will have to carry out their project work in their area of specialization. Project work is an In-plant where
a student needs to give an in-depth portrayal of the issues or situations from the business environment.
B. Choosing a Topic:
The choice of topic is up to the students, with guidance from their supervisor. The ideas can come from personal
experience, observation of events and issues of current interests. Initial ideas are likely to originate in a vague form
and may lack a clear focus. These then need to be developed into something manageable and practical by consideration
of available literature/ texts and discussion with project supervisors once allocated. Whatever the source of your
project idea, familiarity with the area is imperative for the successful completion of the project.
B. Duration of the Project Work
The Project Work shall be for a period of 9 weeks between 3rd and 4th semester. Students are expected to take up the
preliminary work such as identifying the organization, finalization of topic and review of literature before the
commencement of the 4th semester.
C. Guide:
Students must ensure that they maintain regular contact with their guide and also that they provide the guide with
drafts of their work at regular intervals.
Internal guide of the Project Work will be a fulltime faculty member from the department with minimum of three
years of experience.
D. Students Capstone Project Work will be checked with Plagiarism Check, which should be less than the prescribed
limit as per the course regulations.
E. Activity Chart for Preliminary Work:
ACTIVITY TIME LINE REMARKS

● Identifying the organization Student individually identifies an
● Briefing about Industry and organization
Company Profile
Student identifies the problem

● McKinsey's 7S frame work First two weeks of 3rd semester
according to his/her study based on
with special reference his/her interest
organization under study
● Problem Identification
● SWOT Analysis Third week of 3rd semester His/her interests are discussed with
● Problem Statement selected guide(s)
Research Design Fourth week of 3rd semester Discussion with internal guide on
suitable research design
Synopsis Preparation Fifth and Sixth week of 3rd semester Preparation of synopsis* with
his/her objectives
Presentation of Synopsis Seventh and Eighth week of 3rd The student will present synopsis
semester with the detailed execution plan to
the project work committee* who
will review and may:
a) approve
b) approve with modification
c) Reject for fresh synopsis
rd
Approval Status Ninth and Tenth week of 3 The approval status is submitted to
semester HoD who will officially give
concurrence for execution of the
project work
*Synopsis: It is a 3 page document / hard copy to be submitted to the HoD with the signatures of Guide and
the Student.
Page1 Title, contact addresses of student - with details of internal & External Guide
Short Introduction with objectives and summary (300 words), Review of

Page 2 articles/literature about the topic with source of information.
Page 3 Time-Activity Chart
**Composition of the Project Work committee
1. Director/HOD
2. Domain expert from the department
3. Internal Guide
F. Schedule to be followed during Project Work
Activity Timeline Remark
Briefing about Industry and First 2 weeks of project work Student should understand
Company Profile Understanding Products / services and the problems
Structure, Culture and functioning of of the organization.
the organization
Preparation of Research instrument 3rd and 4th week of project work Discussion with the guide for
for data collection finalization of research instrument in
his / her domain and present the
same to the guide. (First
Presentation)
Data collection 5th & 6th week of project work Date collected to be edited, coded,
tabulated and presented to the guide
for suggestions for analysis.
(Second Presentation)
Analysis and finalization of report 7th & 8th week of project work Students must use appropriate and
latest statistical
tools and techniques for analyzing
the data. (It is must to use Statistical
Package whose result should be
shown in the report) (Third
Presentation)
Submission of Report 9th and 10th week of Capstone Final Report should be submitted to
Project work the University before one week of the
commencement of theory
examination
G. Evaluation:
● Internal Evaluation: Internal evaluation will be done by the internal guide.

● External evaluation: External evaluation shall be done by a faculty member of other institute with minimum
of 05 years’ of experience.
● Viva-voce / Presentation: The viva-voce examination will be conducted by the respective HOD / Professors
of the department and an expert drawn from other institutions with minimum of 05 years of experience as
appointed by the COE.
● Capstone Project Work (Project) work carries 200 marks consisting of 100 marks for internal evaluation
by the internal guide, 50 marks for external evaluation and 50 marks for viva-voce examination
● Format of the Capstone Project Work report: The Project Work report shall be prepared using word
processor, using Times New Roman font sized 12 for body text, 16/14 font size for heading and sub-heading
respectively on a page layout of A4 size with 1” margin on all sides and 1.5 line spacing and paragraph
spacing. The Project Work report shall not exceed 80 pages.
H. Submission of report: Students should submit 2 hard copies of the Project Work report and one in electronic
data form, in PDF file (Un-editable format) to the Institute within 3 weeks of the commencement of 4th semester.
I. Publication of research findings: Students are expected to present their research findings in seminars /
conferences / technical fests or publish their research work in journals in association with their internal guide.
Appropriate weightage should be given to this in the internal evaluation of the project report
Contents of the Capstone Project Work (Project) Report
● Cover page
● A certificate from the Organization (Scanned copy of the certificate)
● A certificate from the guide, HOD and Head of the Institution (Scanned copy of the certificate) indicating the
bonafide performance of Project Work by the student.
● Declaration (Scanned copy of the declaration) – An undertaking by the student to the effect that the work is
independently carried out by him/her.
● Acknowledgement
● Table of contents
● List of Tables and Graphs
● Executive summary
● Chapter 1: Introduction about the organization and Capstone elements, Industry profile and company profile:
(Promoters, Vision, Mission & Quality Policy, Products / Services profile, Areas of Operation(Concepts Learnt
in the Subject), Competitors’ information, Future growth and prospects and Financial Statement
● Chapter 2: McKinsey's 7S frame work with special reference organization under study: Structure: Overall
organizational structural details — Board of Directors/ Functional heads etc. Sub structure detailing with
each functional discipline. Detailed study of various departments & their function. Skill: Classification of
skill or study of skill matrix: Detail the steps taken to impact necessary skills – on the job/off the job
training. Style: Top down / Bottom up Authoritarian / participative Any one decision making parameter
should be studied pertaining to day-to-day operation, to conclude the style of functioning. Strategy: Any
one strategy adopted by the company should be considered to explain, "How it is implemented" e.g. —
pricing/waste elimination etc. System: System followed in any one department in the organization should be
detailed. E.g: Inventory control system / order execution system / Merit rating system etc. Staff:
Classification/Duties and responsibility of various groups of staff. E.g.: Technical / supervisory / Clerical.
Shared value: Study of implementing shared value in the company by an illustration, where the company has
implemented its stated objective.
Internal and External Environment Analysis i.e. SWOT Analysis of the company
● Chapter 3: Introduction about the Capstone Project Work, Topic chosen for study, Need for the study, Detailed
Literature Review, Research Gaps, Statement of the Problem, Objectives of the study, Hypothesis, Scope of the
study, Methodology adopted, Limitations of the study.
● Chapter 4: Analysis and interpretation of the data Collected with relevant tables and graphs. Results obtained
by using statistical tools must be included.
● Chapter 5: Summary of Findings, Suggestions, Learning Experience and Conclusion.
● Bibliography: Harvard, APA referencing styles can be used to write the Bibliography.
● Annexure relevant to the project such as figures, graphs, photographs etc.
Marks allocation for IV Semester Project Work report (18 MBA407P)
Evaluation by Internal Guide
Sl No Aspects Marks
1 First presentation 10
2 Second presentation 10
3 Third presentation 15
Introduction about the Organization, Industry & Company
10
Profile, Mckinsey 7s Framework, SWOT Analysis
Introduction about the study, Literature Review, Statement
4 15
of the Problem, Objectives and Methodology
6 Data Analysis and interpretation 25
Summary of Findings, suggestions, Learning Experience and
7 15
Conclusion
Total 100
Evaluation by a External Faculty Member
Sl No Aspects Marks
Introduction about the Organization, Industry & Company
1 15
Profile, Mckinsey 7s Framework, SWOT Analysis
Introduction about the study, Literature Review,
2 10
Statement of the Problem, Objectives and Methodology
3 Data Analysis and Interpretation 15
Summary of Findings, suggestions, Learning Experience
4 10
and Conclusion
Total 50
Viva-voce conducted by HOD and an expert drawn from other institutions as selected by
COE
Sl No Aspects Marks
1 Presentation Skills 5
2 Communication Skills 5
3 Subject Knowledge 10
4 Objective of the study/Methodology 10
5 Analysis using Statistical tools and Statistical
10
Packages
6 Learning Experience, Findings and appropriate suggestions 10

Total 50
Formats for Project Work Report and Evaluation

● Format of Cover Page
● Format of certificate by College/Institution
● Format of Declaration Page
● Format of Contents
● Format of List of Tables and Charts
● Format of Bibliography
● Format for Internal Evaluation, External Evaluation and Viva voce
TABLE OF CONTENTS
Executive Summary
(Page Number)
Chapter 1 Introduction, Literature Review and Methodology
(Page Number)
Chapter 2 Industry and Company profile
(Page Number)
Chapter 3 Data Analysis and interpretation
(Page Number)
Chapter 4 Summary of Findings, suggestions and Conclusion
Bibliography
Annexure
LIST OF TABLES
Table No Particulars Page Numbers
Table-4.1 Table showing ABC Analysis
Table-4.2 Table showing FSN Analysis
Table-4.3 Table showing EOQ
Table-4.4 Table showing Stock of Raw Materials
LIST OF FIGURES AND CHARTS
Chart No Particulars Page Numbers
Chart-4.1 Graph showing ABC Analysis

Chart-4.2 Graph showing FSN Analysis
Chart-4.3 Graph showing EOQ
Chart-4.4 Graph showing Stock of Raw Materials
Chart -4.5 Graph showing Raw Materials Turn Over Ratio
PSO
Outcomes
CO1 2 3 2
CO2 2 2
CO3 2 2 2 3
CO4 3 2 3 3
CO5 3 2 2
CO6 2 3 2 2

Sl.No Bloom’s Category Project Work and Viva Voce Examination
1 Remember
2 Understand 10
3 Apply 20
4 Analyze 40
5 Evaluate 20
6 Create 10
Total 100
Curriculum Mapping
Capstone Project Work PO1 PO2 PO3 PO4 PO5 PO6

X X X X X X
Subject LEADERSHIP AND TEAM WORK
Credits 0:0:0:0 Add—on Course
Course Objectives
1. To enable the students with the understand of the fundamental concepts of team building and principles of
teambuilding
2. To make them understand the concept of team performance management, Self Managed Work Teams and
Virtual Teams
3. To provide an insight into basics of organizational leadership and various related theories
4. To discuss the role of leader in change management and the dynamics of power, politics and authority in an
organizational setting.
5. To apprise the students on the application oriented case studies on leadership and teamwork
1. demonstrate the knowledge of Team building and leadership

2. demonstrate the ability to work as a team on various management functions
3. demonstrate ability to understand knowledge of SMWT and virtual team
4. develop confidence in leadership
apply management concepts to case studies and propose creative solutions to business problems
SEC- A: LEADERSHIP
Unit I ( 8 Hours)
Definition of Leadership, Leadership Effectiveness, Ohio State Leadership Studies, Michigan Leadership Studies,
Nature of Participative Leadership, Consequences of Participative Leadership, Normative Decision Model,
Delegation, Perceived Empowerment, Leader-Member Exchange Theory, Theories of leadership,Types of leaders.
Unit II
(7 Hours)
Roles of a leader, analysis of leadership theory; Leadership traits and ethics: Personality traits and leadership,
Leadership attitudes, ethical leadership, Leadership for Creating high performance culture, Leadership development
through self-awareness and self-discipline.
Sec-B: TEAM WORK
Unit III (8 Hours)

Introduction to team work, Meaning of group and team.,team decision making approaches, Making team meetings
effective, Team development stages.
Unit IV (7 Hours)
Self Managed Work Teams (SMWT), Meaning, Advantages and disadvantages of SMWTs, Objectives of SMWTs,
Virtual teams, Meaning, objectives, Advantages and disadvantages, Team Conflict and Leadership, Team decision
Making, , conflict resolution in teams, competitive vs collaborative behavior.
Unit IV
TEXT BOOKS:
1. Leadership - Ranjana Mittal Vikas Publishing 2015
2. Leadership in organizations – Gary Yukl – Pearson Education 8th Ed.
3. Managing Teams – A Strategy for Success – Nicky Hayes, Thomson Learning, 2nd Ed.
4. Andrew Dubrin – Leadership – Biztantra/Wiley Dreamtech, 6th ed, 2004
5. The Business of Leadership, Bowerman, 2012
REFERENCE BOOKS:
1. How to use TEAM BUILDING to foster Innovation throughout your organization – Eric Skopec, Dayle M
Smith – Contemporary Books, 1/e
2. Richard L Daft – The Leadership Experience – Thomson Learning, 4/e
3. Team Development and Leadership – Dr. B. Rathan Reddy, Jaico Publication House, issued - 2005.
4. Leadership (Research findings, Practices and skills) – Andrew. J. DuBrin, Biztantra Publication, issued -
2006, Fourth edition.
5. Effectiveness Leadership – Lussier / Achua, Third Edition,Cengage– 2007.
6. Leadership – Richard .L. daft, Second Indian Edition, Cengage 2005.

PSO
Outcomes
CO1 2 2 2
CO2 2 3
CO3 3 2 3
CO4 2 2 2 3
CO5 2 2
Sl.No Bloom’s Category Test 1 Test 2 Test 3

1 Remember 5 5 5
2 Understand 5 5 5
3 Apply 20 20 20
4 Analyze 20 20 20
5 Evaluate
6 Create
50 50 50
Curriculum Mapping
Leadership and Teamwork PO1 PO2 PO3 PO4 PO5 PO6

X X X X X

MBA - Scheme & Syllabus

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NITTE MEENAKSHI INSTITUTE OF TECHNOLOGY

(An Autonomous Institute, Affiliated to VTU, Belagavi)

DEPARTMENT OF MANAGEMENT STUDIES

Outcome Based Education Curriculum

Nitte Meenakshi Institute of Technology

Approved Scheme and Syllabus of I, II, III & IV Semester MBA

Sl. No. Name Designation Organization Position

1 Dr. S Harish Babu Professor & HoD NMIT Chair Person

2 Dr. Barama Naikar HoD, VTU, PG Centre VTU VTU Nominee

7 Dr.B.Janakiraman Professor NMIT Member

8 Dr. Senthil Kumar Associate Professor NMIT Member

9 Dr.Malini.T.N Associate Professor NMIT Member

11 Ms.Nayana.S.Desai Assistant Professor NMIT Member Secretary

Vision and Mission of the Department of Management Studies (MBA)

Define & Revise Program Educational Used to Determine

Process of Deriving the Program Educational Objectives (PEOs)

Analysis and Student’s Feedback

Approved Proposed changes to

Process of deriving the Program Outcomes (POs)

Assessment Algorithms Internals and

CIE and SEE evaluation

PSOs of the MBA Program offered:

Post Graduates of the program will be equipped X X X

Post Graduates of the program will acquire X X X X

Post Graduates of the program will be able to X X X X

32 Supply Chain and Logistics X X X X

38 Industrial Relations and X X

58 Strategic Purchasing and X X X X X

63 Leadership and Teamwork X X X X X

Scheme of Teaching II Semester MBA 2018 – 2020

List of Electives – Human Resource Management

18MBAHR301 Recruitment and Selection (D) 03

18MBAHR302 Performance and Compensation Management (D) 03

18MBAHR304 Conflict and Negotiation Management 03

18MBAHR305 Talent Management 03

18MBAHR306 Advanced HRM 03

18MBAHR401 Industrial Relation and Labor Laws (D) 03

18MBAHR402 International HRM (D) 03

18MBAHR403 Employee Training and Development (D) 03

18MBAHR404 Ethics at Workplace 03

18MBAHR405 Organization Structure, Process and Design 03

18MBAHR406 OD and Change Management 03

List of Electives – Marketing

18MBAMM301 Consumer Behavior (D) 03

18MBAMM302 Sales and Retail Management (D) 03

18MBAMM303 E-Marketing (D) 03

18MBAMM304 Business Marketing 03

18MBAMM305 Strategic Brand Management 03

18MBAMM306 Green Marketing 03

18MBAMM401 Integrated Marketing Communications (D) 03

18MBAMM402 International Marketing Management (D) 03

18MBAMM403 Service Marketing (D) 03

18MBAMM404 Rural Marketing 03

18MBAMM405 Digital Marketing 03

18MBAMM406 Customer Relationship Management 03

List of Electives - Finance

18MBAFM301 Investment Management (D) 03

18MBAFM302 Banking and Financial Services (D) 03

18MBAFM303 Tax Management (D) 03

18MBAFM304 Cost Management 03

18MBAFM305 Micro Finance 03

18MBAFM306 Business Valuation Analysis 03

18MBAFM401 International Financial Management (D) 03